<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Thu, 13 Nov 2025 22:47:18 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[How Digitas UK's New Platform Could Revolutionize Brand Visibility in AI Search Results]]></title> <link>https://www.marketingremotejobs.app/article/how-digitas-uks-new-platform-could-revolutionize-brand-visibility-in-ai-search-results</link> <guid>how-digitas-uks-new-platform-could-revolutionize-brand-visibility-in-ai-search-results</guid> <pubDate>Wed, 12 Nov 2025 17:00:28 GMT</pubDate> <description>< ### The Changing Landscape of Digital Discovery As AI agents like ChatGPT and other LLMs become primary sources for information retrieval, brands face new challenges in maintaining **digital presence** and **discoverability**. This platform represents a strategic response to the evolving **search ecosystem**, where AI-generated responses are increasingly replacing traditional search engine results pages. ### Strategic Implications for Marketers The platform's development signals a fundamental shift in how brands must approach **digital marketing strategy**. Rather than optimizing solely for search engine algorithms, marketers now need to consider how their content performs within **AI-generated responses** and **conversational interfaces**. ### Future-Proofing Brand Visibility By focusing on LLM optimization, Digitas UK aims to provide brands with tools to maintain relevance in an AI-driven discovery environment. This approach acknowledges that **consumer behavior** is rapidly evolving toward conversational AI interactions, requiring new methodologies for **brand exposure** and **audience engagement**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>brandvisibility</category> <category>digitalstrategy</category> <category>llm</category> <category>searchevolution</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/modelsight.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Unlock Your Career Potential: Meet the Top 10 Marketing Mentors Shaping Australia's Industry Leaders]]></title> <link>https://www.marketingremotejobs.app/article/unlock-your-career-potential-meet-the-top-10-marketing-mentors-shaping-australias-industry-leaders</link> <guid>unlock-your-career-potential-meet-the-top-10-marketing-mentors-shaping-australias-industry-leaders</guid> <pubDate>Wed, 12 Nov 2025 09:00:29 GMT</pubDate> <description><![CDATA[Finding a good mentor at work can make or break a career. In this edition of B&T’s Best of the Best, we spotlight the individuals who have profoundly shaped and molded the careers of others in the marketing and media industry. Creating this list is a challenge, as all mentors are exceptional in their own right. While we feature ten standout individuals (with some joint entries where responsibilities are shared), we also acknowledge others who narrowly missed the cut, such as Virginia Hyland of SQUAD M&A, Amy Weatherlake from Equality Media + Marketing, and Emily Cook from dentsu QLD, among others. Notably, this list excludes professionals whose primary business is mentorship, like The Marketing Academy’s Sherilyn Shackell, to focus on those integrated into broader industry roles. B&T’s Best of the Best series continues until December 17, with upcoming features on Independent Agency Creatives, Holding Company Creatives, and In-House Agency Leaders. Nominations for these categories are open and encouraged via the provided form. ## 10. Liana Dubois, MD, Entertainment Partners Liana Dubois is a highly recognizable figure in media, with a 12-year tenure at Nine, including nearly three years as chief marketing officer. Nominated multiple times for her unwavering support and honesty, Dubois is praised for delivering **constructive criticism** in an empowering way. One respondent noted, "She challenged me to think bigger, act braver, and lead smarter." Now at Entertainment Partners, she serves on boards for the Cerebral Palsy Alliance, Inclusively Made, and Women In Media Australia, impacting countless professionals. ## 9. Bel Harper, Chief Product and Marketing Officer, oOh!media Bel Harper is a new addition to the list, celebrated for her courage and conviction. As the ELT sponsor of oOh!media’s Gender Equality pillar, she champions partnerships with The Village to support working parents. Her ability to foster **deep curiosity** in staff has led colleagues to ask, "What would Bel Harper do?" when facing challenges, highlighting her significant influence. ## 8. Nat Taylor, Founder and Executive Producer, Poppet Nat Taylor, a powerhouse in production, founded Poppet to produce with purpose and empower others. Named Woman of the Year at B&T’s Women in Media Awards and a finalist in the Mentor category, she mentors through The Trenches, The Aunties, and weekly sessions at Poppet. Her efforts have supported many women to become award-winners and Oscar nominees, and she serves on the board of Snehalaya, a charity for trafficked women. ## 7. Mark Coad, CEO, IPG Mediabrands As CEO for nearly six years, Mark Coad’s positive and knowledgeable approach