<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sun, 24 May 2026 11:53:49 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Crackdown on 'Cowboys': Cbus Calls for End to Dodgy Super Sales Tactics]]></title> <link>https://www.marketingremotejobs.app/article/crackdown-on-cowboys-cbus-calls-for-end-to-dodgy-super-sales-tactics</link> <guid>crackdown-on-cowboys-cbus-calls-for-end-to-dodgy-super-sales-tactics</guid> <pubDate>Sun, 24 May 2026 08:00:46 GMT</pubDate> <description><![CDATA[The construction industry super fund Cbus is urging a crackdown on what it describes as a "wild west" of dodgy marketers online who lure investors into switching into less regulated funds. In a submission to a federal Treasury consultation, Cbus argues that aggressive lead generators are using deceptive marketing tactics to push products under the guise of financial advice. **Key Issues:** - **Deceptive Lead Generation:** Online marketers use free "super health checks" and surveys to harvest personal details, promising early access to super balances. - **Product Pushing:** These tactics are described as "product pushing masquerading as genuine financial advice." Cbus calls for banning these "cowboys" and cutting off the financial incentives that support them. - **Regulatory Gaps:** Treasury documents note that lead generators are circumventing laws designed to ban cold-call sales, enacted after the Hayne royal commission. Some use clickbait ads to obtain broad consent for future contact, or refer consumers to financial advisers to fall within exemptions to hawking prohibitions. **Background:** The issue gained urgency after the collapse of First Guardian and Shield investment schemes in 2024, costing nearly 12,000 investors almost $1 billion. Victims were often lured by lead generators who pressured them to switch savings into self-managed options or wealth platforms, funneling funds into the failed schemes. **Regulatory Response:** ASIC has commenced legal action against Equity Trustees, alleging insufficient due diligence in allowing investments into First Guardian via its platform. Deputy ASIC chair Sarah Court stated there are over 26 matters under investigation or before the Federal Court, with further action expected. **What's Next:** The Treasury consultation is exploring whether exemptions to anti-hawking laws should be tightened or removed entirely to protect consumers from aggressive marketing tactics.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>superannuation</category> <category>leadgeneration</category> <category>consumerprotection</category> <category>financialregulation</category> <category>scams</category> <enclosure url="https://static.ffx.io/images/$zoom_0.3096%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_20%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/75c330de95eb0d51388cc2bfce824ccedb2b6a6a" length="0" type="image/777778%2C$width_1059%2C$x_20%2C$y_0/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/75c330de95eb0d51388cc2bfce824ccedb2b6a6a"/> </item> <item> <title><![CDATA[Marketer's Bogus Claim of Listening to Devices for Ads Leads to $880K FTC Settlement]]></title> <link>https://www.marketingremotejobs.app/article/marketers-bogus-claim-of-listening-to-devices-for-ads-leads-to-880k-ftc-settlement</link> <guid>marketers-bogus-claim-of-listening-to-devices-for-ads-leads-to-880k-ftc-settlement</guid> <pubDate>Sat, 23 May 2026 08:00:47 GMT</pubDate> <description>< CMG had claimed that Active Listening relied on an unnamed partner with "growing ability to access microphone data," but a spokesperson later admitted they did not listen to any conversations or have access to such data. The settlement serves as a **warning** to marketers about making exaggerated claims regarding AI and data privacy.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ftc</category> <category>privacy</category> <category>falseadvertising</category> <category>ai</category> <category>dataprivacy</category> <enclosure url="https://cdn.arstechnica.net/wp-content/uploads/2026/05/GettyImages-1344903607-1152x648.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[ChatGPT Ads Get a Makeover: OpenAI Tests New Formats with CTAs and E-Commerce Features]]></title> <link>https://www.marketingremotejobs.app/article/chatgpt-ads-get-a-makeover-openai-tests-new-formats-with-ctas-and-e-commerce-features</link> <guid>chatgpt-ads-get-a-makeover-openai-tests-new-formats-with-ctas-and-e-commerce-features</guid> <pubDate>Thu, 21 May 2026 16:00:31 GMT</pubDate> <description><![CDATA[OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to **bulk create their shopping ads**, it’s now giving advertisers more options to customize their ads around ChatGPT conversations. The platform is testing a new ad format — an iteration on its existing standard unit — with a **larger image and an optional call-to-action button** that advertisers can personalize, according to mockups viewed by Digiday. OpenAI itself confirmed this, sending an email to advertisers stating that the platform is “beginning an early test” of a new ad experience on a small subset of ads. Those ads include **dynamic CTAs**, such as “shop now”, “book now”, “sign up” and “learn more”. It’s also introducing a **dedicated e-commerce format** that can be displayed in either portrait or landscape orientation and pulls in shopping data including price and customer reviews. The portrait version is designed to stack, potentially allowing three or four ads to sit side-by-side, opening the door to a **carousel-style placement**. Until now, advertisers had a single, simple format: a headline, a short description, an image and a link. The new formats, while minor updates to that design, give marketers **more control** over how their brands appear and, for the first time, a **direct response