<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sat, 01 Aug 2026 21:52:00 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[EU's AI Act 'Cookie Banner' Moment: New Rules Force Transparency for Chatbots and Deepfakes]]></title> <link>https://www.marketingremotejobs.app/article/eus-ai-act-cookie-banner-moment-new-rules-force-transparency-for-chatbots-and-deepfakes</link> <guid>eus-ai-act-cookie-banner-moment-new-rules-force-transparency-for-chatbots-and-deepfakes</guid> <pubDate>Sat, 01 Aug 2026 16:00:36 GMT</pubDate> <description>< The Commission published its guidance only weeks before the new rules start to apply, leaving companies with little time to adapt. © Jakub Porzycki/NurPhoto/ Getty Images Commission president Ursula von der Leyen wants businesses to adopt AI more rapidly to prevent the bloc from falling further behind the US and China in the global AI race. As part of this push, Brussels has unveiled plans for AI gigafactories, increased investment in computing infrastructure and promised to cut red tape to boost competitiveness and decrease Europe’s reliance on US tech providers. But many companies argue the bloc is simultaneously asking businesses to deploy AI faster while complying with new rules that remain difficult to interpret. The Commission published its guidance only weeks before the new rules start to apply, leaving companies with little time to adapt. Berlin-based online retailer Zalando, which uses AI to generate or enhance about 90 per cent of its marketing material, said the Commission’s guidelines added “another unnecessary layer of regulation”. “The newly introduced guidelines do not bring the clarity we would have wished for,” said Zalando. It added that the Commission’s guidance risked fragmenting implementation because different businesses might interpret the rules differently. Retail lobby group Eurocommerce has also warned against “indiscriminate labelling” that could create disproportionate compliance costs while confusing consumers. The new labels are intended to make consumers more aware when they are interacting with AI-generated material. But lobby group CCIA Europe, whose members include large US tech companies, warned the guidelines defined deepfakes so broadly that almost anything AI-generated needed a label. “Treat every image and content the same way and the label stops meaning anything,” it added. CCIA’s AI policy lead Boniface de Champris said the “burdensome requirements and questionable interpretations” were a “recipe for compliance paralysis, not for innovation”. But the EU’s tech chief Henna Virkkunen has argued that the new rules are important in ensuring AI content, agents and chatbots are “more transparent and trustworthy” for consumers.  The new rules are important in ensuring AI content, agents and chatbots are ‘more transparent and trustworthy’, says EU tech chief Henna Virkkunen. © Krisztian Bocsi/Bloomberg “These are systems being inserted into millions of people’s lives and livelihoods, often by a handful of big corporations, and the public deserve to know what they’re dealing with, what AI can do and what risks come with it,” said Risto Uuk, head of EU policy and research at the Future of Life Institute, which has lobbied for stricter protections for high-risk AI systems. Commission officials also insist the guidelines contain several exemptions designed to avoid “labelling fatigue”, including for standard photo editing. The idea that even “the smallest modifications through AI would require excessive labelling is misplaced”, said one Commission official, noting that the guidance has been changed to make it more proportionate after consultations with industry. “The guidelines have really sought to take a most practical approach to this so that we do not end up with a transparency obligation that is meaningless.” For some companies, the new rules largely formalise practices they had already adopted. Gaming company Chess.com said it understood the importance of its community knowing when they are playing against a person and when it is a bot. Last month, more than 250mn games on the platform were played against bots, according to chief executive Erik Allebest. Booking.com, an online travel company, said customers increasingly expected to know whether they were talking to an AI assistant or a human agent, making transparency good business as well as a regulatory requirement. “We’ve seen that objectively being transparent about the fact that you’re talking to an AI leads to better customer service outcomes at the end of that issue,” said Pranav Pathak, director of product, AI at Booking.com. But while Booking.com is supportive of the AI act in general, the company said it wanted more clarity from the Commission on how to translate the legislation into its products. “We need to understand in plain and simple terms what the regulation allows [our engineers] to do and what it doesn’t.” The EU’s transparency