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<title>Marketing Remote Jobs | Find Remote Marketing Positions</title>
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<description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description>
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<category>Bitcoin News</category>
<item>
<title><![CDATA[OpenAI Poaches Google and Meta Vets to Supercharge Aussie Ad Sales]]></title>
<link>https://www.marketingremotejobs.app/article/openai-poaches-google-and-meta-vets-to-supercharge-aussie-ad-sales</link>
<guid>openai-poaches-google-and-meta-vets-to-supercharge-aussie-ad-sales</guid>
<pubDate>Fri, 17 Jul 2026 08:01:01 GMT</pubDate>
<description><![CDATA[OpenAI has hired two long-serving executives from Meta and Google to build out its go-to-market advertising strategy in Australia.
**Mitch Pilar** joins from Google, where he spent 12 years, most recently as senior industry manager. **Andy Sinn** worked at Meta for a decade, where he was agency partner. They will both report to Dave Dugan, OpenAI’s head of global ads solutions.
Pilar announced his move on LinkedIn, writing: “At OpenAI, I am most excited about the unique opportunity to help build an entirely new platform during a moment when people are changing the way they discover, create, plan and make decisions. I can’t wait to start shaping how AUNZ businesses show up in these moments in a way that is useful, trusted and additive.”
Sinn also announced the news, writing: “Well, that’s a wrap after 10 years at Meta. I’m grateful for the people I’ve worked alongside, the clients and agencies I’ve partnered with, and the experiences along the way.” Of his new gig, he added: “What’s exciting is that we’re still at the very beginning—and we’re moving fast.”
A company spokesperson said: “OpenAI is excited to welcome two new hires to our growing Australia and New Zealand team. They will work closely with brands and agencies across Australia and New Zealand as we continue to build our advertising solutions. Australia and New Zealand are hugely important markets for OpenAI, with people increasingly turning to our tools, including ChatGPT, to explore ideas, compare options and make decisions.”
OpenAI started piloting advertising within ChatGPT for Australian users in April. The ads are currently limited to logged-in adult users on the free and low-priced “Go” tiers. The Plus, Pro, Business and Enterprise models won’t have advertising, and the company said that ChatGPT’s answers will “remain independent and unbiased”, conversations will stay private, and users can have “meaningful control over their experience”.
In January, Paul Hewett, CEO of In Marketing We Trust, told Mumbrella the introduction of advertising into ChatGPT was a “significant moment” for marketers and media buyers, but stressed that caution is key. “The ad product may provide more insights and metrics, such as the depth of the impression within a conversation thread, which is a significant step forward. However, there are some caveats: will users actually click on them, and will they be any different from traditional display ads? Additionally, buying in a closed data environment poses challenges for marketing measurement.”]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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<title><![CDATA[Sparro Founders Quietly Exit: End of an Era for Australia's Digital Agency Giant]]></title>
<link>https://www.marketingremotejobs.app/article/sparro-founders-quietly-exit-end-of-an-era-for-australias-digital-agency-giant</link>
<guid>sparro-founders-quietly-exit-end-of-an-era-for-australias-digital-agency-giant</guid>
<pubDate>Thu, 16 Jul 2026 08:01:22 GMT</pubDate>
<description><![CDATA[The founders of Sparro, Morris Bryant and Cameron Bryant, have quietly exited the agency they built from a digital media buying start-up into a full-service powerhouse managing over $250 million in annual ad spend. Founded in 2013, Sparro grew to serve major clients like Temple & Webster, Estée Lauder, Bing Lee, and Ralph Lauren, and acquired creative agency Jack Nimble in 2021 before being sold to private equity-backed Brainlabs in 2024.
**Key developments:**
- Morris Bryant left in September, Cameron in May; both are now listed as investors.
- Long-time employee **Hannah Jones** has been promoted to CEO, having spent nine years at the agency and played a pivotal role in defining Sparro’s identity.
- Jones previously served as general manager and managing director, and is described by the founders as "the heart of the business" and "the best leader I know."
