<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Fri, 03 Jul 2026 09:12:57 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Mamamia Restructures Commercial Team as CRO Georgie Nichols Departs: New Leaders Take Charge]]></title> <link>https://www.marketingremotejobs.app/article/mamamia-restructures-commercial-team-as-cro-georgie-nichols-departs-new-leaders-take-charge</link> <guid>mamamia-restructures-commercial-team-as-cro-georgie-nichols-departs-new-leaders-take-charge</guid> <pubDate>Fri, 03 Jul 2026 08:01:05 GMT</pubDate> <description><![CDATA[Mamamia has appointed three senior commercial leaders as part of a strategic restructure designed to support the company’s next phase of growth and transformation, as its **chief revenue officer**, Georgie Nichols, is set to depart in August. Nichols will remain with the business through a structured handover period until her departure. “We are restructuring our commercial team to better serve our clients’ evolving needs and to build a future-focused foundation that makes Mamamia even stronger. Lanai, Danni and Michila are exceptional leaders who know this audience, know this market, and are building the future,” Mamamia chief executive Nat Harvey told *B&T*. “Georgie has made an extraordinary contribution to Mamamia. She built a commercial culture that this business will benefit from for a long time to come, and she leaves with our deep gratitude and full support.” “I’m incredibly proud of what we’ve achieved at Mamamia over the past two years. I’d like to thank my colleagues, clients and agency partners for their support, and I’m excited for the next chapter of my career,” Nichols said. ### New Leadership Appointments **Lanai Wiadrowski**, who joined the company in late 2025, has assumed national responsibility for all commercial advertising and partnership revenue. **Danni Wright**, formerly national strategy director, will now lead commercial strategy and long-term client partnerships. **Michila Macleod** has an expanded remit from Victorian Agency operations to provide senior leadership across the South Australia and West Australia markets. “Stepping into this role is an incredible honour. Georgie has been a phenomenal partner to our customers and a respected leader. We are determined to build on the brilliant foundation she leaves behind, bringing even more innovation and commercial strength to our partners across Australia,” said Wiadrowski. “I am thrilled to take on this expanded remit. We are fortunate to have dedicated teams already driving success in Victoria, South Australia, and Western Australia. I look forward to partnering closely with them to continue delivering outstanding outcomes for our clients and agency partners,” said Macleod. “This role gives me the opportunity to focus on what I love most: developing innovative advertising solutions and shaping the future of Mamamia’s branded content offering. Working alongside an outstanding team spanning commercial products, audience insights, strategy, branded content and client delivery, we’re uniquely positioned to take clients from a powerful organising idea through to execution, powered by the trust we’ve built with Australia’s most influential consumer audience,” said Wright.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mamamia</category> <category>commercialrestructure</category> <category>georgienichols</category> <category>medialeadership</category> <category>australia</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/Untitled-900-x-600-px-2026-07-03T123613.226.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Zeta Global and Palantir Join Forces to Build the Ultimate AI Marketing Stack for Enterprises]]></title> <link>https://www.marketingremotejobs.app/article/zeta-global-and-palantir-join-forces-to-build-the-ultimate-ai-marketing-stack-for-enterprises</link> <guid>zeta-global-and-palantir-join-forces-to-build-the-ultimate-ai-marketing-stack-for-enterprises</guid> <pubDate>Thu, 02 Jul 2026 16:00:52 GMT</pubDate> <description><![CDATA[**Zeta Global Holdings (NYSE:ZETA)** has announced a strategic partnership with **Palantir Technologies** to create an enterprise AI infrastructure layer for data-driven, agentic marketing. This collaboration aims to revolutionize how large enterprises leverage AI for marketing execution. ### What the Partnership Entails The partnership involves two major components: - **Rearchitecting Zeta's Data Cloud on