<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Thu, 13 Feb 2025 19:06:33 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[BBH London Elevates Bobbie Gannon and James Rice Amid Leadership Changes]]></title> <link>https://www.marketingremotejobs.app/article/bbh-london-elevates-bobbie-gannon-and-james-rice-amid-leadership-changes</link> <guid>bbh-london-elevates-bobbie-gannon-and-james-rice-amid-leadership-changes</guid> <pubDate>Thu, 13 Feb 2025 17:00:34 GMT</pubDate> <description><![CDATA[BBH London has made significant leadership changes by promoting **Bobbie Gannon** and **James Rice** to newly created roles as **client managing directors**, following the departure of **Holly Ripper**. This strategic move aims to enhance the agency's client management capabilities and continue its commitment to delivering exceptional service to its clients. ![BBH London](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-13-Feb-2025-10-40-AM-715.jpg) The promotions come at a pivotal time for BBH London, reflecting a broader trend in the marketing industry where agencies are adapting their structures to better serve clients in a rapidly changing environment. Gannon and Rice's extensive experience within the agency positions them well to lead this new initiative.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>bbhlondon</category> <category>clientmanagement</category> <category>leadershipchanges</category> <category>marketingagency</category> <category>promotions</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-13-Feb-2025-10-40-AM-715.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Why Global Giants are Betting Big on India's Growth Potential in 2025]]></title> <link>https://www.marketingremotejobs.app/article/why-global-giants-are-betting-big-on-indias-growth-potential-in-2025</link> <guid>why-global-giants-are-betting-big-on-indias-growth-potential-in-2025</guid> <pubDate>Thu, 13 Feb 2025 17:00:33 GMT</pubDate> <description><![CDATA[### Global Giants Sing India's Praises Global chief executives from **multinationals** like **Coca-Cola** and **Harley-Davidson** have spotlighted India as a **key growth driver** amid slowing demand in other regions. In recent earnings calls, leaders from companies such as **Philip Morris International**, **Yum! Brands**, **Carlsberg Group**, **Pernod Ricard**, **Apple**, **Beiersdorf**, and **Skechers** expressed **optimism** about India's market potential, particularly for the **December quarter** and **fiscal year 2024**. ### Promising Market Dynamics Most of these companies target **mid- to high-income consumers** in the discretionary space, while some, like Coca-Cola and Diageo, maintain a strong presence in the **mass market**. John Murphy, CFO of Coca-Cola, stated, "The Indian market has got a **tremendous amount of runway ahead**," noting a **significant portion** of their capital investments will focus on India and Africa in 2025. **Maaza** recently became Coca-Cola's **30th billion-dollar brand**, reflecting strong volume growth. Yum! Brands reported a **five-point swing** in same-store sales for its operations in India last quarter, indicating a recovery in business. ### Sales Trends and Future Investments Despite a **18% decline** in full-year sales for Harley-Davidson in the Asia Pacific due to weaknesses in Japan and China, India showed a **modest increase** in sales. The **Indian government** plans to enhance household consumption through **income tax rationalization** in the FY26 budget, expecting a **speedy rebound** in the economy. The **Reserve Bank of India** projects economic growth at **6.7%** for 2025-26, with an estimated **6.4%** growth this fiscal year. ### India vs. Other Markets Vincent Warnery, CEO of **Beiersdorf**, emphasized that **India is more important than China** at present due to its booming market conditions and untapped opportunities in face care products. **Apple**, **Skechers**, and **AO Smith** reported high growth, with Apple achieving record quarterly sales, making the **iPhone** the top-selling smartphone in India. **Pernod Ricard** and **Carlsberg** also credited India for their regional growth despite challenges in the spirits market. Carlsberg plans to increase **capital expenditure** and invest in **sales and marketing** to strengthen its presence in India. Philip Morris International reported modest growth in cigarette shipments in India, attributing this to markets where **smoke-free products** are restricted. ![Growth Graph](https://img.etimg.com/photo/msid-118189574/graph.jpg)]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>india</category> <category>globalbusiness</category> <category>marketgrowth</category> <category>investment</category> <category>economictrends</category> <enclosure url="https://img.etimg.com/thumb/msid-118189550,width-1200,height-630,imgsize-62918,overlay-economictimes/articleshow.