The departures mark the end of an era for one of Australia’s largest independent digital shops, now operating as Sparro by Brainlabs under new leadership.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>sparro</category>
<category>digitalagency</category>
<category>founderexit</category>
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<title><![CDATA[Greek Tanker Owner Andriaki Breaks 10-Year Newbuilding Hiatus with Rare China Order]]></title>
<link>https://www.marketingremotejobs.app/article/greek-tanker-owner-andriaki-breaks-10-year-newbuilding-hiatus-with-rare-china-order</link>
<guid>greek-tanker-owner-andriaki-breaks-10-year-newbuilding-hiatus-with-rare-china-order</guid>
<pubDate>Tue, 14 Jul 2026 08:01:03 GMT</pubDate>
<description><![CDATA[Greek tanker firm **Andriaki Shipping** has placed a rare order for two **LR1 product carriers** at China's **New Times Shipbuilding**, marking its first newbuildings in a decade. The conservative shipowner, part of the traditional **NJ Goulandris Maritime** group, is joining a wave of Greek shipping companies expanding their fleets.
Each vessel is priced at approximately **$54.8 million**, according to European and US brokers. The order signals a strategic shift for Andriaki, which has historically focused on secondhand tonnage. The newbuildings will be delivered in 2026 and 2027, enhancing the company's presence in the product tanker segment.
This move aligns with broader trends in the tanker market, where strong freight rates and favorable supply-demand dynamics are encouraging owners to invest in modern, fuel-efficient vessels. Andriaki's decision to build in China underscores the growing competitiveness of Chinese shipyards in the tanker sector.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>andriakishipping</category>
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<title><![CDATA[Meta's AI Ad Tools Are a Mess: Twisted Limbs, Garbled Text, and Brand Chaos]]></title>
<link>https://www.marketingremotejobs.app/article/metas-ai-ad-tools-are-a-mess-twisted-limbs-garbled-text-and-brand-chaos</link>
<guid>metas-ai-ad-tools-are-a-mess-twisted-limbs-garbled-text-and-brand-chaos</guid>
<pubDate>Mon, 13 Jul 2026 16:01:06 GMT</pubDate>
<description><
The tech giant has inserted a slew of AI features into its ad products in recent months. Working as designed, they can help make tweaks to ads that improve their likelihood of being clicked. But advertisers say the tools are clunky and generate misrepresentations and absurdities.
Business Insider spoke with eight advertisers and agency execs who said dealing with Meta AI problems had become routine.
Jessica Gleim, an ads consultant who works with female-founded brands, told Business Insider she regularly sees odd outcomes in Meta's AI creative recommendations for ads she's working on. For one of her clients, a pajama brand, Meta recommended new assets that altered the actual product. The brand was promoting a pajama dress, and Meta suggested a new image with a shirt and pants. For another client, a networking group for women in Montana, Meta had a new vision for those ads: adding men.

"It's not usable to help my clients grow their business," Gleim said.
While some of Meta's AI ad features are turned off by default, advertisers say they have been prone to bugs that accidentally turn them on. Karissa Tuccio, executive director of social and influencer at Mediassociates, said a bug that toggled AI settings on had regularly affected most of the 15 clients for whom she handles Meta advertising. She said she had flagged the bug to her Meta rep as recently as Thursday.

Outdoor retailer REI drew consumer backlash last month for running an Instagram ad depicting a nonsensical bike with two handlebars. REI said Meta had "auto-enrolled" it in an AI feature that spat out an "inaccurate" and "inappropriate" image.
A Meta spokesperson said that the company's terms of service state that "AI can make mistakes and that it is the advertiser's responsibility to review the AI outputs."
Advertisers' chief complaint about Meta's AI ad tools is simple: They feel they have to double-check all the AI features for each campaign to make sure nothing is inadvertently switched on or has gone haywire. With some advertisers and agencies running hundreds or thousands of ads at any given time, the extra steps required to wrangle the AI tools create more work.

"We somehow accepted that as a new standard operating procedure," said Rok Hladnik, CEO of the marketing agency Flat Circle, which manages around $200 million in annual Meta ad spending for numerous direct-to-consumer brands.
