<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Wed, 31 Dec 2025 04:24:22 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[FaZe Clan's Collapse Reveals the Creator Economy's Hidden Danger: Are You at Risk?]]></title> <link>https://www.marketingremotejobs.app/article/faze-clans-collapse-reveals-the-creator-economys-hidden-danger-are-you-at-risk</link> <guid>faze-clans-collapse-reveals-the-creator-economys-hidden-danger-are-you-at-risk</guid> <pubDate>Tue, 30 Dec 2025 17:00:23 GMT</pubDate> <description><![CDATA[## The Unraveling of FaZe Clan Spotlights the Creator Economy's Biggest Risk ![Lil Uzi Vert performed at a party celebrating FaZe Clan's public listing on the Nasdaq.](https://i.insider.com/6952e15804eda4732f2e3743?width=700) *Lil Uzi Vert performed at a party celebrating FaZe Clan's public listing on the Nasdaq. (Andrew Toth/Getty Images for FaZe Clan)* **The creator economy gives, and it can also take — suddenly.** That's one lesson behind the abrupt exodus of talent from the esports and marketing company **FaZe Clan** last week. Building a business led by an influencer or celebrity can make you a boatload of money. Just ask the teams behind **Kim Kardashian's Skims** or **George Clooney's Casamigos** tequila, which both crossed $1 billion in value. But starting a company where the product you're selling **is** the influencer — such that you make money primarily from their social-media reach, content, or ability to do brand deals — can be **risky**. If a YouTuber or TikTok creator loses popularity due to a scandal or a sudden **algorithm change**, the revenue dries up. If they become burned out from posting or simply decide they no longer want to work with an intermediary company, then poof! That's the situation FaZe Clan appears to have found itself in this week after all six creators its website listed as its talent roster announced they were leaving the company in separate posts on X (formerly Twitter). Company investor Matt Kalish, who cofounded DraftKings, told Bloomberg that the current financial structure of FaZe Clan is **"unsustainable"** and he had offered talent the option to go independent or sign deals with his company, HardScope, which they declined. FaZe Clan acknowledged the departures in its own post on X, writing that **"this era of FaZe"** had **"come to a close."** With its most famous talent gone and their millions of followers in tow, the company is leaning into its esports business that makes money from league participation, player transfer fees, and IP licensing. Founded in 2010, FaZe Clan started as a group of friends who enjoyed making gaming videos. The group amassed millions of fans and began making revenue through brand deals. **FaZe Clan went public** in 2022, sharing in investor filings that it pulled in tens of millions of dollars in revenue from brand sponsorships and other advertising tied to its content. Other business lines, such as consumer products or esports, represented a smaller piece of the pie. FaZe Clan, when it was still reporting its revenue sources as a public company in 2022 and 2023, relied heavily on brand deals and YouTube ads to make money. FaZe Clan's **stock plummeted** in value during its first year trading on the Nasdaq. After cutting about **20% of its staff** in early 2023, the company sold itself to gaming and marketing firm GameSquare in March 2024. GameSquare later sold FaZe Clan's media business in multiple transactions to Kalish and others, while retaining the esports business. The sudden departure of FaZe's creators — and its struggle in recent years — highlights a key risk that should keep any creator-economy CEO up at night. **Being overly reliant on specific creators or revenue sources can be a ticking time bomb.** The solution: **diversify, diversify, diversify.** FaZe Clan, GameSquare, and HardScope did not respond to requests for comment.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>creator-economy</category> <category>influencer-marketing</category> <category>business-risk</category> <category>diversification</category> <category>esports</category> <enclosure url="https://i.insider.com/6952e16d832e0ef1ead6e920?width=1200&format=jpeg" length="0" type="image//6952e16d832e0ef1ead6e920"/> </item> <item> <title><![CDATA[Is Postal Marketing Dead? The Environmental and Annoyance Costs Nobody Wants]]></title> <link>https://www.marketingremotejobs.app/article/is-postal-marketing-dead-the-environmental-and-annoyance-costs-nobody-wants</link> <guid>is-postal-marketing-dead-the-environmental-and-annoyance-costs-nobody-wants</guid> <pubDate>Tue, 30 Dec 2025 09:00:42 GMT</pubDate> <description><![CDATA[## The Environmental Toll of Postal Marketing In today's digital era, the **environmental impact** of postal marketing is becoming increasingly hard to ignore. The process of printing and distributing vast quantities