<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sun, 30 Aug 2026 15:12:05 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[How a 60-Second Lobster Grab Became a Masterclass in Experiential Marketing]]></title> <link>https://www.marketingremotejobs.app/article/how-a-60-second-lobster-grab-became-a-masterclass-in-experiential-marketing</link> <guid>how-a-60-second-lobster-grab-became-a-masterclass-in-experiential-marketing</guid> <pubDate>Sun, 30 Aug 2026 05:35:39 GMT</pubDate> <description><![CDATA[## The 60-Second Lobster Grab That Drew Crowds and Sold Out Tanks In the heart of Pittsburgh’s Strip District, **Wholey’s Market** recently hosted its eighth annual **lobster grab**, a chaotic yet brilliantly executed event that turned a simple seafood tank into a stage for **experiential marketing**. When 24-year-old Carly Aprea successfully snatched eight live lobsters in under sixty seconds, the cheering crowd didn’t just witness a game—they experienced a masterclass in **customer engagement**. ### Why This Event Wasn’t Just Fun and Games While the spectacle looked like pure entertainment, it was strategically designed by co-owners Sam and Jim Wholey to achieve two clear goals: **drive foot traffic** and **increase product sales**. By requiring participants to have purchased a lobster within the previous two weeks, the market created a clever **purchase incentive** that rewarded loyal customers while encouraging new visits. Store manager Mike Zook noted that event days consistently yield twenty to thirty additional lobster sales, proving that **entertainment-driven promotions** directly impact the bottom line. ### The Anatomy of a Successful Retail Promotion The event’s success hinges on three core marketing principles: - **Scarcity and Urgency**: The one-minute timer and limited entry slots create natural excitement. - **Shareable Moments**: A host dressed as “Lobster Larry” with a megaphone transforms a routine transaction into a **viral-ready experience**. - **Community Connection**: Longtime shoppers like the Aprea family return not just for fresh seafood, but for the tradition itself, building **brand loyalty** through consistent, localized storytelling. For modern marketers, this case study underscores a vital lesson: **authentic, interactive experiences** often outperform traditional advertising. When brands prioritize **memorable interactions** over hard sells, they cultivate organic word-of-mouth, boost in-store conversion rates, and turn everyday customers into passionate advocates.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>experientialmarketing</category> <category>retailstrategy</category> <category>foottraffic</category> <category>communityengagement</category> <category>marketingevents</category> <enclosure url="https://73f3e7d5672db1849e6c-6434aaf008a29447cc424990bc6a54a7.ssl.cf2.rackcdn.com/stories/202608300087/1140x_a10-7_cTC/20260829gllobsters-10_1788023009.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[The Marketing Genius Behind Woolworths' Ooshies Craze: How a Supermarket Hypnotized a Nation]]></title> <link>https://www.marketingremotejobs.app/article/the-marketing-genius-behind-woolworths-ooshies-craze-how-a-supermarket-hypnotized-a-nation</link> <guid>the-marketing-genius-behind-woolworths-ooshies-craze-how-a-supermarket-hypnotized-a-nation</guid> <pubDate>Sat, 15 Aug 2026 08:00:31 GMT</pubDate> <description><![CDATA[Australia's obsession with Ooshies has turned into a full-blown frenzy, sparking playground trades, bidding wars, tears, and supermarket chaos. But what's the hidden marketing genius behind this viral phenomenon? Let's dive into the strategy that turned a simple collectible into a national sensation. ## The Power of Scarcity and Exclusivity Woolworths leveraged the **fear of missing out (FOMO)** by making Ooshies a limited-time offer. With only six weeks to collect them all, shoppers felt an urgent need to participate. The scarcity of certain rare characters added to the excitement, driving repeat visits and larger purchases. ## Gamification and the Thrill of the Hunt The collectible nature of Ooshies turned grocery shopping into a game. Each purchase was a chance to get a new character, and the **unpredictability** of which one you'd get created a **thrill of the hunt**. This gamification strategy kept customers engaged and coming back for more. ## Leveraging Social Proof and Community Woolworths cleverly tapped into the power of social proof. As more people shared their collections on social media, the desire to participate grew. The **playground swaps** and online trading groups created a sense of community, further fueling the craze. ## Strategic Partnerships and Licensing By partnering with popular franchises like Disney, Marvel, and DreamWorks, Woolworths ensured instant recognition and appeal. These **beloved characters** lowered the barrier to entry, making it easy for both kids and adults to get excited