<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sat, 17 Jan 2026 19:49:29 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[From Corporate VP to Food Delivery: How Gig Work Transformed This Marketer's Perspective]]></title> <link>https://www.marketingremotejobs.app/article/from-corporate-vp-to-food-delivery-how-gig-work-transformed-this-marketers-perspective</link> <guid>from-corporate-vp-to-food-delivery-how-gig-work-transformed-this-marketers-perspective</guid> <pubDate>Sat, 17 Jan 2026 17:00:24 GMT</pubDate> <description>< *Jay Mandel worked in marketing for decades before turning to gig work last October.* ### The Unconventional Career Shift After his corporate career, Mandel transitioned to **marketing consulting** and **adjunct teaching**, but these roles didn't generate sufficient income. Currently raising funds to build his own company, he turned to gig work on the suggestion of his therapist, who believed it would "do wonders for me to see how others live." Initially resistant due to his educational background (Columbia University graduate with a master's degree) and pressure from loved ones who felt he "shouldn't have to resort to this," Mandel eventually embraced the role. ### The Reality of Gig Work Mandel quickly discovered that **extra effort isn't always rewarded** in delivery work. He shared an experience where he spent 20 minutes helping a customer resolve a bakery order issue, only to receive no acknowledgment or additional tip upon delivery. "In my past jobs, putting in extra effort usually resulted in some sort of recognition," he noted. "With delivery work, I haven't felt that a lot of times." He also expressed frustration with the **tipping system**, arguing that delivery companies charge substantial fees and "it shouldn't be the customer's responsibility to tip." ### Financial Necessity and Perspective Shift The **money earned from Uber Eats** — typically a few hundred dollars weekly — helps ensure his children have enjoyable weekends with activities like dinners out. Beyond the financial aspect, the experience has been profoundly **humbling**. "I don't see myself as any better than other delivery people," Mandel said. "I try my best to smile and be the bright moment in someone else's day." He also finds unexpected benefits: visiting new restaurants, exploring unfamiliar neighborhoods, and gaining a broader perspective on employment realities. ### The Bigger Picture Mandel's situation reflects a broader trend that **unemployment statistics often miss** — professionals turning to gig work to supplement income while pursuing other ambitions. "I never thought I'd struggle as much as I have financially," he admitted, "and it feels like more of my friends than not are in my situation." He views his current employment not as a personal failure but as part of "a large system over which I have no control," whether working for Uber Eats or teaching as an adjunct professor. The experience has provided both **financial support** and **valuable perspective** for this seasoned marketing professional navigating an unconventional career path.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>careerchange</category> <category>gigeconomy</category> <category>marketing</category> <category>sidehustle</category> <category>perspective</category> <enclosure url="https://i.insider.com/69664d9704eda4732f2ef4d6?width=1146&format=jpeg" length="0" type="image//69664d9704eda4732f2ef4d6"/> </item> <item> <title><![CDATA[Jeanswest's AI Ad Blunder: When Fashion Marketing Goes Horribly Wrong]]></title> <link>https://www.marketingremotejobs.app/article/jeanswests-ai-ad-blunder-when-fashion-marketing-goes-horribly-wrong</link> <guid>jeanswests-ai-ad-blunder-when-fashion-marketing-goes-horribly-wrong</guid> <pubDate>Fri, 16 Jan 2026 09:00:25 GMT</pubDate> <description><![CDATA[Online retailer Jeanswest has faced widespread ridicule for its new AI-generated social media ads, sparking a heated debate about the role of artificial intelligence in marketing. ### The AI-Generated Ads That Backfired On December 30 and January 6, the struggling Australian fashion brand posted two 20-second spots on Instagram, promoting its summer range by featuring two individuals in matching outfits. However, the videos—which use AI-generated models—show **blurry and unnatural movements** with a cartoonlike quality, leading to immediate backlash from consumers. One user commented: "How did this epic AI monstrosity get post approval? How many people at Jeanswest viewed this utter AI garbage and thought 'yeah, let’s do this!'