Backlight is a global media technology company dedicated to improving the entire video content lifecycle, from creation to monetization. Our suite of SaaS solutions empowers creative teams at every stage of production.
We're looking for a Sr. Growth Marketing Manager to own our B2B growth engine for Iconik. You'll build and scale programs that bring new customers to Iconik and help them succeed with our products.
Responsibilities
- Own website conversion. It's our north star this year. Run the experiments, decide what to test next, and turn what works into repeatable programs.
- Build with AI. Use AI tools and build agents and workflows that speed up research, production, and reporting. Help the rest of the team do the same.
- Run growth campaigns end to end, including self-serve and product-led B2B campaigns across our performance channels.
- Turn stories into programs. Build integrated campaigns and recurring content series, and a repeatable way to get customers and internal experts onto webinars and into case studies.
- Partner with Creative on production timelines, budgets, and partner coordination, and with Demand Gen on top-of-funnel tests.
- Measure what resonates. Work with Ops on influence and direct-source attribution in Salesforce.
- Work across the business with Product Marketing, Creative, and the exec team.
You've got a solid track record in B2B SaaS growth marketing and know your way around the tools.
- 6+ years in B2B SaaS growth or demand marketing.
- Hands-on experience with Salesforce and marketing attribution.
- Intermediate-to-expert use of AI for go-to-market. You've built agents or automations, not just used chat tools.
- Strong opinions on what works and what doesn't, backed by experience, and the confidence to push back.
- Comfort owning a budget and KPIs.
- Some coding or design experience. Either one.
Location: Remote
Eligible locations: US, Europe (remote)
The anticipated salary range for this position is $125,000-$145,000 annually, depending on experience, skills, and geographic location.