<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Tue, 20 Jan 2026 04:40:39 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Breville's Bold Move: How a Competitive Pitch Process Led to a New Strategic and Creative Agency Partnership]]></title> <link>https://www.marketingremotejobs.app/article/brevilles-bold-move-how-a-competitive-pitch-process-led-to-a-new-strategic-and-creative-agency-partnership</link> <guid>brevilles-bold-move-how-a-competitive-pitch-process-led-to-a-new-strategic-and-creative-agency-partnership</guid> <pubDate>Mon, 19 Jan 2026 17:00:26 GMT</pubDate> <description>< ### The Competitive Pitch Process The appointment came after a rigorous **competitive pitch process**, where multiple agencies vied for the opportunity to partner with Breville. This process is a testament to the brand's dedication to selecting the best possible partner to drive its marketing initiatives forward. ### What This Means for Breville By securing a new agency, Breville is poised to enhance its **brand strategy** and **creative output**. This partnership is expected to bring fresh perspectives and innovative approaches to the brand's marketing campaigns, helping it connect more effectively with consumers. ### The Importance of Strategic Partnerships In today's fast-paced market, having the right **strategic and creative agency** is crucial for brands looking to maintain a competitive edge. Breville's decision to go through a competitive pitch process highlights the importance of finding a partner that aligns with the brand's vision and goals. ### Looking Ahead With this new partnership in place, Breville is well-positioned to launch impactful marketing campaigns that resonate with its audience. The collaboration is set to drive growth and strengthen the brand's presence in the market.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>breville</category> <category>agency</category> <category>pitch</category> <category>strategy</category> <category>marketing</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-19-Jan-2026-10-18-AM-4848.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[The Great Retail Shakeup: Why 8,000+ Stores Closed in 2025 and What It Means for the Future of Shopping]]></title> <link>https://www.marketingremotejobs.app/article/the-great-retail-shakeup-why-8-000-stores-closed-in-2025-and-what-it-means-for-the-future-of-shopping</link> <guid>the-great-retail-shakeup-why-8-000-stores-closed-in-2025-and-what-it-means-for-the-future-of-shopping</guid> <pubDate>Mon, 19 Jan 2026 09:00:35 GMT</pubDate> <description><![CDATA[## The Retail Apocalypse Continues Just over two weeks into 2026, major retailers have already announced **store closures**, and experts warn things are only going to get worse. The ongoing retail bloodbath saw **Macy's announce last week that it was closing 14 'underproductive' stores** across 12 states, and on Tuesday, luxury department store **Saks Global group filed for bankruptcy**, marking one of the largest retail failures since the pandemic. This comes after more than **8,000 chain retail store locations** across multiple companies shut down in 2025. ## Why Are So Many Stores Closing? Ward Kampf, president of Northwood Retail, told Daily Mail: **'America has been over-retailed.** We built and built, focusing on growth, expansion, and development, and now the focus is on profitability, performance, and margins.' Neil Saunders, another retail expert, told Daily Mail he doesn't see this trend slowing down in 2026. 'Against the backdrop of rising costs, a lot of retailers are looking to become more efficient,' Saunders said. 'Part of this involves closing underperforming stores that are not producing sales growth or contributing to profits.' Kampf agreed, saying the US retail market is at an **'inflection point.'** 'We are in a K-shape economy, and brands are trading on a narrow pool of shoppers for discretionary spending,' he said. Another reason companies may be closing so many stores is because of the overwhelming amount of choice consumers have while shopping. Each sector, from food to clothing to tech, is **'highly competitive,'** Saunders said. 