<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sat, 21 Feb 2026 04:26:51 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Unraveling Liquid Death's AI-Generated Olympics Ad Mystery: Why Brands Are Turning Skepticism into Strategy]]></title> <link>https://www.marketingremotejobs.app/article/unraveling-liquid-deaths-ai-generated-olympics-ad-mystery-why-brands-are-turning-skepticism-into-strategy</link> <guid>unraveling-liquid-deaths-ai-generated-olympics-ad-mystery-why-brands-are-turning-skepticism-into-strategy</guid> <pubDate>Fri, 20 Feb 2026 17:00:28 GMT</pubDate> <description><![CDATA[## The Viral Mystery That Shook Social Media Liquid Death's mysterious **AI-generated Olympics ad** sparked widespread confusion and debate across social media platforms. Viewers were left questioning whether the commercial was a genuine piece of marketing or merely an **AI-induced hallucination**. This uncertainty wasn't accidental—it was a deliberate part of Liquid Death's strategy to engage audiences in a new way. ## A Calculated Campaign to Lampoon AI Technology Contrary to initial speculation, the ad is not only real but represents a **strategic move** by Liquid Death. The brand intentionally used AI to create content that would **critique and satirize** the very technology it employed. By generating an ad that left **zero trace online**, Liquid Death played into growing public skepticism about AI's role in marketing and media. ## Why Brands Are Embracing AI Skepticism This campaign highlights a broader trend where brands are leveraging **audience distrust** of AI as a marketing tool. Instead of hiding their use of artificial intelligence, companies like Liquid Death are **openly incorporating** it in ways that acknowledge and even mock its limitations. This approach allows brands to: - Connect with consumers who are wary of AI-generated content - Create **viral moments** through mystery and controversy - Position themselves as **transparent and self-aware** in their marketing practices ## The Impact on Social Media and Brand Perception The ad's disappearance from online platforms fueled speculation and discussion, demonstrating how **controlled ambiguity** can drive engagement. By leaving no digital footprint, Liquid Death forced audiences to rely on **word-of-mouth and social sharing**, amplifying the campaign's reach through organic conversation rather than traditional advertising channels. ## What This Means for Future Marketing Strategies Liquid Death's approach suggests that **embracing skepticism** rather than avoiding it can be an effective marketing strategy. As AI becomes more prevalent in content creation, brands that acknowledge its imperfections while creatively employing it may find **greater authenticity** with audiences increasingly concerned about artificial intelligence's role in their media consumption.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketingstrategy</category> <category>brandengagement</category> <category>viralmarketing</category> <category>socialmedia</category> <enclosure url="https://cloudfront-us-east-1.images.arcpublishing.com/crain/ZETZ6S7Y5ZG53IOVRW4ZZNFLTM.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[From Side Hustle to $80M Empire: How One Dad Built a Creator Agency with Just a Laptop]]></title> <link>https://www.marketingremotejobs.app/article/from-side-hustle-to-80m-empire-how-one-dad-built-a-creator-agency-with-just-a-laptop</link> <guid>from-side-hustle-to-80m-empire-how-one-dad-built-a-creator-agency-with-just-a-laptop</guid> <pubDate>Fri, 20 Feb 2026 09:00:25 GMT</pubDate> <description><![CDATA[## The Journey from IT to Influencer Marketing Ted Raad, a 37-year-old father from Nashville, Tennessee, transformed a simple side hustle into a multi-million dollar influencer marketing agency called **Trend**. What started with just a laptop and internet connection has grown into a business that secures approximately **$80 million in brand deals annually** and employs nearly 100 people. ## The Inspiration Behind Trend Raad was working in IT Mergers and Acquisitions at Hewlett-Packard when he launched Trend on January 7, 2019. The inspiration came from his wife, Dede, who was growing as a creator at the time. After she signed with an agency that pushed campaigns misaligned with her brand, Raad saw a gap in the industry. He wanted to build something that prioritized **alignment, transparency, and doing what was right for the creator**. ## Bootstrapping the Business Raad started by working with his wife and a few of her friends to understand **creator rates, brand expectations, and deal structures**. He worked with a lawyer to put contracts in place, signed his first creators, and began building brand relationships. His only startup costs were a laptop and internet—the business was **fully bootstrapped**. ![Ted Raad](https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/02/Ted-Raad_Press-Photo.jpg) *Image Credit: Trend. Ted Raad.