<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Fri, 06 Feb 2026 17:38:59 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[The Dark Truth Behind MLMs: How Multi-Level Marketing Became America's Most Deceptive Business Model]]></title> <link>https://www.marketingremotejobs.app/article/the-dark-truth-behind-mlms-how-multi-level-marketing-became-americas-most-deceptive-business-model</link> <guid>the-dark-truth-behind-mlms-how-multi-level-marketing-became-americas-most-deceptive-business-model</guid> <pubDate>Fri, 06 Feb 2026 09:00:33 GMT</pubDate> <description><![CDATA[## The Origins of a Predatory System With a $5,000 loan and sheer determination, young entrepreneur **Glen W. Turner** launched Koskot Interplanetary, Inc. in 1967—a cosmetics company that would soon be valued at hundreds of millions of dollars. This marked the beginning of what would become the **multi-level marketing (MLM) empire**, built on promises of wealth and independence that rarely materialized for most participants. ### From Yankee Peddlers to Modern Exploitation The direct sales industry has deep roots in American history, beginning with **Yankee Peddlers** who served rural communities from colonial times through the mid-1800s. These traveling salesmen faced challenges as railways and retail stores became more prevalent, but manufacturers soon realized the power of direct sales to push products without competition. **David McConnell**, founder of what would become **Avon**, revolutionized the industry by hiring women and training locals to tap into social networks. This strategy proved incredibly successful, with businesswoman **Madame CJ Walker** becoming one of the first female self-made millionaires in the United States through a similar model. ### The Great Depression and Regulatory Evasion When the Great Depression hit, direct sales companies found an unexpected advantage: with more people needing supplemental income, they had a steady stream of new recruits. However, New Deal reforms threatened their business model with minimum wage and payroll tax requirements. At a 1935 industry conference, one executive suggested labeling salespeople as **independent contractors** instead of employees—a loophole that allowed companies to skirt labor regulations and cut costs dramatically. This practice continues today across many industries, including the **gig economy**. ### The Rise of the Party Plan and Female Recruitment **Mary Kay Cosmetics** and **Tupperware** pioneered the "party plan" sales strategy in the 1950s, ushering in the modern MLM era. These companies specifically targeted women, presenting their opportunities as both empowering and compatible with traditional homebound duties. Sociologist Nicole Biggart's 1989 interviews revealed why women were particularly vulnerable to MLM recruitment: they sought flexibility to balance work and family, appreciated the instant "family" of salespeople, and felt the playing field was more level than in traditional jobs. ### Amway and the Ideology of Entrepreneurship Founded in 1959, **Amway** (short for "American Way") became the largest MLM in the world by revenue. The company capitalized on growing disillusionment with American work culture, pitching the allure of becoming an entrepreneur with Reagan-era bootstraps ideals. Amway's advertisements focused as much on selling the dream of business ownership as on their actual products. "Amway can show you how to stop whining and start living," one advertisement read, encapsulating the **condescending tone** that characterizes much MLM messaging. ### The Pyramid Scheme Loopholes Despite operating similarly to illegal pyramid schemes, Amway avoided being branded as one by implementing rules requiring distributors to sell 70% of their monthly purchases and make sales to at least 10 customers per month. Later MLMs would adopt similar rules, though many contain **loopholes** that enable internal consumption to count as retail sales. ### Herbalife: A Case Study in Regulatory Failure **Herbalife**, founded in the 1980s, carved out a niche in "natural" remedies and nutritional supplements. The company has faced numerous scandals, including products containing dangerous ingredients like **ephedra** (now outlawed) and making false claims about treating serious illnesses. Despite a 2016 FTC investigation that revealed compensation was based primarily on recruitment over sales, Herbalife wasn't branded a pyramid scheme. Instead, it was ordered to pay $200 million in restitution—a fraction of its earnings—and "restructure" its operations. ### The Cult Comparison Anti-MLM content has gained millions of views on platforms like YouTube, Reddit, and TikTok, with many drawing parallels between MLM techniques and **cult control methods**. Former MLMers and observers note unsettling similarities in charismatic leadership, demands for devotion, and targeting of vulnerable individuals. While MLMs employ extreme manipulation tactics, they share similarities with standard businesses' **internal branding techniques**—superficial motivational messages designed to create devoted workforces. ### The Future of MLMs MLMs claimed a banner year for recruitment in 2020, with industry publications noting that **Gen Z** represents a particularly fertile recruiting ground due to their financial insecurities and social media savvy. These publications advise MLMs to emphasize social justice in their branding, despite their history of exploiting vulnerable groups. The products themselves are often negligible to the MLM model—sustainable income requires **recruitment**, embracing self-flagellating individualism, and selling the dream of agency and financial independence. As Amway founder Richard DeVos titled his 1994 treatise, MLMs represent a form of **"Compassionate Capitalism"**—presenting themselves as friendly helping hands while reproducing the worst impulses of the capitalist system they claim to transcend.