<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Tue, 23 Dec 2025 06:09:53 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[2026 Digital Marketing Trends: The 10 Game-Changers You Can't Ignore]]></title> <link>https://www.marketingremotejobs.app/article/2026-digital-marketing-trends-the-10-game-changers-you-cant-ignore</link> <guid>2026-digital-marketing-trends-the-10-game-changers-you-cant-ignore</guid> <pubDate>Mon, 22 Dec 2025 17:00:24 GMT</pubDate> <description><![CDATA[As we approach 2026, the digital marketing landscape is shifting from experimentation to execution. The question is no longer "Can we do it?" but "Are we doing it well?" Here are the top 10 trends that will define success for forward-looking marketers. ## 1. Conversational Search Redefines SEO Search is evolving from keyword-based queries to conversational interactions. Platforms like Google AI Overviews and Bing Copilot are rewriting what "visibility" means. **Search Everywhere Optimization** is now essential—influencing audiences wherever they seek information. **For SEO practitioners:** Shift from creating pages for keyword rankings to developing authoritative, answer-centered content. Structure with schema, optimize for featured snippets and voice devices, and prepare for more "zero-click" scenarios where users get answers without visiting your site. **Takeaway:** Optimize for intent, structure for conversational and multimodal search, and measure outcomes beyond clicks. ## 2. The Video-Commerce Boom Video and commerce are converging at full speed. Social platforms are treating video as transactional, not just engaging. **86% of advertisers** are using or planning to use generative AI for video ad production, with Gen AI-created video ads projected to represent ~40% of all video ads by 2026. **For brands:** Treat video as a direct path to purchase. Incorporate interactive elements, product overlays, live shopping, and shoppable end cards. Tie views to actions like add-to-cart and checkout, not just vanity metrics. **Takeaway:** Convert video from brand engagement to commerce engagement with embedded purchase triggers and full-funnel measurement. ## 3. The Privacy-First Data Revolution The demise of third-party cookies and increased regulation mean **first-party data** is your competitive center. Global digital advertising is projected to hit over $1 trillion in 2025, with digital representing 73.2% of global ad revenue. **What this means:** Relying solely on third-party data leaves you exposed. Build a "data spine" with consent capture, a robust customer data platform (CDP), conversion event APIs, and identity resolution. **Takeaway:** Make first-party data and measurement architecture foundational to your 2026 strategy. ## 4. Retail Media Networks Go Mainstream Retail media networks (RMNs) are becoming central to brand media planning. They combine rich first-party purchase data with premium placement, offering a full-funnel channel. RMN ad spend is projected to reach roughly **$62 billion in 2025**, about 17.9% of all digital media spend. **What this means for marketers:** Don't treat RMNs as an afterthought. Integrate product data, media planning, and measurement, and align with ecommerce teams to maximize ROI. **Takeaway:** Build your RMN strategy today to avoid lagging behind competitors. ## 5. The Creator Economy Evolves Into Co-Creation Influencer marketing is maturing into **co-creation**. Creators are becoming strategic partners, not just reach vehicles. Brands will increasingly involve creators in product ideation, limited-edition lines, and campaign planning. **Takeaway:** Shift from "influencer as amplifier" to "creator as partner." Embed creators in product, marketing, and measurement cycles. ## 6. Community + Authenticity = The New Brand Moat Audiences want to belong, not just buy. **Authenticity** and community are becoming brand differentiators. Companies will invest more in owned channels, user-generated content, and internal advocacy. **Takeaway:** Build and nurture community, activate internal voices, and make authenticity measurable through engagement and retention metrics. ## 7. AI As The Strategic Operating System AI is becoming the **operating system behind marketing**—driving analytics, optimization, media buying, and workflow automation. Meta aims to fully automate advertising with AI by the end of 2026. **For marketers:** The focus is on governing, integrating, and scaling AI across planning, creative, and measurement. Human-in-the-loop becomes essential for strategy and bias guardrails. **Takeaway:** Treat AI as your marketing OS and design workflows, data architecture, and governance accordingly. ## 8. Relearning ROI Through Marketing Mix Modeling With traditional attribution collapsing, **marketing mix modeling (MMM)** is regaining prominence. By 2026, programmatic methods will account for 90% of all digital display ad spending worldwide. **Takeaway:** Invest in MMM infrastructure, align media teams with finance/analytics, and report performance in business terms like incremental lift