<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sat, 16 May 2026 20:39:41 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Subway's Marketing Overhaul: New CMO, Agency Shakeup to Fix 'Emotional Resonance' Problem]]></title> <link>https://www.marketingremotejobs.app/article/subways-marketing-overhaul-new-cmo-agency-shakeup-to-fix-emotional-resonance-problem</link> <guid>subways-marketing-overhaul-new-cmo-agency-shakeup-to-fix-emotional-resonance-problem</guid> <pubDate>Sat, 16 May 2026 08:00:27 GMT</pubDate> <description><![CDATA[Subway is undergoing a major marketing transformation, shaking up its leadership and agency roster to address a critical brand issue: **lack of emotional connection** with consumers. ## Key Changes Announced - **Global CMO Greg Lyons departs** after leading the brand's marketing worldwide. - **Jeff Klein takes on the role of U.S. CMO**, signaling a renewed focus on the domestic market. - **Media and creative accounts are being reviewed**, with Publicis Groupe's Leo New York potentially losing the creative business it won just over a year ago. The moves come as Subway aims to solve its **'emotional resonance' problem**—a challenge many legacy brands face in connecting with modern consumers. ## Why This Matters Subway has been struggling to differentiate itself in a crowded fast-food market. While it has focused on menu innovation and store redesigns, the brand's marketing has failed to create a **lasting emotional bond** with customers. The leadership and agency changes suggest a strategic pivot toward more **emotionally-driven campaigns** that resonate on a deeper level. ## What's Next With a new CMO in place and agency relationships in flux, Subway is likely to launch a fresh brand campaign in the coming months. The success of this overhaul will depend on whether the new team can craft messaging that moves beyond product features to **build brand love and loyalty**. For marketers, this case study highlights the importance of **emotional branding** in driving long-term growth. Subway's struggle is a reminder that even well-known brands must continually evolve their marketing to stay relevant.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>subway</category> <category>cmo</category> <category>agencyshakeup</category> <category>emotionalbranding</category> <category>marketingstrategy</category> <enclosure url="https://cloudfront-us-east-1.images.arcpublishing.com/crain/L76AEEFI2FHTREGXCCH3CZXTRE.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Digitas UK Hires First Head of Intelligent Creative: A Bold Leap into AI-Enabled Creativity]]></title> <link>https://www.marketingremotejobs.app/article/digitas-uk-hires-first-head-of-intelligent-creative-a-bold-leap-into-ai-enabled-creativity</link> <guid>digitas-uk-hires-first-head-of-intelligent-creative-a-bold-leap-into-ai-enabled-creativity</guid> <pubDate>Fri, 15 May 2026 16:00:58 GMT</pubDate> <description><![CDATA[Digitas UK has appointed its first **Head of Intelligent Creative**, a new role dedicated to leading **AI-enabled creativity**. The hire, Dan Northcote-Smith, joins from T&P, signaling the agency's commitment to integrating artificial intelligence into the creative process. This move reflects a growing trend in the marketing industry where agencies are embracing **AI tools** to enhance creativity, streamline workflows, and deliver more personalized campaigns. The role will focus on leveraging AI to generate innovative ideas, optimize content, and improve campaign performance. **Key responsibilities** of the Head of Intelligent Creative include: - Developing AI-driven creative strategies - Training teams on AI tools and best practices - Collaborating with data scientists to harness AI insights - Ensuring ethical use of AI in creative work Carren O'Keefe, CEO of Digitas UK, emphasized that this role is about "augmenting human creativity with machine intelligence" rather than replacing it. The agency sees AI as a **catalyst for innovation**, enabling creatives to focus on higher-level strategy and ideation. This appointment comes at a time when AI is transforming the advertising landscape, with tools like **generative AI** for copywriting, image creation, and predictive analytics becoming mainstream. Digitas UK aims to stay ahead of the curve by embedding AI expertise directly into its creative leadership. For marketers and agencies, this signals the importance of **upskilling** in AI and rethinking traditional creative roles. As AI becomes more accessible, the ability to blend human insight with machine efficiency will be a key competitive advantage.