<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Thu, 06 Nov 2025 19:14:35 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Paddy Power's Bold Move: Leah Spears Steps Up as Marketing Director Amid Leadership Shifts]]></title> <link>https://www.marketingremotejobs.app/article/paddy-powers-bold-move-leah-spears-steps-up-as-marketing-director-amid-leadership-shifts</link> <guid>paddy-powers-bold-move-leah-spears-steps-up-as-marketing-director-amid-leadership-shifts</guid> <pubDate>Thu, 06 Nov 2025 17:00:27 GMT</pubDate> <description>< These shifts highlight Paddy Power's commitment to strengthening its **marketing team** and adapting to evolving industry demands. As a prominent player in the betting and gaming sector, such appointments are crucial for driving **brand innovation** and maintaining competitive edge. The promotions reflect a broader trend of internal talent development, emphasizing the importance of **career growth** and strategic positioning in high-stakes markets. For professionals in **digital marketing** and related fields, this news serves as an inspiring example of how companies are investing in leadership to foster creativity and results-driven campaigns. It's a reminder that **remote work opportunities** and upward mobility are increasingly accessible in today's job landscape, making roles like marketing director pivotal for organizational success.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingdirector</category> <category>careerpromotion</category> <category>leadership</category> <category>paddypower</category> <category>marketingstrategy</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-06-Nov-2025-02-41-PM-7684.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Influencers Are No Longer Afraid to Call Out Brands - Here's Why]]></title> <link>https://www.marketingremotejobs.app/article/influencers-are-no-longer-afraid-to-call-out-brands-heres-why</link> <guid>influencers-are-no-longer-afraid-to-call-out-brands-heres-why</guid> <pubDate>Sat, 01 Nov 2025 09:00:26 GMT</pubDate> <description>< *The Row Spring/Summer 2026 (The Row)* ### The Changing Dynamics This movement represents a fundamental change in how **influencers approach brand partnerships**. Rather than maintaining silent compliance, creators are now leveraging their platforms to address concerns directly with luxury brands. The **fear of losing partnerships** is being replaced by confidence in their own value and audience influence. ### What This Means for Marketing For brands and marketers, this signals that **traditional influencer relationships** need reevaluation. The era of one-sided agreements where brands held all the power is fading. Successful partnerships now require **mutual respect, transparent communication**, and genuine collaboration. ### The Broader Industry Impact This trend extends beyond fashion into all sectors where influencer marketing plays a role. As creators gain more confidence and professional representation, brands must adapt their strategies to work with influencers as **equal partners rather than paid promoters**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>influencermarketing</category> <category>brandrelationships</category> <category>marketingtrends</category> <category>socialmedia</category> <category>contentcreators</category> <enclosure url="https://img.businessoffashion.com/resizer/v2/YDYZNXGACJBIBAII44OJD6TAIA.jpg?smart=true&auth=739b63951ab103cf851a8bbfa12b15f5fae246ed7f871e331294982c8f4a304e&width=1200&height=630" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Bingo! Chips Turned Failure Into a Viral Marketing Triumph]]></title> <link>https://www.marketingremotejobs.app/article/how-bingo-chips-turned-failure-into-a-viral-marketing-triumph</link> <guid>how-bingo-chips-turned-failure-into-a-viral-marketing-triumph</guid> <pubDate>Sat, 01 Nov 2025 17:00:25 GMT</pubDate> <description><, titled, “Best Self Roast Ever”, starts with a scene in a supermarket and transitions into a voiceover above an animation of the chips packet. “People have a mid-life crisis, Bingo! Chips have been going through an existential crisis our entire life,” it begins, in Hindi. While sub-brands like Bingo! Tedhe Medhe and Bingo! Mad Angles established a strong youth and urban appeal, **Bingo! Potato Chips struggled in the North and West regions**. Now, the company admits the brand had been more of a “Big No”. Instead of hiding its under-performance, **Bingo! turned the sentiment into the heart of its campaign**. In the new ad, conceptualised by Ogilvy, the brand unapologetically calls itself out and invites consumers to witness the transformation, saying, “Yes, we were a Big No. But not anymore!” And, the campaign works because it **aligns brand