'At the same time, every sector is seeing a slowdown in growth. Some of this imbalance is being addressed via store closures,' he told Daily Mail. ## The Numbers Tell the Story Data shared with Daily Mail last month shows **8,234 US stores permanently closed last year** - a staggering figure that marks a fresh blow to brick-and-mortar retail. That’s 12 percent more than last year’s total of 7,325 closures, according to Coresight Research, and the highest number ever recorded. **Starbucks closed more than 400 stores** in the 2025 fiscal year as part of its restructuring program after Starbucks CEO Brian Niccol said many cafes failed to create the environment customers expect. ## Who's Thriving in This Environment? However other stores, such as **Walmart, are continuing to grow**. Saunders said this is due to the companies selling essential items, leading to the consumer engaging with its products frequently. Walmart also has a step up due to keeping prices low, which attracts a larger consumer base. 'Walmart has always understood the importance of value and affordability, which is top-of-mind for shoppers now,' Kampf told Daily Mail. 'Walmart appeals high-to-low, has two-hour delivery nailed down, from timing to logistics and supply chain, through their concentration of neighborhood stores. Walmart is within 15 minutes and 10 miles of 90 percent of the US population.' Walmart also saw its **online revenue bump up 27 percent**, helping it grow its base. The affordable grocer's stock grew 25 percent year-to-date, while Kroger declined 0.1 percent, according to Yahoo Finance. Although Target also sells essential items, it saw its stock shrink 30 percent, according to the outlet. 'Target has a long way to go to recapture customers and repair the cultural damage,' Kampf said. 'Recent attempts at innovation, like bringing ULTA shop-in-shops, did not work. As with everything, demographics are at play, with older customers seeking the value and convenience of Walmart, and younger shoppers turning away from Target on cultural alignment. Target needs to do some soul searching, but can continue to grow market share.' The upscale market saw massive fallout with shoppers after debuting tuck-friendly swimwear as part of its pride collection. The retail giant sparked backlash after releasing a new line of clothing to celebrate Pride month in June 2023, which included a label advertising 'tuck-friendly construction' and 'extra crotch' coverage. The design was made to help conceal a person's private parts. Kampf also had similar harsh judgements for Starbucks, saying: 'Starbucks created the coffee craze, but people’s loyalties change, and Starbucks has too many stores. They need to figure out who they are.' ## The Shift to Online Shopping Shoppers are also shifting to online stores and shops with the ability to pick up orders, rather than shopping exclusively in stores. **E-commerce generated $310.3 billion in the third quarter of 2025**, an increase of nearly two percent from the quarter before and a 5.1 percent difference compared to the same period in 2024, according to the US Census. E-commerce sales equated to more than 15 percent of total sales in the third quarter, the Census found. The government agency said consumers have been shifting away from brick-and-mortar stores in favor of online retailers since the pandemic. However, around **45 percent of shoppers still prefer to shop in-person**, a report by Adyen, a payment platform, found. It also found that 37 percent of shoppers like to have the option to shop both in-store and online, while 19 percent exclusively prefer digital shopping. Baby Boomers have the highest preference for in-store shopping with 53 percent enjoying it, followed by Gen-Z at 41 percent. Saunders believes in-store shopping will still be a thing in the future, as 'the vast majority of sales are still made in-store.' 'And many of the closures are not related to online - they are related to business issues like excess debt or poor operations,' he told Daily Mail. Kampf agreed, he said: 'Physical stores remain critical for profitability, and an omnichannel approach is vital.' ## The Bankruptcy Wave Last year several companies shut down their entire US footprints after sliding into bankruptcy. **Rite Aid, Joann's, and Party City** - once-dominant chains that all filed for bankruptcy - led this year's closure list after rapidly winding down operations nationwide. In total, 30 companies filed for bankruptcy in 2025, down from 51 in 2024. Analysts say this indicates that stronger operators are surviving, while weaker chains are simply being cleared out of the market. Other struggling chains, including **CVS, Claire's, and Torrid**, also ranked among the top 20 for store closures - though each has kept several locations open as they scale back their footprints. Some closures had long been planned. GameStop, which has refocused on cryptocurrency trading rather than video game sales, and Foot Locker, which was acquired by Dick's Sporting Goods in November, both moved ahead with previously announced store reductions. Even as closures mounted, retailers opened 5,252 new stores nationwide this year. **Dollar General led all chains in ribbon-cuttings**, opening 611 new locations across the US. Dollar Tree followed with 442 openings, while Circle K (342), Aldi (225), and 7-Eleven (198) rounded out the top five.