<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Wed, 06 May 2026 06:43:37 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Why Reddit Is the Ad Platform You Can No Longer Afford to Ignore]]></title> <link>https://www.marketingremotejobs.app/article/why-reddit-is-the-ad-platform-you-can-no-longer-afford-to-ignore</link> <guid>why-reddit-is-the-ad-platform-you-can-no-longer-afford-to-ignore</guid> <pubDate>Tue, 05 May 2026 16:00:29 GMT</pubDate> <description><![CDATA[Times have changed. **Reddit should be a serious platform for any marketer** looking to make waves or understand their brand, explains Mark Ritson. Five years ago, if a CMO had told me she was pushing more of her paid social budget toward Reddit, I’d have asked her to repeat the sentence. Slowly, then billed her for a day of the resulting yelling I’d have to do. After all, Reddit was the place where middle-aged men in basements debated fluoride’s mind-controlling capabilities. The last place any serious brand would consider operating within. Last week, Reddit reported its Q1 numbers. **Revenue of $663m, up 69% year-on-year**. Advertising revenue of $625m, up 74%. Daily active uniques of 126.8m, up 17%. The company has now strung together five consecutive quarters of advertising growth above 70%, against a digital ad market that the major holding companies describe as “softening.” While the marketing world argued about ChatGPT, Unilever’s creator strategy, and tariffs, **the most consequential platform shift in advertising has quietly compounded**. Reddit is now a $2.6bn-a-year ad business, growing faster than any other meaningful platform in the western world. No one should be laughing any more. In February, analytics firm Fospha published its State of Retail Commerce 2026 report. The headline finding: when Fospha attributed cross-channel sales properly, **Reddit’s ROAS jumped 82%**. The platform that everyone was allocating crumbs to turned out to be a hidden engine of huge retail demand. Revenue influenced by Reddit grew 257% year-on-year in 2025. The Times reported that tests of Reddit’s new AI-based “Max” campaign tool showed **conversion rates doubling**. Reddit is now the connective tissue of the AI search era. When you ask a chatbot which noise-cancelling headphones are best, the answer is derived from Reddit threads. Reddit signed content licensing deals with Google and OpenAI. **Reddit influences purchase decisions on every AI surface**. ## Why haven’t all CMOs moved? ### 1. Calcified media planning Most large advertisers run annual planning cycles where last year’s allocation is the starting point. A platform that wasn’t on the spreadsheet last year doesn’t get on it this year, no matter what the data says. ### 2. Creative cowardice Reddit is one of the only ad environments left where the audience can publicly tell you your creative is rubbish. The platform punishes inauthenticity. That should excite brand teams, but most trade impact for control. ### 3. Consumer snobbery Reddit’s audience is younger, more male, more technical, and more skeptical. It doesn’t look like the focus-group composite. But it looks like the people who actually buy your product. **Reddit is an enormous ongoing transcript of consumers being themselves**—rich, granular, category-specific qualitative data, free for anyone willing to read it. If you are still treating Reddit as a side-of-plate test budget, you are about 18 months behind. The good news is that 18 months is recoverable. The even better news is that everyone reading this will nod sagely and not fix it on Monday, which is why the arbitrage opportunity exists in the first place.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>reddit</category> <category>advertising</category> <category>marketingstrategy</category> <category>roas</category> <category>aisearch</category> <enclosure url="https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/rrittman69.png?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/png"/> </item> <item> <title><![CDATA[FirstBank Confirms Olayinka Ijabiyi as Group Head of Marketing and Corporate Communications]]></title> <link>https://www.marketingremotejobs.app/article/firstbank-confirms-olayinka-ijabiyi-as-group-head-of-marketing-and-corporate-communications</link> <guid>firstbank-confirms-olayinka-ijabiyi-as-group-head-of-marketing-and-corporate-communications</guid> <pubDate>Sat, 02 May 2026 08:00:24 GMT</pubDate> <description><![CDATA[FirstBank, West Africa’s premier financial institution, has confirmed the appointment of **Olayinka Ijabiyi** as the substantive Group Head, Marketing and Corporate Communications. The appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and transformation journey. Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional with **over 25 years of experience** driving brand transformation, strategic visibility, and stakeholder engagement across financial services, telecommunications, media, and international development sectors. Ijabiyi joined FirstBank in 2011 and has served in acting capacity as the Group Head of Marketing and Corporate Communications from December 2024 until his recent confirmation. In his role, he leads the development and execution of integrated marketing and corporate communications strategies across the Group’s markets. He oversees **brand and reputation management**, executive positioning, Corporate Responsibility and Sustainability as well as strategic communications initiatives aligned to the Bank’s business objectives. Prior to his current role, Ijabiyi has held leadership positions within the Marketing and Corporate Communications Department in FirstBank, including Head Brand Strategy and Special Projects, Head Digital Marketing and Head Brand and Stakeholder Management. Before joining FirstBank, Ijabiyi built a diverse career across leading organizations including **British Council, Multichoice, MTN and Etisalat Nigeria**, where he played key roles in brand building, corporate communications and digital transformation initiatives. Widely recognized for his strategic mindset and leadership ability to translate business objectives into impactful marketing and communications strategies, he has successfully led major brand initiatives, including milestone anniversary campaigns and brand refresh programs, while consistently delivering efficiencies and enhancing brand equity. Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University, Ado Ekiti. He is a Fellow of the **National Institute of Marketing of Nigeria (NIMN)** and a member of the Nigerian Institute of Public Relations (NIPR), amongst other industry bodies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>firstbank</category> <category>olayinkaijabiyi</category> <category>marketing</category> <category>corporatecommunications</category> <category>banking</category> <enclosure url="https://cdn.vanguardngr.com/wp-content/uploads/2026/05/ola1.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Game Changer: How Sports Teams Are Using AI and Fan Data to Revolutionize Marketing]]></title> <link>https://www.marketingremotejobs.app/article/game-changer-how-sports-teams-are-using-ai-and-fan-data-to-revolutionize-marketing</link> <guid>game-changer-how-sports-teams-are-using-ai-and-fan-data-to-revolutionize-marketing</guid> <pubDate>Fri, 01 May 2026 16:00:38 GMT</pubDate> <description><![CDATA[Sports teams are starting to use **fan data** in game-changing ways. They’re **responding faster to feedback** and tailoring marketing messages and experiences to individual fans in real time. One organization has even launched what it calls the **first sports retail media network** that uses fan data to place highly targeted ads on behalf of brand clients. This shift is powered by **artificial intelligence**, which analyzes vast amounts of data from ticket purchases, concessions, merchandise, and digital interactions. Teams can now predict fan behavior, personalize offers, and optimize marketing spend. For example, a fan who frequently buys hot dogs might receive a coupon for a free drink, while a season ticket holder gets an exclusive offer for playoff tickets. The **retail media network** concept, borrowed from e-commerce giants like Amazon, allows brands to advertise directly to fans based on their preferences and behaviors. This creates a new revenue stream for teams and delivers more relevant ads to consumers. As AI continues to evolve, expect even more sophisticated applications, such as **dynamic pricing**, **chatbots** for customer service, and **personalized video content**. The goal is to make every fan feel like a VIP, increasing loyalty and spending.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>sportsmarketing</category> <category>ai</category> <category>fandata</category> <category>retailmedia</category> <category>personalization</category> <enclosure url="https://cloudfront-us-east-1.images.arcpublishing.com/crain/NNNJRBNFMFGWFMV2W3YZKFIKUI.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[Reederei Nord Breaks Decade-Long Hiatus with Major Bulker Newbuilding Deal]]></title> <link>https://www.marketingremotejobs.app/article/reederei-nord-breaks-decade-long-hiatus-with-major-bulker-newbuilding-deal</link> <guid>reederei-nord-breaks-decade-long-hiatus-with-major-bulker-newbuilding-deal</guid> <pubDate>Thu, 30 Apr 2026 16:00:29 GMT</pubDate> <description><![CDATA[Germany’s **Reederei Nord** is making a bold entry into the large bulk carrier segment, placing its first newbuilding order in over a decade. The Hamburg-based shipping company has contracted **Wuhu Shipyard** in China to build up to four **211,000-dwt newcastlemaxes**. The company has already secured employment contracts for these vessels, ensuring operational readiness upon delivery. This strategic move marks a significant expansion for Reederei Nord, which has traditionally focused on other shipping sectors. The deal underscores growing confidence in the bulk carrier market and highlights the company's commitment to modernizing its fleet.