<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Wed, 15 Apr 2026 15:42:37 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[The Illusion of Buying a Better Life: Why High-Priced Retreats Like Meghan Markle's Can't Deliver on Their Promises]]></title> <link>https://www.marketingremotejobs.app/article/the-illusion-of-buying-a-better-life-why-high-priced-retreats-like-meghan-markles-cant-deliver-on-their-promises</link> <guid>the-illusion-of-buying-a-better-life-why-high-priced-retreats-like-meghan-markles-cant-deliver-on-their-promises</guid> <pubDate>Tue, 14 Apr 2026 08:00:26 GMT</pubDate> <description>< For busy women, retreats can be a sanctuary – so if you’re attending this event because you had a spare $2699 and wanted a weekend away with your friends close by to your mansion in the Eastern Suburbs … well then, go off, queen! However, if you’re drawn to the allure of these glossy individuals and this lifestyle … you’re better off watching *Selling Sunset* on Netflix. Retreats such as **“Her Best Life”** capitalise on the gap between aspiration and reality. They employ therapy-adjacent Orwellian newspeak in the form of buzzwords such as **“vulnerable”**, **“raw”** and **“messy”**. But what kind of honesty or rawness can one really expect from this weekend? Will Jackie O speak about her current litigious chapter? Will Meghan air more dirty laundry about the royal family or cover scorched earth with Spotify? All signs point to no … which is a shame because that would be a sound healing experience. So while money may give you a glimpse into this so-called **“best” life**, it cannot give you the escapist shortcut many women (including myself) crave. **“Her Best Life” illustrates that professional women can buy the luxury weekend, but not the luxury life.**]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>retreats</category> <category>lifestylemarketing</category> <category>celebrityendorsement</category> <category>aspirationalmarketing</category> <category>industryinsights</category> <enclosure url="https://static.ffx.io/images/$zoom_0.353%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_110/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_opinion_no_age_social_wm/041797ae60291abb518beea3d65e056df95df302" length="0" type="image/777778%2C$width_1059%2C$x_0%2C$y_110/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_opinion_no_age_social_wm/041797ae60291abb518beea3d65e056df95df302"/> </item> <item> <title><![CDATA[Is Your Brand Identity Obsolete? How to Thrive in the Age of Dynamic Content]]></title> <link>https://www.marketingremotejobs.app/article/is-your-brand-identity-obsolete-how-to-thrive-in-the-age-of-dynamic-content</link> <guid>is-your-brand-identity-obsolete-how-to-thrive-in-the-age-of-dynamic-content</guid> <pubDate>Tue, 14 Apr 2026 16:00:28 GMT</pubDate> <description>< *Image credit: Liquid Death* The brands that are successfully breaking this cycle are shifting their thinking from **“what we look like”** to **“how we behave and enable others to create.”** This means evolving briefs, toolkits, and governance models to support deliberate, scalable content production that serves both human audiences and platform discovery algorithms. **Flexible identity systems** and **strategic content franchises** are essential, and brands that fail to adapt risk irrelevance or incoherence. ## Corporate Identity to Channel Identity We’re in a new era of corporate identity building. What was once driven by an **iconic logo**, graphic simplicity, and an architecture signaling brand ownership, must now be adaptable across channels, for an audience that includes a constantly evolving **AI persona**. A new hybrid challenge has emerged: how to deliver on the engagement opportunity while maintaining coherence.  *Image credit: NYT Cooking* We see some of the more effective working models of this in traditional media brands such as The New York Times, The New Yorker, and The BBC. They retain the fundamentals of an iconic masthead and build everyday relevance by developing a variety of **content franchises** (NYT Cooking, Wirecutter, The Athletic, etc.), some evergreen, and some of which change from day to day and season to season. Similarly, today’s brands need to evolve from thinking in terms of type, colour, and photography that lives within a single brand to how those same devices stretch across content franchises and media channels. **Brand management** must balance formal visual consistency with a dynamic editorial content platform that can flex, experiment, and occasionally challenge visual norms. This combination of a visual constant, paired with variable systems and storytelling, allows the brand to stay recognisable while flexing to engage as the news and entertainment cycle evolves. ## Platform and Content Thinking Many brands have a difficult time freeing themselves up from their **“corporate identity.”** However, reframing your marketing mindset for today’s channels and audiences can pay enormous dividends.  *Image credit: Red Bull* **Red Bull** is a clear exemplar: through Red Bull Media House, the company has built a full-fledged media ecosystem – Red Bull TV, The Red Bulletin, and creative hubs like Red Bull Studios – that produces everything from live events and music programming to cinematic sports films. By owning distribution, investing in long‑form storytelling, and operating physical and digital studios for creators, Red Bull has transformed product marketing into a portfolio of **content franchises** that build community, loyalty, and distinctive cultural positioning. Every brand should be looking at its portfolio of people, ideas, events, sponsorships, and philanthropy through a similar lens: what could become a repeatable content franchise that audiences recognise and return to? And how can we think dynamically about how we use and engage with content from each of these sources? Moving from a shotgun approach for social to a more **programmatic, franchise-based model** allows you to work with social channels to create brand meaning and follower-ship, rather than relying on the hit-and-miss of one-off posts and the algorithm. ## Creating Dynamic Systems From a visual perspective, the franchises you create should not be cookie-cutter replicas of each other. Your identity systems need a strong and purposeful foundation of **typography** and **colour** that can flex to support a broad content platform, from the serious and analytical to the playful and humorous. Take **The Guardian**, for example, which has a distinct typographic family and colour palette, yet allows for a vast array of photographic and illustrative imagery, including political cartoons. It also flexes how these are used across channels, including Instagram and YouTube. Contrast the formal structure of the print and digital edition of the paper with the street voice of Instagram. This is exactly what modern brands need: a consistent core identity that can shift tone and format by channel and moment. In comparison, **Liquid Death’s** identity is rooted in character versus the more traditional graphic guidelines. While a newer, more niche brand, it understands that “principles,” not rules, give it the flexibility and creativity to build its tribe. In each case, a strong core identity supports diverse content series, rather than constraining them. ## Now What? It can be challenging for traditional brands to pivot how they think and act with their identity; they often have large management structures that resist newer, more reactive media models and antiquated design systems. The skills and aptitudes required to manage a brand are quite different from those needed to create it. To start, marketers should ask themselves clear questions from a content and design perspective: ### Content - Where and with whom is the brand driving engagement? - What can we learn from others inside and outside of the category? - What if we did the opposite of our competitors? - Can we dig deeper into a topic to broaden the range? - How might we atomise components for quick consumption? We’d also recommend carving out specific time to continually play and experiment with new topics and elements to gauge interest. ### Design - Are we leading or following? For example, if everyone in the category is, say, blue, do we break through by using a different colour? - Does our logo and system, or how we are using these elements, allow us to be alive in culture? What elements and rules need to change? - Where can we introduce new tools and automation to free up thinking time, and speed execution? The shift may require a rebalancing of power, from linear campaign planning and management to zig-zagging dynamic content creation, and from a primary focus on “what we look like” to “how we behave and enable others to create.” But from this shift, we can usher in a new era of iconic design built for cross-platform success. *To see the brands doing it right, see the winners of The Brand Impact Awards 2025.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>branding</category> <category>contentstrategy</category> <category>marketing</category> <category>digitaltransformation</category> <category>engagement</category> <enclosure url="https://cdn.mos.cms.futurecdn.net/amJ6a2oQYgz3b4S2GG8Jdh-1280-80.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Revolutionizing Leaflet Marketing: How Letterbox Distribution's New AI-Powered Platform is Transforming Door Drop Campaigns]]></title> <link>https://www.marketingremotejobs.app/article/revolutionizing-leaflet-marketing-how-letterbox-distributions-new-ai-powered-platform-is-transforming-door-drop-campaigns</link> <guid>revolutionizing-leaflet-marketing-how-letterbox-distributions-new-ai-powered-platform-is-transforming-door-drop-campaigns</guid> <pubDate>Mon, 13 Apr 2026 16:00:29 GMT</pubDate> <description><![CDATA[Direct marketing and door drop specialist **Letterbox Distribution** has launched a new **Royal Mail Door Drop booking platform** that aims to modernize the leaflet industry. This innovative platform, called **LeafletUK.com**, went live on April 7 with the goal of offering a simpler and cheaper mapping and leaflet distribution system than competitors, moving the industry forward significantly. ## Key Features of the LeafletUK Platform As well as