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unleashing Fun: Toyota Australia's Innovative Dealership Campaign]]></title> <link>https://www.marketingremotejobs.app/article/unleashing-fun-toyota-australias-innovative-dealership-campaign</link> <guid>unleashing-fun-toyota-australias-innovative-dealership-campaign</guid> <pubDate>Thu, 13 Feb 2025 09:00:34 GMT</pubDate> <description><![CDATA[### Embracing a Playful Spirit **Toyota Australia** has launched a delightful campaign to showcase its **dealership network**. This creative initiative highlights the brand's commitment to engaging with customers in a more **playful and relatable manner**. ### The Campaign's Essence This campaign is designed to not only promote Toyota's **dealerships** but also to connect with the community by incorporating **humor and creativity**. By doing so, Toyota aims to enhance its brand perception and foster stronger relationships with its audience. ### A Unique Approach In a market where many brands stick to traditional marketing strategies, **Toyota Australia** is stepping outside the box. The campaign utilizes **playful visuals** and **engaging content** that resonates with both current and potential customers, making the brand more approachable. ### Conclusion This innovative strategy reflects Toyota's understanding of the importance of **customer engagement** in today's competitive landscape, ensuring they remain a top choice for automotive enthusiasts.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>toyota</category> <category>marketing</category> <category>dealership</category> <category>campaign</category> <category>engagement</category> <enclosure url="https://mumbrella.com.au/favicon.ico" length="0" type="image/ico"/> </item> <item> <title><![CDATA[Unlocking the Future of Marketing: The Rise of Fractional CMOs and CDOs in APAC]]></title> <link>https://www.marketingremotejobs.app/article/unlocking-the-future-of-marketing-the-rise-of-fractional-cmos-and-cdos-in-apac</link> <guid>unlocking-the-future-of-marketing-the-rise-of-fractional-cmos-and-cdos-in-apac</guid> <pubDate>Thu, 13 Feb 2025 09:00:34 GMT</pubDate> <description><![CDATA[**Consulting work** has been around for a while, but recent events have opened up a **wealth of opportunities** for executives to offer their services in fractional roles. From the pandemic to the rapid advancement in **AI** and the rise of digital-first businesses, the landscape is changing. This has led to a growing trend of **executive-level marketers** and **data professionals** becoming **fractional CMOs** or **CDOs**. These experts work with multiple clients, providing access to their extensive experience at a **lower cost** than full-time hires. ### Flexibility and Costs: The Appeal of Fractional Executives Experts agree that companies are increasingly seeking **strategic expertise** without the overhead of full-time positions. This trend is particularly beneficial for complex scenarios, such as **regional expansions** where specialized leadership is crucial. According to **Billy Loizou**, the shift towards fractional roles is driven by cost-effectiveness. Companies can access senior-level expertise at a significantly lower investment, making high-caliber marketing leadership accessible to businesses that previously couldn’t afford it. But it’s not just about cost savings; fractional executives bring a **cross-pollination** effect, applying insights from various industries to address challenges. ### Speed to Value Fractional executives can diagnose issues and implement solutions quickly, often within weeks, thanks to their hands-on experience across multiple contexts. This flexibility allows companies to scale engagements based on their needs, ensuring they have the right expertise at different growth stages. ### Reflecting Today’s Digital and AI Landscape With the rise of AI, smaller organizations are increasingly turning to fractional CDOs to address economic challenges and build capabilities. **Gladwin Mendez** emphasizes that fractional CDOs not only provide leadership but also mentor and upskill teams, ensuring long-term sustainability. ### Companies Adopting Fractional Roles Companies typically looking to adopt fractional roles include: - Funded startups needing to enhance their marketing or data strategies. - Mid-sized startups and smaller enterprises with complex marketing needs. - Existing businesses launching new products or requiring senior support. - Fast-scaling businesses needing flexible teams. The trend is also prevalent among larger organizations looking to expand into new markets without disrupting existing structures. This shift in the market reflects a fundamental change in how businesses operate, emphasizing the need for **agility**, **specialized expertise**, and **strategic flexibility** in today’s fast-paced environment.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>fractionalcmo</category> <category>digitalmarketing</category> <category>leadership</category> <category>ai</category> <category>businessstrategy</category> <enclosure url="https://www.bandt.com.au/information/uploads/2025/02/Untitled-design-2025-02-13T091649.240-625x500.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Why 'Feral' Ads Are the Future of Super Bowl Marketing: A British Perspective]]></title> <link>https://www.marketingremotejobs.app/article/why-feral-ads-are-the-future-of-super-bowl-marketing-a-british-perspective</link> <guid>why-feral-ads-are-the-future-of-super-bowl-marketing-a-british-perspective</guid> <pubDate>Wed, 12 Feb 2025 17:00:33 GMT</pubDate> <description><![CDATA[After ingesting all things Super Bowl, **System 1’s Andrew Tindall** has undergone a marketing epiphany about **‘feral’ ads**. Many British creatives tend to dismiss Super Bowl ads as **hollow** or **nonsensical**, but this year’s lineup has proven them wrong. ### My First Marketing Revelation My first encounter with feral advertising happened in Ghana when launching a new flavored drink. I was convinced that our proposition was perfect—until I realized that the real choice driver for locals was **energy in bed**. This shocking revelation taught me a valuable lesson: **You are not the customer.