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>creative</category> <category>agency</category> <category>digitas</category> <category>marketinginnovation</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/danNorthcote-smith.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[HubSpot's 19% Stock Crash: The Real Question Every Partner Agency Must Ask]]></title> <link>https://www.marketingremotejobs.app/article/hubspots-19-stock-crash-the-real-question-every-partner-agency-must-ask</link> <guid>hubspots-19-stock-crash-the-real-question-every-partner-agency-must-ask</guid> <pubDate>Wed, 13 May 2026 16:00:37 GMT</pubDate> <description><![CDATA[On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced a shift to **outcome-based pricing** for AI agent features, moving away from compute-based charges. Customers now pay only when an AI agent resolves a support ticket or delivers a useful sales lead. The company also slashed prices for AI customer service agents and introduced a 28-day free trial. Wall Street reacted swiftly: **HubSpot shares closed down 19%** on Friday, May 8, at $197.35, touching $180.50 during the session. The stock has fallen roughly 40% year-to-date and sits about 70% below its all-time high from 2021. Analysts downgraded the stock, with Cantor Fitzgerald dropping to Neutral. Yet, **Q1 revenue grew 23% to $881 million**, beating estimates. Customer count climbed 16% year-over-year to nearly 300,000. Full-year guidance was raised. The AI customer service agent resolves tickets about **70% of the time**, and over 9,000 customers have activated it. This is a moment that tempts hasty conclusions. The **3,954 agencies** in HubSpot's Solutions Partner Marketplace—many specializing in SEO and website design—are watching closely, wondering whether to double down, hedge, or diversify. My advice: Before deciding, watch a film. ## The Counter-Intuitive Case For Quackser Fortune *Quackser Fortune Has a Cousin in the Bronx* (1970) stars Gene Wilder as a man who collects horse manure from Dublin streets to sell to gardeners. He's skilled, hardworking, and has loyal customers. But his entire livelihood faces extinction as the Irish government replaces horse-drawn wagons with motor vehicles. His skill is real, but it's **coupled to a disappearing delivery mechanism**. Now consider this buried insight from the *Boston Globe*: > "Investors were already worried that HubSpot’s customers might start coding their own business software using AI tools such as Claude Code, cutting into sales. HubSpot Chief Executive Yamini Rangan has noted that customers have too much valuable data stored in her company’s software to abandon its apps." That's the strategic situation in two sentences. The question for partner agencies isn't whether HubSpot's stock will recover—it's whether their own business model is more Quackser than it looks. ## The Distinction That Matters An agency selling HubSpot implementations isn't in trouble because the stock dropped. Rangan is right: **data gravity** keeps customers locked in, even with AI alternatives. But the real risk is subtler. HubSpot's outcome-based pricing signals a shift **away from seat-based licenses** toward measurable results. An agency built on configuring HubSpot, building workflows, and training teams is in a different position than two years ago. If HubSpot's AI agents resolve 70% of tickets without human intervention, how much configuration and training is still needed from outside agencies? The question isn't "Is HubSpot dying?"—23% revenue growth says no. The question is whether your work is **durable expertise** (understanding customers, designing outcome-driven systems) or a **tactical bucket and shovel** (specific execution that's a means to an end). ## What The Earnings Report Actually Tells Partners Beyond the stock drop, key data points matter for agencies: - HubSpot's AI customer agent has **over 8,000 active customers** with a 70% resolution rate. - HubSpot is expanding CRM architecture to allow external AI agents via API, becoming **infrastructure for AI-native workflows**. If this trajectory continues, HubSpot's ecosystem needs a different kind of partner: less implementation, more strategy. Less training on menus, more architecting data inputs and outcome definitions for AI agents. This requires asking uncomfortable questions now, while the current model still works. Quackser's tragedy wasn't that horses disappeared—it was that he waited until he had no leverage. ## The Practical Takeaway HubSpot has **299,000 customers** and raised full-year guidance despite the stock drop. That's not collapse—it's transition. Short-term uncertainty is exactly when businesses that distinguish