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<description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description>
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<title><![CDATA[Arc’teryx Marketing Chief Reveals: How Staying True to Mission Drove 31% Growth in 2025]]></title>
<link>https://www.marketingremotejobs.app/article/arcteryx-marketing-chief-reveals-how-staying-true-to-mission-drove-31-growth-in-2025</link>
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<pubDate>Fri, 12 Dec 2025 09:00:23 GMT</pubDate>
<description><![CDATA[As 2025 comes to a close, industry leaders reflect on an unpredictable year and share their focus for 2026. Arc’teryx SVP of Brand Marketing Karl Aaker, who joined the North Vancouver, B.C.-based brand in 2021 with a decade of experience at Nike and Lululemon, provides insights into the brand's resilience and growth.
While much of the broader outdoor industry faces challenges, **Arc’teryx and its parent company Amer Sports have reported significant growth across all segments and regions in 2025**. Arc’teryx achieved **31% revenue growth in the third quarter ended Sept. 30**, driven by ongoing retail and geographic expansion. Amer Sports projects revenue growth of 23% to 25% for the fiscal year.
### What was the most important business lesson you learned in 2025?
**Karl Aaker:** This year showed me that **resilience is at the heart of great leadership**, which depends on staying true to your core values. Like everyone in the outdoor community, we experience both joy and loss. These moments humble us and remind us of what matters most.
When things are hard or uncertain, people don’t just look to brands for products; they seek **authenticity, community, and connection**. This year reinforced that staying true to our values is non-negotiable and must remain central to every decision.
### What are your greatest concerns looking ahead to 2026?
**Karl Aaker:** At Arc’teryx, we are grateful for exceptional growth, but with that comes the responsibility to **remain true to our purpose and original mission**. Rapidly evolving while staying authentic is a challenge I take seriously and one of the things I love most about this job.
### What are you investing in/optimistic about for 2026?
**Karl Aaker:** Looking ahead to 2026, I’m incredibly excited about the progress and real investments we’re making toward **building a circular business**. We look forward to sharing our vision for the future and inviting our community to join us on this journey toward a more sustainable outdoor industry.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>arcteryx</category>
<category>brandmarketing</category>
<category>growthstrategy</category>
<category>sustainability</category>
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<title><![CDATA[From Marketing Master to CEO: How Top Biotechs Are Shaking Up Leadership in 2025]]></title>
<link>https://www.marketingremotejobs.app/article/from-marketing-master-to-ceo-how-top-biotechs-are-shaking-up-leadership-in-2025</link>
<guid>from-marketing-master-to-ceo-how-top-biotechs-are-shaking-up-leadership-in-2025</guid>
<pubDate>Fri, 12 Dec 2025 17:00:23 GMT</pubDate>
<description><![CDATA[Welcome to this week's roundup of significant leadership moves across the biotech and pharmaceutical industry. Here's a look at the latest executive shifts that are reshaping companies and driving innovation.
---
### **Metabolic Marketing Master Takes the Helm at Prolynx**
After three decades climbing the ranks in sales and marketing at major pharmaceutical companies, **Chris Boulton** has been named CEO of preclinical biotech **Prolynx**. Boulton will lead the company, which focuses on developing longer-acting drug candidates for **obesity and related metabolic conditions**. His most recent role was as head of global marketing for the obesity therapy area at **Amgen**, a position he assumed in spring 2024. Prior to that, he held marketing and commercial roles at Ardana, Sanofi, and AstraZeneca. This move highlights how deep marketing expertise is increasingly valued in top leadership positions within the biotech sector.
---
### **Kyowa Kirin Makes Historic CEO Appointment**
Japanese pharmaceutical giant **Kyowa Kirin** is transitioning from a dual CEO/COO structure to a single CEO model by March 2026. **Abdul Mullick, Ph.D.**, who currently serves as chief operating officer, is set to become CEO, while current chief **Masashi Miyamoto, Ph.D.** will remain as board chairman. Mullick will be the **first non-Japanese CEO in Kyowa's over 70-year history**. The transition period was designed to allow Mullick to navigate cultural differences and balance the company's heritage with modern challenges. Miyamoto praised Mullick for successfully integrating into the company's culture, and Mullick expressed his commitment to nurturing Kyowa's unique environment.