** ### My Second Marketing Revelation The Super Bowl ads this year challenged my preconceived notions about celebrity appearances and narrative structure. I, too, was a **creative snob**, romanticizing UK advertising legends. However, creativity in marketing is about **connecting the dots** to achieve business results, which requires viewing the world through the **customer’s eyes**. This year’s ads, filled with **CGI seals, flying mustaches**, and even **people eating lava**, scored higher than any previous Super Bowl. ![Super Bowl Ads](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcSYnH57HL64arb6Rn9muNDAIuebdWologSQtn5iWqeK8lRNcLuFdPRHEQ7Tv4YK-aBe7mHug8JrQLamLKR2uMDE8HxFYlJI1-93cyg_PrWGTZBKQuinTsA3CI6wkKETWHTURs61A?key=1eqFDgFi3ks7F8sUHe___kWX) The key to this success? A combination of **classic creative techniques** and **feral ideas** that subverted expectations. For instance, **Mountain Dew** and **Reese’s** ads exemplified this approach, throwing traditional norms out the window. ![Feral Ads](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfatNs3JQJM7QNLibZiQn_btPqtgwnXVgCEvbGV7BxSZuSmBL706hH8DdobDvjmEnJsu47v3DPpD_EASxrrQAj5nPKStjukhyMBmskjdaQRy891pS1Lbx3Quhc40vaJpKUZ9cA6sw?key=1eqFDgFi3ks7F8sUHe___kWX) These ads resonate with consumers, proving that feral advertising can achieve **high engagement** and **viral potential**. Brands like **Budweiser** may still rely on traditional tactics, but the feral ads are where the excitement lies. This year’s Super Bowl should inspire marketers to embrace **market orientation** and remember that **creativity comes in all shapes and sizes**. The best ads this year show that being **feral** is not just a trend—it’s the future of advertising. If you're interested in more insights, you can find comprehensive analyses of Super Bowl ads over the past six years [here](https://system1group.com/super-bowl-lix).]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>superbowl</category> <category>feralads</category> <category>marketingstrategy</category> <category>creativity</category> <category>advertising</category> <enclosure url="https://thedrum-media.imgix.net//thedrum-prod/s3/seal_and_the_gorilla.png?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/png"/> </item> <item> <title><![CDATA[Discover the Game-Changing Rise of 'Coach-sultancy' with Wingmaven]]></title> <link>https://www.marketingremotejobs.app/article/discover-the-game-changing-rise-of-coach-sultancy-with-wingmaven</link> <guid>discover-the-game-changing-rise-of-coach-sultancy-with-wingmaven</guid> <pubDate>Wed, 12 Feb 2025 09:00:35 GMT</pubDate> <description><![CDATA[### The Emergence of Coach-sultancy In recent times, the concept of **'coach-sultancy'** has gained traction, with **Wingmaven** at the forefront. This innovative approach combines **coaching** and **consultancy**, providing businesses with tailored strategies to enhance their marketing efforts. ### What is Wingmaven? **Wingmaven** is revolutionizing how brands approach **marketing strategy**. By integrating **coaching** elements into traditional consultancy, it empowers businesses to not just receive advice but also learn how to implement it effectively. ### Why is it a Game Changer? The **'coach-sultancy'** model offers several benefits: - **Personalized Guidance**: Unlike conventional consultancy, Wingmaven provides customized support that caters to the unique needs of each brand. - **Skill Development**: Clients gain valuable skills and knowledge, enabling them to navigate **marketing challenges** independently. - **Long-term Impact**: This approach fosters sustainable growth, as brands are equipped with the tools necessary for ongoing success. ### Conclusion The rise of **Wingmaven** marks a significant shift in the marketing landscape, where the fusion of coaching and consultancy could redefine how brands approach their strategies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>wingmaven</category> <category>coach-sultancy</category> <category>marketingstrategy</category> <category>consultancy</category> <category>coaching</category> <enclosure url="https://mumbrella.com.au/favicon.ico" length="0" type="image/ico"/> </item> <item> <title><![CDATA[Poppi's Influencer Vending Machine Campaign Sparks Controversy: What You Need to Know]]></title> <link>https://www.marketingremotejobs.app/article/poppis-influencer-vending-machine-campaign-sparks-controversy-what-you-need-to-know</link> <guid>poppis-influencer-vending-machine-campaign-sparks-controversy-what-you-need-to-know</guid> <pubDate>Wed, 12 Feb 2025 09:00:35 GMT</pubDate> <description><![CDATA[**The popular soda alternative brand** Poppi has faced backlash following its extravagant influencer marketing campaign. Recently, the company sent **full-size hot pink vending machines** to several influencers' homes, along with cases of their drinks, ahead of their **Super Bowl commercial**. This move has led to widespread criticism, with many questioning the decision to share such expensive gifts only with wealthy influencers rather than the general public. One commenter expressed, “I hope they deliver these vending machines to **hospitals, schools, shelters, and libraries**,” while another added, “This is cool but I wish Poppi was sending this [to] its customers like teachers, nurses, etc.” ![Backlash