of paper materials—most of which end up unread in recycling bins—represents an **obscene environmental cost**. This form of advertising, which many argue should have been phased out years ago, continues to persist despite its inefficiency and wastefulness. **Daniel Owen** from Torrington, Devon, expresses a sentiment shared by many: "No one would miss it." The sheer volume of unwanted mail not only clutters homes but also contributes significantly to environmental degradation. As we move further into an online age, the question arises: why does this outdated practice continue? ## Charities and Repeated Mailings: A Costly Strategy Another critical issue highlighted is the practice of charities sending repeated appeals to the same recipients. **Marlene McAndrew** from London shares her experience of receiving **10 mailings from Crisis** during just October and November. This raises important questions about the **financial efficiency** and effectiveness of such strategies. What proportion of a charity's income is spent on designing, printing, packing, and posting these materials? And more importantly, does this approach actually lead to repeated donations, or does it simply annoy potential supporters? The **cost-benefit analysis** of postal marketing for charities is under scrutiny, with many wondering if there are better, more modern ways to engage donors. ## The Future of Direct Mail As letter writing declines, so too should the reliance on postal marketing. The **digital transformation** offers numerous alternatives that are not only more environmentally friendly but also more targeted and efficient. From email campaigns to social media outreach, the tools available today allow for **personalized communication** without the waste associated with traditional mail. However, the persistence of postal marketing suggests that some organizations still see value in it. Whether it's for **brand recognition** or reaching demographics less connected online, the debate continues. But with growing environmental concerns and consumer frustration, the pressure to adapt is mounting. ![Postal Marketing Waste](https://images.unsplash.com/photo-1581094794329-c8112a89af12?ixlib=rb-4.0.3&auto=format&fit=crop&w=800&q=80) *Image: A pile of unopened marketing mail, symbolizing the waste and inefficiency of postal advertising.* ## Key Takeaways for Marketers - **Environmental responsibility** should be a priority in all marketing strategies. - **Repeated mailings** can lead to donor fatigue and reduced effectiveness. - **Digital alternatives** offer more sustainable and engaging ways to reach audiences. - **Cost analysis** is crucial for charities to ensure funds are used effectively. As we look to the future, it's clear that the days of mass postal marketing may be numbered. Embracing **innovative approaches** that respect both the planet and the recipient's time will be key to successful marketing in the years to come.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>postalmarketing</category> <category>environmentalimpact</category> <category>charityfundraising</category> <category>directmail</category> <category>sustainability</category> <enclosure url="https://i.guim.co.uk/img/media/1e1eb0061cce92640ce539366e829f2ab108ff34/166_0_4980_3984/master/4980.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=7ea43a1aaebadaacd8d4871906eda869" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unlock Your Dream Job: Scott Galloway Reveals the Social Networking Secret That Beats 200 Resumes in 8 Minutes]]></title> <link>https://www.marketingremotejobs.app/article/unlock-your-dream-job-scott-galloway-reveals-the-social-networking-secret-that-beats-200-resumes-in-8-minutes</link> <guid>unlock-your-dream-job-scott-galloway-reveals-the-social-networking-secret-that-beats-200-resumes-in-8-minutes</guid> <pubDate>Sun, 28 Dec 2025 09:00:20 GMT</pubDate> <description><![CDATA[## The Power of Personal Connections in Today's Job Market Business professor and entrepreneur **Scott Galloway** recently shared crucial career advice on Shane Smith’s *Vice News* podcast, emphasizing that **networking and personal connections** remain the key to landing jobs and building a successful career. ### The Stark Reality of Modern Job Searches Galloway highlighted the overwhelming competition in today's job market. "Google puts out a job opening, they get 200 CVs within like eight minutes. They limit it down to the 20 most qualified. Seventy percent of the time, the person they pick is someone who has an **internal advocate**," he explained. This aligns with research showing that while employee referrals represent only **6% to 7% of job applications**, they account for **37% to 45% of successful hires** across various industries. ### The Social Imperative: Building Your Network Galloway's advice is surprisingly straightforward: "The way you [achieve professional success] as a young person is you go out, you make friends, you drink, and at every possible opportunity, you help that person out." He also recommends speaking well of others behind their backs and positioning yourself to be remembered when opportunities arise. "You want to be placed in rooms of opportunities when you're not physically there," Galloway emphasized, pointing out that effective networking creates advocates who will recommend you even when you're not actively job searching. ### Why Referrals Matter More Than Ever Research supports Galloway's claims: - Referred candidates are **40% more likely** to be hired than those sourced through other means - People hired through internal referrals tend to **perform 25% better** and **stay 70% longer** than employees hired through traditional job boards ### The Remote Work Dilemma This advice has significant implications for the ongoing debate about remote work versus office returns. According to a **2021 study from the U.K.'s Office of National Statistics**, young professionals working remotely are **38% less likely to receive promotions** compared to their office-based counterparts, largely due to reduced social interaction and networking opportunities. ### Watch the Full Interview <iframe height="315" loading="lazy" src="https://www.youtube.com/embed/DOXeeBbORm0?si=g46fs-X81b2GoekK" title="YouTube video player" width="560" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> *Fortune used generative AI to help with an initial draft of the original story. An editor verified the accuracy of the information before publishing.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>networking</category> <category>career</category> <category>hiring</category> <category>referrals</category> <category>remotework</category> <enclosure url="https://fortune.com/img-assets/wp-content/uploads/2025/10/GettyImages-1041210024-e1759781640960.jpg?resize=1200,600" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[The Truth About Multi-Level Marketing: Can You Really Be Your Own Boss?]]></title> <link>https://www.marketingremotejobs.app/article/the-truth-about-multi-level-marketing-can-you-really-be-your-own-boss</link> <guid>the-truth-about-multi-level-marketing-can-you-really-be-your-own-boss</guid> <pubDate>Sat, 27 Dec 2025 09:00:22 GMT</pubDate> <description><![CDATA[# The Reality of Multi-Level Marketing: A Deep Dive into Side Hustles In today's economy, many people are drawn to the idea of **working from home** and **being their own boss**, especially parents seeking flexibility. Multi-level marketing (MLM) models often promise this dream, but what's the real story behind these opportunities? ## How MLMs Work: Structure and Promises According to business leader Glen Robinson, MLMs are structured with a **company at the top**, followed by layers of **independent sellers**. These sellers are required to **sell products** and **recruit others**, while **ownership and control** remain firmly with the parent company. This setup can create a pyramid-like system where success depends heavily on building a downline. ![Your morning news Newsletter](https://transform.newsnow.io/transform/v1/crop/frm/7nRgbqx4sEzJvKxpkFfgPN/c5894540-9c78-4627-89c2-c039b742db6a.jpg/r3_0_934_524_w285_h350_fmax.png) *Caption: Daily insights into top stories, including MLM trends.* ## The Allure and the Warnings It often begins with a simple promise: **work from home**, build an income around your children, and finally have the **flexibility** you've been craving. For some, like a mum mentioned in the article, this side hustle is a source of **relish and independence**. However, others warn of **traps**, such as high upfront costs, pressure to recruit, and the reality that most participants earn little to no money. ## Expert Insights and Personal Stories Through personal stories and expert insights, this article uncovers the **pros and cons** of MLMs. Is income from home too good to be true? While some achieve success, many find that the **promises of easy money** are misleading, and the **business model** can lead to financial strain and disappointment. ## Key Considerations for Aspiring Entrepreneurs If you're considering an MLM, it's crucial to research thoroughly. Look into the **company's reputation**, understand the **compensation plan**, and be wary of **recruitment-focused strategies**. Remember, **true entrepreneurship** often involves more risk and effort than MLM pitches suggest.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mlm</category> <category>sidehustle</category> <category>workfromhome</category> <category>entrepreneurship</category> <category>marketing</category> <enclosure url="https://www.bordermail.com.au/images/transform/v1/crop/frm/168477368/d68e08b7-206f-42fe-8607-a27d52d3cc36.jpg/r0_45_2400_1305_w1200_h630_fmax.