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<description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description>
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<title><![CDATA[Inside WPP Media's Bold Rebrand: A Year of Transformation and Triumph]]></title>
<link>https://www.marketingremotejobs.app/article/inside-wpp-medias-bold-rebrand-a-year-of-transformation-and-triumph</link>
<guid>inside-wpp-medias-bold-rebrand-a-year-of-transformation-and-triumph</guid>
<pubDate>Mon, 22 Jun 2026 08:00:50 GMT</pubDate>
<description><![CDATA[Last year, WPP’s media agency collective, then known as GroupM, became **WPP Media**. The world’s trade press was awash with stories of redundancies, potential client conflicts, and hand-wringing over reduced agency brand value. But in Australia, the story was different.
## Two Days on the Gold Coast
“We started the journey probably 18 months before when we joined,” said Aimee Buchanan, head of WPP Media Australia. The entire 1,000-strong Australian business descended on the Gold Coast for a two-day off-site experience. There, they set out the vision: make the Australian WPP Media business **truly world-class** through centralising knowledge and expertise while ensuring staff have access to the best training.
“We were able to get in front of all our people and say ‘Here’s the vision moving forward for WPP Media. This is where we’re going to go.’ That really energised and excited people,” said EssenceMediacom CEO Pippa Berlocher.
“There are moments in time that just signal change and the GroupM to WPP Media was one,” said Wavemaker CEO Peter Vogel.
## Clients, Capabilities & Centralisation
Clients experienced no immediate changes, but they began seeing the **industrialisation of thought leadership**, future of media work, and access to broader capabilities. WPP Media didn’t invent new capabilities; instead, its new structure allowed greater investment in and scaling of existing ones. Specialised functions became **centres of excellence**.
- Wavemaker’s strong influencer and social practice, led by Shivani Maharaj, expanded across the group.
- Marc Lomas, head of commerce, found a wider remit.
- Tom Braybrook, MD of Choreograph, now leads WPP Media’s analytics centre of excellence.
- Chris Hitchcock’s sport partnerships work expanded group-wide.
- Mindshare’s Dan Benton now leads WPP Media’s experience work, including SEO and affiliate marketing.
“What we’ve done extremely well is put the data, the measurability and the technology behind all of those services,” said Vogel.
WPP Media’s specialised staff are now embedded into clients or sit within their traditional agencies but report up into the central function. This avoids conflicts and sharing of confidential client information.
The change is proving popular with clients. Mindshare and EssenceMediacom placed first and second on B&T’s final 2025 New Business Winner round-up. Wavemaker is B&T’s reigning **Media Agency of the Year**.
## Talent
All four CEOs continually return to WPP Media’s staff proposition, often through an AI lens.
“The evolution of our talent through the year has been personally exciting to witness,” said Mindshare CEO Maria Grivas. “All our staff became so proficient, not just in understanding how they can personally use the LLMs that WPP Open gives them access to but equally proficient in understanding how the media landscape is evolving.”
Buchanan said WPP Media has been clear in positioning AI to staff: “We haven’t told anyone they must use it. We’ve just opened the toolkit up. It’s the human ingenuity of our people that will set us apart.”
The company expanded development and training for all staff, with a new learning syllabus for MDs centred on **leading through change** and applying technology to human skills.
While clients might not have noticed much change immediately, the shift from GroupM to WPP Media was far more than a simple rebrand.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>wppmedia</category>
<category>groupmrebrand</category>
<category>mediaagencies</category>
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<category>aiinmarketing</category>
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<title><![CDATA[Are You Being Fooled? Brands Secretly Use AI-Generated Influencers on Social Media]]></title>
<link>https://www.marketingremotejobs.app/article/are-you-being-fooled-brands-secretly-use-ai-generated-influencers-on-social-media</link>
<guid>are-you-being-fooled-brands-secretly-use-ai-generated-influencers-on-social-media</guid>
<pubDate>Sun, 21 Jun 2026 16:00:55 GMT</pubDate>
<description><![CDATA[An investigation by The Guardian has revealed that brands are quietly using **AI-generated influencers** on social media to promote products, often without disclosing that the people featured are not real. This practice raises serious concerns about **transparency and consumer trust**.
## The Rise of Fake Influencers
Companies are increasingly turning to AI content that mimics genuine customer experiences. For example, the photo app **Once** likely used AI-generated brides crying and praising the app in Instagram videos. The cybersecurity firm Reality Defenders detected these as deepfakes. Once did not respond to requests for comment.
