<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sat, 06 Dec 2025 19:05:25 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Béis Luggage's 'Fraud Alert' Email Backfires: A Cautionary Tale for Marketers]]></title> <link>https://www.marketingremotejobs.app/article/beis-luggages-fraud-alert-email-backfires-a-cautionary-tale-for-marketers</link> <guid>beis-luggages-fraud-alert-email-backfires-a-cautionary-tale-for-marketers</guid> <pubDate>Sat, 06 Dec 2025 17:00:22 GMT</pubDate> <description>< *Béis' fake 'fraud alert' email is drawing backlash. (Jessica Levinson, LinkedIn)* Instead of an actual fraud alert, the email turned out to be a **marketing gimmick** designed to promote products or sales. This move has not only angered customers but also raised concerns about potential violations of **Federal Trade Commission (FTC) rules** regarding deceptive advertising practices. ## The Fallout on Social Media Consumers and influencers took to social media platforms to express their outrage, criticizing Béis for using fear-based tactics to drive engagement. Many argued that such strategies erode **trust** and damage brand reputation, especially in an era where consumers are increasingly wary of spam and phishing attempts. ## Why This Matters for Marketers This incident serves as a stark reminder of the importance of **ethical marketing practices**. While creativity and standing out in crowded inboxes are crucial, crossing the line into deception can have severe consequences: - **Legal risks**: The FTC has strict guidelines against misleading advertising, and violations can result in fines and other penalties. - **Brand reputation**: Once trust is broken, it can be incredibly difficult to rebuild customer loyalty. - **Consumer backlash**: In the age of social media, negative experiences can quickly go viral, amplifying the damage. ## Key Takeaways Marketers should prioritize transparency and honesty in their campaigns. **Gimmicks that rely on deception** may generate short-term opens or clicks, but they often lead to long-term harm. Building a sustainable brand requires fostering genuine connections with your audience, not tricking them into engagement. As the digital landscape evolves, maintaining **consumer trust** should be at the core of every marketing strategy. This Béis case highlights how quickly a misstep can turn into a full-blown crisis, underscoring the need for careful consideration of both the ethical and practical implications of marketing tactics.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>emailmarketing</category> <category>brandtrust</category> <category>marketingethics</category> <category>consumerbacklash</category> <category>ftcrules</category> <enclosure url="https://cloudfront-us-east-1.images.arcpublishing.com/crain/BVT46HTGRFEBDOAXSHYOYVSATA.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Google's AI Overviews Are Killing Small Business Websites: One Designer's Shocking Story]]></title> <link>https://www.marketingremotejobs.app/article/how-googles-ai-overviews-are-killing-small-business-websites-one-designers-shocking-story</link> <guid>how-googles-ai-overviews-are-killing-small-business-websites-one-designers-shocking-story</guid> <pubDate>Sat, 06 Dec 2025 09:00:22 GMT</pubDate> <description>< *Photo Credit: Google* When The Cool Down tested searches related to Wetterschneider's niche—like "Does my designer toy need safety testing?"—the AI summary credited his site, Shinbone Creative, as a top source. But users got their answer without clicking through. ## An Industry-Wide Problem This isn't just one designer's struggle. **AI Overviews are suspected of slashing traffic** across numerous industries: * **Law firms** * **Retail stores** * **News organizations** * **Countless small businesses** Lily Ray, VP of SEO strategy at Amsive, warned: "If Google makes AI Mode the default in its current form, it's going to have a **devastating impact on the internet**. It will severely cut into the main source of revenue for most publishers and disincentivize content creators." Analytics company Authoritas found that sites previously ranked first in Google search could lose **up to 79% of their traffic** because of AI Overviews. ## The Legal Gray Area Google hasn't responded to requests for comment on this specific case. Legally, the company is on solid ground—it's **not illegal** to scrape public sites for AI summaries, especially when sources are credited rather than content copied verbatim. ## Beyond Business: The Environmental Cost The rise of AI brings another concerning side effect: **massive energy consumption**. Researcher Jesse Dodge noted that "one query to ChatGPT uses approximately as much electricity as could light one light bulb for about 20 minutes." Google's own 2024 sustainability report revealed a **48% increase in gas pollution** since 2019, largely attributed to AI energy demands. "As we further integrate AI into our products, reducing emissions may be challenging," the report stated. AI servers also require tremendous amounts of water for cooling. Researchers estimate that composing a **100-word email with AI requires 519 milliliters of water**—roughly one single-use plastic water bottle's worth. ## Fighting Back with Awareness Wetterschneider has taken to social media to share his story, receiving sympathy from others facing similar challenges. While the traffic drop hasn't crippled him financially—thanks to strong client relationships—he's using his platform to **warn others about AI's downsides**. "We're all trying to adapt," he said. "Ultimately, at the end of the day, the things I do cannot be done—even badly—by AI." His experience serves as a **cautionary tale** for any business relying on organic search traffic in the age of AI-powered search.