element** within the ad unit itself. But it won’t stop there. Bigger changes to the actual ads are on the way. OpenAI ad execs have made that clear to marketers publicly and privately. “Creative variation has been a real key to success,” said Benji Shomair, OpenAI’s vp of monetization, during a recent press roundtable. His comment speaks to some of the deeper conversations happening around the embryonic stage of ChatGPT ads. Chiefly, that it is a **high-intent, conversational environment** where the context of a query — researching running shoes versus holiday trips — shapes what an ad needs to do. That makes creative performance more variable than in news feed or a search box, and more sensitive to execution. With enough live data now flowing through the platform, OpenAI appears to be amassing the breadth of signal needed to act on that. What does that mean in practice? A **self-serve ads manager** means advertisers no longer need a direct sales relationship with OpenAI to run campaigns. It opens the platform to the long tail of advertisers — the mid-market brands, the performance shops and the agencies testing on behalf of clients who aren’t yet ready to commit big sums — and dramatically increases the volume of creative and spend data flowing through the system. That data is raw material for knowing what formats work, in which contexts and for what objectives. Adthena’s CMO Ashley Fletcher, for example, said that his team has more U.S. folks wanting to join via the ads manager, but they haven’t been able to get their accounts up and live yet. “It’s the same for Adthena, I am still waiting for our approval for our account and I see a message that reads: ‘We are reviewing your information. Due to a high volume of signups, verification may take some time’.” It may get longer before it gets shorter on OpenAI’s current roadmap: **audience targeting** — i.e. allowing advertisers to retarget existing customers or exclude them entirely, with lookalike audiences likely to follow — is in gated rollout. **Outcome-based optimization**, the feature that would unlock serious performance spend by letting advertisers target against CPAs rather than impressions and clicks, is in development but without a public timeline. New ad formats, beyond those already announced, are being drawn up. More granular serving status visibility and campaign start and end data controls are also on the way. All of that is on top of what’s already been added in short order: conversion tracking, role-based account access, spend reporting at the ad level, daily budget controls and the self-serve manager itself. The pace of iteration is, by any measure, aggressive. For advertisers, it’s like watching an ad offering being built in real time. And while the demand is clearly there, bigger budgets are unlikely to materialize until more advanced features are built in. One exec, who currently has advertisers participating both directly and via OpenAI partners, said there are two big wish list items they want to see: **scale and the ability to optimize toward business outcomes**, such as product sales or lead generation. “Business objectives are what’s going to actually drive business outcomes,” they said. “They’re not [yet] giving advertisers the ability to specifically target ROAS or cost per acquisition, efficiency amount. I’ve heard from many other clients [not yet in the pilot] that they want to do ChatGPT ads, but they’re going to wait until they are able to target business outcomes.” All of this further confirms OpenAI’s urgency to want to generate as much revenue as soon as possible from its ad business to support the platform’s bigger goal. The AI company is reportedly expected to confidentially file its IPO prospectus as early as Friday, according to the Wall Street Journal, with a view to go public as early as September. OpenAI did not respond to Digiday’s request for comment.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>chatgpt</category> <category>openai</category> <category>adformats</category> <category>e-commerce</category> <category>digitaladvertising</category> <enclosure url="https://digiday.com/wp-content/uploads/sites/3/2025/12/openai-ads-digiday.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unilever's 300,000-Influencer Army: Will AI-Generated Content Actually Work?]]></title> <link>https://www.marketingremotejobs.app/article/unilevers-300-000-influencer-army-will-ai-generated-content-actually-work</link> <guid>unilevers-300-000-influencer-army-will-ai-generated-content-actually-work</guid> <pubDate>Wed, 20 May 2026 16:00:38 GMT</pubDate> <description><![CDATA[When Unilever CEO Fernando Fernández declared the end of expensive corporate brand advertising, calling traditional TV-heavy campaigns "lazy marketing," the shockwave was immediate. Half of Unilever's massive global ad budget would shift to a **social-first strategy**, scaling creator collaborations by 20 times—targeting over **300,000 influencers**, including a micro-influencer in every postal code in key markets like India. Traditional agencies faced an impossible mandate: manual sourcing and approval at that scale doesn't exist as a human workflow. But the real disruption isn't the number of creators—it's that **71% of creators now use AI tools** to produce content. ## The Real Question: Will It Work? A March 2026 Adobe Express study found that 71% of video creators have adopted AI video tools, with 41% using them weekly. Creators save over 30 minutes per video on average, seeing a **19% increase in watch time** and **17% boost in engagement**. Half plan to increase AI tool spending. Unilever is building a massive distributed network for AI-assisted content at unprecedented scale. But the honest answer? **Nobody knows if it will work.