<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Thu, 30 Jul 2026 12:22:35 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[75 Shocking Marketing Tricks That Customers Are Fed Up With]]></title> <link>https://www.marketingremotejobs.app/article/75-shocking-marketing-tricks-that-customers-are-fed-up-with</link> <guid>75-shocking-marketing-tricks-that-customers-are-fed-up-with</guid> <pubDate>Thu, 30 Jul 2026 08:00:41 GMT</pubDate> <description><![CDATA[Brand loyalty is a win-win for companies and customers alike. Yet, honest and transparent companies that sincerely put their customers’ wants and needs first are rare. Much more often, you’ll come across greedy business owners who will do anything it takes to trick consumers into buying their products or services. However, eagle-eyed customers can spot shadiness, shrinkflation, false advertising, and manipulative marketing from a mile away. We’ve collected examples of the most egregious and infuriating practices that companies use to deceive customers. ## The Illusion of Choice A supermarket shelf looks like freedom. Hundreds of brands. Endless options. But behind many of those logos are just a handful of powerful corporations. Companies like Nestlé, PepsiCo, The Coca-Cola Company, Unilever, Procter & Gamble, and Mondelez International own hundreds of smaller brands that appear to compete with each other. Different packaging. Different marketing. Often the same parent company. This is called the **illusion of choice**. The market looks diverse, but much of it is controlled by a small group of mega-corporations. ## Shrinkflation and Deceptive Packaging **Shrinkflation** is a tactic where companies gradually reduce product size while keeping the price the same. Examples include coffee cans shrinking from 908g to 640g at the same price, cheese ball buckets getting smaller over the years, and chocolate bars with larger gaps between pieces. **Deceptive packaging** also includes boxes that are much larger than the product inside, like Colgate MaxWhite toothpaste in an oversized box or a small tube of super glue in a huge package. ## False Advertising and Misleading Claims Companies often make claims that are technically true but misleading. For instance, a beverage label may say "100% juice" in large letters but in tiny print state "CONTAINS 27% juice." Another example is a "non-dairy" creamer that contains milk. **Vitaminwater** once advertised itself as an alternative to flu shots, which is not only misleading but dangerous. ## The Cost of Deception **Customer loyalty** is incredibly valuable. Increasing customer loyalty by just 5% can lead to profit increases of 25% to 95%. Loyal customers spend 67% more than new customers and are worth 2.5 times more revenue. Yet many companies prioritize short-term profits over long-term relationships, eroding trust and loyalty. ## What Consumers Value 89% of US consumers are more loyal to brands that share their values. Other important factors include good customer service (82%), product availability (82%), strong data privacy (80%), and understanding customers (79%). **Trustworthiness and transparency** are valued by 60% of consumers. ## How Businesses Can Improve To build genuine loyalty, businesses must prioritize transparency, reliable disclosure, and customer needs. This involves everyone from employees to investors. When done right, customers get better products, employees find more meaning, and shareholders see greater returns. **Manipulative marketing** and shady packaging only lead to short-term gains at the expense of long-term success. ## Examples of Infuriating Practices - **Underfilled Products**: Bags of chips that are half empty, protein powder containers that aren't even half full, and cereal boxes with mostly air. - **Misleading Food Imagery**: Frozen pizzas that look nothing like the box, sandwiches with minimal filling, and burgers that are smaller than advertised. - **Confusing Labels**: Products labeled "natural" when it's just a brand name, "gluten-free" but made in a facility that processes gluten, and "flushable" wipes that are not biodegradable. - **Price Tricks**: Same-sized bottles with different amounts of product, "share size" bags that are tiny, and "family size" packages that are smaller than before. ## The Bottom Line **Consumer protection laws** exist to defend against unfair trade practices. Your best defense is to be skeptical of marketing promises. Good products exist, but miracle ones do not. Companies that deceive customers may gain in the short term, but they lose trust and loyalty in the long run. **Honest, transparent businesses** are the ones that truly win. *Which of these shady practices annoys you the most? Share your thoughts in the comments.