and ROI. ## 9. Immersive Experiences And Gamification Redefine Engagement Augmented reality (AR), virtual reality (VR), and gamified campaigns are moving marketers beyond static ads. A 2025 Digital Media Trends survey shows a shift from passive to interactive consumption. **For brands:** Incorporate tangible utility like AR try-ons and gamified product launches, and tie experiences to conversion metrics. **Takeaway:** Allocate budget to immersive formats and prioritize real utility with measurable outcomes. ## 10. The Human Edge: Upskilling For An AI Era Your team is the heart of these shifts. While 92% of companies plan to boost AI investments, only 1% consider themselves fully mature. **Your 2026 mandate:** Build internal capability around data literacy, AI fluency, and cross-channel orchestration. Make upskilling, talent, and culture as important as technology. **Takeaway:** Invest in training and cross-disciplinary skills to ensure your strategy is robust in execution. What ties these trends together? **Integrated authority.** Marketers must move beyond channel silos and build unified systems while earning authority through data, trust, and measurable impact. Treat media as a conduit to business outcomes, data as capital, AI as an engine, measurement as proof, and talent as differentiation. The brands that master this will define the next wave of digital marketing.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>digitalmarketing</category> <category>marketingtrends</category> <category>ai</category> <category>seo</category> <category>videocommerce</category> <enclosure url="https://cdn.searchenginejournal.com/wp-content/uploads/2025/11/trends-762.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[AI Travel Influencers Are Taking Over: The Shocking Truth Behind the 'Uproar' in the Industry]]></title> <link>https://www.marketingremotejobs.app/article/ai-travel-influencers-are-taking-over-the-shocking-truth-behind-the-uproar-in-the-industry</link> <guid>ai-travel-influencers-are-taking-over-the-shocking-truth-behind-the-uproar-in-the-industry</guid> <pubDate>Mon, 22 Dec 2025 09:00:23 GMT</pubDate> <description><![CDATA[## The Rise of AI Travel Influencers Radhika posts about the tang of spicy chutneys and her lunchtime meals of saffron noodles, although she can't taste either. That's because Radhika is one of a growing number of **AI-generated travel influencers** quietly populating social media as tourism boards and travel firms look to cut costs, speed up content creation, and precisely control messaging, per the [New York Times](https://www.nytimes.com/2025/12/09/travel/ai-influencers.html). It's easy to see why: Per Expedia's [Traveler Value Index](https://partner.expediagroup.com/en-us/resources/research-insights/2025-traveler-value-index), **73% of consumers say an influencer has helped shape a trip decision**, a figure that jumps to **84% among those under 40**. ## Why Brands Are Embracing AI Avatars Although human travel influencers are able to command **$100,000 or more for one post**, per marketing agency founder Steve Morris, AI avatars never need flights, hotel rooms, or per diems. The avatars, often young, attractive women, are designed to look and sound real. Germany's tourism board uses "digital storyteller" Emma, for example, to tout wine country. Some followers leave heart emojis or flirtatious comments, while others call out the accounts as AI. ## The Threat to Human Influencers Human influencers see the trend as a direct threat. Travel creator Jen Ruiz describes an **"uproar" among peers** who "feel they're being replaced" by entities that don't actually travel. Lifestyle influencer Christiana Ballayan, who has 5 million-plus followers, says in the past year she's seen hotels trim perks and pay—because now "they have another advertising option: AI." For brands, the math is stark: An off-the-shelf avatar might cost as little as **$500 to $2,000**, with fully customized, constantly learning "synthetic characters" topping out around **$15,000**, which is still far less than repeated shoots with live talent. ## The Future of AI in Travel Marketing Travel marketers say AI isn't meant to replace humans entirely. Qatar Airways, for instance, insists it will use both. But experts expect these virtual influencers to become more **"agentic,"** able to not only recommend hotels but also book them, or to make dinner reservations. As image quality and realism improve, distinguishing between a human traveler's imperfect experience and an AI-crafted fantasy will likely get harder. For some users, that's another reason to be wary. Social media already feels "fake and vapid," says one 28-year-old filmmaker. Knowing that some exciting travel feeds aren't tied to anyone's real life only deepens that sense of inauthenticity, he notes. [NDTV](https://www.ndtv.com/travel/5-ai-travel-influencers-who-are-redefining-what-it-means-to-travel-around-the-world-8665576) highlights some of these "new faces of travel" (Emma and Radhika both make the cut). The [Washington Post](https://www.washingtonpost.com/travel/2024/11/14/ai-travel-influencers-instagram-cenizaro/) also has more, from a deep dive it did last year.