Leo Marketing is looking for a Google Ads Bid & Automation Strategist.
Leo is a growth marketing agency investing in its technical paid-media layer — the systems and thinking that decide how real budgets actually behave inside the platform.
About the role:
You will own how accounts bid and learn. Design bidding frameworks, set guardrails for targets and budgets, diagnose volatility, and build experiments that produce answers instead of anecdotes.
This is a thinker's role inside a doer's team. You will work across the portfolio — e-commerce, B2B, regulated verticals — turning platform mechanics into predictable performance.
What you'll be doing:
- Designing bidding frameworks for Search, Shopping, and Performance Max
- Setting guardrails for targets, budgets, and bid strategy changes
- Diagnosing volatility through auction, query, and conversion signals
- Creating repeatable experiments on bidding and portfolio strategies
- Building automated alerts for pacing, efficiency, and tracking health
- Documenting playbooks and teaching account teams
What makes you a fit:
- 4+ years with Google Ads bidding and optimization
- Deep fluency in tCPA, tROAS, value-based bidding, and portfolio strategies
- Strong measurement and experimentation discipline
- Ability to explain complex platform behavior in plain language
- Structured, systematic approach to analysis
Compensation and benefits:
- $126,000–$156,000 base salary
- Fully remote, flexible US schedule
- Complete health, dental, and vision coverage
- 4 weeks PTO plus holidays
- Generous technical learning budget and certification coverage
- Hardware, software, and workspace budget
Join the technical team shaping how serious paid-search programs perform, with meaningful ownership, excellent compensation, and room to deepen your craft. Apply now and bring your ideas to Leo.