<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Tue, 04 Aug 2026 00:04:39 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Omnicom's New Agency Name Leaked: 'Hearts United' Could Redefine Media Mergers]]></title> <link>https://www.marketingremotejobs.app/article/omnicoms-new-agency-name-leaked-hearts-united-could-redefine-media-mergers</link> <guid>omnicoms-new-agency-name-leaked-hearts-united-could-redefine-media-mergers</guid> <pubDate>Mon, 03 Aug 2026 08:00:34 GMT</pubDate> <description><![CDATA[Omnicom has quietly filed trademarks for a new agency name, 'Hearts United', sparking speculation about the brand identity of its upcoming merger between Hearts & Science and Mediahub. While Australia will retain the Mediahub brand, other markets will see a fresh identity, and this trademark hints at what's to come. ### The Trademark Clue Recent filings in IP Australia and the UK's Intellectual Property Office reveal that Omnicom registered 'Hearts United' around the same time the merger was announced. This move suggests a strategic rebranding effort, though Omnicom remains tight-lipped. A spokesperson stated, "Omnicom regularly evaluates and protects a variety of trademarks... No final decisions have been announced." ### What This Means for Australia Despite the global merger, **Australia will keep Mediahub as a separate entity** due to its unique operating model. Hearts & Science, led by Liz Wigmore with 140 staff, will adopt the new global brand, while Mediahub, led by Sue Squillace with 34 staff, continues independently. This dual-brand approach aims to preserve local success while leveraging global strength. ### The Unveiling Industry insiders suggest the new brand identity and logo will be revealed this month, potentially reshaping the media agency landscape. The name 'Hearts United' could signal a focus on collaboration and emotional connection, aligning with Hearts & Science's data-driven, human-centric approach. Stay tuned as Omnicom navigates this strategic evolution, balancing global consistency with local agility.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>omnicom</category> <category>heartsunited</category> <category>mediaagency</category> <category>merger</category> <category>branding</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/08/Liz-Wigmore.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Is Microsoft Quietly Dominating B2B Marketing? The Shocking Truth]]></title> <link>https://www.marketingremotejobs.app/article/is-microsoft-quietly-dominating-b2b-marketing-the-shocking-truth</link> <guid>is-microsoft-quietly-dominating-b2b-marketing-the-shocking-truth</guid> <pubDate>Mon, 03 Aug 2026 16:00:38 GMT</pubDate> <description><![CDATA[**Microsoft now touches almost every stage of the B2B buying journey. Its latest earnings show the scale. The real question for marketers is whether that concentration is a gift or a worry.** Every era of marketing has been defined by the company that came to own its dominant channel. Google owned search and Meta owned social and the next era, the one built around how businesses actually buy, may turn out to belong to Microsoft. While the industry spent those years arguing about ChatGPT and the consumer giants, Microsoft was assembling something none of them had. It now owns a piece of almost every stage through which a business gets found, researched, sold to and managed. No single company has ever sat across that much of the professional buying journey at once and most of the marketing world has been looking the other way while it happened. The earnings Microsoft filed on Wednesday evening put a number on the machine. Revenue reached $90bn for the quarter, up 18% on the year, with its cloud business climbing 27% to more than $59bn. Those figures describe the whole company rather than its marketing estate, but they show the scale of the platform that concentration now feeds, and the momentum behind it. Map Microsoft’s holdings against the way a business actually buys and the picture becomes hard to unsee. Professional identity sits with **LinkedIn**, which knows who people are, where they work and what they do for a living. Discovery and research increasingly run through **Copilot** and **Bing**, the assistant and the search index a buyer now reaches for first, while the media that reaches those buyers is sold by **Microsoft Advertising** and the customer relationship that follows is managed in **Dynamics**. All of it takes place inside **Teams** and **Microsoft 365**, the software in which the working day is actually spent. A single owner holds identity, discovery, media, sales and the workplace itself. Nobody else comes close to that spread. Google has search and media, but no professional identity graph and no serious CRM. Salesforce and Adobe own the customer relationship and much of the martech stack, yet neither has media reach or a search index or anything resembling LinkedIn. Amazon has a fast-growing advertising business and the cloud beneath much of the internet, but it reaches businesses as buyers of things rather than as professional identities, with no equivalent of LinkedIn and no grip on the software where the working day is spent. Microsoft is alone in holding every link in the chain and the only one that can join a buyer’s declared professional identity to their search intent and then to the tools they work in all