---
### **Rebranded Biotech PsiThera Launches with Former Seres CEO**
**Psivant Therapeutics** has rebranded as **PsiThera**, launching with a **$47.5 million Series A funding round** and former Seres CEO **Eric Shaff** at the helm. The company aims to develop oral "antibody-in-a-pill" medicines for immunology targets, with several early-stage programs already in progress. Shaff brings nearly 11 years of experience from Seres, where he oversaw the FDA approval and launch of **Vowst**, the first oral microbiome drug for recurrent Clostridioides difficile infection. His background also includes roles at Sigilon Therapeutics, Momenta Pharmaceuticals, and Genzyme.
---
### **Additional Leadership Moves Across the Industry**
- **Mark Manfredi, Ph.D.**, is taking over as CEO of **Disco Pharmaceuticals**, replacing founding CEO Roman Thomas, M.D., as the oncology-focused biotech closes a **36 million euro seed funding round**.
- **Centessa Pharmaceuticals** promoted **Alberto Accardi, Ph.D.**, founder of its orexin receptor 2 agonist program, to CEO, while current chief Saurabh Saha, M.D., Ph.D., will become advisor to the CEO effective January 1.
- **Enliven Therapeutics** is entering a new phase as it approaches a pivotal Phase 3 trial, appointing **Rick Fair** as CEO and moving co-founder Sam Kintz to head of pipeline.
- **Jubilant Therapeutics** appointed **Daniel O’Connor** as CEO, who previously served as chief executive at Ambrx Biopharma.
- **K36 Therapeutics** named **Shinta Cheng, M.D., Ph.D.**, as chief medical officer just before presenting new data at the American Society of Hematology annual meeting.
- **Serina Therapeutics**, focused on Parkinson's disease, appointed **Joshua Thomas, Ph.D.**, as vice president and head of chemistry.
These leadership changes reflect ongoing trends in the biotech and pharmaceutical industries, where **marketing expertise, cultural integration, and innovative drug development** are key drivers of executive appointments.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>biotech</category>
<category>leadership</category>
<category>marketing</category>
<category>ceo</category>
<category>pharmaceutical</category>
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<title><![CDATA[Spikes Asia 2026 Jury Revealed: 10 Australian Leaders to Shape APAC's Creative Future]]></title>
<link>https://www.marketingremotejobs.app/article/spikes-asia-2026-jury-revealed-10-australian-leaders-to-shape-apacs-creative-future</link>
<guid>spikes-asia-2026-jury-revealed-10-australian-leaders-to-shape-apacs-creative-future</guid>
<pubDate>Thu, 11 Dec 2025 09:00:25 GMT</pubDate>
<description><.
]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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<title><![CDATA[Meet the Top 10 Marketing Visionaries of 2025: How These Brand Guardians Are Redefining Consumer Connections]]></title>
<link>https://www.marketingremotejobs.app/article/meet-the-top-10-marketing-visionaries-of-2025-how-these-brand-guardians-are-redefining-consumer-connections</link>
<guid>meet-the-top-10-marketing-visionaries-of-2025-how-these-brand-guardians-are-redefining-consumer-connections</guid>
<pubDate>Thu, 11 Dec 2025 17:00:26 GMT</pubDate>
<description><
### What Makes These Marketers Stand Out?
These **standout professionals** have been recognized for their ability to leverage **creative strategies** that resonate with today's audiences. In an era where consumer attention is fragmented, these marketers excel at cutting through the noise with authentic, engaging campaigns that build **brand loyalty** and drive meaningful interactions.
### The Role of Creativity in Modern Marketing
**Creativity** is no longer just about aesthetics; it's a strategic tool for **connecting with consumers** on an emotional level. The marketers on this list understand that to capture and retain audience interest, brands must tell compelling stories, create memorable experiences, and foster genuine community. Their work exemplifies how **innovative thinking** can turn marketing from a transactional activity into a relationship-building endeavor.
### Why This List Matters for the Industry
For professionals in **digital marketing**, **content strategy**, and **brand management**, this list serves as both inspiration and a benchmark. It showcases the evolving skills and approaches needed to succeed in a competitive landscape. By studying these **top performers**, marketers can gain insights into the tactics and mindsets that lead to breakthrough success.
### Looking Ahead to 2025
As we approach 2025, the **marketing landscape** continues to shift with advancements in technology, changes in consumer behavior, and new platforms emerging. The individuals highlighted by Campaign are at the forefront of these changes, demonstrating adaptability and foresight. Their achievements remind us that **strategic creativity** is key to staying relevant and impactful.