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>influencers</category> <category>travel</category> <category>marketing</category> <category>socialmedia</category> <enclosure url="https://img2-azrcdn.newser.com/image/1653613-12-20251221151602.jpeg" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[How Sydney Sweeney's Blood-Soaked Pickle Pic Became the Ultimate Marketing Masterstroke for 'The Housemaid']]></title> <link>https://www.marketingremotejobs.app/article/how-sydney-sweeneys-blood-soaked-pickle-pic-became-the-ultimate-marketing-masterstroke-for-the-housemaid</link> <guid>how-sydney-sweeneys-blood-soaked-pickle-pic-became-the-ultimate-marketing-masterstroke-for-the-housemaid</guid> <pubDate>Sun, 21 Dec 2025 09:00:21 GMT</pubDate> <description><![CDATA[## The Viral Image That's Selling a Movie If there's anything you **need to know about *The Housemaid*** movie adaptation, it's that you'll be in for a thrilling experience of twists and turns. The campy thriller has already received strong reactions from critics, with some describing it as a high-energy "crowd pleaser." If you need more reasons to be hyped for the **2025 movie release**, its star, **Sydney Sweeney**, took a pic of her blood-soaked self eating a pickle that's selling her movie more than any marketing ever could. Sydney Sweeney posted a cluster of Instagram BTS photos from *The Housemaid* that I can't take my eyes off. From cute group photos with the cast and crew to smiley selfies, you can tell the experience of making this **book-to-screen adaptation** must have been a lot of fun. However, the one photo that's already making me want to buy tickets for the movie is the first one of Sweeney eating a pickle while covered in blood, and oh my! Just when I thought I saw every piece of marketing for the Freida McFadden book adaptation, I come across its star casually eating a pickle while covered in blood. No context needed. I'm sold. If Sweeney's character seemingly overcame a moment of violence, it looks like snacking on a pickle is one way to celebrate after filming the scene. I find it an excellent horror twist on the role of a housemaid in seeing her eat food after what we can assume is a violent event. With their job subjected to domestic duties, eating a pickle while bloody is a great way to market that the main character is not your everyday servant. Before *The Housemaid* came out, its marketing strategies certainly didn't shy away from the movie's bloody elements. The trailer showed the **right amount of dramatic and chilling** moments, as we saw Sydney Sweeney eating a sandwich while covered in blood, and director **Paul Feig said people will be clutching their pearls**. If we're going to continue seeing the *Euphoria* star eating while coated in blood, it's a wink to audiences that they'll be in for a wild ride. You've gotta love an eye-catching marketing tool. *The Blair Witch Project* **terrorized our childhoods** by advertising that the characters were real missing people. The *Smile* movies had **actors give creepy grins at public events**. Whatever gets a film noticed and leaves us talking is almost always a good thing, as this post from Sweeney proves. As if we needed more proof that *The Housemaid* will provide audiences with shock and awe, we see Sydney Sweeney chewing on a pickle with blood all over her. If I weren't unsettled already, this blood-soaked image would definitely do the trick for me. Feel free to give in to the hype by watching the psychological thriller in theaters now.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>viralmarketing</category> <category>moviemarketing</category> <category>socialmedia</category> <category>marketingstrategy</category> <category>contentmarketing</category> <enclosure url="https://cdn.mos.cms.futurecdn.net/9yTVxHearU6zDMRqyJdDJE-1280-80.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[From Garden Shed to Amazon Partner: How This Startup Out-Thought the Giants and Revolutionized B2B Marketing]]></title> <link>https://www.marketingremotejobs.app/article/from-garden-shed-to-amazon-partner-how-this-startup-out-thought-the-giants-and-revolutionized-b2b-marketing</link> <guid>from-garden-shed-to-amazon-partner-how-this-startup-out-thought-the-giants-and-revolutionized-b2b-marketing</guid> <pubDate>Sun, 21 Dec 2025 17:00:23 GMT</pubDate> <description><![CDATA[When Adam Herbert talks about the origins of his business, he doesn’t refer to a boardroom, a pitch deck, or a venture capital cheque. He points to a garden shed. It was there that the entrepreneur laid the foundations for what would become Go Live Data, now one of the UK’s fastest-growing marketing firms and a partner with Amazon. "I set it up from my garden shed," he told GB News. “It was the perfect space to think and create ideas for the business.” Go Live Data was never meant to be a clone of the existing B2B data giants. It was created to challenge them; being built outside