voice (humour), product evolution (new flavours + packs), and market context (targeting North/West)**. By openly acknowledging a weaker performance in certain regions, **the brand humanises itself**. It becomes relatable. In a time of ‘perfect’ social-feed marketing, an admission of imperfection builds authenticity. And, while doing so, they stayed consistent with the brand’s DNA by leveraging humour. “We were as in demand as green salad at a wedding buffet. Even flies ghosted us,” the ad film’s voiceover laments. The campaign is set in a supermarket where a sign reads ‘Big No’. Depicted as a hidden camera-style prank, shoppers stop, stare, outrage over the ‘fake’ product and then tear open the pack to reveal Bingo!’s new avatar. It adds an entertainment element to the messaging. ### Bingo! Chips 2.0 But messaging can only go so far without substance. With the new campaign, **Bingo! introduces two new flavours—Butter Garlic and Himalayan Pink Salt—and new pack designs** that visually disrupt the “safe and same” snack shelving. By choosing to frame its problem as the launchpad for its comeback, **Bingo! takes a risk, one that has paid off by being different**. The [video](https://www.youtube.com/watch?v=YLWPEYjWN9c) has clocked over two lakh views within three days of its release. The brand paired it with **rigorous social media marketing, collaborating with social media influencers** like Dhanashree Verma, [Vartika Jha](https://www.instagram.com/reel/DMDZGz-J6nf/?igsh=YnozdjVhMTN5MXFm) and more. Bingo! is also dishing out [funny](https://www.instagram.com/reel/DPneil5gd5N/?igsh=NnFrZ2x3Nnphamtp) [videos](https://www.instagram.com/reel/DP6MolyDJlA/?igsh=ZGU4MWVvaDNlem85) featuring their employees, and it’s paying off. Most of the Instagram Reels are clocking views in lakhs, some even in millions. What Bingo! accomplished here is two-fold: first, it **builds consumer trust through acknowledgement of the past**, second, it **positions itself for future growth by offering new products and visual appeal**. In doing so, it also sends a message that transformation does not always have to pretend nothing went wrong, sometimes recognizing what went wrong is itself the strategy.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingstrategy</category> <category>brandauthenticity</category> <category>viralcampaign</category> <category>influencermarketing</category> <category>productrelaunch</category> <enclosure url="https://static.theprint.in/wp-content/uploads/2025/11/Feature-Image14.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How the Delevingne Sisters' 'Cheat on Champagne' Campaign Sparked a Legal Battle with the Champagne Industry]]></title> <link>https://www.marketingremotejobs.app/article/how-the-delevingne-sisters-cheat-on-champagne-campaign-sparked-a-legal-battle-with-the-champagne-industry</link> <guid>how-the-delevingne-sisters-cheat-on-champagne-campaign-sparked-a-legal-battle-with-the-champagne-industry</guid> <pubDate>Fri, 31 Oct 2025 17:00:27 GMT</pubDate> <description><![CDATA[A champagne industry body has sent a formal letter to the celebrity Delevingne sisters, demanding they cease all references to champagne in the marketing of their **vegan prosecco brand**, Della Vite. The Comité Champagne, which represents the interests of champagne houses and growers, accuses the brand of unfairly exploiting the reputation of champagne. Della Vite's marketing materials prominently feature slogans like **"Cheat on champagne"** and **"Warning: This is not champagne"**, which have drawn sharp criticism. The sisters—Cara, Poppy, and Chloe Delevingne—refused to comply with the demand and instead amplified their campaign by sharing a redacted version of the cease-and-desist letter on social media. In their social media post, Della Vite captioned the image with a quote from Oscar Wilde: "The only thing worse than being talked about is not being talked about." Poppy Delevingne, an actor and model, explained that the campaign was intended to be **"fun, cheeky, and a little provocative"**, and they were surprised by the severity of the response but pleased with the attention it generated. The Comité Champagne's letter emphasized that any use of the name 'champagne' outside of its protected appellation constitutes an **unfair exploitation** and risks tarnishing the brand's reputation. In response, Numa Heathcote, CEO and co-founder of Della Vite, stated that this reaction highlights how **modern challenger brands** are reshaping perceptions of quality and luxury in the sparkling wine industry. Founded in 2020, Della Vite continues to push forward with its campaign, signaling a shift in how new generations define and engage with luxury beverages.