Brands and advertisers say that while AI failures can be an amusing talking point on the internet, they can pose real problems for a brand. "When the AI starts generating weird creative or making unapproved changes, it can quietly damage brand perception — especially for anyone who cares about consistency," said Robert Webster, CEO of TAU Marketing, which manages around $500 million in annual ad spending across various platforms.
## A Valentine's Day surprise
Around Valentine's Day, photographer and marketer Abigail Hogue was uploading an ad campaign to Meta. She works with a small business, Quite Literally Books, and had shot the creative assets for the holiday campaign with chocolates, macarons, candles, and books. Hogue was proud of the work she'd done.
"About 12 hours later, when everything was approved and started to run, I started getting some messages from friends and people that I knew and screenshots of some of these ads that were running, cheekily accusing me of AI slop," Hogue said. The text on the products in the images was "garbled," and the "actual products look like knockoff iterations of themselves," she said.

When Hogue saw the AI ad, she went into a panic and edited the campaign in Meta's Ads Manager, turned off all AI creative enhancements, and then republished the ads. She then spent hours in a back-and-forth with Meta customer service. Representatives told her it was a "sporadic" and "one-off occurrence," and also said it was a "glitch," according to screenshots of their exchange viewed by Business Insider. She requested a refund, and Meta acknowledged her request. Quite Literally Books said it hadn't received a refund as of Friday afternoon.
Other advertisers have told Business Insider about their strange Meta AI ads, ranging from an unrealistic granny in loungewear to a model whose leg appeared to be completely bent the wrong way.
Luke Jonas, chief growth officer of the marketing agency Nest Commerce, emphasized the importance of keeping a human in the loop when testing AI-generated ads. "A machine optimizing for 6 million advertisers will occasionally give you two handlebars," Jonas said, referencing the REI ad.
While two advertisers said Meta appeared to have fixed a bug that was toggling AI settings on for their clients, Mediassociates' Tuccio said a similar issue persisted for her as of last week. Tuccio said a Meta rep told her last week that Meta had developed a quality-control dashboard for big advertisers to ensure their ads don't go live with unwanted AI enhancements. "She mentioned, 'If you guys have a big launch coming up, you can send me all the ad IDs, and we have an internal dash that will check to make sure all of the enhancements have been fully turned off,'" Tuccio said. "So that leads me to believe it has not been resolved."
## 'Meta's still the best platform'
Starting last month, Meta began automatically applying an "AI info label" to ads when they use its AI tools — or third-party tools like Midjourney or Dall-E — to create or significantly edit their ads. To see it, users must click the three dots above an ad, select "about this ad," and then tap on "AI info." Google added labels last week to indicate whether ads were created or edited using AI.
Meta is also improving its AI image generation models. Last week, it began rolling out Muse Image, a model developed by its Superintelligence Labs, which can help advertisers develop their creative assets. (Following backlash, Meta on Friday removed a feature in Muse Image that let users generate AI images from other people's public Instagram posts, saying it "missed the mark.")
Still, advertisers say Meta's basic design encourages relinquishing control to the system, which can lead to disastrous results. "The defaults are aggressive, the toggles are easy to miss, and the system is clearly designed to reduce friction so more money flows through the platform with less manual intervention," TAU's Webster said.
Meta says "millions of advertisers are finding value and improved performance using our Advantage+ creative tools to support ad creation." The Meta spokesperson added that the company's AI image generation tool, which creates variations based on a seed image provided by the advertiser, is turned off by default.
Meta isn't alone in automatically modifying advertisers' creative. Google's Performance Max and AI Max products also use AI to scrape ad copy from brand websites and automatically crop or shorten videos for placements such as YouTube Shorts. Some of these AI automation features are enabled by default, though Google has largely avoided the kind of high-profile issues Meta has seen.
Danny Weisman, cofounder of Obsessed Media, said the main complaint he's heard about Google from brands is that ads made with its AI tools could turn out looking "ugly." "It's not like someone's hand is missing," he said.