day. 20 years ago, a marketer built a stack from specialists, one supplier for CRM, another for media, another for search, another for analytics and email. Microsoft’s ambition is different in kind: it no longer wants to supply one layer of that stack but to become the stack itself. None of this is accidental and it is worth crediting the people behind it. When Microsoft bought LinkedIn in 2016, the price looked steep and the logic looked fuzzy. A decade on, it reads as the moment the company bought the identity layer of B2B, the one asset that would later let it connect everything else together. Copilot has since been threaded through the entire estate rather than bolted on beside it. The integration is the strategy and it has been executed with a patience most of the industry failed to notice until the pieces were already in place. For B2B marketers, this cuts two ways at once, which is what makes it worth arguing about rather than simply admiring. The case for is real. One owner across identity, intent and the workplace could mean a single coherent view of the buyer, less of the fragmentation that has plagued B2B measurement for years and targeting built on what people have actually declared about their working lives rather than what a consumer profile guesses. Handled well, that is a better deal than the patchwork most marketers live with now. The case against is just as real and it is an older question in a newer form. When one company owns identity, discovery, media and the customer record, marketers increasingly reach their own buyers by renting access from a single landlord. This is the **walled-garden problem** that has long shadowed Google and Meta, except wider, because it stretches across the whole journey rather than one channel of it. Microsoft has always been the company the industry asks the too-powerful question about, from the years when Office ran in every building on earth to the antitrust fights that followed. The difference now is that the question belongs to B2B marketers specifically and they have not yet started asking it out loud. The honest answer is that it is both a gift and a warning and pretending otherwise would flatter one side of a genuine tension. What matters is that marketers weigh it with their eyes open rather than accept it by default. Microsoft has built the most complete position in B2B marketing any company has ever held and the unsettling part is that nobody consciously chose to give it to them. It happened one reasonable integration at a time, while the industry looked elsewhere. The real question now is not whether Microsoft has the power, but whether marketers want to wake up inside an ecosystem they never decided to depend on.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>microsoft</category> <category>b2bmarketing</category> <category>linkedin</category> <category>copilot</category> <category>walledgarden</category> <enclosure url="https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/chatgpt-image-aug-3-2026-08-09-52-am.png?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/png"/> </item> <item> <title><![CDATA[Mastering AI Visibility Tracking: The 5-Layer System That Drives Real Revenue in 2026]]></title> <link>https://www.marketingremotejobs.app/article/mastering-ai-visibility-tracking-the-5-layer-system-that-drives-real-revenue-in-2026</link> <guid>mastering-ai-visibility-tracking-the-5-layer-system-that-drives-real-revenue-in-2026</guid> <pubDate>Sun, 02 Aug 2026 08:00:32 GMT</pubDate> <description><![CDATA[With 94% of enterprise executives planning to increase AI visibility spending in 2026, yet 32.5% of marketers unsure how to measure it, the gap between investment and understanding is widening. This article unveils a five-layer system that separates genuine impact from mere dashboard theater. ## 1. Define Your Metrics: Citations, Mentions, and Recommendations Before diving into tools, clarify what success looks like. Many founders lump together distinct signals, leading to confusing reports. Here are the three key metrics: - **Citations**: When an AI links to your website or uses your page as a source. This is the closest to traditional SEO. - **Mentions**: When your brand name appears in a response, even without a link. Mentions indicate brand presence but can be misleading if not tied to commercial intent. - **Recommendations**: The most critical metric: when an AI actually suggests your product or service as the best option. Being visible is not the same as being recommended. Tracking these separately prevents you from celebrating movement that never converts to revenue. ## 2. Build a Customer-Centric Prompt Library Your AI visibility tracking is only as good as your prompts. Start by manually writing 10-20 prompts that mimic real customer questions, including commercial queries, comparisons, pain points, and local variations. Add specifics like city names, competitor names, budget, or company size. Use AI to generate variants and cluster by intent, but aim for **50 high-quality prompts** rather than 300 bloated ones. ## 3. Leverage Platforms but Recognize Their Limitations Tools like Peec, Semrush, Ahrefs, and DataForSEO offer automated tracking across multiple engines, daily checks, and trend visualization. They are excellent for scaling your efforts. However, they rely on search-enabled environments and model snapshots, so they