<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Mon, 15 Sep 2025 13:55:30 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[How a Zimbabwean Marketing Innovator is Revolutionizing Local Service Access with a Low-Data App]]></title> <link>https://www.marketingremotejobs.app/article/how-a-zimbabwean-marketing-innovator-is-revolutionizing-local-service-access-with-a-low-data-app</link> <guid>how-a-zimbabwean-marketing-innovator-is-revolutionizing-local-service-access-with-a-low-data-app</guid> <pubDate>Sat, 13 Sep 2025 08:01:04 GMT</pubDate> <description><![CDATA[# Simba Tasker: Bridging Gaps in Service Provision Zimbabwean entrepreneur and marketer Simbarashe Muteedzi has launched **Simba Tasker**, an innovative online application designed to make it easier for people to access reliable service providers across the country. This platform addresses a critical need by connecting users with genuine mechanics, plumbers, tilers, and other professionals in a fast, reliable, and low-data-friendly manner. ## Key Features and Functionality Simba Tasker leverages **live Google maps** to show exact provider locations, enabling direct visits and phone calls even without data. It integrates **WhatsApp for quick messaging**, in-app messaging to keep inquiries organized, and a task-posting feature to announce jobs and get rapid matches. The app emphasizes minimal friction with quick sign-ups and reduced intermediaries, cutting down on guesswork and lost time. ## Development and Impact Muteedzi, based in Australia, started the project in 2018, with development delayed by the pandemic. The app went live on Google Play and the App Store in early 2025. Since its launch, it has garnered nearly 5,000 service seekers, with plans to exceed 10,000 by year-end and scale to 100,000 users and 10,000 providers by next year. It is licensed by Potraz and focuses on inclusivity, working well in areas with poor connectivity. ## Benefits for Users and Providers For customers, Simba Tasker saves time and money by reducing no-shows and ensuring faster service resolution. For providers, it offers direct access to paying customers, improved visibility, and income stability. The platform also supports diasporans in sending work home and aims to foster local economic impact through partnerships with communities and businesses. ## Future Enhancements Upcoming improvements include deeper provider verification, smoother payments, telco partnerships to reduce data costs, training for informal providers, and tools for corporates. Muteedzi envisions a digital future for Zimbabwe that is inclusive, supporting national goals like Vision 2030 by expanding digital access and opportunities.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>app</category> <category>serviceproviders</category> <category>digitalinclusion</category> <category>entrepreneurship</category> <category>zimbabwe</category> <enclosure url="https://cdn.thestandard.co.zw/images/newsday/uploads/2025/09/Hlc4CLC1ljHKxAfMRAdYHK69iLXN3wyjLSfmkDHx.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unlock the Power of Britishness: How Top Brands Drive Marketing Success with Cultural Codes]]></title> <link>https://www.marketingremotejobs.app/article/unlock-the-power-of-britishness-how-top-brands-drive-marketing-success-with-cultural-codes</link> <guid>unlock-the-power-of-britishness-how-top-brands-drive-marketing-success-with-cultural-codes</guid> <pubDate>Sat, 13 Sep 2025 16:00:41 GMT</pubDate> <description>< What is Britishness? Ask one hundred people, and you'll get one hundred different answers. Whether it's a cup of tea with a biscuit, beans on toast after school, or a self-deprecating joke about the weather, it's a **powerful emotional tool** when used correctly. For brands embedded in these moments, Britishness isn't just a label on a pack; it's a set of **cultural codes** that shape tone, build trust, and create enduring affection. In today's divided climate, this is a delicate game. National identity can unite but also exclude, and marketers must be aware of the risks of leaning too far into patriotism or nostalgia. Yet, when handled with subtlety, Britishness can deliver **real results**. New research from Ipsos and Effie UK called 'Banter like a Brit' finds that brands successfully channeling a British identity can increase their brand closeness metric by up to 43%—a cornerstone of long-term brand health that has risen in importance over the past 15 years in driving brand desire. The survey of 3,000 adults also finds that the defining characteristics of British identity are 'traditional', 'enduring', and 'witty'. Patterns that hold true regardless of generation. Three household names—Specsavers, Heinz, and