<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Wed, 08 Jul 2026 16:30:26 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Alta Raises $25M Series A: The AI Agent Platform That's Revolutionizing Marketing and Sales Like AWS Did for Cloud]]></title> <link>https://www.marketingremotejobs.app/article/alta-raises-25m-series-a-the-ai-agent-platform-thats-revolutionizing-marketing-and-sales-like-aws-did-for-cloud</link> <guid>alta-raises-25m-series-a-the-ai-agent-platform-thats-revolutionizing-marketing-and-sales-like-aws-did-for-cloud</guid> <pubDate>Wed, 08 Jul 2026 16:01:10 GMT</pubDate> <description>< *Alta founders. (Photo: Shalev Ariel)* Founded in 2023 by **Stav Levi-Neumark (CEO)**, Tom Hoffen, both former employees of monday.com, and serial entrepreneur Mor Shabtai, Alta has experienced rapid growth since launching commercially. In less than a year, the company has increased revenue by **800%** and reached **$15 million in new revenue run rate**. The company expects new revenue run rate of approximately $30 million by the end of 2026. Alta is targeting one of the biggest challenges facing modern sales organizations: **the fragmentation of the software ecosystem**. Companies today rely on dozens of disconnected tools, including CRM systems, data warehouses, and automation platforms, which collect information but often fail to act on it in a coordinated manner. Attempts by major players such as Salesforce and HubSpot to add AI capabilities on top of existing systems have often resulted in generic automated interactions that can reduce the quality of leads rather than improve it. Alta was built from the ground up as a **coordinated network of AI agents** connected to a central “company brain.” The system integrates data from more than 50 sources and hundreds of buying signals, allowing it to understand a company’s market activity and identify potential customers. The platform can locate relevant leads, conduct account research, reach prospects through multiple channels, and schedule meetings. Beyond generating initial opportunities, Alta’s AI agents accompany the entire sales process, helping qualify inbound leads, conduct AI-powered calls, manage customer relationships, and identify upselling opportunities. The platform operates on top of existing infrastructure and integrates with more than 60 go-to-market and data tools, including Attio, Clay, Google, IBM, Salesforce, and HubSpot. “We are doing for marketing and sales what AWS did for cloud infrastructure,” Levi-Neumark told Calcalist. “Before the cloud era, every company that built software had to establish and maintain its own servers. We believe the same transformation is now happening in marketing and sales. Instead of dozens of partially connected tools, we are building a single system that learns, operates, and helps companies increase revenue.” Levi-Neumark said Alta’s business model differs from traditional software-as-a-service companies. “We are no longer just a SaaS product. We see ourselves as a **product-based services company** whose technology allows us to deliver services,” she said. “The opportunity is much larger because companies currently spend significantly more on service budgets than on software.” Alta currently works with more than 300 customers, including Snowflake, Deel, Atlassian, Atoms, and Sabio Group, and is adding approximately $1.5 million in new business each month. “Customers ultimately measure us by one thing: **business results**,” Levi-Neumark said. “Our system is designed around that goal.” One of Alta’s most notable characteristics is its **operational efficiency**. The company has grown its customer base and revenue significantly faster than its workforce. Alta currently employs 55 people, split evenly between Israel and the United States, and plans to increase its workforce to only 80 employees by the end of 2026 while targeting $30 million in revenue. The company says this efficiency comes from changing the relationship between humans and AI. Each customer is assigned a human account manager, but those managers are supported by internal AI agents that help them handle more accounts. According to Alta, a traditional account manager can typically oversee around 20 customers, while at Alta each account manager can manage approximately **80 accounts**. “The goal of our people is to help companies overcome their fears around AI,” Levi-Neumark said. “There is a psychological element involved, getting people to trust AI and actually use it. Our account managers help organizations understand which tasks can be delegated to AI and how employees can focus on higher-value work.” Eitan Naor, managing partner at IN Venture, said following the investment: “The market has spent the past three years adding tools to sales teams. Alta went in the opposite direction and built the intelligence layer that was missing from this entire ecosystem. Alta is not competing in an existing category, it is defining a new one.” Naor added that Sumitomo Corporation’s global network would help Alta expand into additional markets, including Japan and Southeast Asia. Avi Eyal, managing partner at Entrée Capital, which invested in Alta from its early stages, said: “Having worked closely with Stav at monday.com, I saw her rare ability to transform complex data into explosive growth. Alta’s team is redefining the architecture of marketing and sales from the ground up.