* ## Key Resources and Early Challenges The most helpful paid resource was hiring an **executive coach**, who provided guidance on hiring, time management, and financial decisions. However, Raad admits he waited too long to hire, trying to do everything himself to stay lean. "Hiring earlier would have saved time, stress, and burnout," he notes. Once he brought on strong team members, the business changed quickly. ## Navigating the 24/7 Nature of Creator Business One of the most challenging aspects of this business is that there's **no 9 to 5 schedule**. "You are always on—early mornings, late nights, weekends," Raad explains. "You are serving creators and brands constantly. You are never really the boss. You work for your clients, and you have to be confident enough to guide them while always acting in their best interest." Early on, Raad took on too many creators without enough internal support, which slowed communication and affected quality. He owned the mistake, had honest conversations with clients, and changed operations. This experience led to Trend maintaining **one of the lowest talent-to-manager ratios in the industry**. ## Growth Trajectory and Current Operations It took about six months to see consistent monthly revenue, largely due to 60 to 90 day payment terms. Early growth was rapid at around **200% year over year**. Today, growth is more consistent at 20% to 25% annually, with a focus on reinvesting in the team and long-term stability. Trend has grown into a multi-division company with offices in Nashville and Houston, representing more than **130 creator clients**. The agency has expanded with Trend Social (brand division), Trend Elevate, and Trend Athletes, creating additional opportunities for both creators and brands. ## What Makes This Business Rewarding Raad enjoys finding new opportunities for creators beyond traditional brand deals, helping them build additional income through **podcasts, investing in brands, media opportunities, or projects that extend beyond social platforms**. He's most proud of building a company that reflects his values while staying grounded in family and faith. "Trend started as a simple idea and has grown into a thriving business," Raad says. "What matters most to me is creating a culture where people feel genuinely supported and where our success drives real impact in the community." ## Actionable Business Advice Raad's best piece of advice: "Be realistic before you start. Understand what revenue actually looks like and how long it takes to get there. Once you commit, **go all in**. Not part-time effort, full commitment. Mentors help later, but early success comes from knowing your daily role and executing consistently."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>influencermarketing</category> <category>sidehustle</category> <category>entrepreneurship</category> <category>creatoragency</category> <category>businessgrowth</category> <enclosure url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/02/Ted-Raad_Press-Photo-1.jpg?resize=1024,599" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Does Agency Brand Matter? The Surprising Truth About Marketing Partnerships]]></title> <link>https://www.marketingremotejobs.app/article/does-agency-brand-matter-the-surprising-truth-about-marketing-partnerships</link> <guid>does-agency-brand-matter-the-surprising-truth-about-marketing-partnerships</guid> <pubDate>Thu, 19 Feb 2026 17:00:28 GMT</pubDate> <description><![CDATA[## The Great Agency Debate: Does Brand Name Really Matter? Campaign magazine recently investigated a provocative statement from **Lloyds CMO Suresh Balaji**, who claimed that "it doesn’t matter which team agencies sit in." This bold assertion challenges traditional thinking about agency selection and has sparked intense debate among marketing professionals. ![Agency team collaboration](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-18-Feb-2026-11-21-AM-2735.jpg) ### The Core Question At the heart of this discussion is whether marketers should prioritize **agency brand reputation** or focus more on the **specific team and individuals** who will actually service their account. Balaji's perspective suggests that the actual people doing the work matter more than the agency's overall brand identity. ### Industry Perspectives Marketing leaders and agency executives are divided on this issue. Some argue that **agency brand credibility** provides important reassurance and resources, while others believe that **individual talent and chemistry** with the client team are far