? Because, honestly, every single person responsible for this should be fired." Another questioned: "Is this a joke? Like are you pranking us?" ### Marketing Experts Weigh In Pip Bingemann, co-founder at Springboards.ai, criticized the ads, stating: "It’s pretty bad. I don’t think the AI production is the worst part though – the lack of an idea, judgement, understanding of craft or quality control is. The audio, the idea and the direction just all feel lazy." Hannah McElhinney, chief creator and co-founder at Snack Drawer, admitted she initially thought it was a "very, very funny joke" until realizing it wasn’t. She added: "I can’t help but see it as a metaphor for our times. Our physical and cultural landscape is fragmenting so fast, there’s an eerie truth to these poorly rendered visuals." Chris Murphy, Head of Growth at G Squared, was also critical: "This is a classic example of 'just because it’s available doesn’t mean it should be used'. A quick look at Jeanswest’s website quickly reveals that it’s entirely AI-generated – imagery, videos and even copy have no soul and definitely don’t help in selling the products, which is the goal… is it not?" ### The Ads in Detail The first ad, posted on December 30, shows two blonde, caucasian women strolling on the beach in matching brown outfits, with the caption: "There’s no better way to step into the New Year than sharing the moment with someone who matches your vibe—and your outfit! Cheers to style and friendship in 2026!" A week later, the same two women appeared in a "cosy cafe" enjoying coffee, with the caption: "Some fits are more than just clothes. Tag your forever-plus-one." ### Jeanswest's Troubled History Jeanswest first opened in 1972 and grew to nearly 150 stores across Australia. However, it struggled in subsequent decades due to competition from rival jean retailers, leading to voluntary administration in 2020 with 37 stores closing and 263 staff made redundant. In June of last year, the last remaining 90 Jeanswest stores shut when new administrators Pitcher Partners took control, leaving it as an online-only retailer. ### Previous AI Missteps The brand previously posted an AI-generated image of a woman walking past a store in "Kelsey Utility Relaxed Capris" pants, confusing followers who questioned whether physical stores were still open. One Instagram user commented: "So are they back or not I’m confused?" Jeanswest has been contacted for comment but has not responded.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketingfail</category> <category>fashion</category> <category>brandstrategy</category> <category>socialmedia</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/01/Resize-work-images-2026-01-16T101758.905.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[UK Government Reveals New Creative Agency Roster: Goodstuff and Quiet Storm Join Forces with M&C Saatchi]]></title> <link>https://www.marketingremotejobs.app/article/uk-government-reveals-new-creative-agency-roster-goodstuff-and-quiet-storm-join-forces-with-mc-saatchi</link> <guid>uk-government-reveals-new-creative-agency-roster-goodstuff-and-quiet-storm-join-forces-with-mc-saatchi</guid> <pubDate>Fri, 16 Jan 2026 17:00:26 GMT</pubDate> <description>< ### The Consortium Formation **Goodstuff** and **Quiet Storm** have joined forces as part of a consortium with **M&C Saatchi**, one of the most prominent names in the advertising world. This collaboration brings together diverse expertise and creative approaches to serve government communication needs. ### What This Means for Government Marketing This roster confirmation represents the UK government's commitment to **innovative marketing strategies** and **high-quality creative output**. By partnering with established agencies like M&C Saatchi alongside specialized firms like Goodstuff and Quiet Storm, the government aims to enhance its communication effectiveness across various campaigns and initiatives. ### Industry Implications The selection of these particular agencies suggests a focus on: - **Integrated marketing approaches** - **Creative storytelling** - **Strategic media planning** - **Innovative campaign development** This move could set a precedent for how government entities worldwide approach their marketing and communication strategies, potentially influencing public sector marketing standards globally. ### The Agencies Involved **M&C Saatchi** brings decades of experience in large-scale advertising and brand building, while **Goodstuff** is known for its media planning expertise and **Quiet Storm** for its creative innovation. Together, they form a powerful consortium capable of handling complex government communication challenges. This partnership demonstrates how **public-private collaborations** in the marketing sector can drive more effective communication strategies that resonate with diverse audiences.