featuring mapping software to draw a polygon radius, the **LeafletUK platform** also includes a new buffer tool that allows users to pull in postcodes for a particular route. The platform is built off the back of Letterbox’s existing bespoke door drop software **Engage Maps**, which has been operational for just over a year, primarily for public consultation work. ## AI Integration for Enhanced Efficiency The Barnet-based company is currently exploring the introduction of **AI** to further modernize the leaflet distribution process. Simon Greatbatch, director of Letterbox Distribution, explained: “We are currently working on using AI to allow you to ask the map to create a boundary based on inputting your criteria as a sentence – an example being ‘draw me a 1km radius around every landmark in the UK’.” ## Evolution of Technology in Door Drop Marketing Greatbatch, who collaborated with John Taylor, Geoplan managing director, to develop this mapping platform, noted that technology in the sector has advanced significantly. He stated: “Historically, our industry involved discussing campaigns with clients, preparing map areas based on requirements, and booking deliveries through Royal Mail or in-house distributors. What has changed is a mix of technology and our introduction of +Post, our addressed letter delivery service.” ## Introducing +Post: A Game-Changer in Mail Delivery **+Post** is Letterbox’s competitor to Royal Mail’s mail delivery service, currently covering over **22 million addresses** across the UK. Its key advantage is offering a **day of delivery** rather than a day of posting, making it ideal for time-sensitive campaigns. This service is primarily aimed at public consultations, property developers, councils, and those targeting specific geographic areas. ## Pricing and Coverage LeafletUK covers the entire UK via **Royal Mail Door Drop**, with pricing starting from **£76.68 per thousand** for quantities over 200,000, and **£83.19 per thousand** for under 25,000, plus VAT. This competitive pricing structure makes it accessible for businesses of all sizes looking to leverage door drop marketing effectively. ## The Future of Leaflet Distribution With the integration of AI and advanced mapping tools, Letterbox Distribution is setting a new standard in the leaflet industry, offering more precise targeting, cost efficiency, and streamlined processes for marketers and businesses alike.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>leafletmarketing</category> <category>doordrop</category> <category>aiintegration</category> <category>royalmail</category> <category>marketingplatform</category> <enclosure url="https://www.printweek.com/media/12yj32oh/leafletuk-website-jpeg.jpg?rxy=0.4923197637593609,0.4912397242610306&width=1002&height=564&v=1dcc811f87022d0" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Westpac and BMF Split: What This Major Agency Breakup Means for Marketing Strategies]]></title> <link>https://www.marketingremotejobs.app/article/westpac-and-bmf-split-what-this-major-agency-breakup-means-for-marketing-strategies</link> <guid>westpac-and-bmf-split-what-this-major-agency-breakup-means-for-marketing-strategies</guid> <pubDate>Mon, 13 Apr 2026 08:00:25 GMT</pubDate> <description><![CDATA[# Westpac and BMF Part Ways After Just One Year **Westpac has officially ended its contract with BMF**, marking a significant shift in the bank's marketing approach. This decision comes just one year after BMF was appointed, highlighting the volatile nature of agency-client relationships in today's fast-paced marketing landscape. ## The Announcement and Conflicting Statements BMF initially claimed it stepped away from the account around six weeks after the conclusion of its retainer, citing a **strategic decision to refocus its business** amid a strong pipeline of new work. However, Westpac confirmed they were the ones to end the relationship, stating: "As part of a regular review of our agency roster and ways of working, Westpac has decided to end our partnership with BMF." Westpac explained that this move reflects their **future agency operating model and evolving requirements**, which now encompass digital, marketing, and communications capabilities. The bank thanked BMF for their partnership, acknowledging their work on launching the new brand platform 'It Takes a Little Westpac' and the recent 'Double You' brand campaign. ## Impact on Westpac's Marketing Evolution This split brings a relatively short-lived partnership to a close, with BMF having been appointed during a period of **significant transformation within Westpac's marketing function**. Shortly after winning the account, the agency launched the brand platform 'It Takes a Little Westpac', positioning it as the foundation for the bank's future direction. The appointment coincided with the departure of former chief marketing officer Annabel Fribence and a restructure of the bank's in-house media team that resulted in around 30 redundancies. Late last year, Westpac appointed **Michelle Klein to the newly created role of chief growth and marketing officer**, bringing experience from her time at IAG and Droga5 ANZ. More