<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Tue, 28 Jul 2026 19:54:12 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[University of Lincoln Ditches Boring Ads for Hilarious Problem-Solving Skits]]></title> <link>https://www.marketingremotejobs.app/article/university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</link> <guid>university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</guid> <pubDate>Tue, 28 Jul 2026 16:00:35 GMT</pubDate> <description>< Snap London CEO Jon Boardman added: “The University of Lincoln was confident enough not to follow the category.” The work continues Lincoln’s run of unconventional activity, including an immersive Crime Scene House, an AI plant-health robot at the Chelsea Flower Show and a touring dental-themed ice cream van.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>universityoflincoln</category> <category>highereducationmarketing</category> <category>creativeadvertising</category> <category>snaplondon</category> <category>marketingcampaign</category> <enclosure url="https://www.famouscampaigns.com/wp-content/uploads/2026/07/University-Of-Lincoln-Marketing-800x450.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Brent Smart: Why Australian Advertising Lost Its 'Larrikin Spirit' and How to Get It Back]]></title> <link>https://www.marketingremotejobs.app/article/brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</link> <guid>brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</guid> <pubDate>Tue, 28 Jul 2026 08:00:31 GMT</pubDate> <description><![CDATA[Australia’s advertising and marketing industries have lost the **larrikin spirit** that once made for impressive, impactful advertising, according to former Telstra and IAG marketer **Brent Smart**. “Australian marketers want to play it safe,” Smart told B&T, following a panel discussion hosted by The Growth Distillery in Sydney last week. “I’ve heard it many times on agency side and client side, the idea that we want a smile, not a laugh. You see it all the time in work — it’s almost funny. With comedy, you’ve got to go for it. Comedy is about exaggeration, hyperbole and ridiculousness.” Now, according to Smart, Australia has lost ground to, of all places, the **United States** when it comes to humorous advertising. The US’ creative output relies heavily on celebrities, many of whom are comedians or comedic actors, such as **Will Ferrell** and **Ryan Reynolds**. Budgets play a role, but that never deterred Australia’s marketers and agencies in the past. “Maybe the most concerning thing is that there was an Australian larrikin character that was very funny. Who didn’t care too much about political correctness and was funny. I think there’s now a **cultural cringe** towards that,” said Smart, a many-time inductee to B&T’s CMO Power List. “There was a lot wrong with it. It was a bit sexist. A little bit racist. But there’s a **larrikin spirit** that has gone and I think we miss it a bit. There’s space for a more intelligent, modern interpretation of Aussie larrikinism. “I want a version that’s more socially aware and inclusive… I think about what we did at Telstra over the past few years and comedy was a big part of it. The dry humour of the stop motion puppets. The [Steve] Buscemi ad is funny and we always felt comedy was part of our brand personality. “But we went for a **more intelligent humour**. That’s the important bit. You’ve got to treat the audience with respect. Then you get to do something that’s intelligent and modern. I think that’s exciting. And I just don’t think we see it any more in Australian advertising.” Smart was speaking on a panel hosted by The Growth Distillery’s Leigh Lavery and featuring **Aisling Finch**, Domain’s chief marketing and communications officer and **Adam Ferrier**, co-founder of Thinkerbell. The topic? Reflections on Cannes Lions. “For something to be funny, you need to know where it’s coming from,” Ferrier said. “A lot of the great funny things in the past have come from a very strong personality or tone of voice that the brand has established that then gives them the permission to be funny. “I’m wondering if brands don’t have the foundations to be funny. I don’t even know what a brand is but here it is trying to tell me a joke. I don’t find it funny because I don’t have years of people telling me that this is wicked humour. It needs to come back to the platform that the brand stands for. You need more clarity and then you can write a few good ads.” Ferrier knows a thing or two about humour in advertising. Thinkerbell regularly produces work that causes viewers’ lip to curl, at least. There’s some serious thinking supporting the case for levity in advertising. **System1 founder Orlando Wood’s book *Look Out*** found through research that humour — clever juxtapositions, satisfying repetitions, unexpected reversals and so on — is a great way to attract the broad attention that ads need. Humor, *Look Out* argues, is a source of flexibility in an increasingly rigid culture. It gets the attention of the right side of the brain. **Rob Farmer**, the aptly named Australian Pork CMO, recently sat down with B&T to discuss why humour had been so effective in its work with then-creative agency Dig. “We have about 12.5 per