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>governmentmarketing</category> <category>creativeagencies</category> <category>mcsaatchi</category> <category>publicsector</category> <category>marketingroster</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Jan-2026-11-11-AM-1891.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[WPP's Bold Move: Alex Hesz Joins to Co-Lead New Strategy Architects Group]]></title> <link>https://www.marketingremotejobs.app/article/wpps-bold-move-alex-hesz-joins-to-co-lead-new-strategy-architects-group</link> <guid>wpps-bold-move-alex-hesz-joins-to-co-lead-new-strategy-architects-group</guid> <pubDate>Thu, 15 Jan 2026 17:00:27 GMT</pubDate> <description>< ## What This Means for WPP's Future This new group represents a **strategic investment** in WPP's ability to deliver cutting-edge solutions for clients. By bringing together top talent like Hesz, Kocheilas, and Kay, WPP is positioning itself to tackle complex marketing challenges with innovative approaches. The formation of the Strategy Architects Group comes at a time when marketing agencies are increasingly focused on **integrated strategic thinking** and **data-driven decision making**. This move could give WPP a competitive edge in attracting major clients who demand sophisticated strategic planning alongside creative execution. ## Industry Implications This development is particularly noteworthy given WPP's position as one of the world's largest advertising and marketing services companies. The creation of a dedicated strategy group led by such prominent figures suggests a renewed focus on **thought leadership** and **strategic innovation** within the organization. For marketing professionals, this news highlights the growing importance of **strategic expertise** in today's marketing landscape. As companies like WPP invest more heavily in strategic capabilities, it creates new opportunities for professionals with strong analytical and planning skills.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>wpp</category> <category>strategy</category> <category>leadership</category> <category>marketing</category> <category>industry</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-15-Jan-2026-12-34-PM-4260.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Disney Makes History: Appoints First-Ever Global Chief Marketing Officer]]></title> <link>https://www.marketingremotejobs.app/article/disney-makes-history-appoints-first-ever-global-chief-marketing-officer</link> <guid>disney-makes-history-appoints-first-ever-global-chief-marketing-officer</guid> <pubDate>Thu, 15 Jan 2026 09:00:23 GMT</pubDate> <description><![CDATA[## A Historic Move for The Walt Disney Company In a groundbreaking announcement, **The Walt Disney Company** has elevated **Asad Ayaz** to the newly created role of **Chief Marketing and Brand Officer**. This marks the **first time** in Disney's history that the company has appointed a CMO to oversee marketing across its entire global operation. ## From Studio Marketing to Company-Wide Leadership Ayaz has spent the past eight years leading marketing efforts for **The Walt Disney Studios**, which includes powerhouse labels like **Marvel**, **Lucasfilm**, **Pixar**, and Disney's live-action and animation divisions. His promotion signals a strategic shift toward a more unified marketing approach. ## Building a Connected Marketing Organization In his new role, Ayaz will lead a newly formed internal organization that brings together **all Disney marketing teams**—including those from parks, sports, and other sectors. This structure is designed to "support a more connected approach to how Disney reaches audiences, elevates its campaigns, and advances the business goals of each segment and the company as a whole." ## Reporting Structure and Executive Support Ayaz will report directly to **Disney CEO Bob Iger**, as well as to vertical leaders including Dana Walden, Alan Bergman, parks head Josh D’Amaro, and ESPN Chairman Jimmy Pitaro. This cross-functional reporting line underscores the importance of this new position. ## Why This Role Matters Now Disney CEO Bob Iger emphasized the timing of this appointment: "As our businesses have evolved, it’s clear that we need a company-wide role that ensures **brand consistency** and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit." Other executives echoed this sentiment, praising Ayaz as "an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands." ## A Track Record of Success Ayaz's marketing prowess is