McVitie's—tell Marketing Week how they use Britishness with wit, warmth, and authenticity. Each has its own approach, but the common lesson is clear: success comes not from flag-waving, but from understanding how people live, laugh, and share their daily rituals. ## Humor as a Cultural Code Specsavers is the obvious case study for British humor, but that doesn't mean the brand wants to lean too far into being overtly British. "We don't ever want to wrap ourselves in the flag," says head of media Ian Maybank. "For us, it's about cultural codes—humor, understatement, empathy—not about asserting superiority." The brand's long-running 'Should've gone to Specsavers' line has become a form of shorthand for self-deprecation, instantly recognizable as British in its dryness and understatement, something the brand very much intended. "Humor creates mass accessibility," Maybank adds. "It's a way of speaking to everyone in a way that feels non-exclusive and authentic." That framing resonates with Heinz, which despite its American origins is often seen as a cultural touchstone thanks to its beans, sauces, and soups. "British humor is a huge part of our personality," says brand, innovation, and portfolio director Caio Fontenelle. "Whether it's a cheeky twist in copy or a knowing wink in creative, that wit feels very British. It's part of how we connect." Kraft Heinz chief growth officer Karen Owen agrees, noting that humor doesn't just entertain; it reassures. "Consumers in the UK often think Heinz is British because of how much our products are woven into daily life here. Beans on toast, ketchup with chips—those are national rituals. Humor is the tone that makes it feel like we belong." Humor also builds memorability. Ipsos' analysis finds that campaigns tapping into humor score higher on distinctiveness and long-term brand equity. As Maybank puts it: "If people smile, they connect. That's the Britishness we want to capture." ## Heritage Without Nostalgia If humor is one code, heritage is another. No brand embodies that more than McVitie's. "We've got 180 years of heritage in the UK," marketing director Benazir Barlet-Batada tells Marketing Week. "McVitie's is a national institution, woven into the fabric of everyday life. From ration boxes in the war to royal wedding cakes, we've always been there." But she is quick to stress that heritage alone isn't enough. "Britishness is powerful, but if you lean too heavily on the past, you risk being old-fashioned," she says. "The balance is key: staying true to fundamentals while evolving with culture." That philosophy underpinned McVitie's 'True Originals' campaign in 2023, which leaned into heritage while feeling witty and fresh—and even featured a cameo from Sir Trevor McDonald. The impact was striking. Purchase intent rose by 27%, and retail sales value by 15.8% year-on-year. In 2025, the centenary of the chocolate digestive offered another opportunity. McVitie's launched a pop-up under Piccadilly Lights, with a timeline of its history alongside competitions, recipe tastings, and influencer tie-ins. "People loved the nostalgia," says Barlet-Batada, "but they also loved the modern elements that connected with younger generations." Heinz, too, uses heritage selectively. From unearthing Ringo Starr's stint working in a Heinz factory to celebrating the Lionesses' victory, its strategy has been to connect with moments that feel nationally significant but culturally current. "It's about rooting ourselves in moments that matter now, not just retelling the past," Owen explains. ## Guardrails and Risks With opportunity comes risk. National identity can tip into exclusion or stereotype if not handled carefully. Specsavers is clear about what it avoids. "In an age of political division, overt patriotism can turn people off," Maybank says. "Our job is to connect with everyone, not wave a flag for one group." Heinz has built-in checks. Its AI tool, Tastemaker, analyzes ideas against brand values and potential pitfalls, while expert panels provide additional cultural guardrails. "It's about avoiding missteps while still being bold," Fontenelle explains. McVitie's faces the challenge of adapting its innate Britishness abroad. "What feels cheeky here might not translate in Saudi Arabia," Barlet-Batada says. "In France, our packaging even calls them 'English biscuits', and that works locally. It's about flexing, not forcing." Humor, in particular, doesn't always travel. "What feels clever in the UK can land very differently elsewhere," she adds. "That's why we collaborate, test, and adapt." ## A Modern Take on Britishness All three brands emphasize that Britishness must evolve. It's not about nostalgia for a lost past