rules are only one part of the AI act’s gradual rollout, which entered into force in August 2024. On Sunday, the Commission will also gain new legal powers to inspect general-purpose AI models that pose “systemic risks.” If in breach, tech companies can be fined up to 3 per cent of their total worldwide annual turnover in the preceding financial year, or €15 million, whichever is higher. However, under pressure from the tech industry and some EU countries, the Commission has already postponed the start date for the requirements for so-called high-risk systems until December 2027. “The issue is not so much that the legislation is onerous, but that it is unpredictable and keeps on changing. Businesses don’t like that,” said one lawyer advising clients on the legislation.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aiact</category> <category>transparency</category> <category>euregulation</category> <category>chatbots</category> <category>deepfakes</category> <enclosure url="https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F266ee9c8-ad3d-4da0-a1bf-469fb6b1566f.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Adrian Motte Departs Nine After Nine Years: A Career Chronicle]]></title> <link>https://www.marketingremotejobs.app/article/adrian-motte-departs-nine-after-nine-years-a-career-chronicle</link> <guid>adrian-motte-departs-nine-after-nine-years-a-career-chronicle</guid> <pubDate>Fri, 31 Jul 2026 08:00:33 GMT</pubDate> <description><![CDATA[**Adrian Motte**, a senior communications executive at Nine, has announced his departure after nine years, citing redundancy as the catalyst for a new chapter. Known as one of the industry's nicest professionals, Motte's career at Nine spanned publicity, corporate communications, and commercial storytelling across television, streaming, publishing, audio, and sales. ### Nine Lives: A Journey Through Media Motte joined Nine in 2017 as Senior Publicist for the *Today* franchise, initially expecting a 12-month stint. Instead, he navigated through major brands and events, including *Love Island Australia*, Stan, and the network's coverage of the **Paris 2024 Olympic Games**. He later transitioned to corporate communications, supporting commercial, trade marketing, and sales teams, while overseeing communications for publishing brands like *The Sydney Morning Herald*, *The Age*, *The Australian Financial Review*, and nine.com.au. In his LinkedIn announcement, Motte reflected on his tenure: "What started as a year-long gig in 2017 looking after publicity for the Today show has seen me traverse every aspect of the business... It's been a wonderfully relentless, satisfying and at times, completely and utterly bonkers, experience in an industry that's changing ever so fast." ### A Career Before Nine Prior to Nine, Motte spent over seven years at FremantleMedia Australia, working on hit franchises like *MasterChef Australia*, *The X Factor*, *Australia's Got Talent*, *Farmer Wants A Wife*, *Celebrity Apprentice*, and *Family Feud*. His earlier career included roles at Pacific Magazines, News Corp, *The Sun* in the UK, *FAMOUS* magazine, and *New Idea*. Motte's departure marks the end of an era, but his optimistic outlook on redundancy as an "opportunity to reset, recharge and tackle what comes next with gusto" is a testament to his resilience. As he takes time for school pick-ups and a phone-free vacation, the media industry eagerly awaits his next move.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>adrianmotte</category> <category>nine</category> <category>mediaindustry</category> <category>careerchange</category> <category>redundancy</category> <enclosure url="https://images-r2.thebrag.com/mw/uploads/2026/07/MW-300726-IMR5.jpg?v=1785402744827" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[75 Shocking Marketing Tricks That Customers Are Fed Up With]]></title> <link>https://www.marketingremotejobs.app/article/75-shocking-marketing-tricks-that-customers-are-fed-up-with</link> <guid>75-shocking-marketing-tricks-that-customers-are-fed-up-with</guid> <pubDate>Thu, 30 Jul 2026 08:00:41 GMT</pubDate> <description><![CDATA[Brand loyalty is a win-win for companies and customers alike. Yet, honest and transparent companies that sincerely put their customers’ wants and needs first are rare. Much more often, you’ll come across greedy business owners who will do anything it takes to trick consumers into buying their products or services. However, eagle-eyed customers can spot shadiness, shrinkflation, false advertising, and manipulative marketing from a mile away. We’ve collected examples of the most egregious and infuriating practices that companies use to deceive customers. ## The Illusion of Choice A supermarket shelf looks like freedom. Hundreds of brands. Endless options. But behind many of those logos are just a handful of powerful corporations. Companies like Nestlé, PepsiCo, The Coca-Cola Company, Unilever, Procter & Gamble, and Mondelez International own hundreds of smaller brands that appear to compete with each other. Different packaging. Different marketing. Often the same parent company. This is called the **illusion of choice**. The market looks diverse, but much of it is controlled by a small group of mega-corporations. ## Shrinkflation and Deceptive Packaging **Shrinkflation** is a tactic where companies gradually reduce product size while keeping the price the same. Examples include coffee cans shrinking from 908g to 640g at the same price, cheese ball buckets getting smaller over the years, and chocolate bars with larger gaps between pieces. **Deceptive packaging** also includes boxes that are much larger than the product inside, like Colgate MaxWhite toothpaste in an oversized box or a small tube of super glue in a huge package. ## False Advertising and Misleading Claims Companies often make claims that are technically true but misleading. For instance, a beverage label may say "100% juice" in large letters but in tiny print state "CONTAINS 27% juice." Another example is a "non-dairy" creamer that contains milk. **Vitaminwater** once advertised itself as an alternative to flu shots, which is not only misleading but dangerous. ## The Cost of Deception **Customer loyalty** is incredibly valuable. Increasing customer loyalty by just 5% can lead to profit increases of 25% to 95%. Loyal customers spend 67% more than new customers and are worth 2.5 times more revenue. Yet many companies prioritize short-term profits over long-term relationships, eroding trust and loyalty. ## What Consumers Value 89% of US consumers are more loyal to brands that share their values. Other important factors include good customer service (82%), product availability (82%), strong data privacy (80%), and understanding customers (79%). **Trustworthiness and transparency** are valued by 60% of consumers. ## How Businesses Can Improve To build genuine loyalty, businesses must prioritize transparency, reliable disclosure, and customer needs. This involves everyone from employees to investors. When done right, customers get better products, employees find more meaning, and shareholders see greater returns. **Manipulative marketing** and shady packaging only lead to short-term gains at the expense of long-term success. ## Examples of Infuriating Practices - **Underfilled Products**: Bags of chips that are half empty, protein powder containers that aren't even half full, and cereal boxes with mostly air. - **Misleading Food Imagery**: Frozen pizzas that look nothing like the box, sandwiches with minimal filling, and burgers that are smaller than advertised. - **Confusing Labels**: Products labeled "natural" when it's just a brand name, "gluten-free" but made in a facility that processes gluten, and "flushable" wipes that are not biodegradable. - **Price Tricks**: Same-sized bottles with different amounts of product, "share size" bags that are tiny, and "family size" packages that are smaller than before. ## The Bottom Line **Consumer protection laws** exist to defend against unfair trade practices. Your best defense is to be skeptical of marketing promises. Good products exist, but miracle ones do not. Companies that deceive customers may gain in the short term, but they lose trust and loyalty in the long run. **Honest, transparent businesses** are the ones that truly win. *Which of these shady practices annoys you the most? Share your thoughts in the comments.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketing</category> <category>consumerrights</category> <category>shrinkflation</category> <category>falseadvertising</category> <category>brandloyalty</category> <enclosure url="https://static.boredpanda.com/blog/wp-content/uploads/2026/07/deceitful-advertising-lying-everyday-fb.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Adidas Profit Disappoints as World Cup Marketing Splurge Backfires]]></title> <link>https://www.marketingremotejobs.app/article/adidas-profit-disappoints-as-world-cup-marketing-splurge-backfires</link> <guid>adidas-profit-disappoints-as-world-cup-marketing-splurge-backfires</guid> <pubDate>Thu, 30 Jul 2026 16:00:35 GMT</pubDate> <description>< featuring actor Timothée Chalamet, Argentina captain **Lionel Messi** and singer Bad Bunny. Despite the aggressive marketing push, the higher costs ate into profits, disappointing investors and causing a historic drop in the stock price. The company's strategy to dominate the World Cup conversation came at a steep price, highlighting the risks of overspending on major events.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>adidas</category> <category>worldcup</category> <category>marketingspend</category> <category>profit</category> <category>stockdrop</category> <enclosure url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iYeHQUXrIS4I/v0/1200x800.