Palantir Foundry**: This will enhance data integration and governance, allowing for more secure and compliant marketing operations. - **Upgrading Athena, Zeta's AI-powered decisioning system**: The upgrade focuses on enabling real-time, secure marketing at scale, making it a true "operating system" for agentic marketing. ### Target Audience The initiative is specifically designed for **large enterprises** that prioritize **data security**, **governance**, and **effective marketing execution**. By tying marketing tools directly to governed enterprise data, Zeta aims to offer a seamless alternative to stitching together separate solutions from competitors like Salesforce, Adobe, or Oracle. ### Why It Matters This partnership positions Zeta at the intersection of **AI infrastructure** and **marketing execution**. It links operational intelligence, customer behavior, and marketing execution in a single loop, which is increasingly attractive as **agentic commerce** gains traction. The move could help Zeta win larger, multi-use case deployments by leaning into AI-powered automation and first-party data. ### Stock Performance Context Zeta Global's stock has shown strong performance over the past years, with a **37.5% return over the past year** and a **156.7% increase over three years**. The partnership announcement has already driven a **10.6% uptick in the past week**, despite a 17.4% decline over the past 30 days. ### Key Takeaways - **Deeper data integration** with Palantir enhances Zeta's ability to serve large enterprises. - **Real-time decisioning** and **security** are at the core of the upgraded Athena system. - The partnership could challenge the narrative if enterprise buyers prefer broader suites from larger platforms or if integration complexity slows go-to-market motion.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>zetaglobal</category> <category>palantir</category> <category>aimarketing</category> <category>enterpriseai</category> <category>datagovernance</category> <enclosure url="https://s.yimg.com/lo/mysterio/api/58EEA96E7892FB09BE369F977D36B5B153C8FF1276E69FF8008F0210E0C6A322/subgraphmysterio/resizefill_w1200_h434;quality_80;format_webp/https:%2F%2Fmedia.zenfs.com%2Fen%2Fsimply_wall_st__316%2F41bdd0c670f621394929d5266c5d6c72" length="0" type="image/com%2Fen%2Fsimply_wall_st__316%2F41bdd0c670f621394929d5266c5d6c72"/> </item> <item> <title><![CDATA[Meta Elevates Alex Schultz to First-Ever Chief Data Officer, Signaling AI Analytics Revolution]]></title> <link>https://www.marketingremotejobs.app/article/meta-elevates-alex-schultz-to-first-ever-chief-data-officer-signaling-ai-analytics-revolution</link> <guid>meta-elevates-alex-schultz-to-first-ever-chief-data-officer-signaling-ai-analytics-revolution</guid> <pubDate>Thu, 02 Jul 2026 08:00:52 GMT</pubDate> <description><![CDATA[Meta has named its chief marketing officer, Alex Schultz, as the company's first-ever **chief data officer**, Schultz told Axios. The move underscores how critical analytics and data infrastructure are to Meta's AI ambitions. **Why it matters:** The changes reflect a strategic shift: Meta is bringing analytics directly to its executive leadership rather than treating it as a support function. This elevates data-driven decision-making to the highest level. **Zoom in:** In his new role, Schultz will transform how Meta manages **AI analytics** globally. He will continue overseeing infrastructure analytics teams, and his responsibilities now include user research, competitive intelligence, and reporting insights to Meta's board. **Between the lines:** Denise Moreno, who led Meta's in-product promotions and helped grow Threads to over 500 million users, has been elevated to CMO. Her top task will be driving product and app success. **What's next:** Schultz emphasized that building a **"semantic layer"** across Meta's data warehouse—organizational knowledge that gives AI models reasoning accuracy—will be a top priority for the next six months. This "context layer" is key to Meta's data analytics infrastructure.