more critical to success. ### The Changing Agency Landscape This debate comes at a time when the agency world is undergoing significant transformation. With increasing specialization, remote work capabilities, and project-based engagements, the traditional agency-client relationship model is being reexamined. ### What Really Drives Results? Proponents of focusing on specific teams point to several advantages: - **Direct relationship** with the actual practitioners - **Consistent team composition** throughout the engagement - **Specialized expertise** that matches specific client needs - **Better cultural fit** between client and agency teams ### The Counterargument Those who emphasize agency brand highlight: - **Resource depth** and backup capabilities - **Proven methodologies** and processes - **Industry reputation** and credibility - **Long-term stability** and continuity ### Practical Implications for Marketers For marketing professionals making agency selection decisions, this debate raises important questions about evaluation criteria. Should RFPs focus more on **individual team members' experience** rather than agency case studies? How much weight should be given to **agency infrastructure** versus **personal chemistry**? ### The Future of Agency Partnerships As marketing becomes more specialized and data-driven, the emphasis may shift toward **specific capabilities and expertise** rather than broad agency reputation. This could lead to more modular agency relationships where clients assemble teams from multiple specialized providers. ### Key Considerations When evaluating agency partnerships, marketers might consider: 1. **Transparency** about who will actually work on the account 2. **Team stability** and continuity plans 3. **Specialized expertise** relevant to specific challenges 4. **Cultural alignment** between client and agency teams 5. **Flexibility** in team composition as needs evolve]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>agency</category> <category>marketing</category> <category>strategy</category> <category>partnership</category> <category>cmo</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-18-Feb-2026-11-21-AM-2735.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Omnicom's Post-Merger Shock: $900M Loss, 1000s of Jobs Cut, and a $5B Buyback Plan Unveiled]]></title> <link>https://www.marketingremotejobs.app/article/omnicoms-post-merger-shock-900m-loss-1000s-of-jobs-cut-and-a-5b-buyback-plan-unveiled</link> <guid>omnicoms-post-merger-shock-900m-loss-1000s-of-jobs-cut-and-a-5b-buyback-plan-unveiled</guid> <pubDate>Thu, 19 Feb 2026 09:00:26 GMT</pubDate> <description><![CDATA[**Omnicom has released its first financial results since merging with IPG, revealing a turbulent landscape of losses, job cuts, and aggressive cost-saving measures.** ### **A Net Loss and Soaring Costs** In the December quarter, Omnicom posted revenue of **$5.5 billion** but faced a **net loss of $900 million**. For the full year, revenue reached **$17.3 billion** with a net loss of **$54.5 million**. Operating costs surged by **$2.9 billion** to **$6.5 billion**, driven by transaction fees, restructuring charges, and asset disposal losses tied to the IPG deal. ### **Job Losses and Executive Bonuses** The integration has led to **thousands of job losses globally**, while senior executives are set to share **$80 million in bonuses**, including **$49 million for former IPG CEO Philippe Krakowsky**. Employee compensation expenses rose **28.6%** to **$4 billion**, largely due to the acquisition. ### **Doubled Cost Savings and Strategic Shifts** Omnicom has **doubled its cost synergy target to $1.5 billion**, with **$900 million expected in 2026**. The company plans to divest or shut down non-core or underperforming businesses, aiming to generate **$2.5 billion**. CEO John Wren emphasized simplifying the portfolio to focus on growth and profitability. ### **Share Buyback and Future Outlook** A **$5 billion share buyback program** has been authorized, including a **$2.5 billion accelerated repurchase**. Wren stated these moves are catalysts to transform business performance, leveraging the merged entity's scale as the world's largest advertising group with **100,000 employees** and projected annual revenue of **$25.6 billion**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>omnicom</category> <category>ipg</category> <category>merger</category> <category>advertising</category> <category>earnings</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/02/omnicon-boss.