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mlm</category> <category>pyramidscheme</category> <category>businessethics</category> <category>consumerprotection</category> <category>directsales</category> <enclosure url="https://www.currentaffairs.org/hubfs/mlm.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Why Universal Orlando's Super Bowl Ad Ditched Celebrities for Authentic Storytelling]]></title> <link>https://www.marketingremotejobs.app/article/why-universal-orlandos-super-bowl-ad-ditched-celebrities-for-authentic-storytelling</link> <guid>why-universal-orlandos-super-bowl-ad-ditched-celebrities-for-authentic-storytelling</guid> <pubDate>Fri, 06 Feb 2026 17:00:36 GMT</pubDate> <description>< <iframe loading="lazy" title="Universal Orlando Resort - “Lil’ Bro”" width="500" height="281" src="https://www.youtube.com/embed/WEV_wDMTCq0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe> ## Strategic Evolution and Future Applications The campaign represents an evolution from Universal's previous thrill-centric marketing, moving toward **emotional storytelling** that highlights personal transformations. This approach will extend beyond Orlando to other Universal destinations, including: * Universal Studios Hollywood's FanFest and new Fast & Furious Hollywood Drift coaster * Universal Theme Parks: The Exhibition in Philadelphia * The first Universal Kids Resort opening in Frisco, Texas "[The campaign's] rooted in a basic truth about who we are and why we matter," says Norsworthy. "And that will continue to evolve as we provide new and exciting things to showcase." <iframe loading="lazy" title="Universal Orlando Resort – This Changes Everything" width="500" height="281" src="https://www.youtube.com/embed/8l0qxb14Ysw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe> ## Marketing Insights for Professionals This campaign demonstrates several key marketing principles: 1. **Authenticity over celebrity**: Focusing on genuine human experiences can create deeper emotional connections than star power alone 2. **Emotional storytelling**: Transformative personal moments resonate more strongly than simple feature showcases 3. **Integrated campaigns**: Coordinating across multiple platforms and events maximizes reach and impact 4. **Long-term strategy**: Building campaigns around core brand truths allows for evolution without losing consistency Universal's approach shows how **experience-based brands** can leverage emotional storytelling to stand out in crowded markets, particularly during high-visibility events like the Super Bowl.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>superbowl</category> <category>authenticity</category> <category>storytelling</category> <category>campaign</category> <category>strategy</category> <enclosure url="https://www.hollywoodreporter.com/wp-content/uploads/2026/02/Screenshot-2026-02-06-at-8.18.08%E2%80%AFAM.jpg?w=2000&h=1126&crop=1" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Snap's AI Revolution: How Artificial Intelligence is Transforming Advertising Performance and Driving Profitable Growth]]></title> <link>https://www.marketingremotejobs.app/article/snaps-ai-revolution-how-artificial-intelligence-is-transforming-advertising-performance-and-driving-profitable-growth</link> <guid>snaps-ai-revolution-how-artificial-intelligence-is-transforming-advertising-performance-and-driving-profitable-growth</guid> <pubDate>Thu, 05 Feb 2026 09:00:25 GMT</pubDate> <description><![CDATA[Snap has positioned **artificial intelligence (AI)** as the core lever for improving advertiser performance and driving more profitable growth, as revealed during their fourth-quarter earnings call. The company is embedding AI end-to-end across its advertising platform, from creative development to campaign delivery and optimization, with a focus on direct-response outcomes and **return on ad spend (ROAS)**. ## AI Becomes Central to Ad Execution Snap now integrates AI across planning, launch, and optimization workflows to reduce friction for advertisers and improve performance consistency. The company highlighted its **smart campaign solutions**, including smart targeting and smart budget, which automatically allocate spend across objectives and reduce manual setup and ongoing optimization. In the fourth-quarter report ending Dec. 31, targeted ranking, format, and delivery improvements for dynamic product ads