cent market share. We are an alternative choice. Chickens around 50 per cent, beef is kind of somewhere in between the two of us at around 30 per cent, and lamb’s a lot lower,” he told B&T. “So, we’re embracing that otherness with enticing twists. Because what it says about you, what you’re doing when you’re cooking with pork stir fry, is you’re bringing something more enticing than the convention to that moment with your family, and we’re wanting to own that, turn it into a positive it’s not something that’s difficult to do.” Finch, speaking on the panel, said that her experience at Cannes had energised her to push the work further and that humour was often presented as a way to build consistently good creative. “We’re about to shift some work and I hope people will find it funny. Maybe I was looking for this theme [during Cannes] but the amount of times humour came up,” she said. “Sir John Hegarty has spoken about people paying good money to avoid ads and people don’t want to be sold to. Our industry is changing and what we produce either has to be born in reality but also has to be entertaining, worth people’s time and respectful of the audience that you give something back — either some utility, some information or a laugh. “Humour came up in some many different talks. It’s very difficult to find a creative formula that scales. But if you’re looking for a formula, humour came up time and time again,” Finch said. “Australian advertising is incredibly rational,” added Brent on the panel. “I feel like it’s all trying to persuade me to do something as opposed to trying to entertain. We have to step up. We won 11 Lions [including two Grands Prix, one for Suncorp produced by Leo and one for Uber, produced by Special’s Australian and US teams in collaboration], it wasn’t long ago that we used to win 50 and there’s way more categories now. “We have to do better. This country used to really punch above its weight creatively. We can’t say that this year. We’ve got to lift the bar.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>larrikinspirit</category> <category>humorousadvertising</category> <category>brentsmart</category> <category>australianmarketing</category> <category>creativestrategy</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/07/Brent-Smart.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[From Marketing Director to Uber Eats Delivery: A 45-Year-Old Single Mom's Raw 'Real Reset']]></title> <link>https://www.marketingremotejobs.app/article/from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</link> <guid>from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</guid> <pubDate>Mon, 27 Jul 2026 16:00:32 GMT</pubDate> <description><![CDATA[A 45-year-old single mom in the Netherlands has gone viral after sharing her journey from **marketing director** to **Uber Eats delivery partner** following a job loss. Camila Valim, who runs the Instagram page Joy in Organizing, documented a typical evening shift on her e-bike, completing six deliveries and even scraping her ankle along the way. In her post, she wrote: *"This isn't where I thought I'd be. But maybe it's exactly where I need to be at 45."* She emphasizes that a **real reset** isn't always glamorous—it's about showing up, even when it's uncomfortable. Valim's story resonates deeply because it highlights the **resilience** required during career transitions, especially for single parents. She reminds us that while we may not choose the 'in-between,' we can choose how we show up in it. Social media users praised her honesty, with comments like *"You rock! Showing up and being open about it, you are an example!"* and *"Mothers are the strongest, most skilled employees."* This is a powerful reminder that **career setbacks** can lead to unexpected paths, and vulnerability can be a strength.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>careerreset</category> <category>singlemom</category> <category>jobloss</category> <category>resilience</category> <category>ubereats</category> <enclosure url="https://www.hindustantimes.com/ht-img/img/2026/07/27/550x309/Camila_Valim_1785151044943_1785151052894_80db95d9-2d8c-4bfb-81ad-d48163cf48e8.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Female Athletes Are Helping Niva Bupa Build Trust in Health Insurance]]></title> <link>https://www.marketingremotejobs.app/article/how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</link> <guid>how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</guid> <pubDate>Sun, 26 Jul 2026 16:00:31 GMT</pubDate> <description><![CDATA[**Niva Bupa**, a health insurance provider, has partnered with the **2026 Glasgow Commonwealth Games** alongside its UK parent Bupa. In an interview with *Mint*, CMO Nimish Agarwal explains why the company chose to associate with the Games and how **real-life recovery stories from female sports icons** like **Mirabai Chanu** and **Saina Nehwal** are key to winning over customers in a low-trust industry. ### Why the Commonwealth Games? While cricket dominates sponsorship in India, Niva Bupa opted for the Commonwealth Games due to a **global sponsorship agreement** with Bupa. Agarwal notes that this partnership has been in the making for a long time and aligns with the brand's values. ### The