Similarly, the **Maket app** (AI for housing design) used an AI-generated woman saying, "I could kiss the interior designer who showed me this." Maket admitted this was an experiment, stating: "AI-generated influencers have been one of several ways for us to test creative concepts... before investing in broader campaigns."
Fashion brand **Ashle** posted a photo of an AI woman with an extra finger wearing its clothes. After being contacted by The Guardian, they deleted the images, claiming they were removed because the designs were no longer in the collection.
## Lack of Regulation
There are **no specific rules** requiring brands to disclose AI-generated promotional content. In the EU, the Artificial Intelligence Act will require labeling of deepfakes from August, but this does not apply in the UK. The **Advertising Standards Authority (ASA)** stated that its rules do not prohibit AI content without disclosure; they only require that ads are not misleading or socially responsible.
## The Business of AI Influencers
Clarissa Mansbridge, a former celebrity manager, creates AI influencers for brands through her **Mia Metaverse** portfolio. She estimates that **40% to 60% of content from big brands** is AI-generated, but creators are often under **non-disclosure agreements (NDAs)** to keep it secret. Brands are attracted by lower costs (avoiding $20,000–$70,000 photoshoots) and control over messaging.
## Consumer Confusion
A Which? investigation found that **70% of people cannot correctly identify all real and fake videos**. Lisa Barber, editor of Which? Tech, said: "It is concerning that consumers are not able to trust the content they are seeing online. Companies must be transparent when content has been created using AI."
## The Future of Authenticity
While AI offers scalability, it threatens the **authenticity** that user-generated content (UGC) provides. Mansbridge argues that "if the content reflects a real consumer truth... it connects," but critics like artist Zac Rossiter refuse to use fake AI unboxing videos, preferring real people.
As AI becomes more sophisticated, the line between real and fake will blur further. The question remains: **will regulation catch up, and will consumers demand transparency?**]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>aiinfluencers</category>
<category>deepfakes</category>
<category>socialmediamarketing</category>
<category>consumertrust</category>
<category>regulation</category>
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<title><![CDATA[NBA Draft 2026: Who Will the Mavericks Pick at No. 9? Mock Draft Roundup]]></title>
<link>https://www.marketingremotejobs.app/article/nba-draft-2026-who-will-the-mavericks-pick-at-no-9-mock-draft-roundup</link>
<guid>nba-draft-2026-who-will-the-mavericks-pick-at-no-9-mock-draft-roundup</guid>
<pubDate>Sat, 20 Jun 2026 08:00:47 GMT</pubDate>
<description><![CDATA[The NBA draft is almost here, and the Dallas Mavericks hold the **No. 9 overall pick**. With a deep class of guards and some intriguing big men, here's a look at who might be available and what the experts are saying.
## The Top 4 Are Set
According to most mock drafts, the first four picks will be:
- AJ Dybantsa (BYU)
- Darryn Peterson (Kansas)
- Cam Boozer (Duke)
- Caleb Wilson (North Carolina)
These players are virtually locked in for Washington, Utah, Memphis, and Chicago.
## The Next Tier: Guards Galore
After the top four, the next five players are all guards:
- Keaton Wagler (Illinois)
- Darius Acuff (Arkansas)
- Kingston Flemings (Houston)
- Mikel Brown (Louisville)
- Brayden Burries (Arizona)
All but Wagler are point guards, which fits the Mavericks' need for a **young playmaker** to develop behind Kyrie Irving.
## Big Men in the Mix?
Two big men occasionally appear in mock drafts around No. 9:
- **Nate Ament** (Tennessee)
- **Aday Mara** (Michigan)
## What the Mavericks Look For
General Manager Mike Schmitz emphasizes **versatility and competitiveness**:
> "Being multiple and having different ways to win is something you’re seeing. Having competitive wiring and being smart decision-makers and having that type of competitiveness on both ends of the floor."
## Mock Draft Roundup: Who's Predicted at No. 9?
Here's a summary of who various outlets project the Mavericks to select:
- **NBADRAFTROOM.COM**: Kingston Flemings
- **ESPN**: Brayden Burries
- **CBSSports.com**: Brayden Burries
- **SBNation**: Brayden Burries
- **NBADraft.net**: Kingston Flemings
- **Tankathon.com**: Brayden Burries
- **The Ringer**: Keaton Wagler
- **The Athletic**: Brayden Burries
- **USAToday**: Kingston Flemings
**Brayden Burries** appears most frequently, but **Kingston Flemings** and **Keaton Wagler** are also popular picks.
## What About Trading the Pick?
The Mavericks also have the **30th and 48th picks**, and trading the No. 9 pick is a possibility. But if they stay put, they'll have a chance to add a talented young guard to their roster.