about collecting. ## The Emotional Connection The Ooshies campaign wasn't just about toys; it was about **creating memories and emotional connections**. For parents, it was a way to bond with their children. For kids, it was about the joy of collecting and trading. Woolworths successfully associated its brand with positive emotions, strengthening customer loyalty. ## The Role of In-Store Experience The in-store experience was carefully orchestrated to maximize engagement. From eye-catching displays to the placement of Ooshies at the checkout, every detail was designed to encourage impulse purchases and **drive foot traffic**. ## Data-Driven Personalization Woolworths likely used data from its rewards program to personalize offers and communications, ensuring that the right customers received the right messages at the right time. This **data-driven approach** helped maximize the campaign's impact. ## The Aftermath: A Lesson in Marketing The Ooshies craze is a textbook example of how **effective marketing** can create a viral phenomenon. By combining scarcity, gamification, social proof, and emotional appeal, Woolworths didn't just sell groceries; it sold an experience. The campaign's success demonstrates the power of understanding consumer psychology and creating a buzz that resonates with the masses.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ooshies</category> <category>woolworths</category> <category>marketingstrategy</category> <category>consumerbehavior</category> <category>viralcampaign</category> <enclosure url="https://content.api.news/v3/images/bin/dba841b0fc6fcec6ff26ab843a3f350e" length="0" type="image//v3/images/bin/dba841b0fc6fcec6ff26ab843a3f350e"/> </item> <item> <title><![CDATA[Is Isle of Man's £173k Influencer Spend Worth It? A Deep Dive into ROI and Strategy]]></title> <link>https://www.marketingremotejobs.app/article/is-isle-of-mans-173k-influencer-spend-worth-it-a-deep-dive-into-roi-and-strategy</link> <guid>is-isle-of-mans-173k-influencer-spend-worth-it-a-deep-dive-into-roi-and-strategy</guid> <pubDate>Fri, 14 Aug 2026 08:00:34 GMT</pubDate> <description><![CDATA[The Isle of Man Government's expenditure of **£173,000** on influencer marketing over the past five years has ignited a debate on its effectiveness and value for money. The funds, managed by **Visit Isle of Man**, were used to bring social media personalities to the island to promote it as a travel destination. Proponents argue that influencers can reach **new audiences** that traditional marketing might miss. However, critics, including former councillor and digital content creator Frank Schuengel, question the necessity of spending when local creators promote the island for free. Schuengel emphasizes the importance of using the **right metrics** to select influencers who align with the island's tourism goals. Travel influencer **Daniel Herszberg**, who visited in 2024, reported that his content about the island, including its culture, history, and landscapes, became some of his most viral work. He highlighted the island as a "hidden gem" and noted that his posts led to numerous trip inquiries from his audience. Visit Isle of Man's CEO, Deborah Heather, defends the strategy, stating that influencer partnerships are part of a broader marketing approach to attract **overnight visitors**, who contribute significantly more to the local economy than cruise passengers. In 2025, overnight visitors generated over **£400 million**, compared to just **£2.3 million** from cruise passengers. The agency evaluates influencers on a case-by-case basis, considering audience demographics, engagement, and relevance. Currently, two influencers are scheduled to visit in September, focusing on luxury travel, outdoor adventure, and nature. While the debate continues, the case highlights the growing importance of **influencer marketing** in tourism and the need for careful **ROI measurement** to ensure public funds are effectively utilized.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>influencermarketing</category> <category>tourism</category> <category>isleofman</category> <category>roi</category> <category>marketingstrategy</category> <enclosure url="https://ichef.bbci.co.uk/news/1024/branded_news/a9ca/live/e526baa0-9704-11f1-b72c-211ea4e0afc4.