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>googleai</category> <category>seo</category> <category>searchtraffic</category> <category>contentscraping</category> <category>aioverviews</category> <enclosure url="https://www.thecooldown.com/wp-content/uploads/2025/12/1920x1280-2025-12-02T104203.565.jpeg" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[St Marks Studios Strengthens Leadership Team with Strategic Hires from WPP Media and Edelman]]></title> <link>https://www.marketingremotejobs.app/article/st-marks-studios-strengthens-leadership-team-with-strategic-hires-from-wpp-media-and-edelman</link> <guid>st-marks-studios-strengthens-leadership-team-with-strategic-hires-from-wpp-media-and-edelman</guid> <pubDate>Fri, 05 Dec 2025 17:00:27 GMT</pubDate> <description>< ## Strategic Implications for St Marks Studios These hires represent a **strategic move** by St Marks Studios to bolster its leadership with talent from top-tier organizations. By bringing in professionals with backgrounds in **WPP Media** and **Edelman**, the studio aims to enhance its service offerings, improve client satisfaction, and compete more effectively in the dynamic marketing and production landscape. Murray's experience in media and business development will help St Marks Studios identify new opportunities and forge stronger client partnerships. Meanwhile, Verlander's production expertise will ensure that the studio delivers high-quality, innovative content that meets the evolving needs of brands and audiences. ## Industry Context and Future Outlook The appointments come at a time when companies are increasingly investing in **creative production** and **strategic media partnerships** to stand out in a crowded market. St Marks Studios' decision to hire from established firms like WPP Media and Edelman underscores its commitment to excellence and growth. As the studio integrates these new leaders, it is poised to leverage their combined experience to drive innovation, expand its client base, and strengthen its position as a key player in the industry. The move also highlights the ongoing **talent mobility** within the marketing and media sectors, where professionals bring valuable insights and skills to new roles, fostering cross-pollination of ideas and best practices.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>leadership</category> <category>hiring</category> <category>marketing</category> <category>production</category> <category>strategy</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-05-Dec-2025-10-31-AM-2313.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How a New Shipping Strategy is Reshaping Global Trade and Avoiding Market Gluts]]></title> <link>https://www.marketingremotejobs.app/article/how-a-new-shipping-strategy-is-reshaping-global-trade-and-avoiding-market-gluts</link> <guid>how-a-new-shipping-strategy-is-reshaping-global-trade-and-avoiding-market-gluts</guid> <pubDate>Thu, 04 Dec 2025 17:00:25 GMT</pubDate> <description>< *Photo: LinkedIn* This development comes as the Atlantic basin business undergoes a transformation, with analysts explaining how these changes are impacting global trade dynamics. The focus is on optimizing routes to prevent oversupply in European markets, which can lead to reduced profitability and operational inefficiencies. By redirecting tankers to West Africa, companies are tapping into growing demand in that region, while simultaneously alleviating pressure on European ports. This **strategic reshuffling** not only enhances vessel utilization but also supports more stable pricing and supply chains in the refined products sector.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>trade</category> <category>maritime</category> <category>logistics</category> <category>tankers</category> <enclosure url="https://media.dngroup.com/image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiJjZTU4ODMxZmQ2OWQyMGJmMWM5MDc3ODg2NTVlMTUwYyIsImNyb3AiOlswLDEwNCw4MDAsNDAwXSwiciI6MiwibyI6Imdsb2JhbCJ9" length="0" type="image//image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiJjZTU4ODMxZmQ2OWQyMGJmMWM5MDc3ODg2NTVlMTUwYyIsImNyb3AiOlswLDEwNCw4MDAsNDAwXSwiciI6MiwibyI6Imdsb2JhbCJ9"/> </item> <item> <title><![CDATA[From Droga5 to Baby Teeth: Inside the Strategic Hiring That's Shaking Up the Marketing World]]></title> <link>https://www.marketingremotejobs.app/article/from-droga5-to-baby-teeth-inside-the-strategic-hiring-thats-shaking-up-the-marketing-world</link> <guid>from-droga5-to-baby-teeth-inside-the-strategic-hiring-thats-shaking-up-the-marketing-world</guid> <pubDate>Wed, 03 Dec 2025 17:00:27 GMT</pubDate> <description>< ## What This Hire Means for Baby Teeth This strategic appointment brings a wealth of experience from top-tier agencies to Baby Teeth's leadership team. The new managing director's background includes not only Droga5 London but also previous roles at **FCB** and **Ogilvy**, two other powerhouse agencies known for their innovative campaigns and client work. ## The Talent Migration Trend This hire reflects a broader trend in the marketing industry where **top talent is increasingly mobile** between agencies, brands, and consultancies. As companies compete for the best minds in marketing, strategic hires like this one can significantly impact an agency's creative output, client relationships, and market positioning. ## Why Droga5 Experience