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>alta</category> <category>aiagents</category> <category>salesautomation</category> <category>marketingtechnology</category> <category>seriesa</category> <enclosure url="https://pic1.calcalist.co.il/picserver3/crop_images/2026/07/08/HkLXUcsQze/HkLXUcsQze_1_137_2000_1126_0_large.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Virgin Australia Bridges Marketing and Tech with New Leadership Role]]></title> <link>https://www.marketingremotejobs.app/article/virgin-australia-bridges-marketing-and-tech-with-new-leadership-role</link> <guid>virgin-australia-bridges-marketing-and-tech-with-new-leadership-role</guid> <pubDate>Tue, 07 Jul 2026 08:01:22 GMT</pubDate> <description><![CDATA[Virgin Australia has created a new marketing leadership role focused on **bridging the gap between marketing and technology** as it looks to accelerate its use of customer data, automation, and AI. The ASX-listed airline has begun recruiting for a **head of marketing programs**, a newly created role that will report to chief marketing officer Libby Minogue and span both its airline operations and Velocity loyalty program. According to a job advertisement, the role will act as “marketing’s strategic voice into technology” with a remit to “define the strategy and roadmap for Virgin Australia’s marketing technology ecosystem.” Key technologies referenced include **Adobe Experience Platform** and **Tealium’s customer data platform**, with the role responsible for ensuring marketing technology investments are “prioritised to maximise impact.” Virgin Australia has been using **Adobe’s marketing technology suite** for the past decade, including Adobe Marketing Cloud, which sits across areas like customer data, analytics, campaign management, and personalisation. **Adobe Experience Platform (AEP)** is a key component, unifying customer information from bookings, loyalty data, websites, and apps to create a more unified customer profile. More recently, Virgin Australia has expanded its Adobe stack with **Adobe Express** and is exploring **Adobe Firefly**, a generative AI tool, as well as full-scale digital asset management. The move comes as Virgin Australia expands its focus on **first-party data and digital assets** while laying the foundations for a potential **retail media offering**. In March, the airline hired digital marketing executive Scott Moore to lead the development of its **Travel Media Network**. Months prior, it hired Andrew Cleary as chief customer officer and CEO of Velocity, a seasoned customer experience and marketing technology leader.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>virginaustralia</category> <category>marketingtechnology</category> <category>customerdata</category> <category>ai</category> <category>retailmedia</category> <enclosure url="https://mumbrella.com.au/wp-content/uploads/2026/07/Virgin_Australia_2026-07-07.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Reddit Fights AI Marketing Spam with Its Own AI Tool]]></title> <link>https://www.marketingremotejobs.app/article/reddit-fights-ai-marketing-spam-with-its-own-ai-tool</link> <guid>reddit-fights-ai-marketing-spam-with-its-own-ai-tool</guid> <pubDate>Mon, 06 Jul 2026 16:01:13 GMT</pubDate> <description><![CDATA[Reddit Inc. is battling a new kind of spam: **stealth marketing content** created by brands that want to get mentioned by popular AI chatbots like ChatGPT and Gemini. OpenAI and Alphabet Inc., whose AI tools formulate responses by drawing on vast internet information, have content deals with Reddit to pull from the site's forums. Reddit is considered a **trustworthy source** where people share unfiltered perspectives, making it one of the most common sources cited by AI chatbots. To combat this, Reddit is deploying its own AI to detect and remove **covert promotional posts** designed to game chatbot recommendations. This move aims to preserve the authenticity of user-generated content and maintain trust in the platform.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>reddit</category> <category>ai</category> <category>marketing</category> <category>spam</category> <category>authenticity</category> <enclosure url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i5iquOjHBCZw/v9/1200x800.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Stop Letting Negative Marketing Kill Your Music Creativity: Here's How to Fight Back]]></title> <link>https://www.marketingremotejobs.app/article/stop-letting-negative-marketing-kill-your-music-creativity-heres-how-to-fight-back</link> <guid>stop-letting-negative-marketing-kill-your-music-creativity-heres-how-to-fight-back</guid> <pubDate>Sun, 05 Jul 2026 08:00:59 GMT</pubDate> <description><![CDATA[**If you feel like your self-confidence is being undermined by ads and social media posts calling attention to supposed weak points in your music production, you’re not alone. Here’s why this kind of negative marketing can be damaging to your creativity.