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Bruton's VLCC Fleet Gains Momentum as Chinese Demand Fuels Rate Optimism]]></title> <link>https://www.marketingremotejobs.app/article/brutons-vlcc-fleet-gains-momentum-as-chinese-demand-fuels-rate-optimism</link> <guid>brutons-vlcc-fleet-gains-momentum-as-chinese-demand-fuels-rate-optimism</guid> <pubDate>Thu, 13 Aug 2026 16:01:15 GMT</pubDate> <description><![CDATA[**Tor Olav Troim's Bruton** is gaining momentum heading into the second half of the year, driven by a **bullish outlook on Chinese demand** for VLCC rates. The company, which specializes in very large crude carriers, recently took delivery of its first vessel in July, marking a significant milestone. Despite challenges in the tanker market, Bruton has managed to stay profitable, thanks in part to **interest income** that has kept the company in the black. This financial stability provides a solid foundation as it looks to capitalize on emerging opportunities. Industry analysts point to **China's increasing crude imports** as a key catalyst for VLCC rate improvements. With the world's largest oil importer ramping up purchases, demand for VLCC tonnage is expected to rise, potentially tightening supply and pushing rates higher. Bruton's strategic positioning and Troim's experienced leadership suggest the company is well-placed to benefit from these market dynamics. As the fleet expands and demand strengthens, the outlook for Bruton appears increasingly positive.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>bruton</category> <category>vlcc</category> <category>chinesedemand</category> <category>tankerrates</category> <category>shipping</category> <enclosure url="https://image.dngroup.com/global/nhst/binary/49b610f907bc0e28b34491a5fdce4d39?crop=2400%2C1200%2Cx0%2Cy77%2Csafe&width=1200&format=webp&quality=80" length="0" type="image//global/nhst/binary/49b610f907bc0e28b34491a5fdce4d39"/> </item> <item> <title><![CDATA[Seven's Digital Sales Director Jordan King Exits Amid Major Restructuring]]></title> <link>https://www.marketingremotejobs.app/article/sevens-digital-sales-director-jordan-king-exits-amid-major-restructuring</link> <guid>sevens-digital-sales-director-jordan-king-exits-amid-major-restructuring</guid> <pubDate>Thu, 13 Aug 2026 08:00:33 GMT</pubDate> <description>< have been eliminated across the organization. King joined Seven from rival Nine Entertainment in November 2024, bringing over seven years of experience in senior digital sales roles, including director of programmatic and digital sales. At Seven, he was responsible for all digital advertising sales, working alongside Katie Finney, who leads TV and streaming ad sales. Finney has been with Seven for nearly 25 years and stepped into her current role just two months ago. The restructuring is part of a broader "resetting" of the company's cost base, as explained by Rohan Lund, CEO of Southern Cross Media Group (Seven's parent after its acquisition by Southern Cross Austereo). In an interview with Mumbrella, Lund acknowledged the difficulty of such changes, noting that "there's a natural resetting of your cost base, and responding to cyclical conditions." When King joined Seven, he expressed enthusiasm about the company's direction: "I'm tremendously excited to be joining Seven as it continues to transition and evolve into a media business of the future. Seven is bolstering its impressive BVOD footprint and expanding its live streaming credentials with the introduction of the cricket and AFL digital rights." It remains unclear whether King's role will be replaced. A spokesperson for Southern Cross Media Group declined to comment, citing privacy policies. This leadership change highlights the ongoing challenges and transformations in the Australian media landscape, particularly in digital sales and streaming. As Seven navigates this transition, the industry will be watching closely to see how it adapts to the evolving market and whether it can maintain its competitive edge in digital advertising.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>jordanking</category> <category>sevenwestmedia</category> <category>digitalsales</category> <category>restructuring</category> <category>australianmedia</category> <enclosure url="https://www.bandt.com.au/information/uploads/2024/09/JordanKingSeven.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[IKEA's Wicker Wit: How to Ride Cultural Waves Without Losing Your Brand Identity]]></title> <link>https://www.marketingremotejobs.app/article/ikeas-wicker-wit-how-to-ride-cultural-waves-without-losing-your-brand-identity</link> <guid>ikeas-wicker-wit-how-to-ride-cultural-waves-without-losing-your-brand-identity</guid> <pubDate>Wed, 12 Aug 2026 08:00:47 GMT</pubDate> <description><![CDATA[**Cultural moments** are a golden ticket for brands seeking attention. But as IKEA's playful response to the film *Wicker* shows, the key to success lies in **staying on brand** while joining the conversation. When the steamy trailer for *Wicker*—featuring Alexander Skarsgård as a husband made of wicker—hit the internet, IKEA Australia was quick to respond. With a post featuring its TOLKNING rattan bench and the caption “Made from husband material,” the brand wove itself into the viral moment without abandoning its identity. The result? A flood of praise, from “Advertising of the year” to “IKEA wins the internet today,” and even a nod from the official *Wicker* account: “Sturdy and supportive.” ## The Temptation of Cultural Relevance **Jumping on cultural trends**—whether it's a film, meme, or sporting event—can be a powerful way