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[CMA Investigates Microsoft Over Misleading Microsoft 365 Subscription Changes: Did You Pay More?]]></title> <link>https://www.marketingremotejobs.app/article/cma-investigates-microsoft-over-misleading-microsoft-365-subscription-changes-did-you-pay-more</link> <guid>cma-investigates-microsoft-over-misleading-microsoft-365-subscription-changes-did-you-pay-more</guid> <pubDate>Wed, 29 Jul 2026 16:00:39 GMT</pubDate> <description><![CDATA[The **Competition and Markets Authority (CMA)** has launched an investigation into Microsoft over concerns that customers may have been misled about subscription options for Microsoft 365 Personal and Family plans. The probe focuses on changes made from January 2025, when Microsoft automatically added new features like **Copilot** to existing subscriptions at no extra cost for the remaining period, but then rolled customers onto a higher-priced plan at renewal unless they opted out. ## Key Details of the Investigation - **Automatic upgrades**: Existing customers were given access to Copilot and other new features for free until their subscription ended. At renewal, they were automatically moved to a more expensive plan unless they manually switched to a 'Classic' plan or cancelled. - **Classic plan option**: Microsoft offered a time-limited 'Classic' plan with the same features as before at the original price. For annual subscribers, the new plan cost **£25 more per year** for Personal and **£25 more** for Family compared to Classic. - **Pricing comparison**: - Classic Personal: £59.99/year or £5.99/month vs. New Personal: £84.99/year or £8.49/month - Classic Family: £79.99/year or £7.99/month vs. New Family: £104.99/year or £10.49/month - **Misleading communications**: The CMA is examining whether customers were given clear, upfront information about the changes and the cost difference to make an informed decision. ## CMA's Stance and Powers Hayley Fletcher, Senior Director for Consumer Protection, stated: "At a time when household budgets are squeezed, it's important that people are clear on the price and the subscription plans available." The CMA has direct consumer enforcement powers since April 2025, allowing it to determine if consumer law was breached without going to court. It has already secured over **£1.95 million in refunds** and levied fines close to **£6.2 million** using these powers. ## Global Context Similar investigations are underway in **Australia** (by the ACCC) and **Italy** (by the Competition Authority), focusing on whether Microsoft misled customers about subscription options and price increases after integrating Copilot. ## What This Means for You If you are a Microsoft 365 subscriber, check your renewal terms. The CMA investigation underscores the importance of **transparency in subscription marketing**—especially when AI features are added. The outcome could lead to refunds or changes in how Microsoft communicates plan changes. *Note: The CMA has not yet concluded whether Microsoft broke the law.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>microsoft</category> <category>cma</category> <category>subscriptionmarketing</category> <category>consumerprotection</category> <category>copilot</category> <enclosure url="https://www.gov.uk/assets/frontend/govuk-opengraph-image-4196a4d6333cf92aaf720047f56cfd91b3532d7635fc21ebcf0d5897df6b5f77.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Top 10 Recruiters Transforming Adland: Who's Who in 2024]]></title> <link>https://www.marketingremotejobs.app/article/top-10-recruiters-transforming-adland-whos-who-in-2024</link> <guid>top-10-recruiters-transforming-adland-whos-who-in-2024</guid> <pubDate>Wed, 29 Jul 2026 08:00:32 GMT</pubDate> <description><![CDATA[Finding a job is easy. Finding a good job is hard. Finding a job that can make your career is even harder. But good recruiters help adlanders find the jobs and careers that help them flourish and thrive. To them, the process of helping someone get a new job is not simply a transaction — it’s a vocation, built on trusting and deep relationships. Given the state of the job market at the moment, the best recruiters are more valuable than ever. This year’s **Best of the Best Recruiters** list highlights the independent recruiters who place senior and specialist staff at agencies, client-side marketing roles, or media owners. ## 10. Esther Clerehan, Founder, CLEREHAN Esther Clerehan is a **living legend** in Australia’s advertising industry. Since founding her firm in 1993, she has placed some of the most important names at top agencies worldwide, including David Droga to Saatchis Asia and Wieden+Kennedy’s first international creative hires. She also gives back through AWARD and Cannes Lions judging. ## 9. Amy Lee, Chief Runner, Talent Run Amy Lee launched Talent Run in January 2024 after seven years managing Ad Council’s operations in Victoria. She has made a **strong impression** with her energy and drive, and recently