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Fashion Marketing in 2025: How Brands Are Breaking Through the Noise with AI, Controversy & New Strategies]]></title> <link>https://www.marketingremotejobs.app/article/fashion-marketing-in-2025-how-brands-are-breaking-through-the-noise-with-ai-controversy-new-strategies</link> <guid>fashion-marketing-in-2025-how-brands-are-breaking-through-the-noise-with-ai-controversy-new-strategies</guid> <pubDate>Fri, 26 Dec 2025 17:00:33 GMT</pubDate> <description><![CDATA[In 2025, fashion marketers faced a crowded landscape dominated by sameness, pushing them to innovate with unexpected campaign stars, new messaging forms, and bold strategies to capture consumer attention—with mixed results. ## The Battle for Attention: Controversy vs. Classic Themes Sometimes standing out meant courting controversy. **American Eagle** and **E.l.f.** sparked debates on social media; E.l.f. for casting comedian Matt Rife in an ad, and American Eagle for its “good jeans” spot starring Sydney Sweeney. But getting into the conversation proved that controversy could sometimes be worthwhile in today’s attention economy. Others, like **Moncler** and **Burberry**, played it safer, leaning into more classic themes like joy, friendship and family. Those efforts were positively received, proving that it’s possible to make a splash without being provocative. The humanity of these campaigns also stood out at a time when brands are experimenting with AI in their marketing—from H&M’s use of digital twin models to Fiorucci and Valentino’s AI-modified campaigns—causing consumers to crave a human creative touch as AI becomes an inevitable part of marketing workflows. ## Pushing the Envelope with Campaign Stars and Collaborations Brands also tried to push the envelope when it came to their campaign stars and collaboration partners. Hotel team-ups emerged as a go-to strategy, as companies hoped to capitalise on the cachet of buzzy travel destinations. Brands cast a wider net for ambassadors than ever before, embracing everyone from OnlyFans creators to prestige TV actors to K-pop sensations to Real Housewives. In influencer marketing, the arms race between monetisation platforms **ShopMy** and **LTK** heated up, with ShopMy, which raised funding at a $1.5 billion valuation focused on positioning itself as a retail destination, while LTK expanded its content offerings. Influencers also found other ways to make a splash—and a paycheck—from collaborating on limited-edition collections to self-funding their own brands. With more options for making money, the relationship between creators and brands, too, continued to evolve, as they prioritise building audience trust above all else, in the name of career longevity. No matter the strategy, it was all part of brands’ uphill climb to court consumers at a time when prices are rising, social platforms’ futures were in jeopardy (remember the TikTok ban that wasn’t?) and younger consumers are viewed as potential customers. ## Top Stories from BoF 2025 ### 1. How AI Is Already Changing Marketing With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity. ![Coach uses Adobe Firefly's custom generative AI model to create digital twins of products.](https://img.businessoffashion.com/resizer/v2/7NUH7YMV3FHH5EEP3HTULSTSPM.png?auth=6b0e5b56ea976f486631b06a7d10acd570ebb4f5eef905f99c2fe782fff3487b&width=800&height=450) ### 2. Case Study | The New Playbook for Fashion PR Fashion’s old PR playbook is in need of a refresh as evolving platforms like Substack, affiliate networks and AI search reshape the marketing landscape. With new paths to brand visibility and credibility, PR teams must reconsider their strategies. ![Case Study | The New Playbook for Fashion PR](https://img.businessoffashion.com/resizer/v2/PRSN53PVHZC67PFMZ26J6COMD4.png?auth=45051c157ee73abcd3862870d07793c2b481d80163515a71ce87d9841de59997&width=800&height=1200) ### 3. How to Acquire Customers with Instagram Ads in 2025 As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey. ![Successful Instagram ads in 2025 range from campaigns that tell a brand's broader story to re-posted UGC and product-specific imagery.](https://img.businessoffashion.com/resizer/v2/HWAT3XMMHZFLDCAY6JGN4XYMRM.jpg?auth=0076e131bf75c6e37b88077408658623f601cc270f8b12d86dc4418ce14aec3e&width=800&height=450) ### 4. The Dark Side of ‘Always On’ Marketing Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine? ![A flood of celebrity-fronted campaigns, collaborations and splashy marketing moments is delivering diminishing returns as consumers struggle to differentiate one brand from another.](https://img.businessoffashion.com/resizer/v2/2FLCONU4ONF5FLUBQUHB52NF24.png?auth=9106b3b79209bf1f7534ffe023d965203cdad93d4ec659b8315232909cec3479&width=800&height=450) ### 5. Why Fashion and Television Are Cosier Than Ever Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors. !