recently, BMF and Westpac launched 'Double You', their first campaign under Klein's leadership, developed in collaboration with The Tuesday Club. Klein's influence is notable, as she appeared on B&T's 2026 CMO Power List. ## What's Next for Westpac and BMF? Westpac confirmed it will be engaging with existing partners on any future work, signaling a potential shift towards a more **project-based model** or diversified agency roster. Meanwhile, BMF emphasized its focus on delivering the greatest impact with new client wins and a strong pipeline, stating: "Given new client wins and a strong pipeline, we've now made the decision to move on." This breakup underscores the importance of **adaptability and strategic alignment** in marketing partnerships, especially as companies evolve their digital and communication needs.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>westpac</category> <category>bmf</category> <category>agencybreakup</category> <category>marketingstrategy</category> <category>brandpartnerships</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/04/michele-scaled.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[AI Cybersecurity Nightmare: Is Anthropic's Mythos Model a Real Threat or Just Marketing Hype?]]></title> <link>https://www.marketingremotejobs.app/article/ai-cybersecurity-nightmare-is-anthropics-mythos-model-a-real-threat-or-just-marketing-hype</link> <guid>ai-cybersecurity-nightmare-is-anthropics-mythos-model-a-real-threat-or-just-marketing-hype</guid> <pubDate>Sat, 11 Apr 2026 08:00:25 GMT</pubDate> <description>< *The company is among several contenders in a fierce artificial intelligence race.* ## Marketing Tactics or Genuine Warning? Critics point to Anthropic's history of using **scare tactics** to promote its technology. At the recent HumanX AI conference in San Francisco, Alex Stamos of startup Corridor quipped about what he called Anthropic's **"marketing schtick,"** comparing it to announcing a nuclear bomb with a cute cartoon. David Sacks, an entrepreneur and investor who heads President Donald Trump's council of advisors on technology, stated: **"The world has no choice but to take the cyber threat associated with Mythos seriously. But it's hard to ignore that Anthropic has a history of scare tactics."** ## The Real Threat: Agent-to-Agent Warfare Mythos has raised fears of hackers commanding **armies of AI agents** capable of breaking through computer defenses with ease. According to Anthropic and its partners, the model can autonomously scan vast amounts of code to find and chain together previously unknown security vulnerabilities in all kinds of software—from operating systems to web browsers. Shlomo Kramer, co-founder and CEO of Cato Networks, warned in a blog post: **"Mythos model points to something far more consequential than another leap in artificial intelligence. It signals a shift that could redefine the balance between attackers and defenders in cyberspace."** ### Key Capabilities and Concerns - **Speed and Scale**: Mythos can operate at a speed and scale no human could match, potentially bringing down banks, hospitals, or national infrastructure within hours. - **Vulnerability Discovery**: The model is expected to cause a **"tsunami"** of vulnerability discoveries, exploiting both known and unknown weaknesses. - **Autonomous Malware**: Experts like Adam Meyers of CrowdStrike foresee malware with embedded AI models that have no pre-programming, capable of adapting to any task. ## Industry Reactions and Predictions At the HumanX conference, the consensus was that AI agents adept at coding will naturally excel at finding software weaknesses. Stamos predicted a coming **"agent-to-agent war,"** with humans supervising AI agents to defend against hackers using the same technology. Wendy Whitmore of Palo Alto Networks expects **"some sort of catastrophic attack"** this year linked to AI agent capabilities. Meanwhile, the heads of America's biggest banks met with Federal Reserve Chairman Jerome Powell and Treasury Secretary Scott Bessent to weigh the security implications of Mythos. ## Restricted Access and Partnerships A tightly restricted preview of Mythos was shared this week with partner organizations under **Project Glasswing**, including Amazon, Apple, Microsoft, Google, Cisco, CrowdStrike, and JPMorgan Chase. This move aims to control the model's release while gathering feedback from key industry players. As the AI race intensifies, the debate over Mythos highlights the fine line between **genuine cybersecurity warnings** and **strategic marketing hype**. The tech world watches closely, balancing innovation with the need for safety in an increasingly AI-driven landscape.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>cybersecurity</category> <category>anthropic</category> <category>mythos</category> <category>marketing</category> <enclosure url="https://media.rnztools.nz/rnz/image/upload/s--TdNrdxuG--/t_tohu-badge-facebook/v1772227569/4JSI9SH_AFP__20260224__kokovlis_notitle260224_npU3B__v1__HighRes__AnthropicAiIllustration_jpg?