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketing</category> <category>consumerrights</category> <category>shrinkflation</category> <category>falseadvertising</category> <category>brandloyalty</category> <enclosure url="https://static.boredpanda.com/blog/wp-content/uploads/2026/07/deceitful-advertising-lying-everyday-fb.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Top 10 Recruiters Transforming Adland: Who's Who in 2024]]></title> <link>https://www.marketingremotejobs.app/article/top-10-recruiters-transforming-adland-whos-who-in-2024</link> <guid>top-10-recruiters-transforming-adland-whos-who-in-2024</guid> <pubDate>Wed, 29 Jul 2026 08:00:32 GMT</pubDate> <description><![CDATA[Finding a job is easy. Finding a good job is hard. Finding a job that can make your career is even harder. But good recruiters help adlanders find the jobs and careers that help them flourish and thrive. To them, the process of helping someone get a new job is not simply a transaction — it’s a vocation, built on trusting and deep relationships. Given the state of the job market at the moment, the best recruiters are more valuable than ever. This year’s **Best of the Best Recruiters** list highlights the independent recruiters who place senior and specialist staff at agencies, client-side marketing roles, or media owners. ## 10. Esther Clerehan, Founder, CLEREHAN Esther Clerehan is a **living legend** in Australia’s advertising industry. Since founding her firm in 1993, she has placed some of the most important names at top agencies worldwide, including David Droga to Saatchis Asia and Wieden+Kennedy’s first international creative hires. She also gives back through AWARD and Cannes Lions judging. ## 9. Amy Lee, Chief Runner, Talent Run Amy Lee launched Talent Run in January 2024 after seven years managing Ad Council’s operations in Victoria. She has made a **strong impression** with her energy and drive, and recently partnered with Lution to source creative, production, and media talent for internal teams. ## 8. Corrina Hartas & Annabel Craig, Directors, Hartas & Craig Known for their **personable approach**, these recruiters specialize in creative recruitment. Their business has run for nearly 18 years, with Hartas praised for helping students enter the industry and placing mid-to-senior talent. ## 7. Justin Randles, Director, Mercury Talent Randles focuses on media owner and brand sides, leveraging his experience at Fairfax, Lighthouse, and Australian Traveller Media. He also fights against **fake job ads**, a plague for recruiters and job seekers. ## 6. Sarah Jones Palmer & Courtney Clancy, Directors, The Human Co Founded in December 2022, this duo has made **impressive placements**, including luring a chief creative officer from New York to an Australian agency that won a Cannes Grand Prix. ## 5. Damian Tynan, Partner, Omera Partners Tynan moves up a spot this year, highly respected for his focus on customer, marketing, digital, and corporate affairs. His background at McDonald’s and Coca-Cola gives him deep industry connections. ## 4. Nick Williams, Founder & CEO, Williams International Williams is deeply plugged into Australia’s creative community. A testament to his work: 48 of this year’s Effies finalists came from agencies where he placed strategy leaders. ## 3. Michael Kean, Global CEO, FBI Talent Co. Celebrating 20 years with FBI, Kean continues to place top talent. His LAUNCH program supports emerging creatives, landing them spots on global coaching programs and $10,000 in prizes. ## 2. Karen Taylor, CEO, Hourigan International Taylor has forged a **commanding reputation** in four years, placing consequential moves like James Taylor to oOh!media and Dr Kate Cornick as CEO of Tech Council of Australia. ## 1. Lea Walker, Founder, Mrs Walker No one is more impactful in creative recruitment than Walker. She provides counsel and mentorship through her **‘Ask The Mrs’ series**, covering career transitions and talent pipelines, making her an exemplar for the sector.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>recruiters</category> <category>advertising</category> <category>career</category> <category>talent</category> <category>industryinsights</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/BT_2025_BOTB_JAN_00-5.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[CMA Investigates Microsoft Over Misleading Microsoft 365 Subscription Changes: Did You Pay More?]]