don't reflect every live user experience. Treat platforms as **monitoring infrastructure**, not ground truth. ## 4. Manual Checks for High-Value Prompts Once a month, manually run your most commercially important prompts on ChatGPT, Claude, and Gemini in fresh chats. This gives you control over phrasing, location, and full context. Save responses and use a high-reasoning AI to analyze citations, mentions, recommendations, competitor presence, and patterns. This hybrid approach provides the depth that automated tools miss. ## 5. Connect Visibility to Business Impact Visibility is only valuable if it drives results. Use Google Analytics to track AI referral traffic and behavior. Add "AI assistant" as an option in your "How did you hear about us?" field and train sales teams to ask about AI discovery. Monitor indirect signals like branded search and demo requests – if visibility improves but these don't, your chain is broken. By implementing this five-layer system, you'll not only measure AI visibility effectively but also turn it into a revenue driver.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aivisibility</category> <category>marketingmeasurement</category> <category>generativeengineoptimization</category> <category>brandtracking</category> <category>aitools</category> <enclosure url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/07/track-brand-ai-visibility-0726_g2157898234.jpg?resize=1024,683" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[EU's AI Act 'Cookie Banner' Moment: New Rules Force Transparency for Chatbots and Deepfakes]]></title> <link>https://www.marketingremotejobs.app/article/eus-ai-act-cookie-banner-moment-new-rules-force-transparency-for-chatbots-and-deepfakes</link> <guid>eus-ai-act-cookie-banner-moment-new-rules-force-transparency-for-chatbots-and-deepfakes</guid> <pubDate>Sat, 01 Aug 2026 16:00:36 GMT</pubDate> <description>< The Commission published its guidance only weeks before the new rules start to apply, leaving companies with little time to adapt. © Jakub Porzycki/NurPhoto/ Getty Images Commission president Ursula von der Leyen wants businesses to adopt AI more rapidly to prevent the bloc from falling further behind the US and China in the global AI race. As part of this push, Brussels has unveiled plans for AI gigafactories, increased investment in computing infrastructure and promised to cut red tape to boost competitiveness and decrease Europe’s reliance on US tech providers. But many companies argue the bloc is simultaneously asking businesses to deploy AI faster while complying with new rules that remain difficult to interpret. The Commission published its guidance only weeks before the new rules start to apply, leaving companies with little time to adapt. Berlin-based online retailer Zalando, which uses AI to generate or enhance about 90 per cent of its marketing material, said the Commission’s guidelines added “another unnecessary layer of regulation”. “The newly introduced guidelines do not bring the clarity we would have wished for,” said Zalando. It added that the Commission’s guidance risked fragmenting implementation because different businesses might interpret the rules differently. Retail lobby group Eurocommerce has also warned against “indiscriminate labelling” that could create disproportionate compliance costs while confusing consumers. The new labels are intended to make consumers more aware when they are interacting with AI-generated material. But lobby group CCIA Europe, whose members include large US tech companies, warned the guidelines defined deepfakes so broadly that almost anything AI-generated needed a label. “Treat every image and content the same way and the label stops meaning anything,” it added. CCIA’s AI policy lead Boniface de Champris said the “burdensome requirements and questionable interpretations” were a “recipe for compliance paralysis, not for innovation”. But the EU’s tech chief Henna Virkkunen has argued that the new rules are important in ensuring AI content, agents and chatbots are “more transparent and trustworthy” for consumers.  The new rules are important in ensuring AI content, agents and chatbots are ‘more transparent and trustworthy’, says EU tech chief Henna Virkkunen. © Krisztian Bocsi/Bloomberg “These are systems being inserted into millions of people’s lives and livelihoods, often by a handful of big corporations, and the public deserve to know what they’re dealing with, what AI can do and what risks come with it,” said Risto Uuk, head of EU policy and research at the Future of Life Institute, which has lobbied for stricter protections for high-risk AI systems. Commission officials also insist the guidelines contain several exemptions designed to avoid “labelling fatigue”, including for standard photo editing. The idea that even “the smallest modifications through AI would require excessive labelling is misplaced”, said one Commission official, noting that the guidance has been changed to make it more proportionate after consultations with industry. “The guidelines have really sought to take a most practical approach to this so that we do not end up with a transparency obligation that is meaningless.” For some companies, the new rules largely formalise practices they had already adopted. Gaming company Chess.com said it understood the importance of its community knowing when they are playing against