the industry, by someone who had spent decades inside it and decided it no longer worked. Mr Herbert’s entrepreneurial instincts kicked in long before the shed. At just 16, he launched a local business directory called North West Local, which he later sold before it grew too large. It was a small venture, but an important one, teaching him the fundamentals of value creation, timing, and restraint. From there, Herbert spent the next 20 years deep in sales and marketing, "in the trenches" as he puts it. His career took him from B2B data roles in Altrincham to selling billboard space in Poland, exposing him to the mechanics of outbound marketing across markets and cultures. ![Mr Herbert seeks to revolutionise the marketing sector](https://www.gbnews.com/media-library/image.jpg?id=62613984&width=409&quality=85) *Mr Herbert seeks to revolutionise the marketing sector* | GO LIVE DATA The businessman explained: "I’ve spent my whole career helping businesses connect with each other. And that gave me plenty of time to realise there had to be a better way." By the time Mr Herbert retreated to his garden shed to sketch out Go Live Data, the B2B data industry had become complacent. Companies were paying vast sums for databases that were often 12 months out of date, sometimes more. According to the entrepreneur, marketing teams were encouraged to send more, contact more, and think less. A volume-driven "spray and pray" culture that irritated recipients and quietly undermined trust. "It was killing marketing ROI,” Herbert says. “And it was bad for everyone.” The shed gave Herbert something he hadn’t had in years: clarity. Without corporate inertia or legacy systems to appease, he looked to improve the industry he has spent so many years slaving away in on behalf of others. One of Go Live Data’s first decisions was also its most disruptive. Instead of refreshing databases once a year, as most of the industry still does, the company would clean and refresh its data every 30 days. ![Adam Herbert at event](https://www.gbnews.com/media-library/adam-herbert-at-event.jpg?id=62613986&width=800&quality=85) *Mr Herbert discusses business at Ideas Fest* | GO LIVE DATA However, Mr Herbert recognised that accuracy was only half the problem. The deeper issue was how businesses used data, how often they contacted people, and how little thought was given to the individual on the receiving end. "Data shapes how your business connects with the world," he added. "From who you talk to, to how you talk to them. It’s worth getting right." Out of that thinking came a recipient-first outreach model which is designed to curb over-communication, reduce spam, and reintroduce basic respect into B2B marketing. Mr Herbert did not want Go Live Data to simply sell lists. He wanted it to challenge the entire industry’s habits. "We didn’t just want to sell data," he says. "We wanted to change behaviour." Building that vision from a garden shed was both liberating and risky. There were no safety nets. No giant marketing budgets. No assumption that customers would simply accept a new way of doing things. Taking on entrenched data giants was never going to be easy. Established players had scale, legacy clients, and deep pockets. But Herbert saw their size as a weakness as much as a strength. "They’ve got the resources,” he says. “But they’re slow. They’re impersonal. They’re stuck in their ways.” Go Live Data, by contrast, was built to move quickly. New ideas could be tested fast. Systems could be rebuilt without months of approvals. Where competitors took years to adapt, Herbert says his team could innovate in weeks. He noted: "We don’t out-spend the big guys. We out-think them and out-care them.” Ironically, one of the biggest challenges came when Go Live Data itself started to scale. As the company grew beyond the shed and into offices, Mr Herbert became determined not to lose the mindset that had shaped its early days. "The interesting thing is that even as we’ve become one of the ‘big boys’ ourselves, we haven’t lost that philosophy,” he says. “We’ve grown in scale, but we’ve kept the challenger mindset." ![Adam Herbrett speaking at corporate event](https://www.gbnews.com/media-library/adam-herbrett-speaking-at-corporate-event.jpg?id=62613586&width=800&quality=85) *GO LIVE DATA* The moment Herbert realised the business was genuinely taking off came sooner than expected and before the platform was even fully built. In its early days, Go Live Data was selling a vision as much as a product: cleaner data, better communication, and ethical marketing that actually works. That message landed quickly. The company secured two major early contracts with Amazon Business and AXA Health, wins that gave the fledgling business both validation and financial runway. "We were selling the idea before the product was finished," Herbert revealed. "Thankfully, it resonated." Those early deals allowed Go Live Data to expand its team, professionalise its systems, and move beyond the shed — without abandoning the thinking that started there. Today, the company