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>meta</category> <category>chiefdataofficer</category> <category>aianalytics</category> <category>datainfrastructure</category> <category>alexschultz</category> <enclosure url="https://images.axios.com/ipnTE2-5LrONsgbhTPiex2--oQ8=/0x0:1280x720/1366x768/2026/07/01/1782891632836.jpeg" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[Cracks in India's Influencer Economy: Payment Delays and Agency Glut Threaten Growth]]></title> <link>https://www.marketingremotejobs.app/article/cracks-in-indias-influencer-economy-payment-delays-and-agency-glut-threaten-growth</link> <guid>cracks-in-indias-influencer-economy-payment-delays-and-agency-glut-threaten-growth</guid> <pubDate>Tue, 30 Jun 2026 16:00:54 GMT</pubDate> <description><![CDATA[India's influencer economy is booming, but beneath the surface, **payment delays**, **trust issues**, and an **oversaturated agency market** are creating serious challenges for creators and agencies alike. The ecosystem remains largely fragmented and unorganised, making sustainable growth difficult. ### Key Issues Plaguing the Industry - **Delayed Payments**: Influencers often wait months for their dues, eroding trust and causing financial strain. - **Agency Glut**: Over 1,500 agencies compete for a share of the market, but only a few control the majority of deals, leading to thin margins and cutthroat competition. - **Informal Deals**: Many agreements are made without formal contracts, leaving creators vulnerable to exploitation. ### Impact on Creators and Agencies - **Creators** struggle with inconsistent income and lack of bargaining power. - **Agencies** face pressure to deliver results with minimal budgets, often sacrificing quality. - The lack of **standardized pricing** and **transparent metrics** further complicates the ecosystem. ### The Road Ahead To sustain growth, the industry needs **better regulation**, **formal contracts**, and **collective action** from creators. Platforms and brands must also step up to ensure fair practices. Without these changes, the influencer economy's cracks could widen, stunting its potential.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>influencereconomy</category> <category>paymentdelays</category> <category>agencyglut</category> <category>creatoreconomy</category> <category>indiamarketing</category> <enclosure url="https://images.moneycontrol.com/static-mcnews/2025/02/20250220043650_influencers.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Amazon Faces $1.3 Billion Penalty Threat for Prime Video Ads]]></title> <link>https://www.marketingremotejobs.app/article/amazon-faces-13-billion-penalty-threat-for-prime-video-ads</link> <guid>amazon-faces-13-billion-penalty-threat-for-prime-video-ads</guid> <pubDate>Tue, 30 Jun 2026 08:01:04 GMT</pubDate> <description><![CDATA[The Australian Competition and Consumer Commission (ACCC) is taking Amazon to court over its introduction of **ads on Prime Video** for customers who had already paid to avoid them. ACCC chairwoman Gina Cass-Gottlieb is seeking a **“significant penalty”** that could reach up to **$1.3 billion**, based on Amazon's Australian revenue. > “We will look for a penalty that is significant in the context of Amazon’s business in Australia, so it’s not simply a cost of doing business in Australia, it is a true deterrent,” Cass-Gottlieb said. ### The Case - Amazon introduced ads on Prime Video in Australia in **July 2024**, requiring subscribers to pay an extra **$2.99 per month** to remove them. - The ACCC argues this is an **unfair contract term**, as customers who paid upfront for an ad-free experience were later forced to pay more or endure ads. - This is the **second** action under the ACCC's new powers to investigate unfair contract terms, and the most significant to date. ### Potential Penalty The ACCC is suing Amazon Commercial Services, which posted **$3.8 billion in revenue** in the 2024 calendar year. A penalty of up to **one-third of gross revenue** could mean a fine as high as **$1.3 billion**. The regulator is also seeking declarations, consumer redress, and legal costs. ### Amazon's Response A spokesman for Amazon Australia said the company is reviewing the case and has cooperated with the ACCC throughout its investigation. They remain focused on providing the best experience for Australian customers. ### Background - Prime Video launched in Australia in **2018** and now has over **5 million subscribers**, making it the second-largest streaming platform behind Netflix. - Major streaming platforms like Disney+ have also introduced cheaper, ad-supported tiers as subscriber growth slows. - Amazon updated its contract terms multiple times during the ACCC's investigation, but the regulator deemed the changes insufficient. ### What's Next? The case covers the