Senior Amazon Advertising Strategist
Patrick Murray and 3Search are working with a fast-growing ecommerce and retail media agency to recruit an Amazon Advertising Strategist.
- Salary: $85,000 - $100,000 + Bonus + Benefits
- Location & Working Model: Fully Remote (US-Based)
- Key Role Feature: Own advertising strategy and performance across a portfolio of high-growth Amazon brands
Our client is a specialist ecommerce and retail media agency that partners with ambitious consumer brands across health, food & beverage, apparel, pet care and industrial categories. As the agency continues to grow its client portfolio, they are looking to appoint an experienced Amazon Advertising Strategist to own retail media strategy, performance and client relationships across a portfolio of accounts.
This is not a campaign execution role. The successful Amazon Advertising Strategist will be responsible for setting strategy, managing client relationships, directing media investment and translating performance data into commercial growth plans. You'll work directly with brand stakeholders whilst partnering internally with account management and marketplace teams to deliver measurable business outcomes.
The Amazon Advertising Strategist will combine retail media expertise, commercial thinking and strong communication skills to become a trusted advisor to both clients and internal teams.
The Amazon Advertising Strategist will:
- Own advertising strategy across a portfolio of Amazon accounts
- Act as the primary advertising contact for client stakeholders
- Develop media strategies aligned to revenue, profitability and growth objectives
- Lead strategic reviews and performance discussions with clients
- Drive continuous optimisation across retail media programmes
- Support new business opportunities through audits and strategic recommendations
Amazon Advertising & Retail Media Strategy
The Amazon Advertising Strategist will:
- Develop and execute Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP strategies
- Manage advertising budgets against TACOS, ACOS, contribution margin and growth targets
- Forecast performance and optimise spend allocation across campaigns and audiences
- Leverage Amazon Marketing Cloud insights to improve targeting and efficiency
- Build full-funnel retail media strategies that drive awareness, consideration and conversion
- Continuously test and refine campaign structures to maximise performance
Client Leadership & Commercial Performance
The role requires:
- Leading monthly client reviews and performance presentations
- Translating complex advertising data into actionable recommendations
- Acting as a trusted strategic advisor for client stakeholders
- Managing expectations and navigating challenging commercial conversations
- Supporting quarterly business reviews and growth planning initiatives
- Identifying opportunities for account expansion and long-term partnership success
Retail Media Analytics & Optimisation
The Amazon Advertising Strategist will:
- Analyse category performance, competitive activity and marketplace trends
- Utilise Amazon Marketing Cloud to develop audience and targeting strategies
- Monitor new-to-brand performance and incrementality metrics
- Use retail media and automation platforms to improve campaign performance
- Build reporting frameworks and performance dashboards
- Deliver meaningful insights that influence client growth decisions
Cross-Functional Collaboration
The role requires:
- Working closely with marketplace operations and account management teams
- Aligning advertising activity with inventory positions and promotional plans
- Supporting broader account health and growth initiatives
- Collaborating on new business pitches, audits and strategic proposals
- Sharing best practice and contributing to agency-wide performance improvements
- Helping clients maximise performance across the full marketplace ecosystem
Essential Skills
The successful Amazon Advertising Strategist will demonstrate:
- Hands-on Amazon Advertising experience
- Proven experience managing meaningful Amazon advertising budgets
- Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display and DSP
- Experience developing account-level advertising strategies
- Knowledge of TACOS, contribution margin, incrementality and new-to-brand metrics
- Strong analytical, reporting and forecasting capabilities
- Experience managing client relationships and presenting strategic recommendations
- Advanced Excel or Google Sheets skills
Preferred Experience
The role would particularly suit someone with experience in:
- Amazon Marketing Cloud (AMC)
- Retail Media and Ad-Tech campaign management and reporting
- Walmart Connect, Roundel or additional retail media platforms
- Instacart, Kroger, Google or Meta advertising
- Agency environments managing multiple client accounts
- Ecommerce, marketplace or retail media consulting
Benefits
The Amazon Advertising Strategist will benefit from:
- Fully remote working within the United States
- Annual bonus opportunity
- Health, dental and vision insurance
- 401(k) scheme
- Significant ownership and autonomy
- Exposure to a diverse range of consumer brands and categories
- Opportunity to work at the forefront of Amazon Advertising and retail media
- Career development within a fast-growing agency environment
- Direct influence over client growth and commercial performance
This opportunity would suit an experienced Amazon Advertising Strategist, Amazon Ads Manager, Retail Media Manager, Amazon DSP Specialist, Performance Marketing Manager or Ecommerce Advertising professional looking to take greater ownership of strategy and client growth. The successful Amazon Advertising Strategist will combine commercial thinking, analytical rigour and retail media expertise to deliver measurable outcomes across a portfolio of ambitious brands.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with applicable employment legislation, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Apply now to take your career to the next level with a pioneering ecommerce and retail media business.