well-documented. He helped power Disney to become the **number-one market share holder in global box office** last year, making Disney the only film studio group to surpass **$6.5 billion in ticket sales**. His campaigns for major releases like "Zootopia 2," "Avatar: Fire and Ash," and "Lilo & Stitch" contributed significantly to this achievement. His streaming successes include the launch of **Taylor Swift's 'Eras Tour' concert film** and subsequent docuseries, as well as the critically acclaimed series "Andor." ## Looking Ahead to 2026 The timing of this appointment is particularly strategic as Disney prepares for a massive 2026 theatrical lineup that includes: - **Toy Story 5** - Star Wars film **"The Mandalorian and Grogu"** - Live-action **"Moana"** - **"Avengers: Doomsday"** This consolidated marketing leadership will be crucial as Disney navigates these major releases and continues to expand its global entertainment footprint.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>disney</category> <category>cmo</category> <category>marketingleadership</category> <category>brandstrategy</category> <category>entertainment</category> <enclosure url="https://variety.com/wp-content/uploads/2026/01/Asad-Ayaz.jpg?crop=0px%2C0px%2C1200px%2C675px&resize=1000%2C563" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[VCCP's Strategic Acquisition of GOVT Creates New Asian Marketing Powerhouse]]></title> <link>https://www.marketingremotejobs.app/article/vccps-strategic-acquisition-of-govt-creates-new-asian-marketing-powerhouse</link> <guid>vccps-strategic-acquisition-of-govt-creates-new-asian-marketing-powerhouse</guid> <pubDate>Wed, 14 Jan 2026 09:00:25 GMT</pubDate> <description><![CDATA[## A New Challenger Emerges in Asia's Marketing Landscape **VCCP** has made a significant move by acquiring independent agency **GOVT** and merging their Singapore operations to form a powerful new entity: **GOVT VCCP**. This merger positions the new organization as a **challenger network** poised to accelerate expansion across Asia, though the financial details of the acquisition remain undisclosed. ### The Merger: Combining Strengths for Regional Growth The merger brings together VCCP's existing Singapore business with GOVT Singapore and its sister agency **Ministry**, creating what the agencies describe as a **global-local offering**. Operating under VCCP's integrated "one roof" model, GOVT VCCP will offer comprehensive services including: - **Advertising** - **Data science** - **Social and content** - **Technology and AI** - **Consumer experience** All of this is underpinned by VCCP's creative philosophy of **"populating culture"**. ### Client Portfolio and Leadership Continuity The merged operation will continue to service an impressive roster of local and regional clients including **OCBC Bank**, **Cathay Pacific**, **Sentosa**, **Julie's Biscuits**, **Puma**, **Chick-fil-A**, **Deliveroo**, and **Canon**, alongside extensive work for Singapore government agencies and statutory boards. Leadership continuity has been carefully maintained with **Tim Chan** remaining as CEO of the Singapore operation and **Aaron Koh** continuing as chief creative officer. VCCP's former Singapore managing director **Katya Obolensky** has been elevated to chief growth officer, where she will focus on network expansion across the region. ### The Strategic Vision Behind the Merger "VCCP aims to significantly bolster its Asia Pacific footprint, while GOVT seeks to leverage VCCP's global scale and resources to pursue regional and international opportunities," explained Chan and Obolensky in a statement. They emphasized that beyond growth, the merger is rooted in a **rare alignment of culture and creative vision**, with both agencies operating with a **'challenger' spirit** and a hunger to shake up the status quo. ### GOVT's Journey and VCCP's Regional Ambitions Founded in 2012 by **Leon Lai** and **Aaron Koh**, GOVT was established to challenge Singapore's network-dominated agency landscape. The agency has grown to a team of around 70 and become one of the most awarded independent agencies in the market. "Being small and nimble got us here but staying that way would also mean saying no to bigger opportunities we've earned the right to pursue," said Chan. "Merging with VCCP is like having a new big brother. Creatively and culturally, it's comforting how much we're alike." Obolensky noted that VCCP had been deliberate in its search for a Singapore partner: "Since launching in Singapore, we've been intentional about finding a partner that truly mirrors our challenger spirit. In GOVT, we found the perfect match." ### Recent Campaign Success and