Matters Droga5 has built a reputation for **groundbreaking creative work** that pushes boundaries and delivers results for clients. Experience from such an environment brings valuable insights into creative processes, client management, and campaign execution that can elevate Baby Teeth's offerings in a competitive market. ## The FCB and Ogilvy Connection The managing director's background at FCB and Ogilvy adds another layer of expertise. These agencies represent different approaches to marketing and advertising, providing the new hire with a **diverse toolkit of strategies and methodologies** that can be applied to Baby Teeth's challenges and opportunities. ## Looking Ahead As Baby Teeth integrates this new leadership, the marketing community will be watching closely to see how this talent acquisition translates into creative output, client wins, and agency growth. Strategic hires at this level often signal an agency's ambitions and direction for the future.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>hiring</category> <category>agency</category> <category>talent</category> <category>marketing</category> <category>leadership</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-02-Dec-2025-03-03-PM-4718.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Big Tech's Sabotage Threat: Inside the Battle Over Australia's Social Media Ban]]></title> <link>https://www.marketingremotejobs.app/article/big-techs-sabotage-threat-inside-the-battle-over-australias-social-media-ban</link> <guid>big-techs-sabotage-threat-inside-the-battle-over-australias-social-media-ban</guid> <pubDate>Wed, 03 Dec 2025 09:00:25 GMT</pubDate> <description><![CDATA[## The Tension Escalates Michael “Wippa” Wipfli, co-founder of the advocacy group that successfully pushed to raise the minimum age for social media use in Australia, is sounding the alarm. With the new law set to take effect, he fears **deliberate sabotage** from social media platforms. "The social media platforms are not going to like it. They’re not happy with it. And some of their antics in the past, and the lead-up to where we’re at now, have been fairly typical of **deliberate sabotage**," Wipfli warned. He believes their goal is to "make this the biggest mess possible. Embarrass the government, make it a mess and try and contain it to Australia only, knowing the rest of the world is watching on." ## The Legal Landscape The new legislation places the **entire onus on social media platforms**, threatening fines of up to **$49.5 million** for systemic breaches. While Wipfli didn't provide specific examples of how platforms might obstruct the ban, he revealed they've privately described the law as a **"contagion risk"** – fearing it could spread to other countries. "There’s absolute confusion on some topics, and I think that’s exactly how big tech would like it to be," he observed. ## Constitutional Challenges Emerge A group called the **Digital Freedom Project** has launched a challenge in the High Court of Australia, arguing the ban is unconstitutional because it unfairly restricts teens' rights to **freedom of political expression**. Wipfli expressed deep suspicion about their motives, though the group claims it has "not received any funding from any social media companies or associated groups." ## Maintaining Independence Wipfli's group, 36 Months, has deliberately stepped back over the past six months to allow the government and eSafety Commissioner to work out implementation details. They've also avoided government-endorsed advertising campaigns to maintain their independence. "Our values and independence is worth more to us than whatever the government might suggest. We want to be able to say that, no, we’re not receiving money from the government," Wipfli emphasized. ## The Human Impact Despite the political and legal battles, Wipfli remains focused on the original mission. "Through all of the muddiness that might be between now and December 10, we have to go back to why we started this. There’s going to be some casualties in it. There’s going to be kids that are annoyed. There’s going to be some parents that are angry by it," he acknowledged. "But like any large movement, it can’t be a blanket understanding by all. It’s going to take time to reshape it and understand the behaviours. But we have to start somewhere."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>socialmedia</category> <category>regulation</category> <category>australia</category> <category>bigtech</category> <category>onlinesafety</category> <enclosure url="https://static.ffx.io/images/$zoom_0.1899%2C$multiply_4%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_6/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/a4c1a190b8d9698f6af1d26291ccc244d0af2fcd" length="0" type="image/777778%2C$width_1059%2C$x_0%2C$y_6/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/a4c1a190b8d9698f6af1d26291ccc244d0af2fcd"/> </item> <item> <title><![CDATA[How a Swiss Trader's Bold Bet on Product Tankers Could Signal a Major Market Shift]]></title> <link>https://www.marketingremotejobs.app/article/how-a-swiss-traders-bold-bet-on-product-tankers-could-signal-a-major-market-shift</link> <guid>how-a-swiss-traders-bold-bet-on-product-tankers-could-signal-a-major-market-shift</guid> <pubDate>Tue, 02 Dec 2025 17:00:25 GMT</pubDate> <description>< *Photo: Montfort* ### Strategic Implications for the Market This move by Montfort Group underscores the growing importance of **MR tankers** in the global shipping landscape. As companies seek to optimize their fleets for efficiency and