resulted in a **55% reduction in cost per action for seven zero conversions and 45% reduction in cost per action for one zero conversions**, based on cumulative internal testing over the past year. Dynamic product ad revenue grew **19% year over year in Q4**. These gains were supported by expanded adoption of dynamic solutions among large advertisers and continued migration away from static formats. **Sponsored Snaps** were highlighted as one of Snap’s most differentiated advertising placements, enabling direct engagement between brands and Snapchatters through conversation-driven formats. In Q4, Sponsored Snaps click-through rates grew **7%**, while click-through purchases increased **17% from Q3 to Q4**. Snap cited multiple advertiser case studies demonstrating lower-funnel performance: - **Kon-Tiki** used Sponsored Snaps to drive bookings, achieving a **283% increase in return on ad spend** and a **72% reduction in cost per purchase**. - **Saudi QSR brand Kudu** combined AR lenses with Sponsored Snaps, delivering up to **40% more app installs at 76% lower CPI** and **38 times more purchases at an 84% lower cost**. ## App Advertising and SMB Adoption Accelerate Snap’s app advertising business accelerated in Q4, with revenue from in-app optimizations growing **89% year over year**. The company attributed the increase to advances in foundational app models, broader adoption of the **App Power Pack**, and immersive formats such as Playables. **Small and medium-sized businesses (SMBs)** remained a key contributor to advertiser growth. Total active advertisers increased **28% year over year in Q4**, driven by improvements to Ads Manager workflows, campaign launch from partner platforms, and new integrations such as a global partnership with **Wix**. Snap is also investing in **AI agents** to automate onboarding and recommendations for SMB advertisers, reducing decision friction and improving performance. ## Topline Growth Revenue grew **10% year over year in Q4**, driven by contributions from both advertising and non-advertising sources. Advertising revenue reached **$1.48 billion, up 5% year over year**, supported by continued strength in the SMB segment and improved performance across newer ad formats. Other revenue increased **62% year over year**, driven by subscription growth. Subscribers grew **71% year over year to reach 24 million in Q4**, supported by Snapchat Plus and memory storage plans. Gross margin reached **59% in Q4** as revenue mix shifted toward higher-margin streams and infrastructure costs were recalibrated toward monetizable markets. Global monthly active users increased by **3 million quarter over quarter to 946 million**, while global daily active users declined by **3 million in Q4**, reflecting a deliberate pullback in community growth marketing as Snap pivoted toward more profitable growth. ## What Else Stood Out on the Call - More than **200 million Snapchatters played games every month on average in Q4**, representing a **90% year-over-year increase**, driven by new two-player, turn-based games designed to create low-friction social interaction. - Communicators increased **5% year over year in Q4**, reflecting continued strength in direct messaging between friends and family. - Active Snap Map users reached **435 million in Q4, up 6% year over year**, creating organic engagement alongside monetization opportunities such as promoted places. - Spotlight reposts and shares increased **69% year over year in the U.S.**, highlighting stronger content discovery and sharing dynamics across the platform. - The company reiterated plans to launch **Specs publicly in 2026**, positioning augmented reality hardware as a longer-term growth vector beyond smartphones.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>advertising</category> <category>snap</category> <category>marketing</category> <category>technology</category> <enclosure url="https://www.pymnts.com/wp-content/uploads/2026/02/Snap-earnings1.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Holdcos Dominate Media, Indies Rule Everything Else: The Shifting Landscape of Agency Pitches]]></title> <link>https://www.marketingremotejobs.app/article/holdcos-dominate-media-indies-rule-everything-else-the-shifting-landscape-of-agency-pitches</link> <guid>holdcos-dominate-media-indies-rule-everything-else-the-shifting-landscape-of-agency-pitches</guid> <pubDate>Wed, 04 Feb 2026 09:00:25 GMT</pubDate> <description>< TrinityP3’s New Business Report analyses data from 440 pitches in 2025, identifying the agencies that had the most wins across and the most active client sectors. It focused purely on volume of wins, not the size of the prize. That research that is already carried out by RECMA and COMvergence for media agencies. What makes the report unique is that it reveals the results of many pitches that have not been made public. The report found food manufacturing was the most active category, followed by tourism and travel, banking, healthcare and technology. Other trends picked up by the report is that many companies are no longer looking for ‘agency of record’ partners, and instead are shopping around for specialists. In