partnered with Lution to source creative, production, and media talent for internal teams. ## 8. Corrina Hartas & Annabel Craig, Directors, Hartas & Craig Known for their **personable approach**, these recruiters specialize in creative recruitment. Their business has run for nearly 18 years, with Hartas praised for helping students enter the industry and placing mid-to-senior talent. ## 7. Justin Randles, Director, Mercury Talent Randles focuses on media owner and brand sides, leveraging his experience at Fairfax, Lighthouse, and Australian Traveller Media. He also fights against **fake job ads**, a plague for recruiters and job seekers. ## 6. Sarah Jones Palmer & Courtney Clancy, Directors, The Human Co Founded in December 2022, this duo has made **impressive placements**, including luring a chief creative officer from New York to an Australian agency that won a Cannes Grand Prix. ## 5. Damian Tynan, Partner, Omera Partners Tynan moves up a spot this year, highly respected for his focus on customer, marketing, digital, and corporate affairs. His background at McDonald’s and Coca-Cola gives him deep industry connections. ## 4. Nick Williams, Founder & CEO, Williams International Williams is deeply plugged into Australia’s creative community. A testament to his work: 48 of this year’s Effies finalists came from agencies where he placed strategy leaders. ## 3. Michael Kean, Global CEO, FBI Talent Co. Celebrating 20 years with FBI, Kean continues to place top talent. His LAUNCH program supports emerging creatives, landing them spots on global coaching programs and $10,000 in prizes. ## 2. Karen Taylor, CEO, Hourigan International Taylor has forged a **commanding reputation** in four years, placing consequential moves like James Taylor to oOh!media and Dr Kate Cornick as CEO of Tech Council of Australia. ## 1. Lea Walker, Founder, Mrs Walker No one is more impactful in creative recruitment than Walker. She provides counsel and mentorship through her **‘Ask The Mrs’ series**, covering career transitions and talent pipelines, making her an exemplar for the sector.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>recruiters</category> <category>advertising</category> <category>career</category> <category>talent</category> <category>industryinsights</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/BT_2025_BOTB_JAN_00-5.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Brent Smart: Why Australian Advertising Lost Its 'Larrikin Spirit' and How to Get It Back]]></title> <link>https://www.marketingremotejobs.app/article/brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</link> <guid>brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</guid> <pubDate>Tue, 28 Jul 2026 08:00:31 GMT</pubDate> <description><![CDATA[Australia’s advertising and marketing industries have lost the **larrikin spirit** that once made for impressive, impactful advertising, according to former Telstra and IAG marketer **Brent Smart**. “Australian marketers want to play it safe,” Smart told B&T, following a panel discussion hosted by The Growth Distillery in Sydney last week. “I’ve heard it many times on agency side and client side, the idea that we want a smile, not a laugh. You see it all the time in work — it’s almost funny. With comedy, you’ve got to go for it. Comedy is about exaggeration, hyperbole and ridiculousness.” Now, according to Smart, Australia has lost ground to, of all places, the **United States** when it comes to humorous advertising. The US’ creative output relies heavily on celebrities, many of whom are comedians or comedic actors, such as **Will Ferrell** and **Ryan Reynolds**. Budgets play a role, but that never deterred Australia’s marketers and agencies in the past. “Maybe the most concerning thing is that there was an Australian larrikin character that was very funny. Who didn’t care too much about political correctness and was funny. I think there’s now a **cultural cringe** towards that,” said Smart, a many-time inductee to B&T’s CMO Power List. “There was a lot wrong with it. It was a bit sexist. A little bit racist. But there’s a **larrikin spirit** that has gone and I think we miss it a bit. There’s space for a more intelligent, modern interpretation of Aussie larrikinism. “I want a version that’s more socially aware and inclusive… I think about what we did at Telstra over the past few years and comedy was a big part of it. The dry humour of the stop motion puppets. The [Steve] Buscemi ad is funny and we always felt comedy was part of our brand personality. “But we went for a **more intelligent humour**. That’s the important bit. You’ve got to treat the audience with respect. Then you get to do something that’s intelligent and modern. I think that’s exciting. And I just don’t think we see it any more in Australian advertising.” Smart was speaking on a panel hosted by The Growth Distillery’s Leigh Lavery and featuring **Aisling Finch**, Domain’s chief marketing