### How to Access the Full List
To explore the complete rankings and detailed profiles of each marketer, visit Campaign's official website. The list provides in-depth analysis of their campaigns, methodologies, and the results they've achieved, offering valuable lessons for anyone looking to elevate their marketing game.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>marketers</category>
<category>creativity</category>
<category>brandguardians</category>
<category>consumerconnections</category>
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<title><![CDATA[IKEA's New Zealand Launch: Why Delivery Delays Won't Deter Loyal Shoppers]]></title>
<link>https://www.marketingremotejobs.app/article/ikeas-new-zealand-launch-why-delivery-delays-wont-deter-loyal-shoppers</link>
<guid>ikeas-new-zealand-launch-why-delivery-delays-wont-deter-loyal-shoppers</guid>
<pubDate>Wed, 10 Dec 2025 09:00:25 GMT</pubDate>
<description><
*The first shoppers enter IKEA's new Auckland store. Photo: Marika Khabazi / RNZ*
### Why Delays Won't Stop Customers from Returning
Despite the **delivery delays**, marketing expert Bodo Lang from Massey University believes this won't turn customers away. "It won't stop them from shopping there again," he says. In fact, Lang sees this as an opportunity for IKEA to **build customer loyalty**.
"If IKEA responds to these delays, it is an opportunity to turn slightly disappointed shoppers into IKEA loyalists. Adding a voucher or even a personalized note can turn a slight disappointment around."
### How IKEA is Handling the Situation
IKEA's spokesperson acknowledged the challenges: "As a brand new team, we are learning quickly and adapting our operations to meet this incredible level of demand. We are working around the clock to secure optimal operations as soon as possible."
The company is contacting customers who have placed delivery or click-and-collect orders to arrange convenient times for fulfillment. They emphasize their commitment to **getting all orders to customers as quickly as possible**.
### The Bigger Picture for New Market Entries
This situation highlights important considerations for brands entering new markets:
- **Managing expectations** during initial launch phases
- **Building operational resilience** to handle unexpected demand
- **Turning challenges into loyalty-building opportunities**
While delays might temporarily dampen the excitement of New Zealand's first IKEA experience, the brand's strong reputation and the novelty of its arrival in the market create a buffer against customer dissatisfaction.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>ikea</category>
<category>retail</category>
<category>customerexperience</category>
<category>brandloyalty</category>
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<title><![CDATA[Top Marketing Campaigns of 2025: How Brands Thrived in Chaos]]></title>
<link>https://www.marketingremotejobs.app/article/top-marketing-campaigns-of-2025-how-brands-thrived-in-chaos</link>
<guid>top-marketing-campaigns-of-2025-how-brands-thrived-in-chaos</guid>
<pubDate>Tue, 09 Dec 2025 17:00:22 GMT</pubDate>
<description><![CDATA[In 2025, marketers faced a perfect storm of challenges: global conflict, economic uncertainty, regulatory pressures, and a volatile sociopolitical landscape. Yet, the savviest brands not only survived but thrived by cutting through the noise with innovative strategies. Here’s a look at the standout campaigns that defined the year.
### **Navigating Uncertainty with Nostalgia and Value**
Despite rising global ad spend, the year was marked by "bad vibes." Brands leaned heavily on **nostalgia** and **celebrity-driven campaigns** to connect with audiences. As consumer sentiment dropped, **value messaging**—both monetary and emotional—became crucial, especially in competitive sectors like QSR and CPG. The pendulum swung back toward **performance and ROI**, moving away from longer-tail brand-building efforts.
### **Best Overall Marketing: Chili’s Bar & Grill**
Chili’s achieved four straight quarters of 20%+ same-store sales growth by blending **humor, nostalgia, and cultural relevance**. Campaigns tapped into 1990s and 2000s TV hits, like partnering with "Saved by the Bell" star Tiffani Thiessen and opening a "Scranton Branch" inspired by "The Office." The brand also turned its icons into fashion and tied margaritas to country music and motorsports. According to R.J. Hottovy of Placer.ai, this combination of **nostalgia and value messaging** resonated powerfully with consumers.
### **Best Noisemaker: American Eagle, “Sydney Sweeney Has Great Jeans”**
American Eagle’s controversial campaign with Sydney Sweeney generated massive buzz, despite backlash over perceived eugenics themes. Featuring AI-powered Snapchat experiences and a Sphere takeover in Las Vegas, it became the brand’s **most successful campaign ever**, attracting nearly 1 million new customers and driving growth in every U.S. county. CMO Craig Brommers emphasized its role in proving that **marketing can move the needle**.