fact, specialist agencies heavily dominated pitch wins for a growing number of sole-service briefs in social, PR and CX, according to the report. A high profile example of this is the Optus’ pitch roster that B&T first revealed last June. The telco supplemented holdco creative and media muscle with specialists. Accenture Song to handle media and creative (via Droga5), while also adding Apparent as its specialist B2B creative partner and BRX for production. Woolley said that five years ago, far fewer companies appointed agencies to carry out specialist services. “Clients are looking beyond just needing a media agency and a creative agency. It’s growth in these other specialist areas that’s different,” he said. The rise of project work was another trend. Woolley is aware of one agency that pitched 100 times in 2025 with 70 per cent of briefs for project work. “There’s also a lot more project work happening because clients are finding that they’re either doing some services in-house or they’re getting a one-stop shop, usually a network agency or large indie and always have to add these smaller specialists in. Smaller clients are also pitching because they’re looking for a better deal.”  ## The Top 10s The agency that won the most pitches in 2025 was **Atomic 212°**, which notched up 31 wins. Hero won the most creative pitches and Apparent picked up the most non-media pitch wins (see lists below). B&T caught up with the leaders of all three to find out why they believe they have been so prolific in the past year. Atomic 212° chief executive Rory Heffernan told B&T the agency is careful in the pitches that it chooses to take on and is always transparent with the client. “Every single pitch is bespoke to exactly what that client needs. And the reason we can do that sustainably is that we have built the capability and the team plan, to provide that human element for the client,” he said. “The client knows up front who’s the team on the ground, what’s the technology, and whether we would need to hire or add additional resources. It’s crystal clear in terms of what they get from day one.” Atomic 212° said it also benefits by having an ‘indie’ spirit backed by the tools and resources of Publicis Groupe, which it joined a year ago. “Our positioning is that we can understand your business challenge and build a solution for you that’s going to give you a competitive advantage…there’s just as much of that innovation going into existing clients as there is in pitching.” Apparent managing director Suzy Smiley said that in the past 18 months, the agency has added “expert leadership” across all disciplines, “forming a team with strong chemistry that flows throughout the business” “Clients want to partner with an agency that understands their business and can seamlessly integrate customer-first marketing programs that deliver results,” she said.. “I believe clients are choosing us for our passion, high energy and our ability to run alongside their teams as marketing partners.” Like Atomic 212°, creative pitch win leader Hero tries to avoid pitching where possible. “Most of our new clients come through referrals or recent work that‘s piqued someone’s interest. Otherwise pitches themselves are very much a lottery for us and I doubt we’re any better or worse at it than anyone else,” Hero creative chairman Ben Lilley said. Lilley believes that Hero’s promise to ‘turn brand into Heros’ is resonating and AI has been a “game changer” with work including Mastercard Transit Tales, Toyota C-HR Diamond Collection and Fujifilm Mindography. “Right now, being independent is of course a major advantage too. I think more than ever, clients want direct access to their agency’s decision‑makers and to have senior people working on their business,” he added. “Our model is deliberately streamlined to offer just that: senior access, strategic rigour and creative innovation, backed by real-world impact and results.” ## Top 10 (in alphabetical order) - Atomic 212° - Apparent - Sparro by Brainlabs - Emotive - Havas - Hatched - Hero - Initiative - Nunn Media - Today The Brave. ## Top 10 Media Agencies by Tenders Won (alphabetical order) - Atomic 212° - Sparro by Brainlabs - Havas - Hatched - Initiative - Mediahub - Mindshare - Nunn Media - PHD - UM. ## Top 10 Creative Agencies by Tenders Won (alphabetical order) - 72andSunny - Apparent - BMF - Born - DDB - Droga5 - Emotive - Hero - Special - Today The Brave. To obtain the full TrinityP3 2025 New Business Report, including detailed breakdowns across more than 440 individual pitches, [visit the TrinityP3 website](https://www.trinityp3.com/agency-new-business-report/).]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>agencypitches</category> <category>holdcos</category> <category>indieagencies</category> <category>marketingtrends</category> <category>specialistagencies</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/02/TrinityP3Pitches-750x500.