a person and when it is a bot. Last month, more than 250mn games on the platform were played against bots, according to chief executive Erik Allebest. Booking.com, an online travel company, said customers increasingly expected to know whether they were talking to an AI assistant or a human agent, making transparency good business as well as a regulatory requirement. “We’ve seen that objectively being transparent about the fact that you’re talking to an AI leads to better customer service outcomes at the end of that issue,” said Pranav Pathak, director of product, AI at Booking.com. But while Booking.com is supportive of the AI act in general, the company said it wanted more clarity from the Commission on how to translate the legislation into its products. “We need to understand in plain and simple terms what the regulation allows [our engineers] to do and what it doesn’t.” The EU’s transparency rules are only one part of the AI act’s gradual rollout, which entered into force in August 2024. On Sunday, the Commission will also gain new legal powers to inspect general-purpose AI models that pose “systemic risks.” If in breach, tech companies can be fined up to 3 per cent of their total worldwide annual turnover in the preceding financial year, or €15 million, whichever is higher. However, under pressure from the tech industry and some EU countries, the Commission has already postponed the start date for the requirements for so-called high-risk systems until December 2027. “The issue is not so much that the legislation is onerous, but that it is unpredictable and keeps on changing. Businesses don’t like that,” said one lawyer advising clients on the legislation.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aiact</category> <category>transparency</category> <category>euregulation</category> <category>chatbots</category> <category>deepfakes</category> <enclosure url="https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F266ee9c8-ad3d-4da0-a1bf-469fb6b1566f.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Adrian Motte Departs Nine After Nine Years: A Career Chronicle]]></title> <link>https://www.marketingremotejobs.app/article/adrian-motte-departs-nine-after-nine-years-a-career-chronicle</link> <guid>adrian-motte-departs-nine-after-nine-years-a-career-chronicle</guid> <pubDate>Fri, 31 Jul 2026 08:00:33 GMT</pubDate> <description><![CDATA[**Adrian Motte**, a senior communications executive at Nine, has announced his departure after nine years, citing redundancy as the catalyst for a new chapter. Known as one of the industry's nicest professionals, Motte's career at Nine spanned publicity, corporate communications, and commercial storytelling across television, streaming, publishing, audio, and sales. ### Nine Lives: A Journey Through Media Motte joined Nine in 2017 as Senior Publicist for the *Today* franchise, initially expecting a 12-month stint. Instead, he navigated through major brands and events, including *Love Island Australia*, Stan, and the network's coverage of the **Paris 2024 Olympic Games**. He later transitioned to corporate communications, supporting commercial, trade marketing, and sales teams, while overseeing communications for publishing brands like *The Sydney Morning Herald*, *The Age*, *The Australian Financial Review*, and nine.com.au. In his LinkedIn announcement, Motte reflected on his tenure: "What started as a year-long gig in 2017 looking after publicity for the Today show has seen me traverse every aspect of the business... It's been a wonderfully relentless, satisfying and at times, completely and utterly bonkers, experience in an industry that's changing ever so fast." ### A Career Before Nine Prior to Nine, Motte spent over seven years at FremantleMedia Australia, working on hit franchises like *MasterChef Australia*, *The X Factor*, *Australia's Got Talent*, *Farmer Wants A Wife*, *Celebrity Apprentice*, and *Family Feud*. His earlier career included roles at Pacific Magazines, News Corp, *The Sun* in the UK, *FAMOUS* magazine, and *New Idea*. Motte's departure marks the end of an era, but his optimistic outlook on redundancy as an "opportunity to reset, recharge and tackle what comes next with gusto" is a testament to his resilience. As he takes time for school pick-ups and a phone-free vacation, the media industry eagerly awaits his next move.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>adrianmotte</category> <category>nine</category> <category>mediaindustry</category> <category>careerchange</category> <category>redundancy</category> <enclosure url="https://images-r2.thebrag.com/mw/uploads/2026/07/MW-300726-IMR5.jpg?v=1785402744827" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Adidas Profit Disappoints as World Cup Marketing Splurge Backfires]]></title> <link>https://www.marketingremotejobs.app/article/adidas-profit-disappoints-as-world-cup-marketing-splurge-backfires</link> <guid>adidas-profit-disappoints-as-world-cup-marketing-splurge-backfires</guid> <pubDate>Thu, 30 Jul 2026 16:00:35 GMT</pubDate> <description>< featuring actor Timothée Chalamet, Argentina captain **Lionel Messi** and singer Bad Bunny. Despite the aggressive marketing push, the higher costs ate into profits, disappointing investors and causing a historic drop in the stock price. The company's strategy to dominate the World Cup conversation came at a steep price, highlighting the risks of overspending on major events.