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<title>Marketing Remote Jobs | Find Remote Marketing Positions</title>
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<description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description>
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<category>Bitcoin News</category>
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<title><![CDATA[HEINEKEN Shakes Up Global Marketing: New Agency Roster to Drive Brand Growth]]></title>
<link>https://www.marketingremotejobs.app/article/heineken-shakes-up-global-marketing-new-agency-roster-to-drive-brand-growth</link>
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<pubDate>Fri, 08 May 2026 16:00:29 GMT</pubDate>
<description><![CDATA[**HEINEKEN** has announced the outcome of its global marketing agency ecosystem review, appointing a new roster of **Creative, Production, and Media partners** to accelerate the next phase of growth for its Global and Power Brands portfolio.
This marks a significant step in HEINEKEN’s **EverGreen 2030 Growth Strategy** and the ambition to build a more streamlined, effective, and future-fit agency model, designed to deliver greater creative impact, operational efficiency, and consistency at scale. Moving to **fewer, better and bigger agency partners** is part of the broader Freddy<sup>ai</sup> Commercial transformation.
> “Our new agency ecosystem is a key enabler of our ambition to build stronger, more distinctive brands at scale. By partnering with a smaller number of world-class agencies, we are creating the conditions for deeper collaboration, sharper strategic focus, and more impactful creativity.” – Jorn Socquet, Senior Director Global Brand Impact & Growth Transformation, HEINEKEN
The new model allows HEINEKEN to operate with greater speed and efficiency, ensuring high-quality work consistently across its global and local brand portfolio. The company expressed gratitude to all participating agencies for their commitment and highlighted the exceptional quality of thinking, creativity, and talent on display.
### About HEINEKEN
HEINEKEN is the world's pioneering beer company, leading developer and marketer of premium and non-alcoholic beer and cider brands. With a portfolio of over 340 brands and 87,000 employees, the company is committed to innovation, long-term brand investment, and sustainability.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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<title><![CDATA[Why Reddit Is the Ad Platform You Can No Longer Afford to Ignore]]></title>
<link>https://www.marketingremotejobs.app/article/why-reddit-is-the-ad-platform-you-can-no-longer-afford-to-ignore</link>
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<pubDate>Tue, 05 May 2026 16:00:29 GMT</pubDate>
<description><![CDATA[Times have changed. **Reddit should be a serious platform for any marketer** looking to make waves or understand their brand, explains Mark Ritson.
Five years ago, if a CMO had told me she was pushing more of her paid social budget toward Reddit, I’d have asked her to repeat the sentence. Slowly, then billed her for a day of the resulting yelling I’d have to do. After all, Reddit was the place where middle-aged men in basements debated fluoride’s mind-controlling capabilities. The last place any serious brand would consider operating within.
Last week, Reddit reported its Q1 numbers. **Revenue of $663m, up 69% year-on-year**. Advertising revenue of $625m, up 74%. Daily active uniques of 126.8m, up 17%. The company has now strung together five consecutive quarters of advertising growth above 70%, against a digital ad market that the major holding companies describe as “softening.”
While the marketing world argued about ChatGPT, Unilever’s creator strategy, and tariffs, **the most consequential platform shift in advertising has quietly compounded**. Reddit is now a $2.6bn-a-year ad business, growing faster than any other meaningful platform in the western world. No one should be laughing any more.
In February, analytics firm Fospha published its State of Retail Commerce 2026 report. The headline finding: when Fospha attributed cross-channel sales properly, **Reddit’s ROAS jumped 82%**. The platform that everyone was allocating crumbs to turned out to be a hidden engine of huge retail demand. Revenue influenced by Reddit grew 257% year-on-year in 2025. The Times reported that tests of Reddit’s new AI-based “Max” campaign tool showed **conversion rates doubling**.
Reddit is now the connective tissue of the AI search era. When you ask a chatbot which noise-cancelling headphones are best, the answer is derived from Reddit threads. Reddit signed content licensing deals with Google and OpenAI. **Reddit influences purchase decisions on every AI surface**.
## Why haven’t all CMOs moved?
### 1. Calcified media planning
Most large advertisers run annual planning cycles where last year’s allocation is the starting point. A platform that wasn’t on the spreadsheet last year doesn’t get on it this year, no matter what the data says.
### 2. Creative cowardice
Reddit is one of the only ad environments left where the audience can publicly tell you your creative is rubbish. The platform punishes inauthenticity. That should excite brand teams, but most trade impact for control.
### 3. Consumer snobbery
Reddit’s audience is younger, more male, more technical, and more skeptical. It doesn’t look like the focus-group composite. But it looks like the people who actually buy your product. **Reddit is an enormous ongoing transcript of consumers being themselves**—rich, granular, category-specific qualitative data, free for anyone willing to read it.
If you are still treating Reddit as a side-of-plate test budget, you are about 18 months behind. The good news is that 18 months is recoverable. The even better news is that everyone reading this will nod sagely and not fix it on Monday, which is why the arbitrage opportunity exists in the first place.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>reddit</category>
<category>advertising</category>
<category>marketingstrategy</category>
<category>roas</category>
<category>aisearch</category>
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<title><![CDATA[FirstBank Confirms Olayinka Ijabiyi as Group Head of Marketing and Corporate Communications]]></title>
<link>https://www.marketingremotejobs.app/article/firstbank-confirms-olayinka-ijabiyi-as-group-head-of-marketing-and-corporate-communications</link>
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<pubDate>Sat, 02 May 2026 08:00:24 GMT</pubDate>
<description><![CDATA[FirstBank, West Africa’s premier financial institution, has confirmed the appointment of **Olayinka Ijabiyi** as the substantive Group Head, Marketing and Corporate Communications. The appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and transformation journey.
Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional with **over 25 years of experience** driving brand transformation, strategic visibility, and stakeholder engagement across financial services, telecommunications, media, and international development sectors.
Ijabiyi joined FirstBank in 2011 and has served in acting capacity as the Group Head of Marketing and Corporate Communications from December 2024 until his recent confirmation. In his role, he leads the development and execution of integrated marketing and corporate communications strategies across the Group’s markets. He oversees **brand and reputation management**, executive positioning, Corporate Responsibility and Sustainability as well as strategic communications initiatives aligned to the Bank’s business objectives.
Prior to his current role, Ijabiyi has held leadership positions within the Marketing and Corporate Communications Department in FirstBank, including Head Brand Strategy and Special Projects, Head Digital Marketing and Head Brand and Stakeholder Management.
Before joining FirstBank, Ijabiyi built a diverse career across leading organizations including **British Council, Multichoice, MTN and Etisalat Nigeria**, where he played key roles in brand building, corporate communications and digital transformation initiatives.
Widely recognized for his strategic mindset and leadership ability to translate business objectives into impactful marketing and communications strategies, he has successfully led major brand initiatives, including milestone anniversary campaigns and brand refresh programs, while consistently delivering efficiencies and enhancing brand equity.
Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University, Ado Ekiti. He is a Fellow of the **National Institute of Marketing of Nigeria (NIMN)** and a member of the Nigerian Institute of Public Relations (NIPR), amongst other industry bodies.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>firstbank</category>
<category>olayinkaijabiyi</category>
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<title><![CDATA[Game Changer: How Sports Teams Are Using AI and Fan Data to Revolutionize Marketing]]></title>
<link>https://www.marketingremotejobs.app/article/game-changer-how-sports-teams-are-using-ai-and-fan-data-to-revolutionize-marketing</link>
<guid>game-changer-how-sports-teams-are-using-ai-and-fan-data-to-revolutionize-marketing</guid>
<pubDate>Fri, 01 May 2026 16:00:38 GMT</pubDate>
<description><![CDATA[Sports teams are starting to use **fan data** in game-changing ways. They’re **responding faster to feedback** and tailoring marketing messages and experiences to individual fans in real time. One organization has even launched what it calls the **first sports retail media network** that uses fan data to place highly targeted ads on behalf of brand clients.
This shift is powered by **artificial intelligence**, which analyzes vast amounts of data from ticket purchases, concessions, merchandise, and digital interactions. Teams can now predict fan behavior, personalize offers, and optimize marketing spend. For example, a fan who frequently buys hot dogs might receive a coupon for a free drink, while a season ticket holder gets an exclusive offer for playoff tickets.
The **retail media network** concept, borrowed from e-commerce giants like Amazon, allows brands to advertise directly to fans based on their preferences and behaviors. This creates a new revenue stream for teams and delivers more relevant ads to consumers.
As AI continues to evolve, expect even more sophisticated applications, such as **dynamic pricing**, **chatbots** for customer service, and **personalized video content**. The goal is to make every fan feel like a VIP, increasing loyalty and spending.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>sportsmarketing</category>
<category>ai</category>
<category>fandata</category>
<category>retailmedia</category>
<category>personalization</category>
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<title><![CDATA[Reederei Nord Breaks Decade-Long Hiatus with Major Bulker Newbuilding Deal]]></title>
<link>https://www.marketingremotejobs.app/article/reederei-nord-breaks-decade-long-hiatus-with-major-bulker-newbuilding-deal</link>
<guid>reederei-nord-breaks-decade-long-hiatus-with-major-bulker-newbuilding-deal</guid>
<pubDate>Thu, 30 Apr 2026 16:00:29 GMT</pubDate>
<description><![CDATA[Germany’s **Reederei Nord** is making a bold entry into the large bulk carrier segment, placing its first newbuilding order in over a decade. The Hamburg-based shipping company has contracted **Wuhu Shipyard** in China to build up to four **211,000-dwt newcastlemaxes**.
The company has already secured employment contracts for these vessels, ensuring operational readiness upon delivery. This strategic move marks a significant expansion for Reederei Nord, which has traditionally focused on other shipping sectors. The deal underscores growing confidence in the bulk carrier market and highlights the company's commitment to modernizing its fleet.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>shipping</category>
<category>bulkcarriers</category>
<category>newbuilding</category>
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<title><![CDATA[CityFitness Accused of Misleading 187,000 Members with Hidden Fee - Is It a Marketing Ploy?]]></title>
<link>https://www.marketingremotejobs.app/article/cityfitness-accused-of-misleading-187-000-members-with-hidden-fee-is-it-a-marketing-ploy</link>
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<pubDate>Thu, 30 Apr 2026 08:00:28 GMT</pubDate>
<description><![CDATA[A sneaky, stealthy fee, or a careless omission from a company trying to keep prices low for gym users? The **Commerce Commission** has taken **CityFitness** to court, alleging that tens of thousands of gym members were duped by a **3% fee** charged without clear disclosure.
## The Allegations
The regulator claims CityFitness misled customers by not prominently displaying the fee, which was added to membership payments. The company, however, rejects these claims, calling them a 'cynical marketing ploy' and arguing that the fee was necessary to keep base prices low.
## Impact on Members
With **187,000 members** potentially affected, this case highlights the fine line between **transparent pricing** and **hidden charges**. For marketers, it's a cautionary tale about the importance of clear communication and ethical pricing strategies.
## Industry Reaction
The fitness industry and consumer advocates are watching closely, as the outcome could set a precedent for how subscription-based businesses disclose fees. CityFitness maintains that its practices were standard and not deceptive.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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