Power of Female Athletes In a category where trust is low, **authenticity** is crucial. Agarwal emphasizes that stories of **resilience and recovery** from female athletes resonate deeply with customers. For example, weightlifter **Mirabai Chanu** and badminton star **Saina Nehwal** have overcome injuries and setbacks, mirroring the journey of health insurance claimants. These narratives humanize the brand and build **emotional connections**. ### Building Trust Through Real Stories Instead of relying on traditional advertising, Niva Bupa leverages **real-life testimonials** and **sports partnerships** to communicate its value. The brand believes that seeing athletes bounce back from health challenges instills confidence in the insurance product. This strategy is particularly effective in a market where many consumers are skeptical of insurance claims. ### Key Takeaways - **Niva Bupa** sponsors the Commonwealth Games to leverage global partnership. - **Female athletes** like Mirabai Chanu and Saina Nehwal are used to build trust. - **Real recovery stories** humanize the brand and resonate with customers. - The strategy focuses on **authenticity** over traditional advertising.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>nivabupa</category> <category>commonwealthgames</category> <category>healthinsurance</category> <category>marketingstrategy</category> <category>femaleathletes</category> <enclosure url="https://www.livemint.com/lm-img/img/2026/07/26/1600x900/logo/NimishAgarwal_1785052901803_1785052934908_2bb8a1d9-c0d6-45d0-97db-8e50bf8343df_1785055812134_9d2144b9-721c-4951-8198-6a6323241e4d.JPG" length="0" type="image/JPG"/> </item> <item> <title><![CDATA[Amex Spends Big on Premium Cardholders: Expenses Surge 12% in Q2]]></title> <link>https://www.marketingremotejobs.app/article/amex-spends-big-on-premium-cardholders-expenses-surge-12-in-q2</link> <guid>amex-spends-big-on-premium-cardholders-expenses-surge-12-in-q2</guid> <pubDate>Fri, 24 Jul 2026 16:00:43 GMT</pubDate> <description><![CDATA[American Express Co. reported a **12% surge in second-quarter expenses**, reaching $14.5 billion, driven by increased marketing spending to attract and retain premium cardholders. The company attributed the rise to higher customer engagement costs, including expenses related to updating the US Platinum card and card members using their benefits. ### Key Drivers of Expense Growth - **Marketing investments** to attract new premium customers and retain existing ones. - **Customer engagement costs** tied to increased spending and benefit usage. - **Platinum card updates** aimed at enhancing value for high-spending members. Despite the expense surge, Amex raised its revenue growth forecast for the full year, signaling confidence in its strategy to focus on affluent consumers. The company's ability to command higher spending from its premium card base is a core part of its growth model. ### Implications for Marketers - **Premium customer acquisition** remains a priority for financial services firms, with marketing spend as a key lever. - **Customer engagement** costs are rising as companies invest in perks and experiences to drive loyalty. - **Data-driven marketing** is essential to optimize ROI on these high-cost campaigns. Amex's results highlight the ongoing trend of **increased marketing investment** in the competitive premium credit card space, where customer lifetime value justifies higher upfront costs.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>americanexpress</category> <category>marketingspend</category> <category>premiumcards</category> <category>customerengagement</category> <category>revenuegrowth</category> <enclosure url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iW1.b5H43dU4/v1/1200x800.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Ronaldo's Retirement Could Cost Portugal Millions: Marketing Expert Warns of 'Tragedy']]></title> <link>https://www.marketingremotejobs.app/article/ronaldos-retirement-could-cost-portugal-millions-marketing-expert-warns-of-tragedy</link> <guid>ronaldos-retirement-could-cost-portugal-millions-marketing-expert-warns-of-tragedy</guid> <pubDate>Thu, 23 Jul 2026 16:00:36 GMT</pubDate> <description><![CDATA[Portugal could face a major commercial and visibility crisis once **Cristiano Ronaldo** brings down the curtain on his international career. A leading marketing expert warns that the Portuguese Football Federation (FPF) risks losing **millions in revenue** and global attention if it fails to prepare for life after its greatest-ever player. While Ronaldo has yet to confirm when he will retire from international football, the 41-year-old revealed during the 2026 FIFA World Cup that it would be his final appearance at the tournament. Portugal's last-16 exit against eventual champions Spain has only intensified questions about what comes next. ## 'It will be a tragedy when he leaves' According to **Daniel Sá**, executive director of the Portuguese Institute of Marketing Administration (IPAM), the FPF faces an enormous branding challenge once Ronaldo eventually steps away. > "It might be a bit harsh to say, but from a brand perspective, Ronaldo is incomparably bigger than the entire Portuguese national team and countless others