### **Best Social-First Campaign: Dove, “#ShareTheFirst”**
Dove adapted its iconic "Real Beauty" platform with a **creator-led, social-first campaign** to combat the "perfection paradox"—where women take up to 50 photos before posting. Encouraging users to share their first unedited photos, the effort involved over 100 global creators and an OOH takeover in London. It generated **over 1 billion impressions** with 94% positive sentiment, boosting purchase intent and inclusivity perceptions.
### **Best Cultural Play: Gap, “Better in Denim”**
Gap’s viral campaign featuring girl group Katseye dancing to Kelis’s "Milkshake" combined **Gen Z relevance with 2000s nostalgia**. With over 8 billion impressions and 500 million views, it drove double-digit denim sales growth and reestablished Gap as a **culturally relevant brand** for a new generation, according to Global CMO Fabiola Torres.
### **Best Edgy Humor: Doritos, “A Spicy, but Not Too Spicy Plumber”**
Doritos pushed creative boundaries with a racy parody starring Walton Goggins, promoting its Golden Sriracha chips as "not too spicy." The digital-first campaign included Times Square placements and encouraged steamy fan edits, generating **over 200 million views**. Chris Bellinger of PepsiCo noted the importance of edging up to the line without crossing it in today’s "unhinged" humor landscape.
### **Best Brand Turnaround: KFC, “Obsession”**
KFC revitalized its brand by reimagining Colonel Sanders as a "feisty chefpreneur" in a campaign that swapped his grin for a scowl. This serious approach, developed with agency Highdive, led to a 2% same-store sales growth and was named the **strongest QSR ad of the year** for branding and sales potential by System1.
### **Best Brand Transformation: “Walmart. Who Knew?”**
Walmart addressed perception issues with a platform starring Walton Goggins, revising The Who’s "Who Are You" to highlight its assortment and Walmart+ services. A holiday adaptation, "WhoKnewVille," featured Goggins as the Grinch, driving millions of views. Jolene Delisle of The Working Assembly praised its **self-aware, human tone** for effectively rebranding the retailer.
### **Best Competitive Sparring: Olipop**
In the heated better-for-you soda market, Olipop disrupted the influencer model by selling 5,000 PR boxes for 5 cents each on Amazon, selling out in two minutes. While seen as a dig at competitor Poppi, Olipop’s director Steven Vigilante called it a **scalable, accessible strategy** that boosted social sentiment without intentional rivalry.
### **Best Purpose-Driven: E.l.f., “Give an e.l.f.”**
As purpose-driven marketing waned, E.l.f. Beauty stayed committed with a campaign encouraging consumers to support causes via donations. It delivered **195 million earned impressions** with 99% positive sentiment, contributing to 27 consecutive quarters of sales growth. Chief Brand Officer Laurie Lam emphasized **walking the talk** in brand values.
### **Best Use of Nostalgia: “Neutrogena Remembers”**
Neutrogena flipped nostalgia marketing by targeting aging consumers with humor, promoting anti-aging products without fear-based messaging. The campaign sparked strong social engagement and UGC, allowing the brand to **cut through the noise** in a crowded beauty category, according to Chris Riat of Kenvue.
These campaigns highlight how brands in 2025 leveraged **creativity, data, and cultural insights** to succeed amid uncertainty, setting new standards for marketing effectiveness.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>marketingcampaigns</category>
<category>brandstrategy</category>
<category>digitalmarketing</category>
<category>contentmarketing</category>
<category>socialmedia</category>
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<title><![CDATA[Havas's Strategic Acquisition of Kaimera: A Game-Changer for Media in Australia and New Zealand]]></title>
<link>https://www.marketingremotejobs.app/article/havass-strategic-acquisition-of-kaimera-a-game-changer-for-media-in-australia-and-new-zealand</link>
<guid>havass-strategic-acquisition-of-kaimera-a-game-changer-for-media-in-australia-and-new-zealand</guid>
<pubDate>Tue, 09 Dec 2025 09:00:24 GMT</pubDate>
<description><![CDATA[In a bold move that's set to reshape the media landscape in Australia and New Zealand, **Havas has acquired indie media agency Kaimera**. This acquisition is more than just a business deal—it's a strategic play to strengthen Havas's Media Network footprint in the region, bringing together scale, specialist capabilities, and cutting-edge technology.
### Strengthening the Media Network
Havas's acquisition of Kaimera is designed to accelerate the deployment of **Converged.AI**, its group-wide AI-driven, data-powered strategy and operating system. By integrating Kaimera's proven expertise and entrepreneurial culture, Havas aims to converge creativity, media, and technology into one powerful offering. This move enhances Havas's ability to deliver measurable results for clients, reinforcing its dynamic and ambitious ANZ business plan focused on growth, entrepreneurial investment, and excellence.