works with major corporates and SMEs across the UK and overseas, providing highly accurate B2B data covering 100 million companies across the UK, Ireland, the US, Canada, and the UAE. A team of 20 based in Manchester now supports clients with a focus on long-term trust rather than short-term wins. Despite the company’s growth, Mr Herbert remains deeply involved in the day-to-day running of the business. He describes his role as part technologist and part guardian, constantly reviewing the tech stack while protecting the philosophy that was born in that shed. "I’m hands-on," he says. "I’m talking to clients, challenging assumptions, and making sure we’re building something sustainable." For young entrepreneurs, his advice is refreshingly blunt. "Starting a business is a selfish thing,” he says. "Especially if you have a partner or family. They get a more tired, busier version of you. Forget why you think your business is valuable. Find out why it’s valuable to the world."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>b2bmarketing</category> <category>startupsuccess</category> <category>dataaccuracy</category> <category>marketingstrategy</category> <category>entrepreneurship</category> <enclosure url="https://www.gbnews.com/media-library/adam-herbertt-amazon-sign-and-garden-shed.jpg?id=62613588&width=1200&height=600&coordinates=0%2C11%2C0%2C89" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[CES 2026: The Ultimate Marketing Tech Showdown for CMOs and Agencies]]></title> <link>https://www.marketingremotejobs.app/article/ces-2026-the-ultimate-marketing-tech-showdown-for-cmos-and-agencies</link> <guid>ces-2026-the-ultimate-marketing-tech-showdown-for-cmos-and-agencies</guid> <pubDate>Sat, 20 Dec 2025 17:00:37 GMT</pubDate> <description><![CDATA[## What to Expect at CES 2026: A Guide for CMOs, Brands, and Agencies Of all the industry events that attract brands, agencies, and media companies, **CES might be the most unwieldy**. The 2026 edition includes **12 official venues spread across Las Vegas**, with more than **2.5 million net square feet of exhibit space** open from **January 6 to January 9**. ![CES drew 142,465 people last year](https://adage.com/resizer/v2/GBETMYPBUZFADADICDAQ5EZMFY.JPG?smart=true&auth=19c37e2dfdb3deabe1fe80a425a9127055435d95c27e2086650973404188e299&width=8192&height=4608) CES is a **big moment for Omnicom and other agency holding companies** as they look to **woo clients with new marketing tech**. This event serves as a critical platform for showcasing the latest innovations in marketing technology, from AI-driven tools to advanced analytics platforms. For CMOs, brands, and agencies, CES 2026 represents an opportunity to **stay ahead of the curve** by exploring cutting-edge solutions that can enhance marketing strategies, improve customer engagement, and drive business growth. The sheer scale of the event underscores its importance in the marketing calendar, making it a must-attend for industry leaders seeking to leverage technology for competitive advantage. **Key areas to watch** include advancements in **artificial intelligence**, **programmatic advertising**, **connected TV (CTV)**, and **data analytics**, all of which are poised to transform how marketers connect with audiences in the coming year.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ces2026</category> <category>marketingtech</category> <category>cmo</category> <category>agencies</category> <category>innovation</category> <enclosure url="https://cloudfront-us-east-1.images.arcpublishing.com/crain/GBETMYPBUZFADADICDAQ5EZMFY.JPG" length="0" type="image/JPG"/> </item> <item> <title><![CDATA[The 2026 Digital Marketing Playbook: From Keywords to Intent-Driven Success]]></title> <link>https://www.marketingremotejobs.app/article/the-2026-digital-marketing-playbook-from-keywords-to-intent-driven-success</link> <guid>the-2026-digital-marketing-playbook-from-keywords-to-intent-driven-success</guid> <pubDate>Fri, 19 Dec 2025 09:00:34 GMT</pubDate> <description><![CDATA[As 2026 approaches, marketing leaders face a convergence of change. Artificial intelligence is redefining search and discovery, social platforms drive both awareness and transactions, and Connected TV (CTV) spending is on the rise. This is no longer about optimizing isolated tactics—it’s about aligning brand presence, media efficiency, and full-funnel performance around **intent**. ## AI Search Optimization: Beyond the Blue Links Generative AI is transforming how consumers find information. Google’s AI Overviews and emerging assistant-based search models (ChatGPT, Perplexity, You.com) produce synthesized answers instead of just links. Visibility is no longer guaranteed based on ranking alone. Brands need to be structured in ways that are discoverable by machines. **Actionable focus areas:** - Implement **Generative Engine Optimization (GEO)** by structuring content to appear in AI summaries. - Use **Answer Engine Optimization (AEO)** practices, such as FAQ blocks, schema markup, and concise answers. - Prioritize entity-based content