combined." Sá believes Ronaldo's influence stretches far beyond goals, trophies and records. The Al Nassr forward has become the **face of Portuguese football** for more than two decades, driving sponsorships, television audiences and commercial partnerships unlike any other player. > "I'm not making a sporting analysis, but a brand analysis: it will be a tragedy when he leaves, because people still don't grasp the media attention that will be lost. We'll be falling down a high-speed escalator." The marketing expert added that Ronaldo has been the driving force behind the FPF's commercial success. He urged the federation to begin building a **fresh identity** before Ronaldo's departure becomes official. ## More than a footballer: Ronaldo's brand will outlive his career According to Sá, Ronaldo's value is no longer defined solely by his performances on the pitch. With **more than one billion followers** across social media platforms, the five-time Ballon d'Or winner has evolved into one of the most influential sporting figures in history. His global sponsorship portfolio, business ventures and digital reach make him one of football's most powerful commercial assets. > "Alongside the player, there is Ronaldo the influencer, who is the biggest in the world and the most followed person on social media, Ronaldo sponsored by several national and international brands, and Ronaldo the investor in multiple industries." Sá believes that influence will only continue after retirement: "After he stops playing, this brand will continue to grow." The FPF itself has acknowledged Ronaldo's unmatched commercial value. Chief marketing and commercial officer **João Medeiros Cardoso** recently admitted the federation would have been "very stupid" not to build campaigns around Ronaldo, particularly during the 2026 World Cup in the United States. Cardoso also stressed that while younger stars such as Nuno Mendes, Vitinha and Bruno Fernandes will lead Portugal into a new footballing era, replacing Ronaldo's cultural and commercial influence is virtually impossible. > "We cannot compare that with anybody else. When we are talking about Messi and Cristiano, we are talking about the most influential people probably in history."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>cristianoronaldo</category> <category>portugal</category> <category>brandstrategy</category> <category>sportsmarketing</category> <category>commercialimpact</category> <enclosure url="https://static.toiimg.com/thumb/msid-132583485,width-1280,height-720,resizemode-6,overlay-toi_sw,pt-32,y_pad-600/photo.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Cathay Pacific Renews Global Agency Partnership with Publicis Groupe After Strategic Review]]></title> <link>https://www.marketingremotejobs.app/article/cathay-pacific-renews-global-agency-partnership-with-publicis-groupe-after-strategic-review</link> <guid>cathay-pacific-renews-global-agency-partnership-with-publicis-groupe-after-strategic-review</guid> <pubDate>Thu, 23 Jul 2026 08:00:48 GMT</pubDate> <description><![CDATA[Cathay Pacific has renewed its global agency partnership with **Publicis Groupe** following a strategic review that commenced in November 2025, MARKETING-INTERACTIVE confirmed. Supported by independent marketing consultancy **MediaSense**, the review process included agency briefings, strategic response presentations, regional stakeholder sessions, and commercial discussions. Publicis was subsequently reappointed as Cathay's global agency partner in the middle of this year. The new agreement is for a fixed term of **three years**. The review was undertaken to assess Cathay's evolving agency requirements and identify the agency capabilities needed to support its long-term growth ambitions. Publicis was selected for its ability to deliver a **unified global agency model**, alongside its global capabilities, strong track record, and innovative approach to marketing. The partnership is designed to support greater consistency and accountability across Cathay's global business. Under the renewed agreement, Publicis will continue to provide **integrated creative and media services** across Cathay's travel, cargo, and Lifestyle businesses worldwide. Edward Bell, general manager, brand, insights and marketing communications, Cathay Pacific, said: “As Cathay enters the next phase of its growth journey, we remain focused on building a **future-ready marketing ecosystem** that supports our ambition of becoming one of our customer’s most loved service brands. Publicis demonstrated the strategic capabilities, global reach, and innovative thinking to help make this happen. We look forward to continuing our partnership as we strengthen our brand and deliver impactful marketing for customers around the world.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>cathaypacific</category> <category>publicisgroupe</category> <category>agencypartnership</category> <category>strategicreview</category> <category>marketingecosystem</category> <enclosure url="https://marketing-interactive-assets.b-cdn.net/article_images/cathay-renews-global-agency-partnership-with-publicis/1784713818_Screenshot%202026-07-22%20at%205.48.42%20PM.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>