Regional Positioning Some of VCCP's recent campaigns in Singapore include the **"Get trip smart" campaign for Trip.com**, which spanned over 850 out-of-home placements across high-traffic MRT stations including Orchard, Raffles Place, City Hall, and Dhoby Ghaut. The campaign tapped into familiar quirks of Singaporean travelers to recruit new users, boost brand awareness, and cement Trip.com as Singapore's one-stop travel companion. The merger forms part of VCCP's broader push to scale its presence in Asia, with the Singapore business positioned as a **strategic hub for regional growth**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>agencymerger</category> <category>asiangrowth</category> <category>marketingexpansion</category> <category>strategicacquisition</category> <category>challengernetwork</category> <enclosure url="https://marketing-interactive-assets.b-cdn.net/article_images/govt-and-vccp-merge-in-singapore-to-form-new-regional-hub/1768355916_article_images--1768355916_VCCP%20GOVT.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Aamir Khan & Sunil Grover Mastered Viral Marketing with Perfect Timing]]></title> <link>https://www.marketingremotejobs.app/article/how-aamir-khan-sunil-grover-mastered-viral-marketing-with-perfect-timing</link> <guid>how-aamir-khan-sunil-grover-mastered-viral-marketing-with-perfect-timing</guid> <pubDate>Tue, 13 Jan 2026 09:00:24 GMT</pubDate> <description><![CDATA[## The Viral Mimicry That Became Marketing Gold Actor-comedian **Sunil Grover** and actor-producer **Aamir Khan** have transformed a viral comedy moment into a brilliant example of pop-culture marketing—and audiences are loving every second of it. Days after Grover's spot-on imitation of Aamir Khan went viral on *The Great Indian Kapil Show*, the duo reunited in a new promotional video that cleverly extends the joke. The clip, released as part of the promotions for Aamir Khan's upcoming production **Happy Patel**, is being hailed as a **textbook case of moment marketing done right**. ## How the Sketch Unfolds The video opens with Vir Das walking into what he believes is Aamir Khan's office. Inside sits Sunil Grover, fully dressed like Aamir and mirroring his body language, voice, and mannerisms with uncanny precision. Though Vir appears briefly unsure, Grover's performance quickly convinces him. Staying in character, Grover—posing as Aamir—congratulates Vir on *Happy Patel*, which marks Vir Das' directorial debut and also stars him in a key role. What follows is a cascade of absurd humour: praise for the film, a bonus cheque, and even encouragement to plan a sequel, complete with claims of inevitable awards glory. The punchline lands when the real Aamir Khan enters the room, clearly irritated. In a perfectly timed reversal, Vir fails to recognise him, identifies him as Sunil Grover instead, and chaos ensues. Even the security personnel are swayed by the fake Aamir—and promptly escort the real Aamir out of his own office. ## Why This Marketing Strategy Works The sketch has resonated widely online, with viewers calling it a rare example of film promotion that feels **organic rather than forced**. Many users pointed out that the clip builds directly on an existing viral moment—Grover's mimicry on *The Great Indian Kapil Show*—instead of trying to manufacture fresh buzz. A user wrote, "This is so damn funny! Perfect moment marketing by Aamir Khan Productions, @thevirdas and @WhoSunilGrover. In the past, Aamir was known to be a great marketer of his films, something that wasn’t visible in the last few. Is that magic back?" Another user commented on X: "Sunil Grover is unreal here. The Aamir Khan mimicry is so precise that for a moment you genuinely forget who’s who. Voice, expressions, timing; absolute mastery. This is elite performance art." Aamir Khan himself had earlier praised Grover's impersonation, calling it so authentic that he felt he was watching himself. That endorsement, coupled with the self-aware humour of the promotional video, has only amplified audience interest. For many fans and industry watchers, the clip signals a return to Aamir Khan's trademark style of **intelligent, conversation-led marketing**—where humour, timing, and cultural recall do more heavy lifting than traditional promotions.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>momentmarketing</category> <category>viralmarketing</category> <category>filmpromotion</category> <category>aamirkhan</category> <category>sunilgrover</category> <enclosure url="https://www.livemint.com/lm-img/img/2026/01/12/1600x900/logo/aamir_1768222487143_1768222496227.png" length="0" type="image/png"/> </item> </channel> </rss>