### About Kaimera
Founded in 2016, Kaimera has grown into a 50+ strong agency with offices in Sydney and Melbourne, and team members in Auckland. Known for crafting straightforward, customized solutions, Kaimera brings deep expertise and a strong reputation to the table. Its client roster includes notable brands such as **Nando's, Scape, IMB bank, Afterpay, and BritBox**, with recent additions like Taylors Wines and MG. Kaimera will join Havas Media Network and operate as "Kaimera, a Havas Company," maintaining its current offices in Surry Hills, Sydney, and South Melbourne, Melbourne.
### Leadership and Integration
Kaimera's management team, led by founders **Nick Behr and Trent McMillan**, will report to James Wright, Group CEO of Havas ANZ. This integration boosts Havas ANZ's headcount to over 450 staff locally, marking a significant expansion. The deal aligns with Havas Group ANZ's new positioning—**Deliberately Different**—which emphasizes a unique integrated offering: a Village of agencies combining the agility of an Indie with the resources of a global network.
### Executive Insights
Yannick Bolloré, chairman and CEO of Havas, expressed enthusiasm about the acquisition: "I'm delighted to welcome Nick Behr, Trent McMillan and the talented team at Kaimera to the Havas family. This deal reinforces our commitment to the Australian and New Zealand markets and our belief in the opportunity there with James and his leadership team."
James Wright, group CEO of Havas ANZ, highlighted the strategic importance: "The acquisition of Kaimera is a clear statement of our ambition in Australia and New Zealand. As part of our new ANZ business plan and positioning of being 'deliberately different,' we are focused on growth and entrepreneurial investment in the region."
Nick Behr, CEO and founder of Kaimera, shared his perspective: "We need to stay future-focused for our clients and our people, and Havas is the perfect partner for this next chapter. Joining Havas gives us access to greater investment, scale, resources, tools and technology, particularly in AI, while allowing us to stay true to our culture and approach."
This acquisition underscores Havas's commitment to innovation and growth in the ANZ market, leveraging Kaimera's strengths to drive meaningful results for brands across the region and beyond.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>acquisition</category>
<category>media</category>
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<title><![CDATA[How Sunday Gravy's New CFO John Minty Is Redefining the Intersection of Creativity and Commerce]]></title>
<link>https://www.marketingremotejobs.app/article/how-sunday-gravys-new-cfo-john-minty-is-redefining-the-intersection-of-creativity-and-commerce</link>
<guid>how-sunday-gravys-new-cfo-john-minty-is-redefining-the-intersection-of-creativity-and-commerce</guid>
<pubDate>Mon, 08 Dec 2025 09:00:23 GMT</pubDate>
<description><
### A Career Built at the Nexus of Ideas and Economics
Minty joins Sunday Gravy with extensive experience across creative agencies in **Australia, America, and France**, where he has earned a reputation for **redefining the relationship between creativity and commerce**. His career includes senior leadership roles at some of the world's top agencies, such as:
- **TBWA Worldwide**
- **DDB**
- **Venables Bell & Partners**
- **180LA**
In these positions, he held strategic operations and **CFO/COO roles**, driving business model innovation and pricing strategies. Most recently, Minty served as a senior consultant at **TrinityP3**, advising businesses on **marketing and advertising investment decisions**, and previously as **Chief Marketing Officer at F45 Training Holdings**.
### Driving Value and Growth in Creative Agencies
Known for his ability to balance **commercial sharpness with creative empathy**, Minty has helped agencies rethink how value is created, measured, and priced. His expertise lies at the intersection of ideas and economics, making him a key asset for Sunday Gravy as it navigates its next phase of growth.
Ant White, co-founder of Sunday Gravy, commented on the appointment: "**Minty knows how to balance the commercial sharpness and creative empathy**. He’s spent his career helping great agencies grow smarter and stronger, and we’re thrilled to have him help steer Sunday Gravy into its next phase."
### Minty's Vision for Sunday Gravy
On joining the agency, Minty shared his enthusiasm: "Sunday Gravy feels like a big grandma hug; a place where you feel comfortable to be (actually) brave, to be honest, and have a laugh. But it’s also a place you respect deeply, and something you want to protect for all its goodness. No inhibitions, no preciousness, no limits; the way creative agencies should be."
This appointment highlights Sunday Gravy's commitment to **integrating financial acumen with creative excellence**, positioning the agency for sustainable success in a competitive market.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>cfo</category>
<category>creativeagency</category>
<category>businessgrowth</category>
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