["Severance" star Britt Lower, who won the award for Lead Actress in a Drama Series, wore a custom Calvin Klein look just days after attending the brand's NYFW show.](https://img.businessoffashion.com/resizer/v2/S3TIF5SLPJAK5HHQ3G4C6YLMK4.png?auth=2ae1a9328f52d7e6f829d20f790e93f7c7308904f2cab82b6a867c69cad5d25c&width=800&height=450) ### 6. How Brands Are Tapping the College Content Machine Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty—and take advantage of college influencers’ growing power among Gen Z. ![Hollister launched a multi-year partnership with the University of Texas, sponsoring home football games and working with student athletes.](https://img.businessoffashion.com/resizer/v2/2NT6DRZ74NFGBMIYMGCU2MLLOI.jpeg?auth=873bd137f35343caef0673a61cf8c11b8b76f37adcc7bdb97fc1782bffc95cb4&width=800&height=533) ### 7. The Secret to Influencer Longevity In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key—even as they hopped platforms and radically changed their content. ![Influencers who can make their sway last are among some of the most valuable partners in the industry.](https://img.businessoffashion.com/resizer/v2/QRIU3WRNQRF2LNR3GZUYC3WNKM.png?auth=3cead9e00e4978b64efd6105684a01b4eeeae236299e5e7be2c8a8149e5e4b85&width=800&height=450) *Subscribe to the Daily Digest to receive agenda-setting news and analysis for fashion industry insiders—delivered each morning.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>fashionmarketing</category> <category>ai</category> <category>influencermarketing</category> <category>brandstrategy</category> <category>marketingtrends</category> <enclosure url="https://img.businessoffashion.com/resizer/v2/CCTQ3NHPTZFI7PKZ34XM3UUJSM.png?smart=true&auth=48dd48e2727a44c04a617c14d07f843277b1232c76df99408149b1379186faa2&width=1200&height=630" length="0" type="image/png"/> </item> <item> <title><![CDATA[Why Movie Marketing Has Become an Inescapable Yet Ineffective Noise Machine]]></title> <link>https://www.marketingremotejobs.app/article/why-movie-marketing-has-become-an-inescapable-yet-ineffective-noise-machine</link> <guid>why-movie-marketing-has-become-an-inescapable-yet-ineffective-noise-machine</guid> <pubDate>Thu, 25 Dec 2025 09:00:21 GMT</pubDate> <description><![CDATA[## The Overwhelming Reality of Modern Movie Marketing Perhaps you saw the promo in which Peyton Manning **yelled**, “Everybody knows the password, Ghetto Pat!” over the phone to Leonardo DiCaprio’s Bob Ferguson from *One Battle After Another*. Or you wondered why Tom Brady, Frank Ocean, Michael Porter Jr., and others were photographed wearing ***Marty Supreme* sweatshirts**. Or you enjoyed seeing Jack Quaid get progressively covered in more **bandages and bruises** over the course of a Los Angeles Clippers game this past spring. (That would have been to promote *Novocaine*. Remember *Novocaine*?) Or maybe you’re buying someone **Le Creuset’s Elphaba Embossed Signature Round Dutch Oven** for Christmas. Oh, and did you catch the Nightwraith from *Avatar: Fire and Ash* **flying around during Monday Night Football**? If it’s starting to feel like major movie marketing has broken containment and infiltrated every last corner of modern life, that’s probably because it has. ![Movie Marketing Collage](https://pyxis.nymag.com/v1/imgs/e32/de6/41ca0d9cd44a5aedd61b5dfdc2838a7e3a-state-of-movie-marketing-2025-dark.rhorizontal.w1100.jpg) *Photo-Illustration: Vulture; Photos: Getty, Kid Cudi, Michael Phelps, Tom Brady, Various Retailers, Warner Bros.* ## Is Any of It Actually Working? *Wicked: For Good*, *Zootopia 2*, and *Avatar: Fire & Ash* are all doing great. Among the prestige titles, *One Battle After Another* will probably keep earning through what promises to be its healthy Oscar run, and *Marty Supreme* is off to a great start. But **despite the fact that we all appear to be drowning in movie marketing, fewer viewers are aware of what’s coming out and when**. This September, citing the industry research firm National Research Group, the New York *Times* reported that only 62 new-release titles in 2024 registered higher than 50 percent awareness, almost a record low. Movie critics sometimes feel like we have a front-row seat to this phenomenon. We often wind up talking to people who bemoan the fact that there aren’t any new good movies out. Usually, though, as the conversation goes on, we realize these folks aren’t even aware of what movies are out. They don’t go to theaters, so they don’t see trailers. They don’t read reviews. They don’t really watch TV commercials. They do occasionally watch sporting events, which is why so much marketing now ties into **NFL and NBA games, the last few crumbs of broadcast monoculture remaining**. ## The Crisis of Awareness and Discovery To be clear, nobody actually seems to be happy about this state of affairs. But nobody seems to know what to