** Musicians and producers don’t have it easy in the 21st century. Not in the sense that making music is more difficult now than it used to be: in fact, the opposite is almost certainly true. What is challenging, though, is the number of different roles artists are asked to take on when making a song. Once upon a time, an artist merely wrote and performed the song: then there was the producer, the engineer, and of course the mixing and mastering engineers on hand to create a finished product. Nowadays, of course, many of us choose to do all of this ourselves – and without the benefit of formal training, most amateur producers will turn to the internet for guidance. But here, all too often we’re assaulted with a veritable waterfall of **negative marketing**, with both companies and influencers telling us repeatedly that our skills aren't up to scratch and our music is terrible. Just run a quick search on YouTube for the term **“your mix sucks”**, and you’ll see just how many negative videos are targeted at producers learning their craft. This constant inundation of anxiety-inducing content — much of it also offering contradictory advice — can have a serious impact on our wellbeing, our creativity and our ability to make music. Music-making has been proven to be beneficial to our health; it can also assist in things like addiction recovery and psychotherapy. But on the flip side of this is the relentlessly negative messaging that many of us face on a daily basis, threatening to undermine the very thing that’s supposed to give us joy. Here’s what’s really going on – and how you can learn to avoid it. ## The science behind negative marketing When asked why influencers take such a critical and negative approach, content creator and soundtrack composer **Dave Hilowitz** answers succinctly: “because it works.” “As artists, we all have our insecurities,” he continues. “For most people, producing music is an incremental process: you have an idea, you record it, you take a break, etc. At some point in that process, it’s common to feel self-doubt. And it’s at moments like these that seeing a YouTube video that says something like, ‘Your song sucks. Here’s why!’ is going to seem like an omen.” Dave is right – it does work. Humans have been advertising and marketing for more than a hundred years, so there’s a vast amount of data available from psychological studies that shows what happens psychologically when we engage with this kind of content, and the reason why it’s so effective is because it plays on our emotions. Advertisers use a broad arsenal of tactics to convince us to buy products and services, many of these relying on **fear-based marketing** and emotional manipulation, and social media has taken this to an even more damaging level. “Algorithms designed to maximize engagement often prioritize content that elicits strong emotional responses, whether positive or negative,” psychologist Howard J. Rankin says in Psychology Today. “This can create echo chambers where users are continuously exposed to content… making it difficult to escape the cycle of manipulation.” “I can’t stand it,” Dave says. “It feels like a cheap psychological trick. Tactics like that are, in a very real way, making people’s online experience worse.” > I’ll almost never click on a video that has a negative title or thumbnail, and even seeing them pop up in my feed makes me feel worse The more that music-makers are exposed to these tactics, the more they're processed at a subconscious level. “The Low Attention Processing Model argues that because we are very accustomed to seeing adverts on a daily basis, our minds stop processing them consciously and leave them to the subconscious to deal with,” explains Adfree Cities, an organization pushing for public spaces free of advertisements. “I’ll almost never click on a video that has a negative title or thumbnail, and even seeing them pop up in my feed makes me feel worse,” agrees Dave. “The message from the thumbnail gets internalized even if I never watch the video, and it’s frustrating because the videos that do this often have really great advice that could just have been packaged a little bit differently.” The **parasocial nature** of our interaction – where as consumers of content we begin to feel an emotional attachment with social media influencers – compounds this. “According to parasocial interaction theory, [influencers] foster a sense of intimacy with their followers by mimicking real-life relationships, creating emotional connections,” one study notes. We grow to trust them, which makes their words more powerful, more persuasive and even more damaging to our creativity. ## “Fear can be a powerful motivator” One of the most pernicious ways that negative marketing can elicit anxiety and self-doubt is by convincing us to work in some arbitrary “right” way: if a mix or song isn’t hitting perfectly, the message implies, it must be because it's "wrong". “There's a genuine fear among music production beginners of doing things wrong, and I've seen that come up time and again through my own audience surveys,” says Sara Carter, the mixing engineer and content creator behind Simply Mixing. “On YouTube, channel success comes down to getting someone to actually click, based on your title and thumbnail, and a problem-focused angle can feel more