but about reflecting modern Britain: diverse, witty, community-oriented. "Britishness gives us a foundation, but it's not our main thing," says Barlet-Batada. "It's part of who we are, not all of who we are." For Owen, the key is empathy. "It's about showing we understand the culture and rituals of this market—that's what builds trust," she says. Maybank puts it more simply: "Britishness works when it reflects how people actually live and laugh, not when it tries to dictate identity." Ipsos makes the same point in its analysis. The most effective brands need to be "culture-first, but shape it rather than ape it". That requires subtlety and leaning into cultural codes without reducing them to stereotypes or resorting to the lowest common denominator. Handled with wit and empathy, Britishness remains one of the most enduring assets in the marketer's toolkit. It's not about flag-waving, but about reflecting the everyday quirks and comforts that continue to define how people in Britain connect with brands.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>britishness</category> <category>brandmarketing</category> <category>culturalcodes</category> <category>marketingeffectiveness</category> <category>humor</category> <enclosure url="https://marketingweek.imgix.net/content/uploads/2020/12/11073537/McVities-2.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Amazon and Netflix Forge Game-Changing Ad Partnership to Revolutionize Streaming Advertising]]></title> <link>https://www.marketingremotejobs.app/article/amazon-and-netflix-forge-game-changing-ad-partnership-to-revolutionize-streaming-advertising</link> <guid>amazon-and-netflix-forge-game-changing-ad-partnership-to-revolutionize-streaming-advertising</guid> <pubDate>Fri, 12 Sep 2025 08:00:41 GMT</pubDate> <description><![CDATA[# Amazon and Netflix Strike Major Advertising Deal **Amazon Ads** and **Netflix** have announced a groundbreaking partnership that allows brands using **Amazon DSP** to book advertisements on the streaming video platform. This collaboration is set to transform how advertisers reach audiences in the digital age. ## Key Details of the Partnership The offering will be available in **eleven markets**, including Australia, and will be fully integrated into Amazon DSP starting from the **fourth quarter of 2025**. This move is designed to provide advertisers with seamless access to Netflix's vast and engaged viewer base. Amy Reinhard, Netflix's president of advertising, emphasized the strategic importance of this deal: "This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we're making it easier than ever to connect with Netflix's global engaged audience." ## Evolution of Netflix's Advertising Strategy Netflix initially had an exclusive advertising deal with **Microsoft**, which began in mid-2022. However, from mid-2024, access to Netflix's inventory expanded to include other major platforms such as **Google's Display & Video 360**, **The Trade Desk**, and **Magnite**. This diversification marks a significant shift in Netflix's approach to monetizing its content through ads. In addition to these partnerships, Netflix is actively developing its own **in-house ad tech platform**. Reinhard highlighted this at the company's 2025 upfront event, noting that it is expected to launch by the end of the year. "Bringing our adtech in-house will allow us to power the ads plan with the same level of excellence that's made Netflix the leader in streaming technology today," she stated. ## Benefits for Advertisers Paul Kotas, senior vice president at Amazon Ads, explained the rationale behind the deal: "Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads." This integration aims to streamline the advertising process, offering enhanced targeting and measurement capabilities to maximize campaign effectiveness. This partnership underscores the growing importance of **streaming advertising** in the marketing landscape, providing brands with innovative ways to engage with consumers in a highly fragmented media environment.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>streaming</category> <category>advertising</category> <category>partnership</category> <category>netflix</category> <category>amazon</category> <enclosure url="https://mumbrella.com.au/wp-content/uploads/2025/05/netflix.