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketing</category> <category>controversy</category> <category>branding</category> <category>legal</category> <category>luxury</category> <enclosure url="https://i.guim.co.uk/img/media/f6bd8d884dd24ed8549a11b21f95f64112e0e1cf/0_45_2335_1867/master/2335.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=aefd5c88f548f86cc07abb4d755a0687" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Canva's 'Creative Operating System' Revolutionizes Marketing Workflows with AI]]></title> <link>https://www.marketingremotejobs.app/article/canvas-creative-operating-system-revolutionizes-marketing-workflows-with-ai</link> <guid>canvas-creative-operating-system-revolutionizes-marketing-workflows-with-ai</guid> <pubDate>Fri, 31 Oct 2025 09:00:26 GMT</pubDate> <description>< - **New Forms Tool**: Similar to Google Forms, this feature allows users to collect feedback and automatically import data into **Canva Sheets**, keeping everything within the Canva ecosystem. - **Canva Grow Marketing Platform**: This new platform enables marketers to design and launch ads, track performance, and leverage AI that learns from data to optimize campaigns over time. - **Email Design Product**: Marketing teams can now create and export branded email campaigns without coding, eliminating the need to switch to external platforms like Mailchimp. ### AI Integration and Pricing All these features are powered by Canva's proprietary AI model, trained specifically to understand design complexities. Most of these **AI-enhanced experiences** are available only through premium subscriptions and are deeply embedded across the platform. Canva has evolved significantly from its origins as a web-based graphic design tool. While it continues to serve marketers with easy creative solutions, its focus has expanded to compete with workplace apps from Google and Microsoft. The platform is offered as a unified service, meaning users cannot pick and choose individual products, despite recent price hikes linked to AI features. Adams confirmed there are no plans to change this bundled approach.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>canva</category> <category>marketingtools</category> <category>ai</category> <category>videoediting</category> <category>emaildesign</category> <enclosure url="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/Canva-Creative-OS.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Fanta Turned Fan Power into a Viral Marketing Goldmine]]></title> <link>https://www.marketingremotejobs.app/article/how-fanta-turned-fan-power-into-a-viral-marketing-goldmine</link> <guid>how-fanta-turned-fan-power-into-a-viral-marketing-goldmine</guid> <pubDate>Thu, 30 Oct 2025 17:00:27 GMT</pubDate> <description>< ### Merging Seasonal Themes with Brand Identity I began by asking Ibrahim about Fanta's approach to merging the seasonal theme with its existing brand identity. "When it comes to Halloween, haunted houses are a big part of the activities people love doing," he says. "The challenge was, doing themed experiences isn't something people expect of a soft drink brand. So for us to make it really credible, genuine and **authentic** was important." > If you want to make everyone happy, you sell vanilla It wasn't a collaboration without risk, as Fanta had the difficult challenge of appeasing a crowd of opinionated horror fans. "If you want to make everyone happy, you sell vanilla," Ibrahim says. "If you look at the selection, you've got characters like Chucky and Michael Myers and Freddy Fazbear that have transcended the horror genre – they're lighthearted, fun characters that fit well with the brand. The harder characters, like the Grabber, lean a bit more into the genre, but there's always a little bit of a risk that some people won't like it. We're being careful, we don't want to alienate anyone." ### Standing Out from Seasonal Cliches Standing out from the crowd and avoiding seasonal cliches is a key factor in Fanta's **brand strategy**, mitigating the danger of soullessly commercializing a beloved IP. "It's about clarity on the strategy and the idea of what Halloween can do for Fanta," Ibrahim tells me. "That's why we have a very simple idea behind the whole campaign – Fanta is so delicious, even the dead crave it." "When you work with fandom communities and IPs, it's always a big risk, so we've tried our best to stay as **authentic** as we can. Anyone can slap an IP on packaging. The way that we've done it is with a lot of love and attention, so much so that fans are cutting it out and they're putting it on their walls."  ### The Power of Audience-Driven Virality For Fanta, avoiding soulless marketing was as much a practice in listening to its partners at Blumhouse and Universal Pictures, alongside fans. "There's a tension between us and the partners – a good constructive tension. Otherwise, we would end up overly commercializing it." > The era of TV is gone – audiences hold the mic. Naturally, design plays a huge part in the campaign, playing on marketing tactics like **exclusivity** and **collectability** to engage Fanta's audience. "The whole experience starts from the product innovation," Ibrahim explains. "Whether it's that limited-time flavour or the packaging, we have collectibility in mind. When the pack hits the market, the conversation starts. We don't have to do anything. One teenager will post it on **TikTok**, and then the next morning, everyone will see it. We hadn't spent a dollar on media, and already we had hundreds of millions, if not billions, of impressions. We don't hold the mic anymore. The era of TV is gone – **audiences hold the mic**." ### The Future of Fanta's Marketing Strategy Despite the operational complexity of the campaign, Ibrahim claims his team has been "blown away" by the response. "When we looked at what we had made, we knew it would work, but the way that it worked was just incredible. The creativity that we saw from our customers inside their stores, making works of art or using the packaging to create shrines to Chucky – it was it's really good to see." Now the big question remains – what's next? "This is step one in what we call the rediscovery of Fanta – it's an icon that we're bringing back to culture," Ibrahim explains. "We have a vision for Fanta to be the first **entertainment brand** in the soft drink industry. We're thinking about it. How do we make this even bigger?" Ibrahim concludes. *The Haunted Fanta Factory will run from 29th-31st October, from 6-11 pm at High Line Nine, NYC. For UK fans, the experience will be coming to London from 30th October - 2nd November.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>viral</category> <category>brandstrategy</category> <category>authenticity</category> <category>fanengagement</category> <category>halloween</category> <enclosure url="https://cdn.mos.cms.futurecdn.net/HSnEdNWzoQTWyzbjmfFPdQ-1920-80.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unlock Viral Growth: The Ragebait Strategy That Catapulted Cluely to Fame]]></title> <link>https://www.marketingremotejobs.app/article/unlock-viral-growth-the-ragebait-strategy-that-catapulted-cluely-to-fame</link> <guid>unlock-viral-growth-the-ragebait-strategy-that-catapulted-cluely-to-fame</guid> <pubDate>Thu, 30 Oct 2025 09:00:26 GMT</pubDate> <description><![CDATA[## The Power of Going Viral in Startup Marketing Cluely’s Roy Lee has a crucial message for startup founders: **you need to think harder about how to go viral**. At Disrupt 2025, he emphasized that unless you're in deep tech, your focus should be on **distribution**. ### Why Most Engineers Struggle with Viral Content Lee pointed out that **engineering skills don't always translate to content creation**. He stated, "If you're any good at engineering, you're probably not funny and you're probably not going to be a content creator because you don't have it in your blood. Realistically, most of these people have no chance of going viral." ### Cluely's Controversial Rise to Prominence Cluely's AI assistant gained fame in April with a viral claim that its undetectable windows could "help you cheat on anything." This was quickly debunked when proctoring services proved they could detect the AI. Despite this, the company raised **$15 million from Andressen Horowitz** in just months, becoming a standout in the AI assistant market. ### Mastering the Art of Controversy Lee attributes his success to a talent for **framing himself in controversial ways**. He said, "I do a lot of things that are different. And everything I do that's different, I frame it through the filter of my voice. And my voice is naturally just very enraging to a lot of people." This approach is part of his broader theory that **attention is the only currency** on social media. ### The Shift in Reputation and Authenticity According to Lee, "Reputation is sort of a thing of the past." He cited examples like Sam Altman and Elon Musk to illustrate that the world is trending toward extremes. "You have to be extreme, you have to be authentic and you have to be personal," he advised. ### Measuring Success Without Sharing Numbers When asked about Cluely's revenue or user numbers, Lee declined to share specifics. He explained, "You should never share revenue numbers because if you're doing well, nobody will talk about how well you're doing. And if you're doing poorly, people will only talk about how poorly you're doing." He did note that the company is "doing better than I expected, but it's not the fastest growing company of all time."