architecture, not just keywords. - Track brand inclusion in AI snapshots and answer modules across platforms. Strategies for searchability now live across search engines, AI interfaces, and context-aware media. Static ranking is no longer the goal. Recognition is. ## Social SEO and Search-Led Discovery Across Platforms Social SEO and social search are critical but often overlooked. Platforms like TikTok, Instagram, YouTube, and Pinterest are no longer just content channels—they’re intent-driven search engines. Consumers actively scroll for product reviews, tutorials, and solutions. To stay competitive, brands must design content that is not only engaging but search-optimized within each platform’s ecosystem. **What works in 2026:** - Use natural language in captions, hashtags, alt text, and scripts. - Build out topic clusters via playlists, boards, or series to establish authority. - Connect social content to owned landing pages that capture traffic and allow retargeting. Social SEO is a system, not just a campaign. Done right, it connects discovery with measurable outcomes. ## Social Commerce Matures, and Video Drives the Funnel In 2026, social commerce will be fully embedded. From in-app checkout to creator storefronts and affiliate links, the shopping experience is now native. Short-form video is the backbone of this evolution. Whether it’s live shopping on TikTok or YouTube Shorts, video connects interest to intent immediately. This creates a content layer that feeds both upper-funnel awareness and lower-funnel conversions. Video is a commerce engine, not just a branding tool. ## AI-Driven Content, Human POV AI has become a central force in content production and personalization. But the key differentiator is not automation; it’s judgment. Effective content strategies in 2026 will use AI to accelerate planning, research, and adaptation, while keeping strategy and brand voice in human hands. **A balanced workflow:** 1. Use AI for audience research, outline generation, and topic clustering. 2. Develop content with a clear POV, especially long-form and narrative-driven formats. 3. Break content into short-form video and social posts for broader discovery. 4. Analyze engagement and search performance to refine iterations. Brands that rely solely on AI will sound the same. Those who use it to scale intent-led storytelling will stand out. ## Privacy-First, Measurement-Ready The retirement of third-party cookies and tightening privacy regulations make first-party and zero-party data essential. Brands need a measurement stack built on consent, transparency, and modeled outcomes. **Immediate priorities:** - Improve consent capture UX to drive opt-ins. - Deploy server-side tagging and privacy-compliant analytics. - Use modeled conversions and clean-room attribution where applicable. - Build loyalty programs and content hubs that convert traffic into data-rich audiences. A future-proof digital strategy relies on data you own and measurement systems that don’t collapse under privacy reform. ## CTV Advertising Strategy: Measurable, Cross-Channel, and Scalable CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes, and the ability to tie into CRM, search, and social retargeting loops. Unlike legacy video buys, CTV can now be executed with precision targeting, frequency controls, and cross-device attribution. **To integrate CTV successfully:** - Clarify CTV’s role in the funnel: awareness, consideration, or retargeting. - Audit existing display and video spend to identify reallocations. - Run controlled tests (5-15% of media budget) to track branded search lift and assisted conversions. - Choose partners that offer premium inventory, first-party audience onboarding, and lift measurement. - Develop creative tailored for CTV: 15- or 30-second spots, strong hooks, one core message, and audio-first delivery. Video should be treated not as a silo, but as connective tissue across media. ## Marketing and Sales Enablement Unavoidable Digital strategy in 2026 cannot stop at impressions and clicks. Sales enablement and CRM integration are critical to converting mid- and lower-funnel interest into revenue. Content, ad exposure, and user intent signals should feed directly into sales workflows, personalized messaging, and retargeting triggers. To compete in 2026, brands need to think beyond traffic and leads. Success comes from orchestrating discovery, personalization, and conversion across AI search, social SEO, CTV, and CRM, all informed by intent and powered by integrated data. This is the next phase of digital marketing: aligned, adaptive, and built for how consumers actually search, engage, and buy.