period from **November 1, 2023, to August 18, 2025**, as Amazon made a final change to guarantee pro rata refunds on August 19, 2025. The outcome could set a **precedent for how global tech companies operate in Australia**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>accc</category> <category>amazon</category> <category>primevideo</category> <category>consumerprotection</category> <category>streaming</category> <enclosure url="https://static.ffx.io/images/$zoom_0.4749%2C$multiply_2%2C$ratio_1.777778%2C$width_1059%2C$x_244%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/8ae0c17149dcad1dbf5ef01973ddbc7665364056" length="0" type="image/777778%2C$width_1059%2C$x_244%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/8ae0c17149dcad1dbf5ef01973ddbc7665364056"/> </item> <item> <title><![CDATA[Gen Z Didn't Kill Cinema, Beer, or Soda—Lazy Marketing Did]]></title> <link>https://www.marketingremotejobs.app/article/gen-z-didnt-kill-cinema-beer-or-sodalazy-marketing-did</link> <guid>gen-z-didnt-kill-cinema-beer-or-sodalazy-marketing-did</guid> <pubDate>Mon, 29 Jun 2026 16:00:44 GMT</pubDate> <description><![CDATA[Mark Ritson argues that the soft launch of *Supergirl* and the breakout success of *Backrooms* point to a bigger marketing problem: legacy brands keep blaming young audiences for rejecting old products. Kids aren’t going to the cinema anymore. That’s the general take on the post-Covid decline now afflicting the big screen. And the superficial data does support the depressive assessment. PwC counted 1.3bn US cinema admissions in 2019. By 2023, the figure had fallen to 777m. Per capita admissions peaked in 2002 at 5.1 per year. Pre-pandemic, they had drifted to 3.5. In 2024, they sat closer to 1.8. Frequent moviegoers, those buying six-plus tickets a year, fell from 39% of the audience in 2019 to 17% in 2025, per S&P Global. Streaming arrived. TikTok arrived. Gen Z stayed home. Studios have said as much on every earnings call between 2021 and 2024. Then reality did what reality usually does to bad marketing theory. It got in the way. **Four films shattered the narrative:** - **Marty Supreme** (A24, $70m budget): A low-budget biopic about a fictional 1950s ping-pong hustler, grossed $191m worldwide. - **Iron Lung** (self-financed by YouTuber Markiplier, $3m budget): A horror film grossed over $50m. - **Backrooms** (A24, $10m budget): Directed by 20-year-old Kane Parsons from YouTube, opened to $81m domestic, $118m globally, and passed $300m worldwide. 43% of its audience was 18-24. - **Obsession** (Focus Features, from YouTube director Curry Barker, 26): Grossed about $370m worldwide, becoming Focus Features' highest-grossing film domestically. Four films. Four directors who did not come up through the studio system. Four budgets between $3m and $70m. Four genre-resistant concepts. And an audience profile heavily skewed toward the demographic that supposedly stopped going to the cinema four years ago. Now consider what Hollywood spent the same period doing. The top 10 highest-grossing films of 2024 came entirely from existing IP, sequels, and prequels. The only two genuine originals in the top 20 were *IF* and *Longlegs*. Between half and two-thirds of the major studios’ 2025 slate was franchise extension, sequel, prequel, or reboot. **The blockbuster strategy**, popularized by Harvard professor Anita Elberse in her 2013 book *Blockbusters*, argued for placing disproportionately large bets on a small number of likely winners. It worked for a while. Before 2000, only seven film franchises had cumulatively grossed more than $1bn. Since 2000, more than a hundred have. But the trouble with a successful formula is that the idiots arrive later and think it will be eternally applicable. Sales soft? Bigger sequel. Bigger sequel underperforms? Multi-property crossover. Crossover flops? Reboot the original. Reboot struggles? Add a younger actor, a knowing joke, and a soundtrack from an artist your daughter once mentioned at breakfast. Consider **Supergirl**. Warner Bros. and DC Studios opened it on Friday. Production budget $170m, marketing around $125m on top. It is the sequel to last year’s *Superman*, which was itself a remake of *Man of Steel* with Henry Cavill, which was a remake of *Superman Returns*, which was a remake of *Superman I, II, III and IV* with Christopher Reeve. Supergirl opened to $38m domestic and $68m globally, below tracking. The worldwide break-even point is somewhere above $315m. It might not make it. It is a bit like your father forcing you to listen to Joy Division until you *get it*. The first song, you don’t like, so he puts on another single. You still don’t like Joy Division. So he plays you a third with the volume up. Then he turns to you, exasperated, and asks why you don’t like music. **This pattern extends beyond cinema.