and communications officer and **Adam Ferrier**, co-founder of Thinkerbell. The topic? Reflections on Cannes Lions. “For something to be funny, you need to know where it’s coming from,” Ferrier said. “A lot of the great funny things in the past have come from a very strong personality or tone of voice that the brand has established that then gives them the permission to be funny. “I’m wondering if brands don’t have the foundations to be funny. I don’t even know what a brand is but here it is trying to tell me a joke. I don’t find it funny because I don’t have years of people telling me that this is wicked humour. It needs to come back to the platform that the brand stands for. You need more clarity and then you can write a few good ads.” Ferrier knows a thing or two about humour in advertising. Thinkerbell regularly produces work that causes viewers’ lip to curl, at least. There’s some serious thinking supporting the case for levity in advertising. **System1 founder Orlando Wood’s book *Look Out*** found through research that humour — clever juxtapositions, satisfying repetitions, unexpected reversals and so on — is a great way to attract the broad attention that ads need. Humor, *Look Out* argues, is a source of flexibility in an increasingly rigid culture. It gets the attention of the right side of the brain. **Rob Farmer**, the aptly named Australian Pork CMO, recently sat down with B&T to discuss why humour had been so effective in its work with then-creative agency Dig. “We have about 12.5 per cent market share. We are an alternative choice. Chickens around 50 per cent, beef is kind of somewhere in between the two of us at around 30 per cent, and lamb’s a lot lower,” he told B&T. “So, we’re embracing that otherness with enticing twists. Because what it says about you, what you’re doing when you’re cooking with pork stir fry, is you’re bringing something more enticing than the convention to that moment with your family, and we’re wanting to own that, turn it into a positive it’s not something that’s difficult to do.” Finch, speaking on the panel, said that her experience at Cannes had energised her to push the work further and that humour was often presented as a way to build consistently good creative. “We’re about to shift some work and I hope people will find it funny. Maybe I was looking for this theme [during Cannes] but the amount of times humour came up,” she said. “Sir John Hegarty has spoken about people paying good money to avoid ads and people don’t want to be sold to. Our industry is changing and what we produce either has to be born in reality but also has to be entertaining, worth people’s time and respectful of the audience that you give something back — either some utility, some information or a laugh. “Humour came up in some many different talks. It’s very difficult to find a creative formula that scales. But if you’re looking for a formula, humour came up time and time again,” Finch said. “Australian advertising is incredibly rational,” added Brent on the panel. “I feel like it’s all trying to persuade me to do something as opposed to trying to entertain. We have to step up. We won 11 Lions [including two Grands Prix, one for Suncorp produced by Leo and one for Uber, produced by Special’s Australian and US teams in collaboration], it wasn’t long ago that we used to win 50 and there’s way more categories now. “We have to do better. This country used to really punch above its weight creatively. We can’t say that this year. We’ve got to lift the bar.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>larrikinspirit</category> <category>humorousadvertising</category> <category>brentsmart</category> <category>australianmarketing</category> <category>creativestrategy</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/Brent-Smart.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[University of Lincoln Ditches Boring Ads for Hilarious Problem-Solving Skits]]></title> <link>https://www.marketingremotejobs.app/article/university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</link> <guid>university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</guid> <pubDate>Tue, 28 Jul 2026 16:00:35 GMT</pubDate> <description>< Snap London CEO Jon Boardman added: “The University of Lincoln was confident enough not to follow the category.” The work continues Lincoln’s run of unconventional activity, including an immersive Crime Scene House, an AI plant-health robot at the Chelsea Flower Show and a touring dental-themed ice cream van.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>universityoflincoln</category> <category>highereducationmarketing</category> <category>creativeadvertising</category> <category>snaplondon</category> <category>marketingcampaign</category> <enclosure url="https://www.famouscampaigns.com/wp-content/uploads/2026/07/University-Of-Lincoln-Marketing-800x450.png" length="0" type="image/png"/> </item> </channel> </rss>