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>retail</category> <category>storeclosures</category> <category>ecommerce</category> <category>omnichannel</category> <category>bankruptcy</category> <enclosure url="https://i.dailymail.co.uk/1s/2026/01/15/15/105543489-0-image-a-25_1768492144175.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[ChatGPT's Ad Revolution: How OpenAI is Redefining AI Monetization and the Future of Digital Marketing]]></title> <link>https://www.marketingremotejobs.app/article/chatgpts-ad-revolution-how-openai-is-redefining-ai-monetization-and-the-future-of-digital-marketing</link> <guid>chatgpts-ad-revolution-how-openai-is-redefining-ai-monetization-and-the-future-of-digital-marketing</guid> <pubDate>Sun, 18 Jan 2026 09:00:36 GMT</pubDate> <description><![CDATA[OpenAI's decision to introduce advertisements inside ChatGPT for free users and its new $8 "Go" tier is already shaping up to be one of the most consequential pivots in generative AI's short history. It's not a simple business tweak. It's a reframing of where digital intent, attention, and commercial influence intersect in an age where conversations increasingly replace search bars. - OpenAI has not yet started showing ads in ChatGPT, but it plans to begin testing ads in the coming weeks. - The first tests will target adult users in the United States on the Free tier and the new $8 ChatGPT Go tier. - Users on Plus, Pro, Business, Enterprise, and other higher-tier plans will not see ads. - OpenAI states that ads are clearly labeled and separate from the AI's answer and will not affect how ChatGPT generates its responses. - OpenAI states that it does not sell user conversations to advertisers and that users can control their personalization settings; ads won't appear near sensitive topics. Yet, this moment will be remembered not as the day ads arrived in ChatGPT, but as the day two decades of assumptions about search and digital advertising broke open. Read that again: ads won't sit beside or above a list of links, as they do on Google. They will appear inside the conversational flow, at the moment a user has just received a helpful answer. This is not incremental. It's a **new interface for intent**. For years, OpenAI developed ChatGPT as an ad-free oasis in a web saturated with promotions, pop-ups, and sponsored results. Now it's embracing the oldest monetization strategy on the internet: advertising. The company insists ads will be clearly labeled, won't influence AI responses, and won't depend on selling individual user data. Ads will appear below answers when relevant, and paid tiers like Plus, Pro, Business, and Enterprise remain ad-free. To understand why this matters, you need to see it not as an ad insertion, but as a shift in how commerce enters human intent, at the moment of decision, not distraction. ## The New Logic of Intent In a classic Google search, thoughtful queries turn into ranked links and ad slots beside them. In a ChatGPT conversation, a user asks a question, gets an answer, and stays in context; the frame never changes. An ad beneath that response isn't an interruption; it's an extension of the thought process. This subtle repositioning changes how brands can engage a user: they're not chasing clicks after a search, they're walking up with the answer itself. That's a paradigm shift. Brands are no longer competing for top billing on a results page; they are competing to be part of the narrative that unfolds between a question and a resolution. It's a level of semantic proximity to intent that search ads never capture, because even the best keywords are guesses at nuance. ChatGPT sees nuance first. Let restaurants, retailers, and SaaS companies imagine that: not just showing an ad after someone searches "best CRM tools," but appearing contextually right when someone asks "what CRM features matter to small teams." That changes where conversion flows start. ## Financial Necessity Meets Strategic Experimentation This isn't happening. OpenAI's infrastructure costs are enormous, and its free user base dwarfs its subscriber base. Only a small fraction of ChatGPT's hundreds of millions of weekly active users currently pay. Advertising offers a scalable revenue path that could subsidize free access and help the company balance long-term costs. It's striking that OpenAI once positioned ads as a "last resort." Now they're a strategic mainstay. That tells you two