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>viralmarketing</category> <category>startup</category> <category>ragebait</category> <category>ai</category> <category>controversy</category> <enclosure url="https://techcrunch.com/wp-content/uploads/2025/10/Screen-Shot-2025-10-29-at-4.12.02-PM.jpg?resize=1200,676" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Tom Brady's Secret Strategy: How His Studio Shadow Lion is Revolutionizing Sports Marketing with Fox]]></title> <link>https://www.marketingremotejobs.app/article/tom-bradys-secret-strategy-how-his-studio-shadow-lion-is-revolutionizing-sports-marketing-with-fox</link> <guid>tom-bradys-secret-strategy-how-his-studio-shadow-lion-is-revolutionizing-sports-marketing-with-fox</guid> <pubDate>Wed, 29 Oct 2025 17:00:27 GMT</pubDate> <description><![CDATA[## Fox Sports Makes Strategic Investment in Tom Brady's Shadow Lion **Fox Sports** is making a major move into the entertainment and marketing space by taking an **equity stake** in **Shadow Lion**, the studio co-founded by NFL legend **Tom Brady**. This partnership represents a significant expansion beyond traditional sports broadcasting into original content creation. ### A New Chapter in Sports Entertainment Fox will provide Shadow Lion with office space on the Fox lot in Los Angeles, creating physical proximity for collaboration. The companies plan to develop **original series, films, event programming, and digital content** that bridge sports and culture. "It's extending this Fox Sports experience beyond just NFL games on Sunday," Brady explained in an exclusive interview. "How do we branch out and continue to tell stories year-round and develop original content, original series, things that are behind the scenes that everybody wants to see." ### Long-Term Vision and Shared Values Fox Sports CEO Eric Shanks emphasized this is a **long-term investment** rather than a quick financial play. "Once we met them, it became pretty clear that a partnership with Shadow Lion and Tom could give Fox Sports, I think, a different gear, a new gear," Shanks stated. The partnership builds on Fox's strategy of making strategic investments in complementary businesses, including recent stakes in Penske Entertainment, vertical video firm Holywater, and BJ Novak's food company Chain. ### First Major Project: Michigan Football Docuseries The inaugural collaboration will be a **docuseries about the University of Michigan football program**, where Brady played college football. Former Michigan coach Jim Harbaugh will executive produce alongside Brady, who may also appear on camera. "It was a huge moment in my life, my career there," Brady said of his Michigan connection. "Being in Ann Arbor and seeing the program and seeing what coach Harbaugh built felt like the perfect way to start the collaboration." ### Beyond Brady: Expanding the Vision While Brady's involvement is central, Shadow Lion co-founder Gilad Haas emphasized the studio aims to grow beyond projects directly connected to the football star. "We have a lot of plans, and ambitious plans for growth, and how we tell these stories, and how we build something that both benefits Tom, but can also grow beyond him," Haas explained. The studio operates at the intersection of **entertainment and marketing**, creating both branded content and traditional entertainment productions. ### Immediate Collaboration: Fanatics Flag Football Classic The partners will immediately work together on next year's **Fanatics Flag Football Classic** in Saudi Arabia, which will air on Fox. Brady plans to play in the event alongside other NFL and celebrity stars. ### Strategic Benefits for Both Parties Shanks highlighted the mutual benefits: "It's not just the Tom content company. I think when you look at the number of brands that they activate through storytelling, actually shooting commercials for brands, activating digitally, as well as some of the longform storytelling... those are the gears that we think can be beneficial to Fox." Brady added: "Fox has obviously tremendous infrastructure and reach. They have massive scale. And then you have Shadow Lion, which provides its own unique creativity... we're in such a world of entertainment now, and I think Shadow Lion continues to capture that."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>sportsmarketing</category> <category>tombrady</category> <category>foxsports</category> <category>contentcreation</category> <category>mediapartnership</category> <enclosure url="https://www.hollywoodreporter.com/wp-content/uploads/2025/10/GettyImages-2236617803.jpg?crop=0px%2C146px%2C6488px%2C3630px&resize=2000%2C1126" length="0" type="image/jpg"/> </item> </channel> </rss>