profitability, investments in well-maintained, secondhand vessels can offer a competitive edge. The focus on **Japanese-built** ships, known for their quality and durability, further emphasizes the value placed on reliability in this sector. For professionals in **marketing and business strategy**, this development serves as a case study in how companies can leverage market insights to make informed investment decisions. Understanding trends in industries like shipping can inform broader **marketing strategies**, especially for those targeting B2B sectors or global trade. ### Why This Matters for Marketers In a world where remote work and digital tools are reshaping industries, staying informed about such strategic moves can help marketers identify new opportunities and tailor their approaches. Whether it's crafting content for logistics companies or developing campaigns around **sustainability** in shipping, this news highlights the interconnectedness of global markets and the need for adaptive strategies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>tankers</category> <category>investment</category> <category>strategy</category> <category>globaltrade</category> <enclosure url="https://media.dngroup.com/image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiIzOWFiNDMyZGFmODYzYjVmY2QzYTlmMWI2OGUwNmQzZSIsImNyb3AiOlswLDEyMywyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0" length="0" type="image//image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiIzOWFiNDMyZGFmODYzYjVmY2QzYTlmMWI2OGUwNmQzZSIsImNyb3AiOlswLDEyMywyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0"/> </item> <item> <title><![CDATA[Valentino's AI Handbag Ads Spark Backlash: Are Luxury Brands Sacrificing Artistry for Efficiency?]]></title> <link>https://www.marketingremotejobs.app/article/valentinos-ai-handbag-ads-spark-backlash-are-luxury-brands-sacrificing-artistry-for-efficiency</link> <guid>valentinos-ai-handbag-ads-spark-backlash-are-luxury-brands-sacrificing-artistry-for-efficiency</guid> <pubDate>Tue, 02 Dec 2025 09:00:24 GMT</pubDate> <description><![CDATA[Italian luxury fashion house Valentino is facing intense criticism after posting "disturbing" adverts made using artificial intelligence (AI) for its new DeVain handbag. ## The Controversial Instagram Post The brand announced a collaboration with digital artists as part of what it dubbed a "digital creative project" promoting its new DeVain handbag. But an AI-generated advert it posted on Instagram has been met with intense criticism from fans, who called the visuals - and use of AI - "sloppy" and "sad". The Instagram post promoting the handbag, which has a label to say it was made using AI, shows a "surreal" collage of models spliced between Valentino logos and its DeVain bag. At one point it shows models seemingly emerge from an ornate gold version of the handbag. At another, the brand's logo transforms into people's arms, before these morph into a coalescing swirl of bodies. ## Social Media Backlash Among hundreds of comments left on Valentino's Instagram video were many criticising its AI use as "cheap" and "lazy". "Disappointing from a couture fashion house," wrote one user responding to the video on Instagram. "Advertising campaigns are an opportunity to put talented creatives centre stage. AI in this instance is lazy at best." Others called on the company's marketing department to "read the room", likened the content to "AI slop" and accused the company of "rage-baiting". ## The Broader Industry Context The fashion industry, like many other creative sectors, has seized on generative AI tools which can create images and video in seconds as a way to cut production and promotion costs. It has also been cited as an opportunity to examine how new and emerging tech can enhance key processes like design, manufacturing and sizing. But doing so has also given rise to concern its increased adoption may displace human workers, or reduce the quality of fashion products. ## Expert Insight on the Cultural Tension Anne-Liese Prem, head of cultural insights & trends at creative digital agency Loop, said although Valentino was showing "the right instinct" by being upfront about the generative AI use, backlash to it showed "a deeper cultural tension". "The main issue is not the technology itself - it is the perception of what the technology replaces," she told the BBC. "When AI enters the visual identity of a brand, people worry that the brand is choosing efficiency over artistry. Even if the execution is creative, audiences often read it as cost-saving disguised as innovation." ## Other Examples of AI Backlash in Fashion H&M's use of AI to create "digital twins" of models for ads and social media posts sparked criticism about its effect on human models, as well as on photographers and make-up artists who play a key role on shoots. Meanwhile, an AI-generated Guess advert spotted in Vogue earlier this year raised concerns about its impact on female beauty standards. Ms Prem said while there were clear benefits and "new creative possibilities" for brands using AI, "the risk is equally clear". "Without a strong emotional idea behind it, generative AI can make luxury feel less human at a moment when people want human presence more than ever," she said.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketing</category> <category>fashion</category> <category>branding</category> <category>controversy</category> <enclosure url="https://ichef.bbci.co.uk/news/1024/branded_news/afa1/live/2d023480-cebf-11f0-b464-7718d124af65.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>