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>bulkcarriers</category> <category>newbuilding</category> <category>reedereinord</category> <category>shipyard</category> <enclosure url="https://image.dngroup.com/global/nhst/binary/549c3509231c0c07acbbc76a736b6c3c?crop=1200%3A600%2Csmart&width=1200&format=webp&quality=80" length="0" type="image//global/nhst/binary/549c3509231c0c07acbbc76a736b6c3c"/> </item> <item> <title><![CDATA[CityFitness Accused of Misleading 187,000 Members with Hidden Fee - Is It a Marketing Ploy?]]></title> <link>https://www.marketingremotejobs.app/article/cityfitness-accused-of-misleading-187-000-members-with-hidden-fee-is-it-a-marketing-ploy</link> <guid>cityfitness-accused-of-misleading-187-000-members-with-hidden-fee-is-it-a-marketing-ploy</guid> <pubDate>Thu, 30 Apr 2026 08:00:28 GMT</pubDate> <description><![CDATA[A sneaky, stealthy fee, or a careless omission from a company trying to keep prices low for gym users? The **Commerce Commission** has taken **CityFitness** to court, alleging that tens of thousands of gym members were duped by a **3% fee** charged without clear disclosure. ## The Allegations The regulator claims CityFitness misled customers by not prominently displaying the fee, which was added to membership payments. The company, however, rejects these claims, calling them a 'cynical marketing ploy' and arguing that the fee was necessary to keep base prices low. ## Impact on Members With **187,000 members** potentially affected, this case highlights the fine line between **transparent pricing** and **hidden charges**. For marketers, it's a cautionary tale about the importance of clear communication and ethical pricing strategies. ## Industry Reaction The fitness industry and consumer advocates are watching closely, as the outcome could set a precedent for how subscription-based businesses disclose fees. CityFitness maintains that its practices were standard and not deceptive.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>cityfitness</category> <category>commercecommission</category> <category>hiddenfees</category> <category>pricingtransparency</category> <category>consumerprotection</category> <enclosure url="https://www.nzherald.co.nz/resizer/v2/GLW3FIC3W5DN3HPJDCDQKKKEPQ.jpg?auth=57ef17fdcb215111ab1c4e8ffbd55d6145ea7dae8ca4f2739dfc6b7653ae1704&width=1200&height=675&quality=70&focal=2491%2C796&smart=false" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[WPP's Grand Prix Win: What It Reveals About the Future of Commerce Media]]></title> <link>https://www.marketingremotejobs.app/article/wpps-grand-prix-win-what-it-reveals-about-the-future-of-commerce-media</link> <guid>wpps-grand-prix-win-what-it-reveals-about-the-future-of-commerce-media</guid> <pubDate>Wed, 29 Apr 2026 08:00:28 GMT</pubDate> <description><![CDATA[Awards juries like to believe they reward the best work. More often, they end up revealing what an industry values most at that moment in time. In Miami, as judges debated the first **Grand Prix at The Drum's Commerce Media Awards**, that tension played out in full. By the end, the room landed – decisively – on a winner: **WPP's Wavemaker-led partnership with Church & Dwight, powered by Incremental and Skai.** It was a clear result. But the journey there – and what the work actually represents – tells the more interesting story. ## A Decision Shaped by Where Commerce Media Is Heading From the outset, the judges weren't short of strong contenders. Some leaned heavily into advanced infrastructure – connecting first-party data into walled gardens in real time. Others were more recognizably 'marketing': tightly executed campaigns with clear commercial impact. That split – **systems versus storytelling** – ran through the entire discussion. "This wasn't really a campaign… it was more infrastructure," the judges agreed. That comment, aimed at one of the technical frontrunners, could just as easily have applied to the eventual winner. Because what WPP and its partners presented wasn't a single campaign in the traditional sense. It was something closer to an **operating system**. ## What Actually Won: A Connected Engine, Not a One-Off Campaign The Grand Prix-winning work centered on Church & Dwight, the consumer goods company behind brands like Arm & Hammer, TheraBreath and