urgent and immediate than a solution-based one. Fear can be a powerful motivator.” > There are many people who will tell you that your music will never sound good unless you are using some special mic preamp or a professional-grade audio interface Further issues may arise over confusion around the term “mixing engineer”. “There's something about the word ‘engineering’ that makes people think it's all fixed rules and correct answers,” continues Sara, “but audio engineering is also very much a creative endeavor, and that changes things significantly. There are a handful of technical principles worth taking seriously – gain-staging being the obvious one – but beyond that, the so-called rules are really just starting points or guardrails.” Another trap that’s easy to fall into is being convinced that you need the right gear — and that if you don’t have it, your music won’t be worth listening to. “On today’s internet,” says Dave, “there are many people who will tell you that your music will never sound good unless you are using some special mic preamp or a professional-grade audio interface with a high-quality DAC. As a person who tried a lot of different stuff, I know that many of the upgrades that are being recommended have had very little impact on the sound of my music.” Compounding the problem is the sheer amount of **conflicting information** available. It’s hard to do the right thing when what’s “right” seems to change whoever you ask. One so-called expert may tell you to *never* put delay after reverb in an effects chain, while another will swear that that’s what all the pros do. Knowing which route to take then becomes impossible, which can lead to anxiety and frustration. “YouTube is a great resource, but it's fragmented,” says Sara. “Choose one or two people to follow and stick with them long enough to actually apply what they teach, rather than constantly chasing the next tip. That consistency helps build confidence and makes the whole process more satisfying.” Something else to keep in mind is that just because someone is giving advice, that doesn’t mean their advice is correct. Influencers often don't become popular because of their knowledge or expertise, but because of their ability to build audiences by creating relationships with viewers. “By establishing intimate parasocial relationships with their followers, [influencers] can alchemize into powerful thought leaders,” the aforementioned study notes. “However, they are not necessarily better informed than anyone else. Nor do they command greater expertise than experts. This chasm between influence and credibility can breed misinformation and disinformation.” ## How can we avoid this trap? The fundamental problem is a double-edged sword: we turn to sites like Instagram, Facebook and YouTube to gain skills and increase our confidence, but the marketing tactics we’re faced with on those platforms often have the opposite effect. Many of us are reduced to states of crippling doubt, and our music and creativity suffer as a result. How can we avoid this trap? It’s tempting to say to “turn off your phone” but this, as we all have likely experienced, is easier said than done – and it’s not always practical. “One of the best things you can do to cut through the noise is **stick to one or two mentors** rather than trying to absorb everything from everywhere,” advises Sara. When in doubt, look beyond influencer advice and **trust your own ears**. “A good reference track also helps here,” she adds. “It gives you a fixed point of comparison so you're not making decisions in a vacuum.” You can also try **rejigging your algorithm**. If your feed is dominated by videos pushing negativity, stop engaging with them. The reason they’re popping up is that the algorithm noticed you were watching them and pushed similar content in your direction. Spend a few days pruning your feed, engaging with content that has a positive spin, and this will tell the app what you *don’t* want to see. Without the onslaught of negativity, you may find your confidence rising; and remember, even professionals — the ones that you’re watching for information — have moments of self-doubt. > A home studio producer who's passionate and willing to put in the work absolutely can achieve professional-sounding results “Early in my professional career I had very little self-confidence and spent a lot of time comparing myself to the people around me,” says Sara. “It took me a long time to recognize it as impostor syndrome. So when I'm teaching, I want people to feel like they can do this, because most of the time they're already doing better than they think. A home studio producer who's passionate and willing to put in the work absolutely can achieve professional-sounding results.” Dave recommends going easy on yourself when evaluating your own work, and keeping in mind that a song doesn’t have to be perfect. “**Be kind to yourself**,” he advises. “So much of writing and recording music is about learning to manage your own emotions. It’s very important to learn to be critical of your work without hurting your own feelings. “If you feel like you’ve written a lousy song, it doesn’t mean you are bad at writing music in general, it just means this particular song isn’t