between durable expertise and current tactics build long-term advantage. **Durable expertise:** understanding customer needs, designing systems around outcomes, measuring whether AI tools deliver real value. **Tactic that may not transfer:** billing for hours configuring workflows that the platform's own agents now handle automatically. In the end, Quackser finds something new—not without pain, and not before hitting rock bottom. The question is whether he found it in time. *Featured Image: Roman Samborskyi/Shutterstock*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>hubspot</category> <category>aiagents</category> <category>partneragencies</category> <category>stockcrash</category> <category>outcome-basedpricing</category> <enclosure url="https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/hubspot-stock-57.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Why SK Shipping Sold Two VLCCs at a $30M Discount Despite Strong Rates]]></title> <link>https://www.marketingremotejobs.app/article/why-sk-shipping-sold-two-vlccs-at-a-30m-discount-despite-strong-rates</link> <guid>why-sk-shipping-sold-two-vlccs-at-a-30m-discount-despite-strong-rates</guid> <pubDate>Mon, 11 May 2026 16:00:37 GMT</pubDate> <description><![CDATA[Charter coverage kept SK Shipping from cashing in on skyrocketing asset values on two VLCCs. Brokers in Europe are reporting that the South Korean owner, backed by private equity firm Hahn & Co, sold the **314,000-dwt C Innovator** and **C Progress** (both built 2012) for **$60.3m each**, after having the scrubber-fitted duo on the sale block for nearly two months. The sale price is much lower than the **$91.1m** VesselsValue lists for the C Innovator and the **$91.9m** for the C Progress, as both ships came with **time charters attached**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>skshipping</category> <category>vlcc</category> <category>tanker</category> <category>charter</category> <category>assetvalue</category> <enclosure url="https://image.dngroup.com/global/nhst/binary/bd19a15bb30eda196055628355040cf9?crop=1076%2C538%2Cx0%2Cy32%2Csafe&width=1200&format=webp&quality=80" length="0" type="image//global/nhst/binary/bd19a15bb30eda196055628355040cf9"/> </item> <item> <title><![CDATA[HEINEKEN Shakes Up Global Marketing: New Agency Roster to Drive Brand Growth]]></title> <link>https://www.marketingremotejobs.app/article/heineken-shakes-up-global-marketing-new-agency-roster-to-drive-brand-growth</link> <guid>heineken-shakes-up-global-marketing-new-agency-roster-to-drive-brand-growth</guid> <pubDate>Fri, 08 May 2026 16:00:29 GMT</pubDate> <description><![CDATA[**HEINEKEN** has announced the outcome of its global marketing agency ecosystem review, appointing a new roster of **Creative, Production, and Media partners** to accelerate the next phase of growth for its Global and Power Brands portfolio. This marks a significant step in HEINEKEN’s **EverGreen 2030 Growth Strategy** and the ambition to build a more streamlined, effective, and future-fit agency model, designed to deliver greater creative impact, operational efficiency, and consistency at scale. Moving to **fewer, better and bigger agency partners** is part of the broader Freddy^ai Commercial transformation. > “Our new agency ecosystem is a key enabler of our ambition to build stronger, more distinctive brands at scale. By partnering with a smaller number of world-class agencies, we are creating the conditions for deeper collaboration, sharper strategic focus, and more impactful creativity.” – Jorn Socquet, Senior Director Global Brand Impact & Growth Transformation, HEINEKEN The new model allows HEINEKEN to operate with greater speed and efficiency, ensuring high-quality work consistently across its global and local brand portfolio. The company expressed gratitude to all participating agencies for their commitment and highlighted the exceptional quality of thinking, creativity, and talent on display. ### About HEINEKEN HEINEKEN is the world's pioneering beer company, leading developer and marketer of premium and non-alcoholic beer and cider brands. With a portfolio of over 340 brands and 87,000 employees, the company is committed to innovation, long-term brand investment, and sustainability.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>heineken</category> <category>agencyreview</category> <category>marketingstrategy</category> <category>brandgrowth</category> <category>evergreen2030</category> <enclosure url="https://content.presspage.com/uploads/2547/1ecdb611-ec5f-4253-80ea-558ad03f0f17/1920_800_heinekenpressreleaseimage.png?10000" length="0" type="image/png"/> </item> </channel> </rss>