has mentored individuals like Mark Jarrett, now in line for COO at Omnicom Media Group. Described as empathetic and always half-full, Coad’s mentorship extends beyond his organization, with mentees praising his ability to share in their journeys and provide unwavering support. ## 6. Margie Reid, CEO, Thinkerbell Margie Reid brings order to Thinkerbell while actively promoting inclusivity. She serves on boards for Support the Girls and Inclusively Made, participates in Youngbloods VIC Speed Mentoring, and mentors for The Marketing Academy. Her focus on **leadership and resilience** makes her a key advocate for a more inclusive industry. ## 5. Jo McAlister, CEO, Initiative Jo McAlister’s people-first leadership has revitalized Initiative after a challenging 2024. Highly commended in the Executive Leader category at the Women in Media Awards, she is known for her personal touch with staff and clients, forming deep connections that drive success. ## 4. Chris Savage, The Savage Company Chris Savage runs a consultancy but is most impactful through his mentorship, forming close personal connections and opening doors for others. Described as "the GOAT" by nominators, his vast industry experience and limitless time for others make him a trusted confidant. ## 3. Dr Sameera Durrani, Assistant Professor, UTS Dr Sameera Durrani, an academic at UTS, won the Mentor category at the Women in Media Awards for her exceptional work. Teaching hundreds of students, with 80% being women, she fosters environments of trust and empowerment. Her student approval ratings near 100%, and her mentees now work at top firms like Archetype and Deloitte. One student remarked, "Sameera shapes more than skills—she shapes futures." ## 2. Esther Clerehan, Founder and CEO, CLEREHAN With over 35 years in the industry, Esther Clerehan is a distinguished figure who has shaped countless careers. A frequent lecturer at AWARD School and tutor at Copy School Sydney, she is known as the "OG Auntie" for her relentless advocacy for women. Awarded the Lifetime Achievement trophy at the Women in Media Awards, her mentorship remains invaluable. ## 1. Peter Vogel, CEO, Wavemaker Peter Vogel excels as both a behind-the-scenes mentor and a public supporter of his staff. He prioritizes his team in pitches and celebrations, rarely taking the spotlight. Describing his leadership as "supportive, involved, committed, authentic," Vogel sets a standard for celebrating and empowering employees, making him a top mentor in the field.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mentorship</category> <category>career</category> <category>leadership</category> <category>marketing</category> <category>australia</category> <enclosure url="https://www.bandt.com.au/information/uploads/2025/11/BT_2025_BOTB_1200x800_JAN_00-11.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Rethink Your Content Strategy for LLMs: Why Brand Identity Matters More Than Ever]]></title> <link>https://www.marketingremotejobs.app/article/rethink-your-content-strategy-for-llms-why-brand-identity-matters-more-than-ever</link> <guid>rethink-your-content-strategy-for-llms-why-brand-identity-matters-more-than-ever</guid> <pubDate>Tue, 11 Nov 2025 17:00:26 GMT</pubDate> <description><![CDATA[## Don’t Rush Into Overhauling Your Strategy Off the bat, I strongly advise not to rush into this. I know there’s an extreme amount of noise and buzz and advice out there on social media that you need to rethink your strategy because of LLMs, but this thing is very, very far from settled. For example, or most notably, **AI Mode** is still not in traditional search results. When that happens, when Google moves the AI Mode tab from being a tab into the main search results, the whole ecosystem is set for another upheaval, whatever that looks like, because we don’t actually know what that will look like. I personally think that Google’s Gemini demo (the one they did way, way back, where they showed customized results for certain types of queries with certain answer formats) might be what AI Mode ends up resembling more than what it does right now, which is purely a text-based output that sort of aligns with ChatGPT. I think Google will differentiate those two products once it moves AI Mode over from the tab into the main search results. So, things are not settled yet. And if you think they’re not. They are not settled yet. ## Rethinking Traffic Expectations From LLMs The other thing I want you to rethink is the traffic expectations from LLMs. There’s been a lot of talk about citations and traffic – citations and traffic, citations and traffic. I don’t think citations, and therefore traffic, are the main diamond within the LLM ecosystem. I believe **mentions** are. And I don’t think that’s anything really new, by the way. Traditionally, the funnel has been messy, and Google’s been talking about that for a long time. Now, you have an LLM that may be a starting point or a step in that messy funnel, but I don’t believe it’s fundamentally different. I’ll give you an example. If I’m looking for a pair of shoes, I might go to Google and search, [Are these Nike shoes any good?]