></title> <link>https://www.marketingremotejobs.app/article/cma-investigates-microsoft-over-misleading-microsoft-365-subscription-changes-did-you-pay-more</link> <guid>cma-investigates-microsoft-over-misleading-microsoft-365-subscription-changes-did-you-pay-more</guid> <pubDate>Wed, 29 Jul 2026 16:00:39 GMT</pubDate> <description><![CDATA[The **Competition and Markets Authority (CMA)** has launched an investigation into Microsoft over concerns that customers may have been misled about subscription options for Microsoft 365 Personal and Family plans. The probe focuses on changes made from January 2025, when Microsoft automatically added new features like **Copilot** to existing subscriptions at no extra cost for the remaining period, but then rolled customers onto a higher-priced plan at renewal unless they opted out. ## Key Details of the Investigation - **Automatic upgrades**: Existing customers were given access to Copilot and other new features for free until their subscription ended. At renewal, they were automatically moved to a more expensive plan unless they manually switched to a 'Classic' plan or cancelled. - **Classic plan option**: Microsoft offered a time-limited 'Classic' plan with the same features as before at the original price. For annual subscribers, the new plan cost **£25 more per year** for Personal and **£25 more** for Family compared to Classic. - **Pricing comparison**: - Classic Personal: £59.99/year or £5.99/month vs. New Personal: £84.99/year or £8.49/month - Classic Family: £79.99/year or £7.99/month vs. New Family: £104.99/year or £10.49/month - **Misleading communications**: The CMA is examining whether customers were given clear, upfront information about the changes and the cost difference to make an informed decision. ## CMA's Stance and Powers Hayley Fletcher, Senior Director for Consumer Protection, stated: "At a time when household budgets are squeezed, it's important that people are clear on the price and the subscription plans available." The CMA has direct consumer enforcement powers since April 2025, allowing it to determine if consumer law was breached without going to court. It has already secured over **£1.95 million in refunds** and levied fines close to **£6.2 million** using these powers. ## Global Context Similar investigations are underway in **Australia** (by the ACCC) and **Italy** (by the Competition Authority), focusing on whether Microsoft misled customers about subscription options and price increases after integrating Copilot. ## What This Means for You If you are a Microsoft 365 subscriber, check your renewal terms. The CMA investigation underscores the importance of **transparency in subscription marketing**—especially when AI features are added. The outcome could lead to refunds or changes in how Microsoft communicates plan changes. *Note: The CMA has not yet concluded whether Microsoft broke the law.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>microsoft</category> <category>cma</category> <category>subscriptionmarketing</category> <category>consumerprotection</category> <category>copilot</category> <enclosure url="https://www.gov.uk/assets/frontend/govuk-opengraph-image-4196a4d6333cf92aaf720047f56cfd91b3532d7635fc21ebcf0d5897df6b5f77.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[University of Lincoln Ditches Boring Ads for Hilarious Problem-Solving Skits]]></title> <link>https://www.marketingremotejobs.app/article/university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</link> <guid>university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</guid> <pubDate>Tue, 28 Jul 2026 16:00:35 GMT</pubDate> <description>< Snap London CEO Jon Boardman added: “The University of Lincoln was confident enough not to follow the category.” The work continues Lincoln’s run of unconventional activity, including an immersive Crime Scene House, an AI plant-health robot at the Chelsea Flower Show and a touring dental-themed ice cream van.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>universityoflincoln</category> <category>highereducationmarketing</category> <category>creativeadvertising</category> <category>snaplondon</category> <category>marketingcampaign</category> <enclosure url="https://www.famouscampaigns.com/wp-content/uploads/2026/07/University-Of-Lincoln-Marketing-800x450.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Brent Smart: Why Australian Advertising Lost Its 'Larrikin Spirit' and How to Get It Back]]></title> <link>https://www.marketingremotejobs.app/article/brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</link> <guid>brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</guid> <pubDate>Tue, 28 Jul 2026 08:00:31 GMT</pubDate> <description><![CDATA[Australia’s advertising and marketing industries have lost the **larrikin spirit** that once made for impressive, impactful advertising, according to former Telstra and IAG marketer **Brent Smart**. “Australian marketers want to play it safe,” Smart told B&T, following a panel discussion hosted by The Growth Distillery in Sydney last week. “I’ve heard it many times on agency side and client side, the idea that we want a smile, not a laugh. You see it all the time in work — it’s almost funny. With comedy, you’ve got to go for it. Comedy is about exaggeration, hyperbole and ridiculousness.” Now, according to Smart, Australia has lost ground to, of all places, the **United States** when it comes to humorous advertising. The US’ creative output relies heavily on celebrities, many of whom are comedians or comedic