Batiste. The challenge was familiar to anyone operating in retail media: plenty of data, but not enough clarity. Campaigns were still being judged on last-touch attribution and lagging ROAS metrics – blunt tools in a fast-moving, multi-platform environment. The solution brought together three players: **Wavemaker** as strategic lead, **Incremental** providing daily incrementality modeling and **Skai** enabling automated activation. The breakthrough wasn't any single component. It was the **integration**. Incremental's daily recommendations – based on causal, incrementality-driven models – flowed directly into Skai's platform, where they were executed automatically across thousands of campaigns. Wavemaker provided the strategic guardrails. In practical terms, that meant decisions that used to take weeks were now made – and acted on – within hours. ## Why the Judges Leaned In As the room debated, one theme kept resurfacing: **incrementality**. "Where to spend our next best dollar is the holy grail," was how one judge put it. WPP's work didn't just measure incrementality – it **operationalized** it. And crucially, it did so at scale. Instead of static monthly budgets, the system introduced **fluid, weekly reallocation**, constantly shifting spend toward the highest-performing opportunities. Campaign structures were rebuilt to allow granular testing – by SKU, by page type, by product category. The results were hard to ignore: **Batiste saw a 292% increase in incremental ROI** with flat spend; **TheraBreath a 161% improvement** in incremental ROI, alongside topline growth; **Arm & Hammer had record sales** on Instacart, with 32% year-on-year growth in key segments. But the numbers alone didn't win it. What resonated was the sense that this was **repeatable** – not a one-off success, but a system that compounds over time. "Every week of optimization builds a richer dataset… creating a flywheel." ## The Moment of Doubt And yet, the decision wasn't without tension. At one point, judges pushed back on the direction the debate was taking – questioning whether the leading entries were drifting too far into technology and away from marketing craft. "They're very much about sophisticated platforms and tech… not about brilliant campaigns," said one. A more traditional campaign – credited with strong creative and commercial performance – was even pulled back into contention late in the process. It forced the room to confront a bigger question: **What does creativity look like in commerce media today?** ## A Subtle Redefinition of Creativity This is where the WPP work ultimately held its ground. Because while it may not have looked like creativity in the classic sense – no big idea, no standout piece of communication – the judges increasingly saw creativity in a different place: in how **data was structured and applied**, in how budgets were dynamically reallocated, in how testing frameworks were designed and in how disparate systems were connected into something coherent. In other words, creativity had shifted from **message to method**. Or, as one line of thinking in the room suggested, this wasn't a lack of creativity – it was **creativity expressed through systems**. ## The Final Call When it came down to the final vote – between a more traditional campaign and WPP's incrementality engine – the result was decisive. The judges backed the work that felt closest to the future of the discipline. Not because it was perfect. Not because it ticked every traditional box. But because it addressed the biggest, most pressing problem in the room – and did so in a way that others could realistically follow. ## What This Win Really Means WPP's Grand Prix win isn't just about one piece of work. It's a **signal**. Commerce media is maturing – and in doing so, it's shifting its definition of excellence. **Measurement is no longer a support act – it's central.** Infrastructure is becoming a competitive advantage. Creativity is being redefined as how intelligently systems are designed and deployed. That doesn't mean traditional campaign thinking disappears. The late-stage pushback proved it still matters. But, for now at least, the balance has tipped. The most celebrated work in the room wasn't the one that told the best story. It was the one that could **prove – continuously, dynamically and at scale – that the story was working.**]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>wpp</category> <category>commercemedia</category> <category>incrementality</category> <category>marketingstrategy</category> <category>datadriven</category> <enclosure url="https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/74a8500-1777375439.jpg?w=1280&ar=default&fit=crop&crop=faces&auto=format" length="0" type="image/jpg"/> </item> </channel> </rss>