. I might look at a website, then go to Amazon and look at the actual product. Then I might go to YouTube, see a review of the product, maybe watch a different one, go back to Amazon, have a look, check Google Shopping to see if it’s cheaper there, and then head back to Amazon to buy it. Now, you have an LLM thrown into the mix, and that’s really the main difference. Maybe now, the LLM gives me the answer. Or maybe Google gives me the answer. Then I go to Amazon, look at the product, go to Google Shopping to see if it’s cheaper, watch a YouTube review, maybe switch things up a bit, go back to ChatGPT, see if it recommends something different this time, go through the whole process, and eventually buy on Amazon. That’s just me, personally. It’s important to realize that the paradigm has been around for a while. But if you’re thinking of LLMs as a source of traffic, I highly recommend you don’t. They are not necessarily built for that. ChatGPT, specifically, is not built for citations or to offer traffic. It’s built to provide answers and to be interactive. You’ll notice you usually don’t get a citation in ChatGPT until the third, fourth, or fifth prompt, whatever it is. Other LLMs, like AI Mode or Perplexity, are a little bit more citation or link-based, but still, their main commodity is the output, giving you the answer and the ability to explore further. So, I’m a big believer that the **brand mention** is far more important than the actual citation, per se. Also, the citation might just be the **source** of information. If I’m asking, “Are Nike shoes good?” I might get a review from a third-party website, say, the CNET of shoes, and even if I click there, that’s not where I’m going to buy the actual shoe. So, the traffic in that case isn’t even the desirable outcome for the brand. You want users to end up where they can buy the shoe, not just read a review of it. ## The Importance Of Synergy And Context With Content The next thing is the importance of synergy and context with your content. In order to be successful with LLMs, it’s not about (and I’ve heard this before from people) that the top citations are just the ones that already do well on Google. Not necessarily. There might be a correlation, but not causation. LLMs are trying to do something different than search engines. They’re trying to synthesize the web to serve as a proxy for the entire web. So, what happens with your content across the web matters way more: How your content is talked about, where it’s talked about, who’s talking about it, and how often it’s mentioned. That doesn’t mean what’s on your site doesn’t factor in, but it’s weighted differently than with **traditional search engines**. You need to give the LLM the brand context to realize that you have a digital presence in this area, that you’re someone worth mentioning or citing. Again, I’d focus more on mentions. That’s not to say citations aren’t important (they are), but mentions tend to carry more weight in this context. ## Conducting An Audit The way to go about this, in my opinion, is to conduct an audit. You need to see how the LLM is talking about the topic. LLMs are notoriously positive and tend to loop in tiny bits of negative sentiment within otherwise positive answers. I was looking at a recent dataset. I don’t have the formal numbers, but I can tell you they’re built to lean neutral or net positive. For example, if I ask, “Are the Dodgers good?” LLMs, in this case, I was looking at AI Mode, which will say, “Yes, the Dodgers are good…” and go on about that. If I ask, “Are the Yankees good?” and let’s say two or three weeks ago they weren’t doing well, it won’t say, “Yes, the Yankees are good.” It’ll say, “Well, if you look at this and you look at that, overall you might say the Yankees are good.” Those are two very different answers. They’re both trying to be positive, but you have to read between the lines to understand how the LLM is actually perceiving the brand and what possible user hesitancies or skepticism are bound up in that. Or where are the gaps? For instance, if I ask, “Is Gatorade a great drink?” and it answers one way, and then I ask, “Is Powerade a good drink?” and it answers slightly differently, you have to notice why that’s happening. Why does it say, “Gatorade is great,” but “Powerade is loved by many”? You have to dig in and understand the difference. Running an audit helps you see how the LLM is treating your brand and your market. Is it consistently bringing up the same user points of skepticism or hesitation? If I ask, “What’s a good alternative to Folgers coffee?” AI Mode might say, “If you’re looking for a low-cost coffee, Folgers is an option. But if you want something that tastes better at a similar price, consider Brand X.” That tells you something: There’s a negative sentiment around Folgers and its taste. That’s something you should be picking up on for your content and brand strategy. The only way to know that is to conduct an audit, read between the lines, and understand what the LLM is saying. ## Shaping What LLMs Say About Your Brand The way to get LLMs to say what you want about your brand is to start with a conscious point of view: What do you want LLMs to say about your brand? Which really comes down to: **what do you want people to say about your brand?