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Reddit's Rising Influence: How Fashion Brands Can Navigate Negative Feedback and Protect Their Reputation]]></title> <link>https://www.marketingremotejobs.app/article/reddits-rising-influence-how-fashion-brands-can-navigate-negative-feedback-and-protect-their-reputation</link> <guid>reddits-rising-influence-how-fashion-brands-can-navigate-negative-feedback-and-protect-their-reputation</guid> <pubDate>Wed, 18 Feb 2026 17:00:33 GMT</pubDate> <description><![CDATA[## The Growing Power of Reddit in Digital Marketing With Reddit's posts increasingly shaping **Google search results** and **AI chatbot outputs**, fashion brands can no longer ignore the platform's millions of active users. Even when the feedback is critical, listening has become essential for maintaining brand reputation. ![During times when Reddit is dominating Google search, the best brands are listening or engaging with customers looking to vent.](https://img.businessoffashion.com/resizer/v2/KADN6WMK2BA2LPSRVXFLNKODB4.png?auth=d81b1b7c3bec2b2de757cf7712bc2021ac54bb563020f78e277d01df8dfd78e2&width=1440) *During times when Reddit is dominating Google search, the best brands are listening or engaging with customers looking to vent.* (BoF Studios) ## Why Reddit Matters More Than Ever Reddit has evolved from a niche forum to a **major influence** on how brands are perceived online. The platform's content now directly impacts what appears in search engine results and what AI assistants like chatbots recommend to users. This means that **negative discussions** on Reddit can significantly damage a brand's digital footprint. ## Strategies for Effective Engagement When Reddit turns against your brand, the worst response is to ignore it. Instead, fashion companies should: - **Monitor conversations** regularly to stay aware of public sentiment - **Engage authentically** with users who have legitimate concerns - **Address issues transparently** rather than trying to suppress criticism - **Use feedback constructively** to improve products and services ## Case Studies and Industry Context The article references how Saint Laurent has more than doubled sales in five years under CEO Francesca Bellettini and designer Anthony Vaccarello, demonstrating that strong leadership can drive growth even in challenging environments. Meanwhile, Kering's stock has rebounded by almost a quarter since appointing a new CEO, showing how **strategic changes** can restore investor confidence. ## The Financial Implications Kering's first-half recurring operating income fell 39 percent to €969 million, though this was slightly better than analysts' expectations of €934.9 million. The company's CFO noted that U.S. tariffs on EU goods are "totally manageable," and the group has implemented price increases while considering further "measured" adjustments in the autumn. ## Key Takeaways for Marketing Professionals 1. **Reddit is no longer optional** for brand monitoring 2. **Authentic engagement** beats defensive posturing 3. **Negative feedback** can provide valuable insights for improvement 4. **Transparency builds trust** even in difficult situations 5. **Proactive reputation management** is essential in today's digital landscape]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>reddit</category> <category>brandreputation</category> <category>socialmedia</category> <category>marketingstrategy</category> <category>fashion</category> <enclosure url="https://img.businessoffashion.com/resizer/v2/KADN6WMK2BA2LPSRVXFLNKODB4.png?smart=true&auth=d81b1b7c3bec2b2de757cf7712bc2021ac54bb563020f78e277d01df8dfd78e2&width=1200&height=630" length="0" type="image/png"/> </item> <item> <title><![CDATA[The 30 Under 30 People's Choice Race Is On Fire – Who Will Claim Victory?]]></title> <link>https://www.marketingremotejobs.app/article/the-30-under-30-peoples-choice-race-is-on-fire-who-will-claim-victory</link> <guid>the-30-under-30-peoples-choice-race-is-on-fire-who-will-claim-victory</guid> <pubDate>Wed, 18 Feb 2026 09:00:45 GMT</pubDate> <description><![CDATA[## The Race for the People's Choice Award The competition for the **People's Choice Award** in **B&T's 30 Under 30**, presented by **Vevo**, is heating up like never before. Votes are pouring in, and the battle for the top spot is more intense than an unpaid intern's laptop at a 5 PM deadline. We've got the latest live leaderboard update to keep you in the loop. ## Current Top 15 Contenders The top 15 candidates are currently duking it out, with several new entrants climbing the ranks and shaking things up. Here's the live top 15 for your perusal: 1. **Natasha Walsh** – 192 votes 2. **Simone Parwak** – 175 votes 3. **Camille Repellin** – 163 votes 4. **Amber Knight** – 159 votes 5. **Katie Dorman** – 149 votes 6. **Aaron Paul** – 145 votes 7. **Leah Moriarty** – 132 votes 8. **Niesha Happell** – 126 votes 9. **Bethan Mellor** – 123 votes 10. **Nayonika Rekhy** – 122 votes 11. **Rebecca