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Why Pepsi's Super Bowl Ad Backlash Reveals a Dangerous Marketing Obsession]]></title> <link>https://www.marketingremotejobs.app/article/why-pepsis-super-bowl-ad-backlash-reveals-a-dangerous-marketing-obsession</link> <guid>why-pepsis-super-bowl-ad-backlash-reveals-a-dangerous-marketing-obsession</guid> <pubDate>Mon, 02 Feb 2026 17:00:28 GMT</pubDate> <description>< The main pushback around Pepsi's new spot, which System1 has tested, is that using Coca-Cola's DBAs in the ad will weaken the creative by building fewer memories for Pepsi and more for Coke. Or, as the more eloquent LinkedIn posts put it, 'It's a Coke ad!' This should cause marketers great concern and keep creatives up at night. Could the use of competitor DBAs not add more creative strength than take away? Say through attention, fame, emotion, memory formation? Of course, to answer that question, marketers would have to believe there's more to advertising than distinctive asset use. Which anyone holding this POV clearly doesn't. We've become distinctiveness-obsessed, at the cost of any other view of creativity. ## New Research Proving It I've just released a [new book](https://system1group.com/the-creative-dividend) after researching the US and European markets, representing $140bn in market share from the Effie Insights database. Connecting all the campaigns to System1's creative testing. B2B, B2C, challenger brands, category leaders, you name it... It's a modern handbook on advertising effectiveness. And, unsurprisingly, we didn't discover that distinctiveness was the only output of creativity that mattered. It's 100% part of it, but it plays a role alongside three other key indicators of advertising effectiveness.  We found that distinctiveness is very much the hygiene factor of effectiveness. You need the ad's effort to be attributed to you. Crucially, we measure consumer brand recognition in the new research, rather than 'I reckon the use of that bear means this ad isn't distinctive for Pepsi.' However, we found that **emotion** (and its role in building more favorable memory structures), **showmanship** (and how it creates attention, trust and fame) and **consistency** (and its role in supercharging strategy) all build on top of distinctiveness to deliver profit in their own ways. My favorite insight comes from [linking creative measurement to Effie's data.](https://system1group.com/the-creative-dividend) Distinctiveness is so very important; it means increasing your media spend leads to a higher likelihood of revenue. But revenue is table stakes (77% of campaigns report revenue increase), it's profit that matters. Distinctiveness alone struggles to increase the likelihood of profit without emotion. Distinctiveness turns media spend into revenue, but emotion turns revenue into profit. Maybe this entertaining, culturally relevant, creative idea that uses Coca-Cola's assets increases the emotional appeal to the ad while still managing high distinctiveness? But, of course, we can't think like this with our singular blinkered view of distinctiveness on.  Now, you may think I'm being too harsh on some well-meaning marketing thinking, but I don't think marketers have become distinctiveness-obsessed because of a few mean tweets after I [posted in favor of the Pepsi](https://www.linkedin.com/posts/andrew-tindall_is-this-accidenlty-an-ad-for-coca-cola-or-activity-7422993965152374784-LQVz?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAzLmmwB4l_E4aVIXmRv2I-tLLAUytLhSsw) team's new ad. The data in this new colossal research sadly demonstrates how many marketers are being led down the DBA garden path, without a care for a broader view on creativity. When you combine these four views of creativity with media spend, **Excess Share of Creativity (ESOC)** emerges. This is the creative advantage that actually manages to enter the market. It beautifully captures not only whether a marketer has managed to create a better ad, but also whether they've noticed this and fought to get more budget behind that better ad so it can do the work it deserves. ESOC significantly predicts share growth and exponentially predicts profit growth.  You can see whether marketers are any good at planning creative and media together like this through the Advertising Planning Matrix, which I stupidly shoved at the back of this new book. 38% of campaigns in this huge new research dataset are 'Busy Work' and only 17% are growth drivers. We are rather terrible at recognizing creativity and backing it with media to achieve ESOC.  But what's more revealing is what creatively holds the 21% of campaigns in 'Paid Noise' back from achieving their true potential. Only 30% of campaigns are below their category for distinctiveness, 73% are below the average emotional response and 69% fall behind on showmanship (the use of character, story, humor, etc). These campaigns with the largest media spend are nailing their DBA use, but the rest is missing. A lack of emotion and entertainment is holding them back. The creative lights are on, but no one's home. So, from the data, the most impactful way we can dramatically increase the chance of share and profit growth is to get these huge campaigns that are falling behind creatively but smashing distinctiveness to focus on making ads that also make consumers feel something. Distinctiveness is the perfect foundation on