** And the only way to do that is to have a very strong, focused, and conscious **brand identity**. Who are you? What are you trying to do? Why is that meaningful? Who are you doing it for? And who is interested in you because of it? Your brand identity is what gives your brand focus. It gives your content marketing focus, your SEO strategy focus, your audience targeting focus, and your everything focus. If this is who you are, and that is not who you are, then you’re not going to write content that’s misaligned with who you are and what you’re trying to do. You’re not going to dilute your brand identity by creating content that’s tangential or inconsistent. If you want third-party sites and people around the web to pick up who you are and what you’re about, to build that presence, you need a very conscious and **meaningful understanding of who you are** and what you do. That way, you know where to focus, where not to, what content to create, what not to, and **how to reinforce the idea around the web that you are X and relevant for X.** It sounds simple, but developing all of that, making sure it’s aligned, and auditing all the way through to ensure it’s actually happening … that’s easier said than done. ## Final Thoughts LLMs may shift how your customers find information about your brands, but chasing citations and clicks isn’t a solid strategy. Despite the chaos in AI and search in the age of LLMs, marketers need to stick to the fundamentals: brand identity, trust, and relevance still matter. Focus on brand identity to build your reputation, ensuring that both users and search engines recognize your brand as an authority in your niche. <iframe width="560" height="315" src="https://www.youtube.com/embed/8VPyf48l22A?si=3eKNpar5bahFXGYj" title="Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen" loading="lazy"></iframe>]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>llm</category> <category>contentstrategy</category> <category>brandidentity</category> <category>seo</category> <category>audit</category> <enclosure url="https://www.searchenginejournal.com/wp-content/uploads/2025/01/3-150.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[AI vs Human Storytelling: Can Machines Really Match Our Christmas Magic?]]></title> <link>https://www.marketingremotejobs.app/article/ai-vs-human-storytelling-can-machines-really-match-our-christmas-magic</link> <guid>ai-vs-human-storytelling-can-machines-really-match-our-christmas-magic</guid> <pubDate>Tue, 11 Nov 2025 09:00:25 GMT</pubDate> <description><![CDATA[## The Rise of AI in Marketing Artificial intelligence is revolutionizing how brands connect with audiences during key moments like Christmas. **AI-generated content** can now achieve **comparable commercial outcomes** to meticulously crafted human storytelling campaigns. ## Breaking Down the Barriers While traditional marketing relies on human creativity and emotional nuance, AI tools are becoming sophisticated enough to replicate these elements at scale. This shift raises important questions about the future of creative roles in marketing and advertising. ## What This Means for Marketers The emergence of AI as a viable alternative to human storytelling doesn't necessarily mean the end of creative jobs. Instead, it suggests a new era where **human creativity and AI efficiency** can work together to produce even more impactful campaigns. ## The Christmas Campaign Case Study During the competitive holiday season, brands are increasingly testing AI-generated Christmas advertisements against traditional human-crafted ones. Early results show that consumers often can't distinguish between the two, and both approaches can drive similar engagement and conversion rates.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>storytelling</category> <category>christmas</category> <category>advertising</category> <category>marketing</category> <enclosure url="https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Ff25d52ce-81d0-44d1-b065-6a8640d75a69.jpg?source=next-barrier-page" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unlock Pro-Level Performance for $21K: Inside Fusion's Revolutionary 'Pro Contract' for Amateurs]]></title> <link>https://www.marketingremotejobs.app/article/unlock-pro-level-performance-for-21k-inside-fusions-revolutionary-pro-contract-for-amateurs</link> <guid>unlock-pro-level-performance-for-21k-inside-fusions-revolutionary-pro-contract-for-amateurs</guid> <pubDate>Mon, 10 Nov 2025 17:00:29 GMT</pubDate> <description>< *Riders hoping to be competitive at even the grassroots level invest huge amounts into miscellaneous marginal gains. (Photo: Topo Collective)* Fusion's "pro contract" is an intriguing reversal of the way the sporting