Stay tuned for draft night on Tuesday!]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>nbadraft</category>
<category>dallasmavericks</category>
<category>mockdraft</category>
<category>basketball</category>
<category>2026draft</category>
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<title><![CDATA[Top 100 Event Agencies of 2026: Mastering the AI-Human Balance in Experiential Marketing]]></title>
<link>https://www.marketingremotejobs.app/article/top-100-event-agencies-of-2026-mastering-the-ai-human-balance-in-experiential-marketing</link>
<guid>top-100-event-agencies-of-2026-mastering-the-ai-human-balance-in-experiential-marketing</guid>
<pubDate>Fri, 19 Jun 2026 08:00:47 GMT</pubDate>
<description><]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>eventagencies</category>
<category>experientialmarketing</category>
<category>aiinmarketing</category>
<category>itlist2026</category>
<category>liveexperiences</category>
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<title><![CDATA[Adobe and LinkedIn Join Forces to Close the AI Skills Gap in Marketing – Free Courses Available Now]]></title>
<link>https://www.marketingremotejobs.app/article/adobe-and-linkedin-join-forces-to-close-the-ai-skills-gap-in-marketing-free-courses-available-now</link>
<guid>adobe-and-linkedin-join-forces-to-close-the-ai-skills-gap-in-marketing-free-courses-available-now</guid>
<pubDate>Wed, 17 Jun 2026 08:01:01 GMT</pubDate>
<description><![CDATA[Marketing is entering a sharp AI-driven divide. Job postings requiring **AI literacy** have more than doubled year-over-year, up 113% on LinkedIn, while just 4% of marketing professionals globally have added AI skills to their profiles. This imbalance is becoming one of the industry's defining tensions.
That disconnect is sending alarm bells ringing for **Rachel Thornton**, CMO for enterprise at Adobe. With nearly three decades in the industry, including leadership roles at Amazon, Salesforce, Cisco, and Microsoft, she says this moment with AI feels fundamentally different. Many marketers are aware their profession is at a major inflection point, but they're still searching for how to translate that awareness into day-to-day execution.
> "The challenge is that AI is everywhere, but knowing how to learn it in meaningful ways is still difficult," she told Fortune.
Now, **Adobe and LinkedIn** are moving to close that gap. In a Fortune exclusive, the companies are announcing a new **"AI Essentials for Marketers" program**, a set of free courses designed for marketing professionals. Four learning paths, based on specific roles, will be available at launch on LinkedIn Learning: **digital marketing**, **content and creative**, **social and communications**, and **data and analytics**. Each path is designed to be completed in two to three hours.
According to **Jessica Jensen**, LinkedIn's CMO, the course will provide learners with the AI skills employers are looking for within areas like **audience segmentation**, **message testing**, **campaign building**, **creative development**, and **ROI analytics**.
> "It's mission-critical that all marketers embrace AI," Jensen told Fortune.
### The Stakes for Upskilling
The stakes for upskilling in marketing couldn't be higher. AI is triggering one of the most significant reckonings the industry has faced. Tasks like building marketing plans, generating creative assets, and conducting market research—which once could take weeks—can now be completed in hours or even minutes.
According to a report from Anthropic, the tasks of **market research analysts** and **marketing specialists** are exposed by some 65% to AI. The shift is also reshaping how companies think about marketing talent and spend. In some cases, firms—including LinkedIn—have pulled back on marketing budgets, contributing to layoffs across the sector.
### Marketing Professionals Aren't Doomed—If They Adapt
Even amid AI-related headwinds, Thornton and Jensen remain bullish on marketing as a profession—if practitioners can adapt.
For Thornton, those who will be best equipped for success are those who can see the writing on the wall and **"look around corners,"** meaning if change is afoot in the broader business community, they stay ahead of it.
> "People who are excited, people who are energized about change, people who are excited about looking around corners, people who can work well in a little bit of ambiguity—I think those types of skill sets are going to serve any grad, or really anyone, really well," Thornton said.
Jensen echoed this view: those who don't sit on the sidelines of change will be best equipped for the future. When it comes to AI skills in particular, she said be prepared to **show—not tell**—your abilities.
> "Get your hands dirty. Experiment. Create. Build agents. Learn how AI actually works, not just how it's talked about. And be prepared to show in a job interview real examples of how you're using AI. It's about showing what you can build with AI, and that you have great human creativity and judgement."]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>ai</category>
<category>marketing</category>
<category>upskilling</category>
<category>linkedin</category>
<category>adobe</category>
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