which to build all of this. Which leads us to the Pepsi Super Bowl ad... [We've tested it](https://testyourad.system1group.com/report/493f9fab-3d56-43d9-91a1-18e875713422?advertCategoryId=2003) using the same research in this huge new research (System1's Test Your Ad) and not only is it more distinctive than the category, but it has more showmanship and, most importantly, it's one of the most emotional Super Bowl ads we've tested. And the brilliant Pepsi team isn't just saving it for game day. They have realized they have creative gold and they are backing it to properly achieve an Excess Share of Creativity. I think this is marketing excellence and a great example of the benefits of judging advertising beyond just distinctiveness. Distinctiveness is very, very important, but let's not lose sight of everything else that is.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>advertising</category> <category>creativity</category> <category>branding</category> <category>marketingstrategy</category> <category>superbowl</category> <enclosure url="https://thedrum-media.imgix.net//thedrum-user-assets-prod/s3/images/original/pepsi-1770031740.jpg?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[80 Vintage Ads That Show How Marketing Has Evolved (And What We Can Learn)]]></title> <link>https://www.marketingremotejobs.app/article/80-vintage-ads-that-show-how-marketing-has-evolved-and-what-we-can-learn</link> <guid>80-vintage-ads-that-show-how-marketing-has-evolved-and-what-we-can-learn</guid> <pubDate>Sat, 31 Jan 2026 17:00:25 GMT</pubDate> <description>< We might be exposed to more ads and commercials today than ever before in human history, but the idea of advertising itself is certainly not a new concept. According to Instapage, the first signs of advertisements actually appeared in ancient Egyptian steel carvings from 2000 BC. Meanwhile, the first printed ad was published in 1472, when William Caxton decided to advertise a book by posting flyers on church doors in England. Over 200 years later, the first newspaper ad in the United States was published in 1704. And by 1835, Americans were advertising on big billboards all across the country, with some of the first ads encouraging viewers to see the Ringling Bros and Barnum & Bailey circus. Advertising through the mail, however, didn’t become popular until Sears started sending out postcards in 1892.  Advertising completely changed in the 20th Century when companies had the opportunity to reach their customers directly through the radio. In 1922, the cost of a 10-minute advertising slot on the radio cost $50, or what would be about $965 today. Then, in 1935, George Gallup started utilizing **market research**, which allowed companies to find out information about their consumers and determine the best ways to advertise to them. Advertising was also forever changed after companies were given the opportunity to start marketing via television. This began in 1941, and it became the main method of reaching customers for the next 70 years.  Of course, advertising through magazines was also extremely popular during the 20th Century, as most, if not all, of the ads in this article were featured in print. Many of these ads, especially the older ones, look quite foreign to us today because they have *so many words*. Nowadays, most of our attention spans have been ruined by social media and short-form content, so the idea of reading multiple paragraphs of an advertisement sounds like a huge waste of time. We can barely suffer through 15 seconds of ads on YouTube! But back in the day, when this was one of the only ways to reach customers, it worked brilliantly. By the mid 1990s, companies finally had the opportunity to reach consumers through their computers. And according to Okoone, even that has transformed drastically over the past few decades. It started out with simple banner ads, which soon turned into **search engine advertising**. And by 2005, digital advertising was a multi-billion dollar industry. Google was the first to utilize this kind of marketing to its full potential, but Yahoo and Microsoft were successful as well.  Once social media exploded in popularity, it absolutely changed the advertising game. The advantages that these platforms had, Okoone explains, is large amounts of **user-generated data**. This made it much easier to target consumers with ads for products and services that they would genuinely be interested in. And now, as we all know, if you start talking about a specific product or issue, Instagram will suspiciously start showing you ads for exactly what you were discussing. Just like any other industry, though, advertising is constantly changing. So Forbes notes that companies need to learn how to adapt if they want to keep up. Figuring out how to utilize popular platforms is a necessity. Nowadays, many companies need to create a TikTok account or use **influencer marketing** to get the word out about their products. It’s not easy to grab consumers’ attention anymore, so businesses can’t rely on the same strategies that yielded success five or ten years ago. It’s also crucial for companies to optimize efficiency if they want to remain competitive. “In December 2020, we teamed up with a well-known brand to produce a TV commercial through creator content filmed entirely remotely,” Corbett Drummey wrote for Forbes. “The brand quickly received 118 video assets from creators, reduced its production time by 50% and cut 30% of its traditional production cost. The success of this unique piece of content resulted from testing a new agile approach.”  