world works. It sits somewhere between being a potentially transformative experience and paying to be part of brand marketing. And while a bunch of aero optimization and some new kit isn't going to make up for crappy training and a dubious diet, it does give some insight into the price of modern performance. Even at the amateur level, all-in athletes pour more and more of their pay packets into chasing personal goals at lucrative gravel races, age-group triathlons, and road fondos. A road super-bike will set you back way north of $8,000, shoes can reach $600, and a box of gels can cost more than your weekly grocery shop. Indeed, selling under the strapline "almost unfair," Fusion's flagship Tempo Pro Tri Suit retails at $920. Outside of the equipment, gravel privateer Joe Laverick recently estimated that the travel, fees, and entries of his 2024 season cost him around $26,000. Across the divide, triathlon's "no-draft" ethos has made the sport an aerodynamics arms race. That's why, even in the midpack, amateurs roll up to races in apparel patchworked with sponsorships from local bike stores, the neighborhood timberyard, and maybe their auntie. Fusion marketing man Jensen suggested his pro contract is a priceless package worth more than the sum of its parts. It's a complete system, delivered onto an athlete's lap, waiting to be exploited. All that's left is the endless training, nutritional discipline, and monastic living.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingstrategy</category> <category>procontract</category> <category>performanceoptimization</category> <category>brandmarketing</category> <category>amateursports</category> <enclosure url="https://velo.outsideonline.com/wp-content/uploads/2025/11/pro-contract-2.jpeg" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[From Pepsi Marketer to BBC Boss: How Tim Davie's Marketing Roots Shaped His Leadership Through Crisis]]></title> <link>https://www.marketingremotejobs.app/article/from-pepsi-marketer-to-bbc-boss-how-tim-davies-marketing-roots-shaped-his-leadership-through-crisis</link> <guid>from-pepsi-marketer-to-bbc-boss-how-tim-davies-marketing-roots-shaped-his-leadership-through-crisis</guid> <pubDate>Mon, 10 Nov 2025 09:00:23 GMT</pubDate> <description><![CDATA[## From Corporate Marketing to Public Broadcasting Leadership Tim Davie's journey from **PepsiCo's marketing vice-president** to becoming the **BBC's director general** showcases how marketing expertise can translate into high-stakes leadership roles. After leaving his corporate role, Davie joined the BBC in 2005 as director of marketing, communications and audiences. ## Navigating Radio Controversies and Strategic Shifts In 2008, Davie took charge of the BBC's audio and music division, overseeing iconic stations like **Radio 1, 2, 3, and 4**. His tenure began with controversial proposals to scrap 6 Music and the Asian Network, arguing the corporation needed to focus on "unique, high-quality radio." Public backlash forced a reversal of these plans. That same year, Davie faced his first major crisis: handling the fallout from **Russell Brand and Jonathan Ross's prank call scandal** on Radio 2, demonstrating early his crisis management capabilities. ## Climbing the Corporate Ladder Through Crisis Davie's career accelerated during periods of institutional turmoil. In 2012, he became chief executive of **BBC Worldwide**, the corporation's commercial arm. Just months later, he stepped into the role of **acting director general** following George Entwistle's resignation amid the Jimmy Savile scandal. His brief but eventful interim leadership included managing the fallout from a Newsnight report that falsely accused Tory peer Lord McAlpine of abuse, and overseeing the sale of Lonely Planet at an £80 million loss. ## Building Commercial Strength and Taking the Top Job In 2018, Davie engineered the **merger of BBC Worldwide with the production arm**, creating **BBC Studios** as the main commercial subsidiary. By 2019, he had become the BBC's highest-paid executive, earning £642,000. After turning down an offer to lead the Premier League, Davie was named **director general in 2020**, taking a salary cut to £525,000 initially. He described his appointment as an honor, emphasizing his "deep commitment to content of the highest quality and impartiality." ## Modern Controversies and Social Media Challenges Davie's leadership has been defined by navigating contemporary media challenges. The **2023 suspension of Gary Lineker** from Match of the Day created one of his most significant crises, after the former footballer compared government asylum policy language to 1930s Germany. The suspension prompted widespread presenter boycotts, forcing Davie to defend his decision while ultimately commissioning an independent review of BBC social media guidelines and apologizing for the "difficult period." Recent months have brought additional challenges, including: - Controversy over Bob Vylan's Glastonbury performance featuring anti-IDF chants - Misconduct allegations surrounding former