Bolton** – 116 votes 12. **Alvin Zhong** – 115 votes 13. **Izzy Dobles** – 113 votes 14. **Xixi Li** – 112 votes 15. **Jonti Groth** – 109 votes ## Key Highlights from the Race - **Natasha Walsh** has seemingly come out of nowhere to snatch the top spot with 192 votes, leading the pack. - **12 of the top 15** are women, showcasing a girl-powered masterclass in dominating the advertising and marketing landscape. - The race is incredibly tight, with just **73 votes separating the top spot from number 15**. This truly is anyone's game, making every vote count. ## How to Get Involved Rally your office, pester your peers, and bribe your mates—whatever it takes to send the next generation of **marketing, advertising, and media trailblazers** into the stratosphere. **So vote now, because every vote counts!** Want to see who takes the crown? Come see it live. **Get your tickets now!** ![People's Choice Banner](https://www.bandt.com.au/information/uploads/2026/02/peopls-choice-banner.png) *Join more than 30,000 advertising industry experts and get all the latest advertising and media news direct to your inbox from B&T.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>30under30</category> <category>marketingawards</category> <category>industryinsights</category> <category>advertising</category> <category>peoplechoice</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/02/Marketing-professionals-race-for-the-trophy-750x500.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[AI Chatbots Get Ads: OpenAI's ChatGPT Leads the Way in Controversial Monetization]]></title> <link>https://www.marketingremotejobs.app/article/ai-chatbots-get-ads-openais-chatgpt-leads-the-way-in-controversial-monetization</link> <guid>ai-chatbots-get-ads-openais-chatgpt-leads-the-way-in-controversial-monetization</guid> <pubDate>Tue, 17 Feb 2026 09:00:41 GMT</pubDate> <description><![CDATA[## The Rise of Advertising in AI Chatbots In May 2024, the big question for OpenAI was how it would make money with its revolutionary ChatGPT tool. At a talk at Harvard, chief executive Sam Altman was asked if he might consider advertising in future. His answer was unequivocal. **“I would just disclose, as a personal bias, that I hate ads,”** he said. They would be **“like a last resort for us as a business model.”** Fast forward to now, and OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit, marking a significant shift in how AI tools are monetized. This move comes as companies seek sustainable revenue streams for their AI platforms, despite initial resistance from leaders like Altman. The integration of ads into conversational AI could reshape user experiences and business strategies in the digital marketing landscape.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>chatgpt</category> <category>advertising</category> <category>monetization</category> <category>openai</category> <enclosure url="https://static.ffx.io/images/$zoom_0.5519%2C$multiply_2%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/2c2036687c1d40c1e30598f09ca3296f98403a18dfecc59d3e0abc1f0ecc5b73" length="0" type="image/777778%2C$width_1059%2C$x_0%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/2c2036687c1d40c1e30598f09ca3296f98403a18dfecc59d3e0abc1f0ecc5b73"/> </item> <item> <title><![CDATA[Dentsu's Global Shakeup: New CEO Takes Helm Amid $2.9 Billion Loss and Major Restructuring]]></title> <link>https://www.marketingremotejobs.app/article/dentsus-global-shakeup-new-ceo-takes-helm-amid-29-billion-loss-and-major-restructuring</link> <guid>dentsus-global-shakeup-new-ceo-takes-helm-amid-29-billion-loss-and-major-restructuring</guid> <pubDate>Mon, 16 Feb 2026 09:00:27 GMT</pubDate> <description><![CDATA[Dentsu is undergoing a significant leadership overhaul after reporting a staggering **A$2.9 billion loss**. The holding company has also reversed its decision to sell its international business and announced plans to cut an additional **1,300 staff in 2026**, following 2,100 job losses in 2025. Longtime company executive and Dentsu Japan boss **Takeshi Sano** will take over as president and global CEO from Hiroshi Igarashi in March. Dentsu highlighted that Sano has driven strong growth at Dentsu Japan, which grew by **6.2% in FY25**. "Amid rapid shifts in our business and competitive environment, we continue to thoughtfully evolve our leadership approach and management practices to support the pace of our transformation and strengthen execution, all while maximizing our contribution to client growth," Sano said. "Dentsu will continue to sharpen the distinctive value that sets us apart and position ourselves as a true growth partner, supporting clients consistently from strategy through to execution. By creating momentum for our clients, partners, people, and