This role will shape consumer-facing go-to-market efforts for new market launches, with a focus on driving enrollment and building trust across diverse audiences.
The position will partner closely with communications, channel, and stakeholder teams to translate complex offerings into clear, high-converting campaigns.
You will also oversee performance marketing, creative optimization, and reporting that connect spend to measurable consumer action.
Location: Remote
Compensation: $130,000 – $180,000 annually
Responsibilities
- Build go-to-market plans for city or state launches, including audience segments and enrollment targets
- Concept and optimize multi-channel campaigns across diverse populations
- Develop human-first messaging for targeted resident groups
- Translate partner channels into high-converting consumer creative
- Plan launch moments with partner communications teams
- Produce and iterate creative assets to establish trust with prospective consumers
- Source and manage local creators and influencers for marketing purposes
- Set up tracking and reporting to tie spend to enrollments
- 5+ years of B2C or D2C growth marketing or digital acquisition experience
- Proven track record of driving large-scale consumer action or enrollment
- Experience managing paid social budgets on platforms like Meta, TikTok, and Google
- Ability to track conversion pathways and translate data into actionable insights
- Skilled in simplifying complex subjects for everyday consumers
- Experience running performance-driven creator campaigns
- Comfortable navigating multi-stakeholder approval processes
- Equity grant to share in the company's success
- 100% employee-covered medical, dental, and vision insurance
- 401(k) plan with 3% match
- Direct contributions toward your student loans
- Up to 11 paid holidays and flexible PTO
- Paid leave for family, health, or personal needs
- Annual in-person events