actors, such as **Will Ferrell** and **Ryan Reynolds**. Budgets play a role, but that never deterred Australia’s marketers and agencies in the past. “Maybe the most concerning thing is that there was an Australian larrikin character that was very funny. Who didn’t care too much about political correctness and was funny. I think there’s now a **cultural cringe** towards that,” said Smart, a many-time inductee to B&T’s CMO Power List. “There was a lot wrong with it. It was a bit sexist. A little bit racist. But there’s a **larrikin spirit** that has gone and I think we miss it a bit. There’s space for a more intelligent, modern interpretation of Aussie larrikinism. “I want a version that’s more socially aware and inclusive… I think about what we did at Telstra over the past few years and comedy was a big part of it. The dry humour of the stop motion puppets. The [Steve] Buscemi ad is funny and we always felt comedy was part of our brand personality. “But we went for a **more intelligent humour**. That’s the important bit. You’ve got to treat the audience with respect. Then you get to do something that’s intelligent and modern. I think that’s exciting. And I just don’t think we see it any more in Australian advertising.” Smart was speaking on a panel hosted by The Growth Distillery’s Leigh Lavery and featuring **Aisling Finch**, Domain’s chief marketing and communications officer and **Adam Ferrier**, co-founder of Thinkerbell. The topic? Reflections on Cannes Lions. “For something to be funny, you need to know where it’s coming from,” Ferrier said. “A lot of the great funny things in the past have come from a very strong personality or tone of voice that the brand has established that then gives them the permission to be funny. “I’m wondering if brands don’t have the foundations to be funny. I don’t even know what a brand is but here it is trying to tell me a joke. I don’t find it funny because I don’t have years of people telling me that this is wicked humour. It needs to come back to the platform that the brand stands for. You need more clarity and then you can write a few good ads.” Ferrier knows a thing or two about humour in advertising. Thinkerbell regularly produces work that causes viewers’ lip to curl, at least. There’s some serious thinking supporting the case for levity in advertising. **System1 founder Orlando Wood’s book *Look Out*** found through research that humour — clever juxtapositions, satisfying repetitions, unexpected reversals and so on — is a great way to attract the broad attention that ads need. Humor, *Look Out* argues, is a source of flexibility in an increasingly rigid culture. It gets the attention of the right side of the brain. **Rob Farmer**, the aptly named Australian Pork CMO, recently sat down with B&T to discuss why humour had been so effective in its work with then-creative agency Dig. “We have about 12.5 per cent market share. We are an alternative choice. Chickens around 50 per cent, beef is kind of somewhere in between the two of us at around 30 per cent, and lamb’s a lot lower,” he told B&T. “So, we’re embracing that otherness with enticing twists. Because what it says about you, what you’re doing when you’re cooking with pork stir fry, is you’re bringing something more enticing than the convention to that moment with your family, and we’re wanting to own that, turn it into a positive it’s not something that’s difficult to do.” Finch, speaking on the panel, said that her experience at Cannes had energised her to push the work further and that humour was often presented as a way to build consistently good creative. “We’re about to shift some work and I hope people will find it funny. Maybe I was looking for this theme [during Cannes] but the amount of times humour came up,” she said. “Sir John Hegarty has spoken about people paying good money to avoid ads and people don’t want to be sold to. Our industry is changing and what we produce either has to be born in reality but also has to be entertaining, worth people’s time and respectful of the audience that you give something back — either some utility, some information or a laugh. “Humour came up in some many different talks. It’s very difficult to find a creative formula that scales. But if you’re looking for a formula, humour came up time and time again,” Finch said. “Australian advertising is incredibly rational,” added Brent on the panel. “I feel like it’s all trying to persuade me to do something as opposed to trying to entertain. We have to step up. We won 11 Lions [including two Grands Prix, one for Suncorp produced by Leo and one for Uber, produced by Special’s Australian and US teams in collaboration], it wasn’t long ago that we used to win 50 and there’s way more categories now. “We have to do better. This country used to really punch above its weight creatively. We can’t say that this year. We’ve got to lift the bar.