to capture attention. But there's a catch: if the cultural reference overshadows the brand, the effort is wasted. Remember the sea of pink during *Barbie* or the pink-and-green flood around *Wicked*? These cues made the reference obvious, but they did little to distinguish one brand from another. The audience noticed the moment, but the brand got lost in the shuffle. ## IKEA's Masterclass in Branded Relevance What sets IKEA apart is its ability to **leverage cultural moments through its own distinctive lens**. Instead of changing its identity to fit *Wicker*, IKEA stayed true to its **Distinctive Assets**—the logo, the font, the quirky Swedish product names—while making a genuine connection to the product it sells. Wicker and rattan are part of IKEA's DNA, so the tie-in felt natural, not forced. Research from the Ehrenberg-Bass Institute supports this approach. Jarod Walter's work shows that **Distinctive Assets can boost brand recall by up to 38%** when they counter-program with the creative. For instance, using a tagline in an image-based ad. So, when riding a cultural wave, brands must choose the right assets to ensure they remain front and center. ## The Carlsberg Example Another recent case: Carlsberg's response to FIFA president Gianni Infantino's controversial comments during the World Cup. The brand suggested a “hydration break,” cleverly tying into football's official pauses while reinforcing its own tagline, “probably.” The result was a post that was timely, on-brand, and memorable. ## The Bottom Line A post that's funny, timely, or widely shared isn't automatically successful. **The real measure is whether it builds the right brand memories.** Cultural moments offer a chance to borrow fame, but don't get so caught up in the conversation that you forget who you are. Keep your **brand name and Distinctive Assets** visible, and seek connections that make sense for your brand and category. So, by all means, weave your brand into the cultural fabric—but don't let it unravel in the process.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>cultural-marketing</category> <category>brand-identity</category> <category>distinctive-assets</category> <category>social-media</category> <category>ikea</category> <enclosure url="https://campaignbrief.com/wp-content/uploads/2026/08/Screenshot-2026-08-12-at-10.28.11-am-1024x573.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[On Sneakers' Bold DTC Strategy: Sacrificing Wholesale Growth for Brand Integrity]]></title> <link>https://www.marketingremotejobs.app/article/on-sneakers-bold-dtc-strategy-sacrificing-wholesale-growth-for-brand-integrity</link> <guid>on-sneakers-bold-dtc-strategy-sacrificing-wholesale-growth-for-brand-integrity</guid> <pubDate>Wed, 12 Aug 2026 16:00:35 GMT</pubDate> <description><![CDATA[The Swiss maker of On sneakers is making a bold bet on direct-to-consumer (DTC) sales, intentionally throttling wholesale growth to protect its brand and margins. In the second quarter, On Holding's constant-currency wholesale growth fell to **12.7%** from **25.1%** in the previous period, a deliberate move according to CFO Frank Sluis. Despite the success of a collaboration with Zendaya and an ad campaign directed by Spike Jonze, the company chose to hold back sell-in rather than risk inventory buildup and price erosion in a promotional environment. This strategy contrasts sharply with Nike's recent struggles, where an aggressive DTC push led to a loss of shelf space and a scramble to rebuild wholesale relationships. On is aiming for a more calibrated approach, balancing retail presence with DTC growth. Meanwhile, DTC net sales surged **34.3%** on a constant-currency basis, up from 28.7% in the first quarter. Executives tout this as the channel where they can fully define the brand experience, and they're pleased with the results. In other marketing news, New York City is investigating prediction-market marketing practices, with City Council Speaker Julie Menin sending letters to Polymarket, Kalshi, Coinbase, and Gemini Titan. The probe focuses on consumer-protection compliance, particularly Polymarket's use of paid creators to spread deceptive videos. Polymarket is revamping its marketing leadership, hiring Travis VanderZanden as head of growth. Target is also making waves by appointing its first chief AI officer, Chandhu Nair, and investing in AI tools like Target Trend Brain to stay ahead of trends and improve customer experience. These moves highlight a broader industry shift towards prioritizing brand control, transparency, and technological innovation in marketing strategies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>dtc</category> <category>marketingstrategy</category> <category>aiinretail</category> <category>brandintegrity</category> <category>predictionmarkets</category> <enclosure url="https://images.wsj.net/im-07163007/social" length="0" type="image//im-07163007/social"/> </item> </channel> </rss>