Meta's ad business, which pulled in around $196 billion in revenue last year, remains essential to most brands' customer acquisition strategies. Its reach of 3.5 billion daily active users and highly sophisticated ad targeting platform make it difficult to quit, even if problems arise. "That means it can make unpopular decisions that boost its own profits with near impunity, because most advertisers cannot realistically walk away," TAU's Webster said.
Then there's the simple truth: Meta ads generally get results. "Meta's still the best platform," Gleim said. "It has the most robust options. It has the most data."]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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<title><![CDATA[Are You Being Overcharged? The Truth About Surveillance Pricing and How to Fight Back]]></title>
<link>https://www.marketingremotejobs.app/article/are-you-being-overcharged-the-truth-about-surveillance-pricing-and-how-to-fight-back</link>
<guid>are-you-being-overcharged-the-truth-about-surveillance-pricing-and-how-to-fight-back</guid>
<pubDate>Sun, 12 Jul 2026 08:01:12 GMT</pubDate>
<description><![CDATA[Your neighbors might be paying less for the same groceries you buy every week. In the age of **surveillance pricing**, the cost of an item is determined by your personal information. Companies use your data to figure out how much they believe you are willing to pay. Now, lawmakers and online influencers are fighting back against what many see as algorithmically driven price gouging.
## What is Surveillance Pricing?
**Surveillance pricing** happens when companies track who you are, where you live, the devices you use, and your purchase history, then quietly adjust online prices based on that data. The profiling begins as soon as you land on a product page. Your preferred browser, your zip code, how long you spend on product pages—it’s all part of the equation. The more companies know, the more they can potentially charge you.
**Surveillance pricing is not the same as surge pricing.** The big difference is transparency. With rideshare apps like Uber or Lyft, everyone sees the same pricing and companies typically disclose when and why prices are being inflated. In contrast, **surveillance pricing is invisible and personal.** Two people can add the same item to their shopping carts at the same time and see completely different prices, and neither is aware of what happened.
## How Algorithms Profile You
Those algorithms don’t ask “What’s the price?” They ask **“What’s *your* price?”** If you’ve checked the same flight three times in a day, the system may tag you as eager. If you live in a wealthy neighborhood, it may assume you can afford more. Some travelers report different prices when checking flights from a phone versus a laptop, or from a private browsing window versus a regular one.
**Your device matters.** If a company knows you’re using an Apple device, they may raise the price for you, assuming Apple users are higher income and less price sensitive. Some retailers have been caught showing higher prices to returning customers than to first-time shoppers.
**Loyalty can be costly.** The more loyal you are, the fewer discounts you may get. The Washington Post was hit with a class-action lawsuit for forcing certain subscribers to pay more based on reading habits and demographics. Starbucks was also called out for harvesting data via its reward program.
**Age plays a role.** Older adults are ideal targets because of demographic and behavioral characteristics. Purchasers of medical equipment are quicker to activate algorithms for pricing, as demand for lift chairs or mobility scooters indicates need and few options.
## How to Protect Yourself
Some effective hacks are easy to pull off:
- **Use Incognito or private mode** before shopping.
- **Clear cookies** between sessions.
- **Log on as a guest** instead of signing in.
- **Use a VPN** to mask your location data (which can be a proxy for your income).
- **Switch devices** to compare prices.
- **Don’t sign up for loyalty programs**—it makes it harder for companies to collect your history.
- **Check for price drops after purchase**—many airlines give trip credits if fares drop. Use AI tools like Junova or pAiback to automatically get credits.
## Legislative Action
Some lawmakers are fighting back. New York state passed the **One Fair Price Act** on June 4, banning businesses from setting individualized prices based on personal information. If signed into law, New York would join Connecticut and Maryland in taking official action.
**The best way to fight back may be through outrage from the people we elect.** As one expert said, “It should not be the consumer’s job to duck and dodge to beat the machine. Policymakers have to step in, set the rules of the road, and restore fair pricing practices.”]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>surveillancepricing</category>
<category>dynamicpricing</category>
<category>consumerprivacy</category>
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