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>digitalmarketing</category> <category>marketingstrategy</category> <category>ai</category> <category>seo</category> <category>ctv</category> <enclosure url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2025/12/1765837889-digital-marketing-playbook-for-2026-1225-g1425491747.jpg?resize=1024,682" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Ace of Hearts' Bold UK Launch: How a New Zealand Brand is Disrupting the Beverage Market with Free AF Drinks]]></title> <link>https://www.marketingremotejobs.app/article/ace-of-hearts-bold-uk-launch-how-a-new-zealand-brand-is-disrupting-the-beverage-market-with-free-af-drinks</link> <guid>ace-of-hearts-bold-uk-launch-how-a-new-zealand-brand-is-disrupting-the-beverage-market-with-free-af-drinks</guid> <pubDate>Fri, 19 Dec 2025 17:00:25 GMT</pubDate> <description><![CDATA[## Ace of Hearts' Strategic UK Expansion **Ace of Hearts**, a prominent New Zealand brand, has made a significant move by launching in the UK market earlier this month. This strategic expansion marks a pivotal moment for the brand as it aims to capture the attention of UK consumers and establish a strong foothold in the competitive beverage industry. ![Ace of Hearts UK Launch](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-18-Dec-2025-03-44-PM-7001.jpg) ### The Free AF Drinks Campaign At the heart of this launch is the **Free AF Drinks ad account**, a clever marketing initiative designed to generate buzz and drive consumer engagement. This campaign leverages the brand's unique positioning and innovative approach to stand out in a crowded market. **Key elements of the campaign include:** - **Targeted advertising** to reach UK audiences effectively - **Brand storytelling** that highlights Ace of Hearts' New Zealand heritage - **Engaging content** that resonates with local consumer preferences ### Market Entry Strategy The UK launch represents more than just geographical expansion—it's a carefully calculated **market entry strategy** that considers: - **Competitive landscape** analysis - **Consumer behavior** patterns in the UK market - **Cultural adaptation** of marketing messages - **Distribution channels** optimization ### What This Means for Marketing Professionals This case study offers valuable insights for **marketing professionals** and **brand strategists**: - **International expansion** requires nuanced understanding of local markets - **Creative campaign execution** can drive significant brand awareness - **Strategic partnerships** and collaborations enhance market penetration - **Data-driven decision making** is crucial for campaign optimization The Ace of Hearts UK launch demonstrates how **innovative marketing approaches** combined with **strategic planning** can create impactful market entries that capture consumer attention and drive business growth.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>brandlaunch</category> <category>marketingstrategy</category> <category>internationalexpansion</category> <category>beveragemarketing</category> <category>campaignanalysis</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-18-Dec-2025-03-44-PM-7001.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Who's Moving Up? The Latest Agency Hires, Departures, and Promotions You Need to Know]]></title> <link>https://www.marketingremotejobs.app/article/whos-moving-up-the-latest-agency-hires-departures-and-promotions-you-need-to-know</link> <guid>whos-moving-up-the-latest-agency-hires-departures-and-promotions-you-need-to-know</guid> <pubDate>Thu, 18 Dec 2025 17:00:24 GMT</pubDate> <description><![CDATA[Welcome to our weekly round-up of the **hires, departures, and promotions** across the marketing and advertising industry. Stay updated with the key movements shaping the landscape. ![Industry Moves](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-17-Dec-2025-12-24-PM-5279.jpg) This week, we spotlight agencies like **Grey, Serviceplan, Hearts & Science, Ark Agency, Ocado, and Mother**, among others. These shifts highlight the dynamic nature of the industry, with talent moving to drive innovation and growth. **Why This Matters** Keeping track of these changes helps professionals understand **trends in leadership, agency strategies, and market opportunities**. Whether you're looking for career moves or insights into company directions, this round-up provides valuable context. **Key Highlights** - **Grey** and **Serviceplan** see new appointments that could influence their creative outputs. - **Hearts & Science** and **Ark Agency** make strategic hires to bolster their media and digital capabilities. - **Ocado** and **Mother** experience promotions and departures, reflecting internal developments and external market pressures. These movements are part of a broader pattern in the industry, where **agencies adapt to evolving client needs and technological advancements**. By monitoring these changes, you can gain insights into where the industry is headed and how to position yourself for success. Stay tuned for more updates in our weekly series, and don't miss out on the latest opportunities and shifts in the marketing world.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>agency</category> <category>hires</category> <category>promotions</category> <category>industry</category> <category>marketing</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-17-Dec-2025-12-24-PM-5279.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>