working – which is fine! You have to make some bad music in order to make good music.” ## A plea to brands and influencers Advertisers and influencers, you have a choice. You can contribute to the anxiety and self-doubt of the music production community by appealing to their deepest fears, or you can take a less self-serving approach and strive to **create confidence** in your audience and your customers. This kind of messaging may even benefit both parties in the long run. Aside from the fact that fear-inducing content can lead to heightened anxiety and stress, studies have shown that though it's initially effective, it can ultimately lead to "defensive avoidance", where consumers ignore the content to protect their mental wellbeing. In other words, short-term gains achieved by scaring your audience into engagement may eventually backfire. This positive and encouraging approach worked for Sara and for Simply Mixing. “I've experimented with more problem-focused content and it's never landed as well with my particular audience as the solution-based stuff. Honestly, that suits me fine, because those videos felt a bit jarring to make. “I’m naturally a glass-half-full person and I tend to give people the benefit of the doubt,” she concludes. “I genuinely want to help people overcome problems – that's what makes the difference for them long-term.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>negativemarketing</category> <category>musicproduction</category> <category>creativity</category> <category>fear-basedmarketing</category> <category>parasocialrelationships</category> <enclosure url="https://cdn.mos.cms.futurecdn.net/gKvar8u3kFhzZk3MAMPUxS-1280-80.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Cannes Lions 2026: Top CMOs Reveal AI Strategies and Consumer Trends]]></title> <link>https://www.marketingremotejobs.app/article/cannes-lions-2026-top-cmos-reveal-ai-strategies-and-consumer-trends</link> <guid>cannes-lions-2026-top-cmos-reveal-ai-strategies-and-consumer-trends</guid> <pubDate>Sat, 04 Jul 2026 08:00:56 GMT</pubDate> <description><![CDATA[In a series of exclusive interviews recorded at the **Cannes Lions International Festival of Creativity**, top marketing leaders from **NBCUniversal, IBM, State Farm, Autodesk, and Coinbase** shared insights on marketplace trends, AI, and reaching consumers. The conversations, featured on Variety's 'Strictly Business' podcast, highlight how major brands are navigating the evolving landscape. ### AI Integration: From Efficiency to Transformation **Dara Treseder, CMO of Autodesk**, cited research showing that **82% of people are comfortable using AI in their general lives**, but only a third feel comfortable using it in their field. Meanwhile, jobs requiring AI skills have more than doubled. Autodesk recently announced a **$350 million commitment** to prepare the next generation for AI-era jobs in design, architecture, engineering, and manufacturing. **Cat Ferdon, CMO of Coinbase**, emphasized that AI has been baked into the crypto exchange from the start. "Coinbase has been super agentic-forward," she said, noting they use AI to optimize everything across marketing. However, she stressed that **AI accelerates creative outcomes but is not a replacement for human creativity**. **Jonathan Adashek, Senior VP of marketing and communications for IBM**, shared how Big Blue embraced AI in its own workflows. Their creatives were spending **80% of their time on derivative assets**; AI reduced that to 40% and dropping. For the Sphere in Las Vegas, AI helped complete a creative project in **two days instead of 15-16 days**. IBM has used AI and automation to **take $4.5 billion out of annual spend** in three years. ### Reaching Consumers Through Cultural Events **Mark Marshall (NBCUniversal)** and **Kristyn Cooke (State Farm)** discussed their long-standing partnership. Cooke explained why events like **BravoCon** are crucial for reaching the next generation: "It's about connecting around shared interests and relationships. The audience is the story." State Farm evolved from creating branded spaces to **creating memorable experiences** that make fans feel something. Marshall highlighted NBCU's plans for the **2028 Los Angeles Summer Games**, noting that coverage will expand from 186 hours in Atlanta 1996 to nearly **8,000 hours** in 2028. Fans can curate their own Olympic experience on Peacock, with a focus on **storytelling**—the human stories behind the athletes. ### Key Takeaways - **AI adoption is accelerating**, but there's a gap between consumer comfort and workplace readiness. - **AI boosts efficiency** but requires human creativity for maximum impact. - **Cultural events** like BravoCon and the Olympics offer powerful platforms for brand engagement. - **Storytelling remains central** to connecting with audiences in an increasingly digital world.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>canneslions</category> <category>aimarketing</category> <category>brandstrategy</category> <category>consumertrends</category> <category>industryinsights</category> <enclosure url="https://variety.com/wp-content/uploads/2026/07/KMJ_5317-e1783100187293.jpg?w=800&h=451&crop=1" length="0" type="image/jpg"/> </item> </channel> </rss>