Ethnik Living is a Los Angeles-based furniture and home décor brand offering distinctive, thoughtfully designed pieces for residential and commercial spaces across the United States.
We're looking for a Senior Paid Media Manager to own and scale our paid advertising strategy across Meta, Google, and other relevant digital platforms.
You'll manage paid acquisition campaigns from strategy and execution to testing, optimization, and performance analysis, with a focus on driving profitable growth and acquiring high-value customers.
This role combines analytical thinking, hands-on campaign management, and strategic decision-making. You'll collaborate with Growth, Creative Strategy, Graphic Design, Product, and Branding Teams to develop effective advertising campaigns that support our business objectives.
Paid Media Strategy & Campaign Management
- Own and develop paid media strategies across Meta Ads, Google Ads, and other relevant advertising platforms.
- Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and customer acquisition.
- Manage advertising budgets, campaign structures, bidding strategies, audience targeting, and budget allocation.
- Develop scalable acquisition strategies aligned with revenue targets, profitability, and business objectives.
- Build monthly media plans and testing roadmaps for product launches, evergreen campaigns, and seasonal promotions.
- Identify opportunities to expand into new audiences, advertising placements, and channels.
Campaign Execution & Growth Optimization
- Manage Meta advertising campaigns, including Advantage+ campaigns, audience targeting, creative testing, and campaign optimization.
- Manage Google Ads campaigns, including Search, Shopping, Performance Max, and remarketing.
- Collaborate with Creative Strategy and Graphic Design Teams to develop and test advertising creatives.
- Identify winning audiences, messaging angles, campaign structures, and advertising formats.
- Optimize campaign performance across the customer journey, from initial acquisition to conversion.
- Monitor campaign pacing, budget utilization, and performance trends to ensure efficient advertising spend.
- Collaborate with Product and Growth Teams to identify landing page, product feed, and conversion rate optimization opportunities.
Performance Analysis & Optimization
- Analyze advertising performance using metrics including ROAS, CPA, CAC, CTR, CPC, conversion rate, and marketing efficiency ratio (MER).
- Evaluate campaign profitability, customer acquisition efficiency, and revenue contribution.
- Build structured testing plans for audiences, creatives, bidding strategies, placements, and campaign structures.
- Monitor attribution, conversion tracking, and data accuracy across advertising and analytics platforms.
- Use performance data and customer insights to identify growth opportunities and optimize advertising effectiveness.
- Develop performance reports, forecasts, and actionable recommendations for the Growth Team.
- Conduct competitor advertising research and stay informed about platform updates, advertising trends, and emerging acquisition strategies.
What we're looking for
- 4+ years of hands-on paid media experience, preferably in DTC e-commerce or performance marketing.
- Proven experience managing and scaling paid advertising campaigns for US-facing consumer brands.
- Advanced hands-on expertise in Meta Ads Manager and Google Ads.
- Demonstrated success improving customer acquisition efficiency, advertising performance, and profitable revenue growth.
- Strong understanding of campaign structures, audience targeting, bidding strategies, budget allocation, and conversion optimization.
- Experience managing meaningful advertising budgets and making data-driven scaling decisions.
- Strong analytical skills and the ability to interpret advertising performance, attribution data, and business metrics.
- Experience with conversion tracking, Meta Pixel, Conversions API, Google Tag Manager, and GA4.
- Experience collaborating with creative strategists, designers, and marketing teams to improve advertising performance.
- Strong understanding of DTC e-commerce customer journeys, consumer behavior, and performance marketing best practices.
- Excellent written and spoken English.
- A proactive, organized approach and the ability to manage multiple advertising campaigns independently.
- Case studies demonstrating paid media strategy ownership, advertising budget management, and measurable results.
Nice to Have
- Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
- Experience advertising higher-ticket or considered-purchase products.
- Experience with Shopify-based e-commerce businesses.
- Experience running paid acquisition campaigns for both B2C and B2B audiences.
- Familiarity with TikTok Ads, Pinterest Ads, or other emerging advertising platforms.
- Experience with advanced attribution, incrementality testing, and marketing analytics tools.
- Experience working in a fast-growing international brand or agency environment.
Experience with the following tools or equivalent platforms is valuable:
- Meta Ads Manager
- Google Ads
- Google Merchant Center
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Events Manager and Conversions API
- Shopify Analytics
- Google Sheets or Excel
- Triple Whale, Northbeam, or similar attribution platforms (optional)
- Looker Studio or similar reporting tools (optional)
- Notion, Asana, or similar project management tools
- ChatGPT, Claude, or comparable AI tools
Location: Remote
Contract Type: Contract
Compensation: USD 2,000-4,000 per month