Company Description ALINE NETWORK is a patent-pending networking app that instantly matches nearby professionals based on industry, goals, and interests, helping users connect confidently at conferences, events, campuses, coworking spaces, and more. The app enables meaningful introductions between students and mentors, job seekers and employers, founders and investors, and many other professional pairings. ALINE reduces time spent searching on traditional platforms by providing real-time matches and icebreakers, making in-person networking more efficient and less intimidating. For event organizers, ALINE improves attendee engagement, reduces no-shows, and supports ongoing post-event connections. Early users benefit from a “first 5K downloads/users are free for life” offer via the ALINE.network app store listing.
Role Description The GTM role at ALINE NETWORK is a full-time remote position responsible for driving product adoption, revenue growth, and market expansion. Day-to-day tasks include defining and executing go-to-market strategies for key segments such as event organizers, enterprises, and individual professionals, as well as developing positioning and messaging that clearly communicates ALINE’s value. This role will collaborate with product, marketing, and sales to plan launches, design campaigns, and optimize funnels across digital channels and partnerships. Responsibilities also include analyzing user data and market feedback to refine GTM plans, prioritizing target markets, and identifying strategic growth opportunities. The GTM professional will support sales enablement with collateral and playbooks, track performance against KPIs, and continuously test and iterate on growth initiatives.
Qualifications
- Demonstrated experience in go-to-market strategy, product positioning, and market segmentation for B2B or B2C technology products.
- Strong background in growth, demand generation, or product marketing, including campaign planning, funnel optimization, and performance analysis.
- Ability to collaborate across product, marketing, sales, and operations, with excellent communication and stakeholder management skills.
- Proficiency in using data and analytics tools to evaluate GTM initiatives, user acquisition, and engagement, and to make evidence-based recommendations.
- Experience working with event tech, SaaS, marketplaces, or professional networking products is highly beneficial.
- Comfort operating in an early-stage, fast-paced environment, with a bias toward experimentation, iteration, and continuous improvement.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
- Remote work readiness, including strong organizational skills, self-motivation, and the ability to manage multiple projects independently.