things: the scale of AI compute bills is real, and the company is trying to find a sustainable business model that doesn't rely solely on subscription fatigue. Here's where the real debate starts. ChatGPT's value isn't just utility; it's credibility, the feeling that the answer isn't trying to sell you something. Introducing ads atop or below answers may be technically neutral, but perception is sticky. Once a user notices "Sponsored" within the thoughtful flow of a conversation, trust becomes negotiable. Academic research on ads in AI interfaces shows that even labeled ads can reduce perceived trust and make users feel manipulated, especially if they blur with responses. OpenAI recognizes this. It's promising to avoid showing ads in sensitive contexts, like health, politics, or personal advice, and won't target minors. It's also pledging that ads won't twist the model's answers. Yet trust isn't a function of code; it's a feeling users develop over time. One poorly placed ad recommendation, even if accurate, can make people wonder whether the answer was shaped by commercial rather than objective logic. ## A 'Creative' Frontier for Advertising From a creative standpoint, this is both exciting and fraught. The ads we've long tolerated have trained us to think of marketing as interruption: banners, pop-ups, pre-roll videos. ChatGPT's approach suggests something closer to contextual dialogue, where an ad feels like a part of exploration. The brands that succeed here won't be the loudest; they'll be the most relevant, most resonant, and most human. They'll read like answers, not impositions, because they're embedded in answers. That opens a new creative demand: marketers will need to think less about clickbait hooks and more about narrative relevance, how to be helpful within a user's question, not beside it. Is this the end of Google? No. Google's advertising machine is vast, integrated, and highly optimized. Its AI integration in search, including AI summaries, already blends insight with ads in ways that are more sophisticated than many realize. But the rise of ads in ChatGPT signals that intent has multiple layers now. There's traditional search intent tied to links and pages, and there's conversational intent captured in natural language interactions. These layers will coexist, sometimes reinforce, sometimes compete. Advertisers and creators today often optimize for keywords. Tomorrow, they'll optimize for conversational moments, the semantic cues that signal purchase interest within a dialogue. The rollout now is just the beginning. If AI systems evolve into multi-modal, interactive assistants that help people plan trips, make purchases, write essays, plan budgets, and solve problems of every sort, the point at which commerce enters that interaction becomes crucial. The question is no longer "Will people see our ad?" but "Will they trust our recommendation when it pops up next to an AI answer?" That's the real test, and the real frontier.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>chatgpt</category> <category>openai</category> <category>aimonetization</category> <category>digitaladvertising</category> <category>conversationalmarketing</category> <enclosure url="https://img-cdn.tnwcdn.com/image/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2026%2F01%2FOpenAI-ads-in-ChatGPT.png&signature=12c1abfbabdab3e67567dfc9df64a7c0" length="0" type="image//image/tnw-blurple"/> </item> <item> <title><![CDATA[From Corporate VP to Food Delivery: How Gig Work Transformed This Marketer's Perspective]]></title> <link>https://www.marketingremotejobs.app/article/from-corporate-vp-to-food-delivery-how-gig-work-transformed-this-marketers-perspective</link> <guid>from-corporate-vp-to-food-delivery-how-gig-work-transformed-this-marketers-perspective</guid> <pubDate>Sat, 17 Jan 2026 17:00:24 GMT</pubDate> <description>< *Jay Mandel worked in marketing for decades before turning to gig work last October.* ### The Unconventional Career Shift After his corporate career, Mandel transitioned to **marketing consulting** and **adjunct teaching**, but these roles didn't generate sufficient income. Currently raising funds to build his own company, he turned to gig work on the suggestion of his therapist, who believed it would "do wonders for me to see how others live." Initially resistant due to his educational background (Columbia University graduate with a master's degree) and pressure from loved ones who felt he "shouldn't have to resort to this," Mandel eventually embraced the role. ### The Reality of Gig Work Mandel quickly discovered that **extra effort isn't always rewarded** in delivery work. He