Against Poppi](https://static.independent.co.uk/2025/02/11/18/03/GettyImages-2181631075.jpeg) *The backlash against the Poppi vending machines was quick (Getty Images for SCAD)* Over the years, Poppi has heavily relied on **influencers** for promotion, featuring personalities like **Alix Earle** in their Super Bowl ad. However, the recent vending machine campaign has reignited conversations about the **ethics of influencer marketing**. Many users on TikTok voiced their concerns, highlighting the disconnect between influencers who already profit from their social media presence and the average consumer struggling economically. In response to the criticism, Poppi’s co-founder **Allison Ellsworth** took to TikTok to clarify the campaign's intention, stating it was meant to raise awareness for the Super Bowl and that vending machines would also be part of **community events and giveaways**. Despite her explanations, skepticism remains, with comments questioning the authenticity of the campaign given that many influencers were at the Super Bowl rather than hosting parties. As an influencer manager, the key question arises: **how can marketing initiatives impact not only the creator but the audience viewing the content?** The creators are not necessarily the buyers, and this disconnect may prove challenging for brands like Poppi moving forward.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>poppi</category> <category>influencer</category> <category>backlash</category> <category>marketing</category> <category>superbowl</category> <enclosure url="https://static.independent.co.uk/2025/02/11/22/35/MixCollage-11-Feb-2025-05-02-PM-4554.jpeg?trim=54,0,66,0&width=1200&height=800&crop=1200:800" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[Why Are Super Bowl Ads Playing It Safe? Discover the Shift in Marketing Strategies]]></title> <link>https://www.marketingremotejobs.app/article/why-are-super-bowl-ads-playing-it-safe-discover-the-shift-in-marketing-strategies</link> <guid>why-are-super-bowl-ads-playing-it-safe-discover-the-shift-in-marketing-strategies</guid> <pubDate>Tue, 11 Feb 2025 09:00:50 GMT</pubDate> <description><![CDATA[Every year, **Super Bowl advertisers** shell out millions for fleeting ad slots, often leaning towards **upbeat** themes rather than **controversial** content. However, this year's ads have shown a notable trend towards being **risk-averse**. With a plethora of **adorable animals** and **nostalgic montages**, the commercials started to blend together, making them feel less distinct. In previous Super Bowls, brands have often taken bold stances on **political** and **civic themes**. For instance, in 2017, shortly after **Donald Trump**'s inauguration, several major brands tackled political issues directly. Budweiser's ad highlighted the founder's immigration journey, while Airbnb criticized Trump's travel ban. This year, however, the trend appears to be shifting away from such **political marketing**, as brands seem to prefer safer, more universally appealing messages. ![Super Bowl Ad Example](https://cdn.theatlantic.com/thumbor/R9XnfM9-G1_jb5MZFZaG1fH509w=/0x239:4586x2819/960x540/media/newsletters/2025/02/GettyImages_2197668733/original.jpg) **Aaron M. Sprecher / Getty** As Super Bowl advertising evolves, it raises questions about the future of **brand messaging** and whether advertisers will continue to shy away from bold statements in favor of safer, feel-good content.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>superbowl</category> <category>advertising</category> <category>marketing</category> <category>brandstrategy</category> <category>politicalmarketing</category> <enclosure url="https://cdn.theatlantic.com/thumbor/KbHTf-9X7ZcFuFSMcDwddkAiKt8=/0x334:4586x2723/1200x625/media/newsletters/2025/02/GettyImages_2197668733/original.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Virgin Media O2's Bold Move: MSQ Sport & Entertainment Takes the Lead in Sports Marketing]]></title> <link>https://www.marketingremotejobs.app/article/virgin-media-o2s-bold-move-msq-sport-entertainment-takes-the-lead-in-sports-marketing</link> <guid>virgin-media-o2s-bold-move-msq-sport-entertainment-takes-the-lead-in-sports-marketing</guid> <pubDate>Tue, 11 Feb 2025 17:00:54 GMT</pubDate> <description><![CDATA[Virgin Media O2 has made a significant shift in its sports marketing strategy by appointing **MSQ Sport & Entertainment** as its new agency. This decision comes after the company parted ways with its previous agency, **M&C Saatchi Sport & Entertainment**. ![Virgin Media O2](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-10-Feb-2025-05-11-PM-6206.jpg) This change signals a new direction for Virgin Media O2 as they aim to enhance their brand presence in the sports sector. The appointment of MSQ Sport & Entertainment is expected to bring fresh ideas and innovative strategies to their marketing efforts, focusing on engaging sports fans more effectively. Stay tuned for more updates on how this partnership will unfold and impact the sports marketing landscape.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>virginmediao2</category> <category>msqsport&amp;entertainment</category> <category>sportsmarketing</category> <category>m&amp;csaatchi</category> <category>marketingstrategy</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-10-Feb-2025-05-11-PM-6206.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Unveiling the Top 5 Super Bowl Ads of 2025: What Made Them Stand Out?]]