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[McCann UK Welcomes Back AJ Jones as Chief Strategy Officer in a Strategic Move]]></title> <link>https://www.marketingremotejobs.app/article/mccann-uk-welcomes-back-aj-jones-as-chief-strategy-officer-in-a-strategic-move</link> <guid>mccann-uk-welcomes-back-aj-jones-as-chief-strategy-officer-in-a-strategic-move</guid> <pubDate>Fri, 12 Sep 2025 16:00:34 GMT</pubDate> <description>< The appointment is seen as a strategic enhancement for McCann UK, aiming to bolster their **marketing strategy** and leadership in the competitive landscape. Jones's background is expected to drive innovation and growth within the agency, aligning with broader trends in **digital marketing** and **remote work** adaptations. This decision underscores McCann's commitment to strengthening their executive team with top talent, potentially influencing future campaigns and client relationships. The return to the UK highlights the ongoing appeal of the British market for high-profile professionals in the marketing sector.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mccann</category> <category>strategyofficer</category> <category>appointment</category> <category>advertising</category> <category>uk</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Sep-2025-10-36-AM-1855.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Shocking Layoffs: D Prime Axes Entire Cyprus Marketing Team Amid Global Restructuring]]></title> <link>https://www.marketingremotejobs.app/article/shocking-layoffs-d-prime-axes-entire-cyprus-marketing-team-amid-global-restructuring</link> <guid>shocking-layoffs-d-prime-axes-entire-cyprus-marketing-team-amid-global-restructuring</guid> <pubDate>Thu, 11 Sep 2025 16:00:45 GMT</pubDate> <description>< ## Background and Career Moves Marilena and Mariliza joined D Prime together in 2023 from M4Markets, where they held similar roles. Their career paths are notable: they previously moved to M4Markets from Tickmill in 2020 during the broker's launch phase, alongside several other executives from Tickmill. Marilena has a rich history in the industry, having worked at Orbex and IronFX, while Mariliza brought experience from PrimeXM. ## Context of the Layoffs This restructuring comes on the heels of a recent police raid on a D Prime call center in Malaysia, which services clients in China and the Far East. However, it's understood that the decision to lay off the marketing team was made prior to this incident, suggesting internal strategic changes rather than a direct reaction. ## About D Prime and Doo Group D Prime is the offshore arm of Doo Group, domiciled in Mauritius and Vanuatu, and primarily targets traders in China and the APAC region. The group also operates onshore licensed entities in Cyprus (Doo Financial Cyprus Limited) and the UK (Doo Clearing Limited), under the control of Chinese national Junjie Chen. This move highlights the volatile nature of the **financial services marketing** landscape and the impact of global events on corporate structures.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>layoffs</category> <category>marketing</category> <category>forex</category> <category>cmo</category> <category>restructuring</category> <enclosure url="https://fxnewsgroup.com/wp-content/uploads/2025/09/Marilena-Iakovou-Doo-Prime-CMO.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Master Consumer Trust: 5 AI-Powered Content Marketing Strategies That Drive Growth]]></title> <link>https://www.marketingremotejobs.app/article/master-consumer-trust-5-ai-powered-content-marketing-strategies-that-drive-growth</link> <guid>master-consumer-trust-5-ai-powered-content-marketing-strategies-that-drive-growth</guid> <pubDate>Wed, 10 Sep 2025 16:00:41 GMT</pubDate> <description><![CDATA[In today's digital-first world, customer loyalty isn't just expected—it's earned through intentional actions. Content marketers can **build consumer trust** with the right strategies, turning it into a measurable growth driver. As technology evolves, so do customer expectations, placing leaders in a tough spot: balancing innovation with human connection. Research from Forsta, surveying over 4,000 consumers in the U.S. and UK, shows that customers reward trusted brands by paying more, staying loyal, and advocating. Trust is no longer a soft metric; it's a key performance indicator for long-term value. Here are five research-backed strategies to build trust and forge stronger customer relationships. ## How To Build Trust Through Content Marketing Cost-effectiveness has lost its appeal. A staggering 71% of U.S. and 72% of UK consumers prefer businesses they trust with their data over cheaper options. This shift means **trust drives purchases**, not price cuts. Consumers want privacy, transparency, and personalized experiences that resonate individually. Trust is the cornerstone of modern branding. ### 1. Personalize With Purpose Personalization is essential, but consumers are selective with their data. They value efficiency most—wanting responsive, supportive experiences without being passed around. Flip the script: focus on **value-delivering personalization**, not just attention-grabbing tactics. Use data to identify opportunities and create content that educates and empowers. ### 2. Be Transparent About AI Usage AI tools enable scale and speed, but 38% of consumers lose trust if AI use isn't disclosed. **Transparency is non-negotiable**. Clearly state AI policies on your website and offer opt-outs. AI should assist, not replace human writers, ensuring authenticity. ### 3. Ensure Every Experience Is A Positive One Customer loyalty is fragile; over 60% will leave after one or two bad experiences. Minor annoyances, like slow service, can be more damaging than major errors. Build feedback loops to catch and fix issues early, aligning marketing and customer experience teams to prevent problems like broken links or forms. ### 4. Focus On Human Connection Despite digital tools, 58% of U.S. consumers value talking to a real person. **Human connection** is crucial at all journey stages. Balance digital efficiency with empathy, offering omnichannel experiences that include human support when needed. ### 5. Ensure Value In Exchange For Data Consumers share data only for worthwhile returns. Banks are trusted (69% in U.S., 81% in UK), while social media and AI tools rank low. Set high content standards, disclose data use clearly, and create content that solves pain points. Make **data transparency** part of your brand promise. ## Framework For Turning Trust Into A Strategic Asset Operationalize trust by embedding it into every customer journey layer. Key actions include auditing CX for friction, being radically transparent, using AI responsibly, reframing personalization for utility, and empowering cross-functional teams with shared KPIs. Trust turns buyers into advocates, allows premium pricing, and helps recover from mistakes. Invest in trust as your most valuable asset.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>trust</category> <category>ai</category> <category>personalization</category> <category>transparency</category> <category>cx</category> <enclosure url="https://www.searchenginejournal.com/wp-content/uploads/2025/08/consumer-trust-774.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Why IG Trading Switched to Medialab for UK Media Strategy]]></title> <link>https://www.marketingremotejobs.app/article/why-ig-trading-switched-to-medialab-for-uk-media-strategy</link> <guid>why-ig-trading-switched-to-medialab-for-uk-media-strategy</guid> <pubDate>Tue, 09 Sep 2025 16:00:40 GMT</pubDate> <description>< This appointment underscores the importance of **strategic media partnerships** in enhancing brand visibility and campaign effectiveness. Medialab, known for its innovative approaches, is expected to bring fresh perspectives to IG Trading's marketing efforts in the competitive UK market. While specific details of the account transition are not fully disclosed in the accessible content, this change highlights ongoing trends in **agency-client relationships** and the pursuit of optimized media investments.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>mediabuying</category> <category>advertising</category> <category>agencychange</category> <category>ukmarket</category> <category>strategicplanning</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-09-Sep-2025-10-10-AM-6830.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unveiling the 2025 Radio Ratings: Key Insights from GfK Survey 5]]></title> <link>https://www.marketingremotejobs.app/article/unveiling-the-2025-radio-ratings-key-insights-from-gfk-survey-5</link> <guid>unveiling-the-2025-radio-ratings-key-insights-from-gfk-survey-5</guid> <pubDate>Tue, 09 Sep 2025 08:00:43 GMT</pubDate> <description>< **Key findings include updates on stations like Smooth FM topping Sydney and 3AW making a comeback in Melbourne.** The survey aggregates data from PR and marketing teams across the industry, offering valuable benchmarks for media professionals. Visual data representations are included to illustrate trends:   **This survey is crucial for understanding audience engagement and informing marketing strategies in the radio sector.** Regular updates ensure that readers stay informed on the latest developments. Additional images provide detailed breakdowns by region and station performance, aiding in comparative analysis for marketers and broadcasters alike.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>radioratings</category> <category>gfksurvey</category> <category>marketinginsights</category> <category>mediatrends</category> <category>industrynews</category> <enclosure url="https://radiotoday.com.au/wp-content/uploads/RT-The-Spin.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>