_a=BACCd2AD" length="0" type="image//rnz/image/upload/s--TdNrdxuG--/t_tohu-badge-facebook/v1772227569/4JSI9SH_AFP__20260224__kokovlis_notitle260224_npU3B__v1__HighRes__AnthropicAiIllustration_jpg"/> </item> <item> <title><![CDATA[Menopause Marketing Madness: Why Doctors Urge Women to Beware of the Hype]]></title> <link>https://www.marketingremotejobs.app/article/menopause-marketing-madness-why-doctors-urge-women-to-beware-of-the-hype</link> <guid>menopause-marketing-madness-why-doctors-urge-women-to-beware-of-the-hype</guid> <pubDate>Fri, 10 Apr 2026 16:00:30 GMT</pubDate> <description><![CDATA[Women experiencing hot flashes, night sweats, mood swings, and sleep issues during menopause—while also noticing signs of aging—are being bombarded with products. ## The Marketing Surge Open conversations about menopause and perimenopause are happening alongside a marketing boom fueled by social media. Women are confronted with lotions, serums, light masks, dietary supplements, and gadgets promising to rejuvenate skin, boost moods, and ease symptoms. Dr. Nanette Santoro, an OB-GYN professor at the University of Colorado Anschutz, warns: **“The marketing has gotten very, very aggressive. It’s pervasive.”** ## Skepticism is Key Doctors emphasize that before spending money on products with big promises, women should consult their doctors about what’s proven to help—and what could be harmful. **“It really pays to be very, very, very skeptical,”** Santoro advises. ## Symptoms and Solutions As menstruation winds down, estrogen and progesterone levels drop, leading to symptoms like hot flashes, night sweats, mood changes, vaginal dryness, and sleep problems. Dr. Angela Angel, an OB-GYN with Texas Health Presbyterian Hospital Dallas, notes that patients are now initiating conversations about menopause, often after trying products that didn’t work or caused side effects. ## Navigating the Onslaught Products range from bracelets and rings claiming to ease hot flashes to cooling blankets and dietary supplements. Santoro suggests balancing cost against potential benefit: **“If it’s a bracelet that’s going to cost you $20, it’s not a big expenditure. It might provide some improvement.”** However, she stresses the importance of evidence-based treatment from healthcare providers. ## Dietary Supplements and Risks Dietary supplements haven’t been proven in multiple well-done studies to alleviate hot flashes, though many are low-cost with low harm potential. Doctors warn that over-the-counter products marketed for menopausal women often aren’t different ingredient-wise from regular products, and some could have side effects. ## Medical Help and Lifestyle Changes Dr. Monica Christmas, director of the menopause program at the University of Chicago Medicine, highlights that symptoms vary widely. **Seeking medical help is crucial.** Doctors say hormone therapy or nonhormonal medication prescribed by a doctor can help, but not everyone is a candidate. Regular exercise, a healthy diet, and avoiding alcohol can also alleviate symptoms. **“Many of the symptoms actually get better over time, so sometimes it really is just a matter of lifestyle modifications and self-care,”** Christmas explains. ## Personal Experience Brandi McGruder, a 49-year-old school librarian, realized she was in perimenopause after experiencing temperature swings. She consulted her doctor, who prescribed an estrogen patch that helped. McGruder advises: **“Laugh. It’s OK. Reach out to others experiencing what you are going through, don’t take it so serious.”** ## Skin Care Realities Dr. Melissa Mauskar, a dermatologist, notes that skin changes during menopause include thinning due to collagen loss. Prescribed retinoids or over-the-counter retinol can help, along with moisturizers containing ceramides. She warns against ingestible collagen and light masks, which may not deliver promised results. **Consistent use of sunscreen is essential to prevent wrinkles from sun damage.** **“Sometimes the tried and true things that we at least have the science for I think still are my kind of gold standard for my patients,”** Mauskar concludes.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>menopause</category> <category>marketing</category> <category>health</category> <category>womenshealth</category> <category>doctors</category> <enclosure url="https://media.cnn.com/api/v1/images/stellar/prod/ap26093706698031.jpg?c=16x9&q=w_800,c_fill" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Staysure Shakes Up Media Strategy: Goodstuff Wins Account from Incumbent All Response Media]]></title> <link>https://www.marketingremotejobs.app/article/staysure-shakes-up-media-strategy-goodstuff-wins-account-from-incumbent-all-response-media</link> <guid>staysure-shakes-up-media-strategy-goodstuff-wins-account-from-incumbent-all-response-media</guid> <pubDate>Thu, 09 Apr 2026 16:00:30 GMT</pubDate> <description>< ### Key Details of the Appointment The transition from All Response Media to Goodstuff marks a pivotal moment for Staysure's marketing efforts. While specific reasons for the change were not disclosed in the available content, such moves often signal a desire for **fresh perspectives**, **innovative strategies**, or **enhanced performance** in