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>adidas</category> <category>worldcup</category> <category>marketingspend</category> <category>profit</category> <category>stockdrop</category> <enclosure url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYeHQUXrIS4I/v0/1200x800.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[75 Shocking Marketing Tricks That Customers Are Fed Up With]]></title> <link>https://www.marketingremotejobs.app/article/75-shocking-marketing-tricks-that-customers-are-fed-up-with</link> <guid>75-shocking-marketing-tricks-that-customers-are-fed-up-with</guid> <pubDate>Thu, 30 Jul 2026 08:00:41 GMT</pubDate> <description><![CDATA[Brand loyalty is a win-win for companies and customers alike. Yet, honest and transparent companies that sincerely put their customers’ wants and needs first are rare. Much more often, you’ll come across greedy business owners who will do anything it takes to trick consumers into buying their products or services. However, eagle-eyed customers can spot shadiness, shrinkflation, false advertising, and manipulative marketing from a mile away. We’ve collected examples of the most egregious and infuriating practices that companies use to deceive customers. ## The Illusion of Choice A supermarket shelf looks like freedom. Hundreds of brands. Endless options. But behind many of those logos are just a handful of powerful corporations. Companies like Nestlé, PepsiCo, The Coca-Cola Company, Unilever, Procter & Gamble, and Mondelez International own hundreds of smaller brands that appear to compete with each other. Different packaging. Different marketing. Often the same parent company. This is called the **illusion of choice**. The market looks diverse, but much of it is controlled by a small group of mega-corporations. ## Shrinkflation and Deceptive Packaging **Shrinkflation** is a tactic where companies gradually reduce product size while keeping the price the same. Examples include coffee cans shrinking from 908g to 640g at the same price, cheese ball buckets getting smaller over the years, and chocolate bars with larger gaps between pieces. **Deceptive packaging** also includes boxes that are much larger than the product inside, like Colgate MaxWhite toothpaste in an oversized box or a small tube of super glue in a huge package. ## False Advertising and Misleading Claims Companies often make claims that are technically true but misleading. For instance, a beverage label may say "100% juice" in large letters but in tiny print state "CONTAINS 27% juice." Another example is a "non-dairy" creamer that contains milk. **Vitaminwater** once advertised itself as an alternative to flu shots, which is not only misleading but dangerous. ## The Cost of Deception **Customer loyalty** is incredibly valuable. Increasing customer loyalty by just 5% can lead to profit increases of 25% to 95%. Loyal customers spend 67% more than new customers and are worth 2.5 times more revenue. Yet many companies prioritize short-term profits over long-term relationships, eroding trust and loyalty. ## What Consumers Value 89% of US consumers are more loyal to brands that share their values. Other important factors include good customer service (82%), product availability (82%), strong data privacy (80%), and understanding customers (79%). **Trustworthiness and transparency** are valued by 60% of consumers. ## How Businesses Can Improve To build genuine loyalty, businesses must prioritize transparency, reliable disclosure, and customer needs. This involves everyone from employees to investors. When done right, customers get better products, employees find more meaning, and shareholders see greater returns. **Manipulative marketing** and shady packaging only lead to short-term gains at the expense of long-term success. ## Examples of Infuriating Practices - **Underfilled Products**: Bags of chips that are half empty, protein powder containers that aren't even half full, and cereal boxes with mostly air. - **Misleading Food Imagery**: Frozen pizzas that look nothing like the box, sandwiches with minimal filling, and burgers that are smaller than advertised. - **Confusing Labels**: Products labeled "natural" when it's just a brand name, "gluten-free" but made in a facility that processes gluten, and "flushable" wipes that are not biodegradable. - **Price Tricks**: Same-sized bottles with different amounts of product, "share size" bags that are tiny, and "family size" packages that are smaller than before. ## The Bottom Line **Consumer protection laws** exist to defend against unfair trade practices. Your best defense is to be skeptical of marketing promises. Good products exist, but miracle ones do not. Companies that deceive customers may gain in the short term, but they lose trust and loyalty in the long run. **Honest, transparent businesses** are the ones that truly win. *Which of these shady practices annoys you the most? Share your thoughts in the comments.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketing</category> <category>consumerrights</category> <category>shrinkflation</category> <category>falseadvertising</category> <category>brandloyalty</category> <enclosure url="https://static.boredpanda.com/blog/wp-content/uploads/2026/07/deceitful-advertising-lying-everyday-fb.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>