Are you enjoying this list full of blasts from the past? Keep upvoting the ads that definitely would have caught your eye if you saw them in a magazine, and let us know in the comments below if you remember any other famous marketing campaigns from your youth.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>vintageads</category> <category>marketinghistory</category> <category>advertising</category> <category>digitalmarketing</category> <category>socialmedia</category> <enclosure url="https://static.boredpanda.com/blog/wp-content/uploads/2026/01/interesting-vintage-ads-collections-fb4.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[YouGov Reveals 2026's Top Brands: Amazon, WhatsApp, and St. Jude Lead the Pack]]></title> <link>https://www.marketingremotejobs.app/article/yougov-reveals-2026s-top-brands-amazon-whatsapp-and-st-jude-lead-the-pack</link> <guid>yougov-reveals-2026s-top-brands-amazon-whatsapp-and-st-jude-lead-the-pack</guid> <pubDate>Sat, 31 Jan 2026 09:00:36 GMT</pubDate> <description><![CDATA[# YouGov's 2026 Best Brand Rankings: Key Insights for Marketers Market research giant YouGov has released its **Best Brand Rankings 2026**, highlighting the strongest brands in the U.S. and globally. The list is based on 6 million consumer surveys across 28 markets, scoring brands on metrics like **impression, quality, value, customer satisfaction, corporate reputation, and recommendations**. ## U.S. Top 10 Brands: Consistency and Everyday Relevance In the U.S., the top 10 brands are dominated by household names that have become part of daily life: 1. **Amazon** 2. Band-Aid 3. Dawn 4. Dove 5. Samsung 6. **St. Jude Children’s Research Hospital** 7. M&M’s 8. Amazon Prime 9. YouTube 10. Tylenol **Amazon** maintains its No. 1 spot, with consumers praising it for being **fast, easy, and comprehensive**, setting the standard for modern shopping. However, concerns about ethics, product quality, and authenticity were noted. **St. Jude Children’s Research Hospital** stands out as an outlier among tech and consumer brands, ranking highly in the advocacy and giving sector. YouGov tailors questions to measure value for charities by assessing whether they provide good value for the time or money invested by supporters. Ray Martin, CEO at YouGov America, emphasized: "In both the U.S. and globally, the strongest performers are brands that have become part of everyday life, consistently meeting consumer expectations around **quality, value, and experience**." ## Global Top 10 Brands: Tech and Athletic Dominance Globally, the top 10 features tech platforms and athletic brands: 1. **WhatsApp** 2. Samsung 3. YouTube 4. Google 5. Adidas 6. Nike 7. Netflix 8. Dettol 9. Colgate 10. Toyota Brandy Hecke, senior enterprise account director at YouGov, noted: "The strongest brands today aren’t necessarily the loudest. They are the most embedded. Many of these brands are at the top because they sit naturally in everyday routines." She added that **habit beats hype**, with platforms like YouTube and WhatsApp performing well because people return to them instinctively. ## Most Improved Brands in the U.S. The survey also highlights the most-improved brands based on year-over-year scores: 1. **Cheerios** 2. Reese’s 3. Skechers 4. General Mills 5. Lindt 6. Jersey Mike’s 7. Band-Aid 8. Johnson & Johnson 9. Dunkin’ 10. Tyson **Cheerios** boosted its visibility with a major campaign promoting its new higher protein cereal and brought back a limited-edition frosted lemon flavor, generating buzz and engagement. Ryan Gross, senior vice president at YouGov, explained: "Ongoing **product innovation and portfolio updates** keep a brand like Cheerios relevant while evolving consumer tastes change." Brands like **Skechers** and **Reese’s** capitalized on cultural moments, such as the Super Bowl, with campaigns that reinforced their identities. ## Key Takeaways for Marketers - **Value and trust** are critical for brand health in the U.S., as highlighted by YouGov executives. - Strong brands focus on **doing the right things repeatedly** in ways that fit into people’s lives, rather than just doing more. - **Consistency and delivery** build trust, as seen with brands like Samsung and Toyota. - Brands that perform well combine **scale with everyday relevance** and score high on quality and recommendations. The full list is available for download on YouGov's website.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>yougov</category> <category>brandrankings</category> <category>marketinginsights</category> <category>topbrands</category> <category>consumersurveys</category> <enclosure url="https://uploads.nationaljeweler.com/uploads/fe34b67f1bb89400a07d1e8d6198fa35.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>