></title> <link>https://www.marketingremotejobs.app/article/unveiling-the-top-5-super-bowl-ads-of-2025-what-made-them-stand-out</link> <guid>unveiling-the-top-5-super-bowl-ads-of-2025-what-made-them-stand-out</guid> <pubDate>Tue, 11 Feb 2025 17:00:47 GMT</pubDate> <description><![CDATA[### The Most Effective Ads from Super Bowl LIX The **2025 Super Bowl** featured some truly memorable advertising moments. Here’s a look at the **top 5 ads** that captivated audiences: ![Super Bowl Ads](https://specials-images.forbesimg.com/imageserve/67aad1b2c479795d50bf4e1f/d9OEdwnA/960x0.jpg?fit=scale) ### 5) Nerds – "What a Wonderful World" Nerds showcased a vibrant ad inspired by New Orleans. Featuring **Shaboozey** singing Louis Armstrong’s classic while enjoying **Nerds Gummy Clusters**, this ad combined sensory appeal with a colorful backdrop. Despite being ranked 31st by AdMeter, it scored well with Kellogg MBAs and was rated highly by iSpot TV. ### 4) Lay’s – "The Little Farmer" This heartwarming tribute to American farmers resonated with viewers. A young girl nurtures a potato on her family’s Wisconsin farm, emphasizing Lay's commitment to sourcing potatoes from U.S. farms. It was rated #2 on AdMeter and received an “A” from Kellogg MBAs. ### 3) Michelob Ultra – "The Ultra Hustle" Featuring **William Dafoe** and **Catherine O’Hara**, this ad depicted older adults competing in pickleball, promoting Michelob Ultra’s athletic image. It ranked #3 on AdMeter, received an “A” from Kellogg MBAs, and was among the most liked ads according to Sprout Social. ### 2) Hims & Hers – "Sick of the System" The most controversial ad, it tackled the **obesity epidemic** and criticized the healthcare system. While some deemed it dangerous, it significantly raised awareness of Hims & Hers and positively impacted its stock price. ### 1) Hellmann’s – "When Sally Met Hellmann’s" Recreating the iconic scene from *When Harry Met Sally*, this ad effectively highlighted the product while maintaining a humorous dialogue. Featuring original stars **Meg Ryan** and **Billy Crystal**, it was rated an “A” by Kellogg students and ranked 9th on AdMeter. ### Honorable Mentions - **Jeep**: Harrison Ford’s unity message resonated well. - **Pfizer**: An emotional portrayal of a boy battling cancer. - **Doritos**: A hit from the user-generated “Crash the Super Bowl” campaign. - **Angel Soft**: Promoted bathroom breaks in a humorous way. - **Bosch**: Antonio Banderas effectively promoted the brand. - **MSC Cruises**: Drew Barrymore and Orlando Bloom showcased a blend of European and American styles. - **Little Caesars**: Eugene Levy promoted a new flavor with a memorable ad. ]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>superbowl</category> <category>advertising</category> <category>marketing</category> <category>brandstrategy</category> <category>consumerengagement</category> <enclosure url="https://imageio.forbes.com/specials-images/imageserve/67aad1b2c479795d50bf4e1f/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Revolutionizing Communication: Former Ogilvy PR Leaders Launch New Indie Agency]]></title> <link>https://www.marketingremotejobs.app/article/revolutionizing-communication-former-ogilvy-pr-leaders-launch-new-indie-agency</link> <guid>revolutionizing-communication-former-ogilvy-pr-leaders-launch-new-indie-agency</guid> <pubDate>Tue, 11 Feb 2025 09:00:50 GMT</pubDate> <description><![CDATA[## Overview In an exciting development in the world of communications, former leaders from **Ogilvy PR** have joined forces to establish a new independent agency. This move signifies a shift towards more personalized and innovative communication strategies that cater to modern brands. ## The Vision The founders aim to leverage their extensive experience in the industry to create a platform that prioritizes **creativity**, **transparency**, and **client collaboration**. Their goal is to help brands navigate the evolving landscape of public relations and effectively engage with their audiences. ## Key Features of the New Agency - **Independence**: Unlike traditional agencies, this new venture focuses on tailored solutions without the constraints of larger corporate structures. - **Innovation**: Emphasizing **cutting-edge strategies**, the agency seeks to redefine how communication is approached in the digital age. - **Client-Centric Approach**: The founders believe in building strong partnerships with clients, ensuring their needs and goals are at the forefront of every campaign. This initiative reflects a growing trend in the industry where experienced professionals are opting to create independent firms that prioritize unique and effective communication strategies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ogilvy</category> <category>pr</category> <category>independentagency</category> <category>communications</category> <category>marketing</category> <enclosure url="https://mumbrella.com.au/favicon.ico" length="0" type="image/ico"/> </item> <item> <title><![CDATA[Unlocking Omnichannel Success: How Brands Can Capture Loyal Customers Everywhere]]></title> <link>https://www.marketingremotejobs.app/article/unlocking-omnichannel-success-how-brands-can-capture-loyal-customers-everywhere</link> <guid>unlocking-omnichannel-success-how-brands-can-capture-loyal-customers-everywhere</guid> <pubDate>Mon, 10 Feb 2025 17:00:31 GMT</pubDate> <description><![CDATA[Linking **online** and **offline selling channels** significantly increases the chances of transforming **fickle shoppers** into a **loyal following**. ![Leo Lin's showroom](https://img.businessoffashion.com/resizer/v2/HGTWIWI4UJDLTGL6CW5MCR5ACA.jpg?auth=87c60282c14d64f0d3236fac49db99b1194d2792f79233f34a01fe3556362e85&width=1440) *Digitally native Australian womenswear label Leo Lin's conversion has increased 30 percent since it opened its showroom in Sydney in January 2024.