society, we will reinforce trust with stakeholders and steadily advance the sustainable enhancement of our corporate value." As part of the leadership restructure, Dentsu has eliminated its global COO and president roles. Regional CEOs and practice leaders will now report directly to Sano. Dentsu had been attempting to sell its international business for several months. Aside from Japan, Dentsu International reported declines across other regions, including a **3% drop in the Americas**, **1.8% in EMEA**, and **6.8% in APAC**. Although organic growth was down by 6.8% in APAC, it grew by **0.3% in the fourth quarter**. Among a series of announcements, Dentsu confirmed it would no longer pursue a sale of its international business. In Australia, Dentsu’s chief executive Rob Harvey expressed confidence that the holding company can turn around its fortunes. "It has been a challenging couple of years, but I think there’s real optimism in the culture and a growing sense of confidence," he said. "The work that we’ve done in the last three months in particular, and building that confidence and belief and connecting the culture is really paying dividends." "I am confident that we’ve seen the bottom of the downturn within our revenue and we’re seeing really positive optimism in our revenue forecast going forward. So Q4 will be strong for us, and we see positivity going into next year."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>dentsu</category> <category>leadership</category> <category>restructuring</category> <category>advertising</category> <category>business</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/02/Takeshi-Sano.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Hartley's Appoints Creative Agency Without a Pitch: What This Means for Marketing Strategy]]></title> <link>https://www.marketingremotejobs.app/article/hartleys-appoints-creative-agency-without-a-pitch-what-this-means-for-marketing-strategy</link> <guid>hartleys-appoints-creative-agency-without-a-pitch-what-this-means-for-marketing-strategy</guid> <pubDate>Mon, 16 Feb 2026 17:00:28 GMT</pubDate> <description><![CDATA[## Hartley's Appoints Creative Agency Without a Pitch In a notable move within the marketing industry, **Hartley's has appointed a creative agency without going through a traditional pitch process**. This decision highlights a shift in how brands are selecting their agency partners, focusing on **trust, existing relationships, and strategic alignment** rather than competitive bidding. ![Creative Agency Appointment](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Feb-2026-10-42-AM-7465.jpg) ### The Significance of No-Pitch Appointments Appointing an agency without a pitch is becoming more common as companies seek to **streamline their selection processes** and reduce the time and resources spent on lengthy pitch competitions. This approach allows for **faster onboarding** and can lead to more collaborative partnerships from the start. ### Benefits for Brands and Agencies - **Efficiency**: Skipping the pitch process can save both parties significant time and money. - **Relationship Building**: Without the pressure of a pitch, agencies and brands can focus on building a strong, trust-based relationship. - **Strategic Focus**: The appointment is based on **strategic fit and past performance** rather than just a one-off presentation. ### Industry Trends and Insights This move by Hartley's reflects broader trends in the marketing world, where **agility and partnership** are valued over traditional procurement methods. As remote work and digital collaboration become more prevalent, such no-pitch appointments may become even more common. ### What This Means for Marketers For marketing professionals, this highlights the importance of **networking, reputation, and demonstrating value** beyond pitch decks. Building a strong portfolio and maintaining positive industry relationships can lead to opportunities without the need for competitive pitches. ### Key Takeaways - **No-pitch appointments** are a growing trend in agency selection. - **Trust and strategic alignment** are critical factors in these decisions. - This approach can lead to **more effective and collaborative partnerships**. As the marketing landscape continues to evolve, such appointments may redefine how brands and agencies work together, emphasizing long-term value over short-term wins.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>creativeagency</category> <category>marketingstrategy</category> <category>pitchprocess</category> <category>brandpartnership</category> <category>industrytrends</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Feb-2026-10-42-AM-7465.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>