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>larrikinspirit</category> <category>humorousadvertising</category> <category>brentsmart</category> <category>australianmarketing</category> <category>creativestrategy</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/Brent-Smart.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[From Marketing Director to Uber Eats Delivery: A 45-Year-Old Single Mom's Raw 'Real Reset']]></title> <link>https://www.marketingremotejobs.app/article/from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</link> <guid>from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</guid> <pubDate>Mon, 27 Jul 2026 16:00:32 GMT</pubDate> <description><![CDATA[A 45-year-old single mom in the Netherlands has gone viral after sharing her journey from **marketing director** to **Uber Eats delivery partner** following a job loss. Camila Valim, who runs the Instagram page Joy in Organizing, documented a typical evening shift on her e-bike, completing six deliveries and even scraping her ankle along the way. In her post, she wrote: *"This isn't where I thought I'd be. But maybe it's exactly where I need to be at 45."* She emphasizes that a **real reset** isn't always glamorous—it's about showing up, even when it's uncomfortable. Valim's story resonates deeply because it highlights the **resilience** required during career transitions, especially for single parents. She reminds us that while we may not choose the 'in-between,' we can choose how we show up in it. Social media users praised her honesty, with comments like *"You rock! Showing up and being open about it, you are an example!"* and *"Mothers are the strongest, most skilled employees."* This is a powerful reminder that **career setbacks** can lead to unexpected paths, and vulnerability can be a strength.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>careerreset</category> <category>singlemom</category> <category>jobloss</category> <category>resilience</category> <category>ubereats</category> <enclosure url="https://www.hindustantimes.com/ht-img/img/2026/07/27/550x309/Camila_Valim_1785151044943_1785151052894_80db95d9-2d8c-4bfb-81ad-d48163cf48e8.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Female Athletes Are Helping Niva Bupa Build Trust in Health Insurance]]></title> <link>https://www.marketingremotejobs.app/article/how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</link> <guid>how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</guid> <pubDate>Sun, 26 Jul 2026 16:00:31 GMT</pubDate> <description><![CDATA[**Niva Bupa**, a health insurance provider, has partnered with the **2026 Glasgow Commonwealth Games** alongside its UK parent Bupa. In an interview with *Mint*, CMO Nimish Agarwal explains why the company chose to associate with the Games and how **real-life recovery stories from female sports icons** like **Mirabai Chanu** and **Saina Nehwal** are key to winning over customers in a low-trust industry. ### Why the Commonwealth Games? While cricket dominates sponsorship in India, Niva Bupa opted for the Commonwealth Games due to a **global sponsorship agreement** with Bupa. Agarwal notes that this partnership has been in the making for a long time and aligns with the brand's values. ### The Power of Female Athletes In a category where trust is low, **authenticity** is crucial. Agarwal emphasizes that stories of **resilience and recovery** from female athletes resonate deeply with customers. For example, weightlifter **Mirabai Chanu** and badminton star **Saina Nehwal** have overcome injuries and setbacks, mirroring the journey of health insurance claimants. These narratives humanize the brand and build **emotional connections**. ### Building Trust Through Real Stories Instead of relying on traditional advertising, Niva Bupa leverages **real-life testimonials** and **sports partnerships** to communicate its value. The brand believes that seeing athletes bounce back from health challenges instills confidence in the insurance product. This strategy is particularly effective in a market where many consumers are skeptical of insurance claims. ### Key Takeaways - **Niva Bupa** sponsors the Commonwealth Games to leverage global partnership. - **Female athletes** like Mirabai Chanu and Saina Nehwal are used to build trust. - **Real recovery stories** humanize the brand and resonate with customers. - The strategy focuses on **authenticity** over traditional advertising.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>nivabupa</category> <category>commonwealthgames</category> <category>healthinsurance</category> <category>marketingstrategy</category> <category>femaleathletes</category> <enclosure url="https://www.livemint.com/lm-img/img/2026/07/26/1600x900/logo/NimishAgarwal_1785052901803_1785052934908_2bb8a1d9-c0d6-45d0-97db-8e50bf8343df_1785055812134_9d2144b9-721c-4951-8198-6a6323241e4d.JPG" length="0" type="image/JPG"/> </item> </channel> </rss>