* ### Key Insights - **Omnichannel shoppers** (both online and in-store) spend **30% more** per order and are **twice as likely** to make repeat purchases compared to those who shop in only one channel. - Achieving a truly **synchronous omnichannel selling model** is challenging. - The most effective strategies provide consumers with an **easy shopping experience** while effectively communicating a brand’s **value** and **story**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>omnichannel</category> <category>customerloyalty</category> <category>retailstrategy</category> <category>digitalmarketing</category> <category>consumerbehavior</category> <enclosure url="https://img.businessoffashion.com/resizer/v2/HGTWIWI4UJDLTGL6CW5MCR5ACA.jpg?smart=true&auth=87c60282c14d64f0d3236fac49db99b1194d2792f79233f34a01fe3556362e85&width=1200&height=630" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Are Swiss Luxury Watch Brands Missing the Mark on Consumer Engagement?]]></title> <link>https://www.marketingremotejobs.app/article/are-swiss-luxury-watch-brands-missing-the-mark-on-consumer-engagement</link> <guid>are-swiss-luxury-watch-brands-missing-the-mark-on-consumer-engagement</guid> <pubDate>Mon, 10 Feb 2025 17:00:31 GMT</pubDate> <description><![CDATA[Speak to **Swiss luxury watch brand sales managers**, and the conversation about acquiring new customers sounds a lot like **dating**. They express a desire to connect with **young customers** who are serious about making a purchase. While there may be talk of forming long-term relationships, the urgency for sales is palpable. **Luxury watch brands** need to personally engage with potential buyers, and this requires a strategic approach to **consumer touchpoints**. ### Understanding Consumer Engagement A recent study by **NP Digital** highlights the importance of **multi-channel marketing** practices, emphasizing that brands need to diversify their communication methods to effectively engage consumers. The study segmented responses based on product price points, revealing the average number of **touchpoints** required before a consumer makes a purchase decision: - **$100 or less**: Fewer touchpoints needed - **$101 – 1,000**: Moderate touchpoints needed - **$1,001 – $10,000**: Increased touchpoints needed - **$10,001 and above**: Highest touchpoints needed ### The Power of Touchpoints The NP Digital study indicates that for watches priced at **$10,000 and up**, brands need an average of **23 touchpoints** to convert a consumer into a buyer. This highlights the significance of continuous engagement and the necessity for brands to **maintain a presence** across various marketing channels. Engaging consumers over a span of **six months or longer** can significantly influence their purchasing decisions. ![Consumer Touch Points](https://www.ablogtowatch.com/wp-content/uploads/2024/12/NP-Digital-Consumer-Touch-Points-Graph.png) ### Consumer Behavior Insights Interestingly, the luxury watch market is characterized by a **slow decision-making process**, often requiring multiple interactions before a purchase is made. This emphasizes the need for brands to invest in **consistent marketing efforts**. The NP Digital study reveals that even lower-priced watches need at least **ten touchpoints** with consumers. ### The Role of Enthusiast Communities The existence of **enthusiast communities** plays a crucial role in the luxury watch market. Brands can leverage these communities to enhance their engagement strategies and reach potential buyers more effectively. By collaborating with **enthusiast media**, brands can tap into an audience that is already interested in watch collecting. ![Luxury Watch Event](https://www.ablogtowatch.com/wp-content/uploads/2024/04/A-Lange-Sohne-Watches-San-Francisco-Salon-Store-Opening-3.jpg) ### Marketing to American Consumers As luxury watch brands focus on the **U.S. market**, they must recognize that American consumers are **savvy** and expect brands to market to them actively. Many consumers still require education about the value and desirability of luxury watches. Thus, brands must not only promote their products but also create insightful content that fosters appreciation for timepieces. ### Conclusion Swiss, German, and American watch brands must engage consumers **frequently** and **creatively**. By increasing the number of touchpoints, brands can enhance the likelihood of purchase decisions and ultimately drive sales in a competitive market.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>luxurywatches</category> <category>consumerengagement</category> <category>marketingstrategy</category> <category>touchpoints</category> <category>branding</category> <enclosure url="https://www.ablogtowatch.com/wp-content/uploads/2024/11/Bulgari-Manufacture-DHabillage-Saignelegier-Watch-Case-Dial-Factory-51.