** When hyper-local micro-influencers produce AI-assisted videos across hundreds of markets simultaneously, the signal-to-noise problem becomes acute. Individual pieces may perform well while the overall brand narrative diffuses into incoherence. ## Where DAIVID and ADIN.AI Come In On April 27, 2026, two companies announced a partnership addressing this exact problem. **DAIVID** is a creative intelligence platform whose AI models predict how any ad creative will perform—measuring attention, 39 distinct emotions, memory encoding, brand recall, and next-step actions—without human panels. **ADIN.AI** is an AI-native operating system for enterprise marketing. The partnership embeds DAIVID's creative effectiveness models into ADIN.AI, creating a live loop between creative intelligence and media execution. Before campaigns launch, marketers identify which creative is most likely to succeed. During campaigns, they scale high-performers and pause underperformers in real time. After campaigns, historical data becomes benchmarks for future planning. ## Why This Matters for SEO and Digital Marketing The real disruption isn't 300,000 influencers versus three agencies. It's that when **71% of creators use AI** to produce content at speed across dozens of platforms in hundreds of markets, the evaluation infrastructure breaks. Human panels are too slow. A/B testing at that scale is impossible. Traditional brand-tracking surveys capture last quarter, not what's working now. DAIVID and ADIN.AI are building infrastructure that makes the Unilever model governable—a system that scores creative at scale, links scores to media performance in real time, and surfaces signal from noise before budget is misallocated. For SEO professionals and content marketers, the lesson is familiar: distribution channels and production tools change, volume increases, but **measuring what actually works** remains constant. Ground truth it, as always.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aicontent</category> <category>influencermarketing</category> <category>creativeintelligence</category> <category>unilever</category> <category>marketinganalytics</category> <enclosure url="https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/ai-generated-content-920.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[WA's Creative Titans Crowned: Block, Berlin, and Devil Jane Lead Campaign Brief Awards]]></title> <link>https://www.marketingremotejobs.app/article/was-creative-titans-crowned-block-berlin-and-devil-jane-lead-campaign-brief-awards</link> <guid>was-creative-titans-crowned-block-berlin-and-devil-jane-lead-campaign-brief-awards</guid> <pubDate>Tue, 19 May 2026 08:00:45 GMT</pubDate> <description><![CDATA[The Perth advertising and marketing industry gathered for the **Campaign Brief WA Awards** at the Crown Towers Ballroom, celebrating the region's top agencies and organisations. Here are the key winners: ### Agency of the Year: Block **Block** claimed its first Agency of the Year title, edging out finalists The Brand Agency and Rare. The jury praised Block's **forward momentum**, **commercial innovation**, and **commitment to industry betterment**. In 2025, Block delivered consistent creative excellence across multiple clients, balanced with strategic growth including new operational pillars, geographical expansion (Eastern Block), and a new offering (Vacant Block). Their remuneration innovation **UnBlock** was highlighted as leadership in fixing broken agency commercial models. ### Challenger Organisation of the Year: Berlin **Berlin**, a Fremantle-based independent agency launched just two and a half years ago, won this award for its rapid growth and purpose-driven work. Their most significant milestone was being appointed lead creative agency for **Cancer Council Australia's National Cancer Navigation Service**, demonstrating national confidence in their ability to deliver complex, high-stakes work. ### Boutique Organisation of the Year: Devil Jane In a new category for 2026, **Devil Jane** (the in-house creative team within St John WA) won for its remarkable output—responding to over **500 briefs** in 2025—and a full rebrand of St John WA with the platform "Here to Help." The six-person team demonstrated the power of proximity and collaboration. ### Digital Agency of the Year: The Start **The Start** became the **first Western Australian agency to win a Webby Award** (for RTRFM's website), beating global giants like Apple Music. They also achieved **162.5% year-on-year revenue growth**, surpassing $3 million, with a 94% client retention rate. The agency expanded into AI Development, AI Consultancy, and Out-of-Home services. ### Helen Filov Media Agency of the Year: Carat **Carat Perth** won for its "Designing for People" philosophy and **Kaizen** (continuous improvement) approach, driving commercial momentum, staff stability, and industry leadership despite economic pressures. ### Media Organisation of the Year: NINE **Channel Nine** won this award for the fourth time, determined by a poll of senior media planning professionals. They edged out oOh!Media and Nova 93.7. ### Village of the Year: Bedshed **Bedshed** and its agency partners (Rare, Media Forte, Workhouse, Painted Dog Research) won the inaugural Village of the Year award for their collaborative multi-agency model driving sustained national growth. *For full coverage, get the printed edition of the Campaign Brief Awards magazine.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>campaignbriefwaawards</category> <category>agencyoftheyear</category> <category>perthmarketing</category> <category>creativeagencies</category> <category>industryawards</category> <enclosure url="https://wa.campaignbrief.com/wp-content/uploads/sites/3/2026/05/CB-Awards-2026-winners.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>