shared an experience where he spent 20 minutes helping a customer resolve a bakery order issue, only to receive no acknowledgment or additional tip upon delivery. "In my past jobs, putting in extra effort usually resulted in some sort of recognition," he noted. "With delivery work, I haven't felt that a lot of times." He also expressed frustration with the **tipping system**, arguing that delivery companies charge substantial fees and "it shouldn't be the customer's responsibility to tip." ### Financial Necessity and Perspective Shift The **money earned from Uber Eats** — typically a few hundred dollars weekly — helps ensure his children have enjoyable weekends with activities like dinners out. Beyond the financial aspect, the experience has been profoundly **humbling**. "I don't see myself as any better than other delivery people," Mandel said. "I try my best to smile and be the bright moment in someone else's day." He also finds unexpected benefits: visiting new restaurants, exploring unfamiliar neighborhoods, and gaining a broader perspective on employment realities. ### The Bigger Picture Mandel's situation reflects a broader trend that **unemployment statistics often miss** — professionals turning to gig work to supplement income while pursuing other ambitions. "I never thought I'd struggle as much as I have financially," he admitted, "and it feels like more of my friends than not are in my situation." He views his current employment not as a personal failure but as part of "a large system over which I have no control," whether working for Uber Eats or teaching as an adjunct professor. The experience has provided both **financial support** and **valuable perspective** for this seasoned marketing professional navigating an unconventional career path.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>careerchange</category> <category>gigeconomy</category> <category>marketing</category> <category>sidehustle</category> <category>perspective</category> <enclosure url="https://i.insider.com/69664d9704eda4732f2ef4d6?width=1146&format=jpeg" length="0" type="image//69664d9704eda4732f2ef4d6"/> </item> <item> <title><![CDATA[Jeanswest's AI Ad Blunder: When Fashion Marketing Goes Horribly Wrong]]></title> <link>https://www.marketingremotejobs.app/article/jeanswests-ai-ad-blunder-when-fashion-marketing-goes-horribly-wrong</link> <guid>jeanswests-ai-ad-blunder-when-fashion-marketing-goes-horribly-wrong</guid> <pubDate>Fri, 16 Jan 2026 09:00:25 GMT</pubDate> <description><![CDATA[Online retailer Jeanswest has faced widespread ridicule for its new AI-generated social media ads, sparking a heated debate about the role of artificial intelligence in marketing. ### The AI-Generated Ads That Backfired On December 30 and January 6, the struggling Australian fashion brand posted two 20-second spots on Instagram, promoting its summer range by featuring two individuals in matching outfits. However, the videos—which use AI-generated models—show **blurry and unnatural movements** with a cartoonlike quality, leading to immediate backlash from consumers. One user commented: "How did this epic AI monstrosity get post approval? How many people at Jeanswest viewed this utter AI garbage and thought 'yeah, let’s do this!'? Because, honestly, every single person responsible for this should be fired." Another questioned: "Is this a joke? Like are you pranking us?" ### Marketing Experts Weigh In Pip Bingemann, co-founder at Springboards.ai, criticized the ads, stating: "It’s pretty bad. I don’t think the AI production is the worst part though – the lack of an idea, judgement, understanding of craft or quality control is. The audio, the idea and the direction just all feel lazy." Hannah McElhinney, chief creator and co-founder at Snack Drawer, admitted she initially thought it was a "very, very funny joke" until realizing it wasn’t. She added: "I can’t help but see it as a metaphor for our times. Our physical and cultural landscape is fragmenting so fast, there’s an eerie truth to these poorly rendered visuals." Chris Murphy, Head of Growth at G Squared, was also critical: "This is a classic example of 'just because it’s available doesn’t mean it should be used'. A quick look at Jeanswest’s website quickly reveals that it’s entirely AI-generated – imagery, videos and even copy have no soul and definitely don’t help in selling the products, which is the goal… is it not?" ### The Ads in Detail The first ad, posted on December 30, shows two blonde, caucasian women strolling on the beach in matching brown outfits, with the caption: "There’s no better way to step into the New Year than sharing the moment with someone who