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Consumer Backlash: The Controversy Behind Byron Bay's Misleading Ghost Stores]]></title> <link>https://www.marketingremotejobs.app/article/consumer-backlash-the-controversy-behind-byron-bays-misleading-ghost-stores</link> <guid>consumer-backlash-the-controversy-behind-byron-bays-misleading-ghost-stores</guid> <pubDate>Sun, 09 Feb 2025 09:00:39 GMT</pubDate> <description><![CDATA[Byron Bay businesses are expressing **frustration** over the rise of companies using the iconic town's name to market products unrelated to its identity. The latest offender is an online **"ghost" store** selling **"sustainable"** fashion that has sparked outrage among consumers and locals alike. ### Leaving Customers in the Cold Ghost or **'dark stores'** operate solely online without a physical presence, complicating consumer rights and the return process for faulty products. For instance, Byron Bay Boutique markets itself as an **"Australian brand"** while using images of Byron's beautiful beaches, despite not being based in Australia. ![Buttons coming undone on a cheap shirt with a label that says made in China](https://live-production.wcms.abc-cdn.net.au/ace7e9a221de06f124f48eddae3b5e32?impolicy=wcms_crop_resize&cropH=2016&cropW=3024&xPos=0&yPos=1157&width=862&height=575) ### Protecting the Byron Brand Former mayor Jan Barham has long fought for the integrity of the Byron Bay brand. She recalls a case from **20 years ago** involving misleading labeling of Byron Bay Beer, which was actually brewed in Newcastle. The local **Chamber of Commerce** is now working to define and protect the Byron brand, raising funds for this initiative. ### Trademarking the Byron 'Vibe' Trademarking the **"Byron vibe"** is challenging. According to trademark lawyer Rebecca Jones, geographic locations are often hard to trademark unless they have identifiable qualities linked to their region. A potential solution mentioned is a **'Made in Byron Bay'** logo. ![Locals want better protection of the Byron Bay brand](https://live-production.wcms.abc-cdn.net.au/e663e3d6940b41455bd549b185a43ae9?impolicy=wcms_crop_resize&cropH=664&cropW=996&xPos=1&yPos=0&width=862&height=575) ### Buyer Beware Despite challenges, the **Australian Competition and Consumer Commission (ACCC)** emphasizes that Australian consumer laws apply to all businesses marketing to Australian consumers, regardless of their location. Misleading conduct or representations about products are prohibited. Consumers are advised to conduct their own research and be wary of brands that lack genuine connections to Byron Bay. ![A surfer rides a wave in front of homes beneath a lighthouse](https://live-production.wcms.abc-cdn.net.au/53dbf40b2369c4687b3419bd0a061dd7?impolicy=wcms_crop_resize&cropH=1080&cropW=1620&xPos=150&yPos=0&width=862&height=575)]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>byronbay</category> <category>consumerrights</category> <category>brandprotection</category> <category>ghoststores</category> <category>sustainability</category> <enclosure url="https://live-production.wcms.abc-cdn.net.au/53dbf40b2369c4687b3419bd0a061dd7?impolicy=wcms_watermark_news&cropH=1080&cropW=1920&xPos=0&yPos=0&width=862&height=485&imformat=generic" length="0" type="image//53dbf40b2369c4687b3419bd0a061dd7"/> </item> <item> <title><![CDATA[How Marc Marquez is Revolutionizing Ducati's Marketing Strategy]]></title> <link>https://www.marketingremotejobs.app/article/how-marc-marquez-is-revolutionizing-ducatis-marketing-strategy</link> <guid>how-marc-marquez-is-revolutionizing-ducatis-marketing-strategy</guid> <pubDate>Sun, 09 Feb 2025 17:00:28 GMT</pubDate> <description><![CDATA[Marc Marquez's **arrival at Ducati** is proving to be a game-changer, both on and off the track. While engaged in developing the **GP25** at the **MotoGP Sepang test**, Marquez is simultaneously enhancing Ducati's marketing presence. Ducati recognizes Marquez as an **eight-time world champion** and the most recognizable figure in the sport today. According to **Mauro Grassilli**, Ducati's sporting director, the brand is experiencing significant satisfaction in terms of **communication and outreach**. > “We have a lot of satisfaction also from the communications point of view,” Grassilli stated. “It’s not that we didn’t have any before, but I think with Marc we are reaching an audience that was previously more difficult to engage.” Marquez's factory teammate, **Francesco Bagnaia**, is also contributing to this marketing momentum, although he has yet to achieve widespread fame beyond hardcore MotoGP fans. Grassilli notes Bagnaia's ongoing efforts: > “Without a doubt. Let’s remember that Pecco is a world champion. He is a character who is doing well on the track, but also off it.” Ducati is set to welcome **Lenovo** as their title sponsor for the **2025 MotoGP season**, a move that underscores the brand's ambition to reach a broader audience. Grassilli expressed concerns about the lack of title sponsors for other teams, highlighting the importance of attracting partners from outside the motorcycle industry: > “The fact that we see other teams that have no title sponsors, or very few sponsors from other sectors, if any, is a cause for concern. Because it means that we are talking to the same people, and that is not the goal of Ducati.”]