do about it either. What we sometimes think of as a crisis of quality is really a **crisis of awareness, which is also a crisis of discovery**. Not only do we not discover things anymore, we wouldn’t know how to discover them even if we wanted to. Those of us over a certain age will of course remember how we used to find out about movies. We’d go to the theater and watch the trailers. We’d see a TV spot. We’d walk past a poster. Most effectively, we’d pick up a newspaper, flip to the entertainment section, peruse the movie ads and listings, and see quotes from critics and decide what looked interesting. Almost nobody does any of this stuff anymore, which is a shame, because for a while there the film industry had something truly rare: **a product whose advertising people actually enjoyed being exposed to**. Despite our generational cynicism about advertising and promotion, we *liked* the movie ads in the paper. We *liked* seeing the posters. We *liked* watching the trailers. How many businesses in history can say that? ## The Digital Disruption That Backfired The internet was supposed to revolutionize all this stuff, make it even cheaper and give it broader reach. But it did the opposite. It destroyed local news and local advertising. Banner ads became annoying, then invisible, then nonexistent thanks to ad blockers. Digital advertising is still all over the place, but you’d be hard pressed to find anyone who likes it; nowadays, if you notice a digital ad, more often than not it means something has gone terribly wrong. Compare that to the people who used to cut out movie ads from newspapers and magazines and hang them on their walls. **Marketing used to be enjoyable. Nowadays, it’s merely inescapable**. ## The Unsustainable Future of Film Promotion One could look at this landscape and just proclaim that the rules have changed, that this is all just the new way of doing things and it will all be fine in the end. Every release nowadays seems to need a **bespoke, from-the-ground-up marketing strategy** designed for it — which sounds like a good thing in some ways. Last year, Neon succeeded in turning Osgood Perkins’s *Longlegs* into **a viral phenomenon** with a unique ad campaign that barely told you anything about the movie. And while Neon couldn’t pull off something similar for the same director’s *Keeper* this year, Warner Bros. did adopt some semblance of this approach for Zach Cregger’s *Weapons*, which turned out well. Studios enlist TikTok creators and Instagram influencers and all sorts of other people in hopes of breaking through to our consciousness. Ryan Coogler explains the differences in film formats; Christopher Nolan shows us how huge an Imax film print is; Tom Cruise eats his popcorn weird; Timothée Chalamet runs around the place rapping, dancing, yelling, and otherwise being adorable/problematic. But even when these gimmicks do work, it increasingly feels like a brief reprieve, like the executioner happened to call in sick that day. Franchise films have been so dominant for so long because they had built-in fanbases that could help promote a movie by simply talking about it. Horror was successful because it is its own ecosystem; genre fans go to the theater and see a host of trailers for other upcoming horror movies. Both those worlds have experienced some pullback recently, with **Marvel movies not making the kind of money they used to** and genre houses like Blumhouse releasing fewer buzzy hits. For the big movies, flooding the zone with marketing is leading to diminishing returns. Gimmicks get old, and the familiar gets ignored. “Reaching a wide audience is the hardest it’s ever been,” veteran marketing executive Terry Press told the *Times*. “There’s no place on broadcast to reach them, other than sports, and digital is just a giant maw, a cacophony of noise.” And after a while, people tend to either tune out cacophony or run away from it. With so many big movies underperforming this year, Hollywood is starting to realize this situation is unsustainable. You can’t reinvent the wheel every time you have a new film coming out, especially at a time when so many companies are laying off staff left and right. And big movies desperately muscling each other out to increasingly diminishing returns in a shrinking attention economy doesn’t sound like a situation with a lot of upside. **It feels more like dinosaurs tripping over each other as they try to flee the asteroid blast**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>moviemarketing</category> <category>hollywood</category> <category>marketingcrisis</category> <category>digitaladvertising</category> <category>filmpromotion</category> <enclosure url="https://pyxis.nymag.com/v1/imgs/e32/de6/41ca0d9cd44a5aedd61b5dfdc2838a7e3a-state-of-movie-marketing-2025-dark.1x.rsocial.w1200.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>