matches your vibe—and your outfit! Cheers to style and friendship in 2026!" A week later, the same two women appeared in a "cosy cafe" enjoying coffee, with the caption: "Some fits are more than just clothes. Tag your forever-plus-one." ### Jeanswest's Troubled History Jeanswest first opened in 1972 and grew to nearly 150 stores across Australia. However, it struggled in subsequent decades due to competition from rival jean retailers, leading to voluntary administration in 2020 with 37 stores closing and 263 staff made redundant. In June of last year, the last remaining 90 Jeanswest stores shut when new administrators Pitcher Partners took control, leaving it as an online-only retailer. ### Previous AI Missteps The brand previously posted an AI-generated image of a woman walking past a store in "Kelsey Utility Relaxed Capris" pants, confusing followers who questioned whether physical stores were still open. One Instagram user commented: "So are they back or not I’m confused?" Jeanswest has been contacted for comment but has not responded.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketingfail</category> <category>fashion</category> <category>brandstrategy</category> <category>socialmedia</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/01/Resize-work-images-2026-01-16T101758.905.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[UK Government Reveals New Creative Agency Roster: Goodstuff and Quiet Storm Join Forces with M&C Saatchi]]></title> <link>https://www.marketingremotejobs.app/article/uk-government-reveals-new-creative-agency-roster-goodstuff-and-quiet-storm-join-forces-with-mc-saatchi</link> <guid>uk-government-reveals-new-creative-agency-roster-goodstuff-and-quiet-storm-join-forces-with-mc-saatchi</guid> <pubDate>Fri, 16 Jan 2026 17:00:26 GMT</pubDate> <description>< ### The Consortium Formation **Goodstuff** and **Quiet Storm** have joined forces as part of a consortium with **M&C Saatchi**, one of the most prominent names in the advertising world. This collaboration brings together diverse expertise and creative approaches to serve government communication needs. ### What This Means for Government Marketing This roster confirmation represents the UK government's commitment to **innovative marketing strategies** and **high-quality creative output**. By partnering with established agencies like M&C Saatchi alongside specialized firms like Goodstuff and Quiet Storm, the government aims to enhance its communication effectiveness across various campaigns and initiatives. ### Industry Implications The selection of these particular agencies suggests a focus on: - **Integrated marketing approaches** - **Creative storytelling** - **Strategic media planning** - **Innovative campaign development** This move could set a precedent for how government entities worldwide approach their marketing and communication strategies, potentially influencing public sector marketing standards globally. ### The Agencies Involved **M&C Saatchi** brings decades of experience in large-scale advertising and brand building, while **Goodstuff** is known for its media planning expertise and **Quiet Storm** for its creative innovation. Together, they form a powerful consortium capable of handling complex government communication challenges. This partnership demonstrates how **public-private collaborations** in the marketing sector can drive more effective communication strategies that resonate with diverse audiences.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>governmentmarketing</category> <category>creativeagencies</category> <category>mcsaatchi</category> <category>publicsector</category> <category>marketingroster</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Jan-2026-11-11-AM-1891.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Disney Makes History: Appoints First-Ever Global Chief Marketing Officer]]></title> <link>https://www.marketingremotejobs.app/article/disney-makes-history-appoints-first-ever-global-chief-marketing-officer</link> <guid>disney-makes-history-appoints-first-ever-global-chief-marketing-officer</guid> <pubDate>Thu, 15 Jan 2026 09:00:23 GMT</pubDate> <description><![CDATA[## A Historic Move for The Walt Disney Company In a groundbreaking announcement, **The Walt Disney Company** has elevated **Asad Ayaz** to the newly created role of **Chief Marketing and Brand Officer**. This marks the **first time** in Disney's history that the company has appointed a CMO to oversee marketing across its entire global operation. ## From Studio Marketing to Company-Wide Leadership Ayaz has spent the past eight years leading marketing efforts for **The Walt Disney Studios**, which