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ducati</category> <category>motogp</category> <category>marketing</category> <category>marcmarquez</category> <category>sponsorship</category> <enclosure url="https://cdn.crash.net/2025-01/GnG_1198753_HiRes_0.jpg?width=1280" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Sanam Teri Kasam's Surprising Comeback: A Case Against Big Marketing Strategies]]></title> <link>https://www.marketingremotejobs.app/article/sanam-teri-kasams-surprising-comeback-a-case-against-big-marketing-strategies</link> <guid>sanam-teri-kasams-surprising-comeback-a-case-against-big-marketing-strategies</guid> <pubDate>Sun, 09 Feb 2025 17:00:28 GMT</pubDate> <description><![CDATA[Sanam Teri Kasam continues its **blockbuster run** at the box office, challenging the notion that big marketing campaigns are essential for success. ![Sanam Teri Kasam](https://www.pinkvilla.com/images/2023-11/1700139117_20231116_182055_0000.jpg) *Written by [Mohit Dixit](https://www.pinkvilla.com/author/mohit-dixit)* **Published on February 09, 2025** After *Yeh Jawaani Hai Deewani*, the **Harshvardhan Rane** and **Mawra Hocane** starrer *Sanam Teri Kasam* is performing remarkably well in its re-release. Directed by **Vinay Sapru** and **Radhika Rao**, this tragic love story has found a new audience, grossing an impressive **Rs 4 crore** on its opening day and reaching **Rs 9 crore** net in just two days. This surpasses its original run's total of **Rs 8 crore**. ### Sanam Teri Kasam's Blockbuster Run Continues Backed by **Deepak Mukut** of **Soham Rockstar Entertainment**, the film is set to continue its success, showing strong occupancy rates even on its third day. Originally a flop, it is now emerging as a significant success due to overwhelming public demand and its **popular music** by **Himesh Reshammiya**. Interestingly, this film's success comes without any major promotional efforts; the only promotion came from Harshvardhan Rane's social media posts. This raises questions about the **significance of big marketing campaigns** in today's cinema, especially when public demand and relatable emotional content can drive box office performance. ### Sanam Teri Kasam In Theaters *Sanam Teri Kasam* is now playing in theaters near you. Have you booked your tickets yet? **Disclaimer**: Box office figures are approximate and based on various sources. They indicate the film's performance but may not be entirely accurate.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>sanamterikasam</category> <category>boxoffice</category> <category>marketingstrategy</category> <category>filmindustry</category> <category>publicdemand</category> <enclosure url="https://www.pinkvilla.com/images/2025-02/731003614_stk.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[YouTube Hits Record $10.4 Billion in Ad Revenue: Why Users Are Frustrated]]></title> <link>https://www.marketingremotejobs.app/article/youtube-hits-record-104-billion-in-ad-revenue-why-users-are-frustrated</link> <guid>youtube-hits-record-104-billion-in-ad-revenue-why-users-are-frustrated</guid> <pubDate>Sun, 09 Feb 2025 09:00:39 GMT</pubDate> <description><![CDATA[### YouTube's Record-Breaking Ad Revenue YouTube achieved **record-breaking ad revenue** in Q4 2024, raking in a staggering **$10.4 billion** from advertisements alone. This marks a **13.8% increase** from the previous year, despite growing user dissatisfaction with the platform's **aggressive ad strategy**. ### User Frustration with Ads The platform's approach to monetization often involves interrupting videos with **unskippable ads**, which many users find intrusive and detrimental to their viewing experience. However, the numbers suggest that YouTube's revenue generation remains largely unaffected by this discontent. The **vast content library**, much of which is unique to YouTube, creates a **captive audience**, ensuring a steady stream of ad viewers. ### Political Advertising Boost According to Alphabet CEO **Sundar Pichai**, much of the revenue increase can be attributed to the **2024 U.S. presidential election**. Political ad spending on YouTube nearly doubled compared to the 2020 election, with over **45 million people** watching election-related content on the platform on election day alone. ### Subscription Services on the Rise YouTube offers a **Premium subscription service** for $14 per month or $140 per year to escape the ad-laden experience. However, many users view this as an expensive solution to a problem created by YouTube. Despite this reluctance, subscription revenues increased from **$10.8 billion** in Q4 2023 to **$11.6 billion** in Q4 2024, driven by growth in **YouTube TV**, **YouTube Music Premium**, and **Google One**. ### AI-Powered Advertising Strategies YouTube is now betting on **AI** to enhance its advertising strategies. **Philipp Schindler**, Alphabet's chief business officer, highlighted how AI campaigns can significantly improve ad performance. For instance, **Petco** utilized AI on YouTube to achieve a **275% higher return on ad spend** and a **74% higher click-through rate** than its social benchmarks. Furthermore, Google’s AI-powered video campaigns reportedly deliver a **17% higher return** on advertising spend compared to manual campaigns. While these advancements may delight advertisers, they could lead to even more precisely targeted—and potentially irritating—ad experiences for users.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>youtube</category> <category>advertising</category> <category>digitalmarketing</category> <category>ai</category> <category>userexperience</category> <enclosure url="https://www.techspot.com/images2/news/bigimage/2025/02/2025-02-08-image-5.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>