media campaigns. ### Implications for the Industry This appointment underscores the importance of **media account management** in driving brand growth and customer engagement. For companies like Staysure, which operate in the **insurance and financial services** sector, effective media planning is crucial for reaching target audiences and maintaining competitive advantage. ### What This Means for Marketing Professionals For those in **digital marketing** and **media strategy**, this news serves as a reminder of the dynamic nature of client-agency relationships. It highlights how brands continuously evaluate their partnerships to optimize **ROI** and adapt to market trends. If you're interested in deeper insights or full access to such industry updates, consider exploring subscription options for comprehensive coverage.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>media</category> <category>appointment</category> <category>insurance</category> <category>strategy</category> <category>agency</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/StaysureEDITED.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Tourism Fiji's CMO Srishti Narayan Steps Down After Transformative Three-Year Tenure: What's Next for the Island Nation's Marketing?]]></title> <link>https://www.marketingremotejobs.app/article/tourism-fijis-cmo-srishti-narayan-steps-down-after-transformative-three-year-tenure-whats-next-for-the-island-nations-marketing</link> <guid>tourism-fijis-cmo-srishti-narayan-steps-down-after-transformative-three-year-tenure-whats-next-for-the-island-nations-marketing</guid> <pubDate>Thu, 09 Apr 2026 08:00:28 GMT</pubDate> <description><![CDATA[Tourism Fiji's chief marketing officer, **Srishti Narayan**, is set to leave the organization next month after three years leading its global marketing efforts. Narayan has been with Tourism Fiji since September 2022, initially joining as head of global marketing before being promoted to CMO eight months later following the departure of Emma Campbell. She will now return to her previous home of New Zealand to rejoin Stuff as its group head of marketing. ### A Rewarding Journey “The last almost four years at Tourism Fiji have been amongst the most rewarding of my career,” she said in a written statement. “I’ve watched my homeland reopen from the dark depths of Covid to achieve record visitation three years in a row, completely reshape how the Fiji brand is perceived internationally; as a destination offering a unique and authentic cultural experience alongside the stunning beaches it’s traditionally known for, deliver record engagement across digital platforms, host major events that have brought enormous global visibility and win endless awards and nominations on ‘top travel’ lists. “More importantly, I’ve had the privilege of working with some of the most committed and talented people I have ever known, and a strong, passionate and resilient industry. It has been an honour to serve Fiji through this role, to play a small part in sharing its story on the global stage, and to meet so many incredible people along the way.” ### Leadership Transition and Succession Plans Tourism Fiji’s leadership, under its recently appointed CEO Paresh Pant, is in the early stages of sourcing a replacement for Narayan’s role. Her exit comes after the departure of former Tourism Fiji CEO Brent Hill in June, who has since taken on the role of chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games organizing committee. Both Narayan and Tourism Fiji have been contacted for comment on succession plans and the transition period. ### Key Achievements and Marketing Strategy Fiji-born Narayan, a former marketer at Stuff, Bank of New Zealand and ANZ, was appointed Tourism Fiji CMO in the wake of the Covid-19 pandemic. She was tasked with leading the Pacific nation’s tourism recovery after the global travel shutdown. Narayan went on to speak about Tourism Fiji’s recovery at the Mumbrella Travel Marketing Summit in August 2023, as well as its post-pandemic brand platform “Where happiness comes naturally”, which was the first work from Havas, which won the organization’s creative, CX and media accounts in 2022. Three years later, the organization went on to award Havas PR and influencer duties for Australia, bringing the full marketing remit into the holding company’s village model. ### Recent Campaigns and Initiatives In November 2024, the organization released its “Happy Passports” campaign and, most recently, “Be Fiji” in January. <iframe title="Be Fiji - Family, Couple & Solo - 45"" width="568" height="320" src="https://www.youtube.com/embed/akYsfowOf34?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe> To see Narayan’s presentation at the Mumbrella Travel Marketing Summit, sign up to Mumbrella Pro.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>tourismmarketing</category> <category>cmo</category> <category>leadershipchange</category> <category>fiji</category> <category>brandstrategy</category> <enclosure url="https://mumbrella.com.au/wp-content/uploads/2023/04/Srishti-Narayan-e1681971243276.jpg" length="0" type="image/jpg"/> </item> </channel> </rss>