1. About Our Client:
The organization operates in the no-code application platform industry, enabling users closest to business processes to accelerate critical workflows. It serves more than 500,000 organizations, including a significant portion of Fortune 100 companies, by transforming how work is executed.
2. About the Opportunity:
The Performance Marketing Lead is responsible for leading paid marketing campaigns across self-serve and enterprise segments. This role drives growth by developing and executing new acquisition programs, exploring emerging paid channels, and utilizing AI and automation to optimize campaign effectiveness. The position oversees full campaign strategy, execution, budget allocation, and measurement to connect marketing spend directly to revenue outcomes.
3. Responsibilities:
- Manage full-funnel paid campaigns from awareness to conversion across various customer segments.
- Develop new acquisition programs such as sponsorships, creator/UGC, and influencer partnerships.
- Identify and define strategies for emerging paid channels including AI-driven platforms and marketplaces.
- Optimize post-click experiences including landing pages, offers, and messaging tailored by audience and intent.
- Integrate agents and automations into team operations to enhance efficiency.
- Collaborate with lifecycle, web, geographic, and product teams to ensure alignment across the customer journey.
- Own attribution and reporting to link paid marketing investments to activation, conversion, and revenue.
4. Requirements:
- 7+ years of experience in performance marketing, growth, or demand generation, preferably in B2B SaaS.
- Proven experience building and scaling new marketing channels or programs.
- Practical use of AI, automation, and agents to develop marketing solutions.
- Strong expertise in managing core paid channels such as Google, Meta, LinkedIn, and Bing at scale.
- Ability to operate effectively in ambiguous, fast-paced environments and expand role scope.
- Analytical mindset with a preference for building internal capabilities over relying on agencies.
5. Pay Range and Compensation Package:
- For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range is $184,000 to $260,600 USD.
- For all other locations, including remote, the base salary range is $166,000 to $234,800 USD.
- Total compensation may include benefits, restricted stock units, and incentive compensation.
Equal Opportunity Statement:
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.