** The drinks industry has spent five years explaining that the young drink less alcohol. Health-conscious. Less social. Into other substances. All probably partly true. But the mainstream beer industry has spent a decade extending Bud Light, Coors, and Miller into different cans. The wine industry continues to sell Pinot Grigio and Sauvignon Blanc in the same bottles. Spirits brands launch line extensions of line extensions. But the more they dress up their existing portfolios with new colors, co-brands, and pop stars, the more the new generation of drinkers will drink elsewhere. Or not at all. The under-30s buy mezcal, hard seltzer, agave RTDs, premixed cocktails, Athletic non-alcoholic beer, hemp-derived drinks, and CBD seltzers. Their behavior is better understood as **boredom than abstinence**. Soda is the same. Coca-Cola and Pepsi domestic volumes have softened for years. The standard explanation: Gen Z health concerns. Then **Olipop** crossed $200m in annual sales and was last valued at $1.85bn. **Poppi** was acquired by PepsiCo for $1.95bn in May 2025. Gut-health soda dollar sales grew 301% in 2023. Coke and Pepsi have both now launched their own prebiotic ranges, chasing a category they spent years insisting did not really exist because Gen Z had given up on fizzy drinks. Gen Z had not given up on fizzy drinks. They had given up on Coke and Pepsi. In each case, the legacy industry diagnosis is lifestyle. The actual cause looks more like **portfolio**: a 30-year-old product assumption with the labels lightly redesigned, and a generation that has decided it would rather not. It’s not them, the consumer. It’s us, the lazy marketers. Elberse’s blockbuster strategy is not wrong. It’s brilliant. Concentrating big bets on likely winners is still a defensible portfolio approach. But after two decades, what was meant to be a way of placing bets has become a way of avoiding them. You cannot find the next category-defining hit if all you fund is variations on the last one. At some point, it becomes old. It becomes derivative. And you see it first with a younger, disinterested consumer who was not made that way. That is their response to the crap of the past presented as new. *Marty Supreme, Backrooms* and *Obsession* should be read as **signals rather than blueprints**. The box office, the brewery, the bottler and a host of other companies still have access to the youth market. What they lack is the capability of the new. The new consumer is still there. She is just waiting for someone to bring her something she has not seen before. Something that speaks to her, rather than something that spoke to her grandparents and was resurrected a dozen times. **It’s not them. The problem has been sitting inside the marketing department all along.**]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingstrategy</category> <category>genz</category> <category>consumerbehavior</category> <category>innovation</category> <category>brandrevitalization</category> <enclosure url="https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/supergirl.png?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/png"/> </item> <item> <title><![CDATA[Nike's Pixelated Genius: How a Guerilla Campaign Outsmarted Adidas and Built Hype for Germany's 2027 Kit]]></title> <link>https://www.marketingremotejobs.app/article/nikes-pixelated-genius-how-a-guerilla-campaign-outsmarted-adidas-and-built-hype-for-germanys-2027-kit</link> <guid>nikes-pixelated-genius-how-a-guerilla-campaign-outsmarted-adidas-and-built-hype-for-germanys-2027-kit</guid> <pubDate>Fri, 26 Jun 2026 16:00:57 GMT</pubDate> <description><]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>nike</category> <category>germanykit</category> <category>guerillamarketing</category> <category>contractworkaround</category> <category>viralcampaign</category> <enclosure url="https://www.footyheadlines.com/static/img/post/2026/06/26/kUb8LzUeIhuFPVX/nike-actually-manufactured-a-pixelated-kit-for-germany-guerilla-campaign.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>