includes powerhouse labels like **Marvel**, **Lucasfilm**, **Pixar**, and Disney's live-action and animation divisions. His promotion signals a strategic shift toward a more unified marketing approach. ## Building a Connected Marketing Organization In his new role, Ayaz will lead a newly formed internal organization that brings together **all Disney marketing teams**—including those from parks, sports, and other sectors. This structure is designed to "support a more connected approach to how Disney reaches audiences, elevates its campaigns, and advances the business goals of each segment and the company as a whole." ## Reporting Structure and Executive Support Ayaz will report directly to **Disney CEO Bob Iger**, as well as to vertical leaders including Dana Walden, Alan Bergman, parks head Josh D’Amaro, and ESPN Chairman Jimmy Pitaro. This cross-functional reporting line underscores the importance of this new position. ## Why This Role Matters Now Disney CEO Bob Iger emphasized the timing of this appointment: "As our businesses have evolved, it’s clear that we need a company-wide role that ensures **brand consistency** and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit." Other executives echoed this sentiment, praising Ayaz as "an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands." ## A Track Record of Success Ayaz's marketing prowess is well-documented. He helped power Disney to become the **number-one market share holder in global box office** last year, making Disney the only film studio group to surpass **$6.5 billion in ticket sales**. His campaigns for major releases like "Zootopia 2," "Avatar: Fire and Ash," and "Lilo & Stitch" contributed significantly to this achievement. His streaming successes include the launch of **Taylor Swift's 'Eras Tour' concert film** and subsequent docuseries, as well as the critically acclaimed series "Andor." ## Looking Ahead to 2026 The timing of this appointment is particularly strategic as Disney prepares for a massive 2026 theatrical lineup that includes: - **Toy Story 5** - Star Wars film **"The Mandalorian and Grogu"** - Live-action **"Moana"** - **"Avengers: Doomsday"** This consolidated marketing leadership will be crucial as Disney navigates these major releases and continues to expand its global entertainment footprint.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>disney</category> <category>cmo</category> <category>marketingleadership</category> <category>brandstrategy</category> <category>entertainment</category> <enclosure url="https://variety.com/wp-content/uploads/2026/01/Asad-Ayaz.jpg?crop=0px%2C0px%2C1200px%2C675px&resize=1000%2C563" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[WPP's Bold Move: Alex Hesz Joins to Co-Lead New Strategy Architects Group]]></title> <link>https://www.marketingremotejobs.app/article/wpps-bold-move-alex-hesz-joins-to-co-lead-new-strategy-architects-group</link> <guid>wpps-bold-move-alex-hesz-joins-to-co-lead-new-strategy-architects-group</guid> <pubDate>Thu, 15 Jan 2026 17:00:27 GMT</pubDate> <description>< ## What This Means for WPP's Future This new group represents a **strategic investment** in WPP's ability to deliver cutting-edge solutions for clients. By bringing together top talent like Hesz, Kocheilas, and Kay, WPP is positioning itself to tackle complex marketing challenges with innovative approaches. The formation of the Strategy Architects Group comes at a time when marketing agencies are increasingly focused on **integrated strategic thinking** and **data-driven decision making**. This move could give WPP a competitive edge in attracting major clients who demand sophisticated strategic planning alongside creative execution. ## Industry Implications This development is particularly noteworthy given WPP's position as one of the world's largest advertising and marketing services companies. The creation of a dedicated strategy group led by such prominent figures suggests a renewed focus on **thought leadership** and **strategic innovation** within the organization. For marketing professionals, this news highlights the growing importance of **strategic expertise** in today's marketing landscape. As companies like WPP invest more heavily in strategic capabilities, it creates new opportunities for professionals with strong analytical and planning skills.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>wpp</category> <category>strategy</category> <category>leadership</category> <category>marketing</category> <category>industry</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-15-Jan-2026-12-34-PM-4260.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>