MasterChef host Gregg Wallace - Ofcom sanctions over a Gaza documentary where the BBC failed to disclose a narrator's Hamas links ## Marketing Roots and Broader Influence Davie's marketing background at **PepsiCo** included high-profile campaigns like coloring Concorde and the Daily Mirror Pepsi blue. He began his career at **Procter & Gamble** while studying English at Cambridge. Beyond the BBC, Davie has served in numerous influential roles, including: - Executive board member of the European Broadcasting Union - Trustee of both the Tate and Royal Television Society - Former co-chair of the Creative Industries Council - Chair of Comic Relief (relinquished before becoming director general) His contributions were recognized with a **CBE appointment in 2018** for services to international trade.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>career</category> <category>leadership</category> <category>marketing</category> <category>media</category> <category>crisis</category> <enclosure url="https://i.guim.co.uk/img/media/bff8152d4c59a59a79ce925c988422dcaf6be00e/177_0_3409_2728/master/3409.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=f6f3cd68033a3e27890bc312f3fc0fa9" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Google's PMax Just Got a Major Upgrade: Now Reaching Drivers on Waze with Enhanced Insights!]]></title> <link>https://www.marketingremotejobs.app/article/googles-pmax-just-got-a-major-upgrade-now-reaching-drivers-on-waze-with-enhanced-insights</link> <guid>googles-pmax-just-got-a-major-upgrade-now-reaching-drivers-on-waze-with-enhanced-insights</guid> <pubDate>Fri, 07 Nov 2025 09:00:28 GMT</pubDate> <description>< **Why we care.** Advertisers using PMax for store goals in the U.S. can now reach drivers directly on Waze through **Promoted Places in Navigation pins** — no extra setup required. The integration automatically optimizes existing assets for store visits or sales, arriving just in time for the holiday travel season, with a global rollout planned for 2026. **Search partner comes to Channel reporting.** PMax campaigns are also getting enhanced **channel performance reporting**, allowing advertisers to see where their ads appear across Google’s network — including **Search partners**, which will soon be included in the reports and visualizations.  **Between the lines.** Advertisers have long requested more visibility into PMax’s opaque performance data. These reporting updates signal Google’s effort to make the campaign type more **transparent and accountable**, especially for brands managing multiple accounts through **MCC**. **The backstory.** The updates follow several September improvements — including **bulk reporting**, **segmentation options**, and **download capabilities** — all designed to make PMax easier to analyze at scale. **The big picture.** With the Waze integration and expanded reporting, Google is positioning **Performance Max** as a full-funnel, omnichannel solution — blending automation with better insights to help advertisers drive both online and offline results.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>googleads</category> <category>performancemax</category> <category>waze</category> <category>advertising</category> <category>reporting</category> <enclosure url="https://searchengineland.com/wp-content/seloads/2025/06/How-Google-Ads-AI-tools-fix-creative-bottlenecks-streamline-asset-creation.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Paddy Power's Bold Move: Leah Spears Steps Up as Marketing Director Amid Leadership Shifts]]></title> <link>https://www.marketingremotejobs.app/article/paddy-powers-bold-move-leah-spears-steps-up-as-marketing-director-amid-leadership-shifts</link> <guid>paddy-powers-bold-move-leah-spears-steps-up-as-marketing-director-amid-leadership-shifts</guid> <pubDate>Thu, 06 Nov 2025 17:00:27 GMT</pubDate> <description>< These shifts highlight Paddy Power's commitment to strengthening its **marketing team** and adapting to evolving industry demands. As a prominent player in the betting and gaming sector, such appointments are crucial for driving **brand innovation** and maintaining competitive edge. The promotions reflect a broader trend of internal talent development, emphasizing the importance of **career growth** and strategic positioning in high-stakes markets. For professionals in **digital marketing** and related fields, this news serves as an inspiring example of how companies are investing in leadership to foster creativity and results-driven campaigns. It's a reminder that **remote work opportunities** and upward mobility are increasingly accessible in today's job landscape, making roles like marketing director pivotal for organizational success.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingdirector</category> <category>careerpromotion</category> <category>leadership</category> <category>paddypower</category> <category>marketingstrategy</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-06-Nov-2025-02-41-PM-7684.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>