Role Description The Vice President, Global Brand Commercialization is a full-time, remote role responsible for shaping and executing the global brand strategy for Bento Amaral Wine Consulting and its portfolio of services. This position oversees brand positioning, market entry and expansion plans, and integrated commercialization initiatives across key international markets. Day-to-day responsibilities include developing brand narratives and value propositions, collaborating with marketing and sales teams to design go-to-market campaigns, and using customer insights to refine offerings and messaging. The role manages cross-functional projects, builds strategic partnerships with wine industry stakeholders, and monitors performance metrics to optimize brand impact and commercial results. The Vice President will also mentor team members, ensure consistent brand standards across all touchpoints, and represent the brand in select industry events and professional forums.
Qualifications
- Brand Management and Brand Development skills to define positioning, architecture, and global commercialization strategies.
- Marketing expertise to design and oversee multi-channel campaigns, digital initiatives, and go-to-market plans.
- Sales and commercial acumen to translate brand strategy into revenue growth, partnerships, and market expansion.
- Customer Insight capabilities to analyze market trends, segment audiences, and refine offerings and messaging.
- Demonstrated experience in leading brand or commercialization functions, ideally within wine, beverages, luxury goods, or related industries.
- Strong strategic thinking, analytical skills, and data-driven decision-making abilities.
- Excellent written and verbal communication skills in English; additional languages relevant to key markets are an advantage.
- Proven ability to work effectively in a remote, international, and cross-cultural environment, including collaboration with diverse stakeholders.
- Bachelor’s or Master’s degree in Marketing, Business, Brand Management, or a related field; wine or oenology qualifications are a plus.
- Willingness to