<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Mon, 16 Feb 2026 17:50:45 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Hartley's Appoints Creative Agency Without a Pitch: What This Means for Marketing Strategy]]></title> <link>https://www.marketingremotejobs.app/article/hartleys-appoints-creative-agency-without-a-pitch-what-this-means-for-marketing-strategy</link> <guid>hartleys-appoints-creative-agency-without-a-pitch-what-this-means-for-marketing-strategy</guid> <pubDate>Mon, 16 Feb 2026 17:00:28 GMT</pubDate> <description>< ### The Significance of No-Pitch Appointments Appointing an agency without a pitch is becoming more common as companies seek to **streamline their selection processes** and reduce the time and resources spent on lengthy pitch competitions. This approach allows for **faster onboarding** and can lead to more collaborative partnerships from the start. ### Benefits for Brands and Agencies - **Efficiency**: Skipping the pitch process can save both parties significant time and money. - **Relationship Building**: Without the pressure of a pitch, agencies and brands can focus on building a strong, trust-based relationship. - **Strategic Focus**: The appointment is based on **strategic fit and past performance** rather than just a one-off presentation. ### Industry Trends and Insights This move by Hartley's reflects broader trends in the marketing world, where **agility and partnership** are valued over traditional procurement methods. As remote work and digital collaboration become more prevalent, such no-pitch appointments may become even more common. ### What This Means for Marketers For marketing professionals, this highlights the importance of **networking, reputation, and demonstrating value** beyond pitch decks. Building a strong portfolio and maintaining positive industry relationships can lead to opportunities without the need for competitive pitches. ### Key Takeaways - **No-pitch appointments** are a growing trend in agency selection. - **Trust and strategic alignment** are critical factors in these decisions. - This approach can lead to **more effective and collaborative partnerships**. As the marketing landscape continues to evolve, such appointments may redefine how brands and agencies work together, emphasizing long-term value over short-term wins.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>creativeagency</category> <category>marketingstrategy</category> <category>pitchprocess</category> <category>brandpartnership</category> <category>industrytrends</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-16-Feb-2026-10-42-AM-7465.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Dentsu's Global Shakeup: New CEO Takes Helm Amid $2.9 Billion Loss and Major Restructuring]]></title> <link>https://www.marketingremotejobs.app/article/dentsus-global-shakeup-new-ceo-takes-helm-amid-29-billion-loss-and-major-restructuring</link> <guid>dentsus-global-shakeup-new-ceo-takes-helm-amid-29-billion-loss-and-major-restructuring</guid> <pubDate>Mon, 16 Feb 2026 09:00:27 GMT</pubDate> <description><![CDATA[Dentsu is undergoing a significant leadership overhaul after reporting a staggering **A$2.9 billion loss**. The holding company has also reversed its decision to sell its international business and announced plans to cut an additional **1,300 staff in 2026**, following 2,100 job losses in 2025. Longtime company executive and Dentsu Japan boss **Takeshi Sano** will take over as president and global CEO from Hiroshi Igarashi in March. Dentsu highlighted that Sano has driven strong growth at Dentsu Japan, which grew by **6.2% in FY25**. "Amid rapid shifts in our business and competitive environment, we continue to thoughtfully evolve our leadership approach and management practices to support the pace of our transformation and strengthen execution, all while maximizing our contribution to client growth," Sano said. "Dentsu will continue to sharpen the distinctive value that sets us apart and position ourselves as a true growth partner, supporting clients consistently from strategy through to execution. By creating momentum for our clients, partners, people, and society, we will reinforce trust with stakeholders and steadily advance the sustainable enhancement of our corporate value." As part of the leadership restructure, Dentsu has eliminated its global COO and president roles. Regional CEOs and practice leaders will now report directly to Sano. Dentsu had been attempting to sell its international business for several months. Aside from Japan, Dentsu International reported declines across other regions, including a **3% drop in the Americas**, **1.8% in EMEA**, and **6.8% in APAC**. Although organic growth was down by 6.8% in APAC, it grew by **0.3% in the fourth quarter**. Among a series of announcements, Dentsu confirmed it would no longer pursue a sale of its international business. In Australia, Dentsu’s chief executive Rob Harvey expressed confidence that the holding company can turn around its fortunes. "It has been a challenging couple of years, but I think there’s real optimism in the culture and a growing sense of confidence," he said. "The work that we’ve done in the last three months in particular, and building that confidence and belief and connecting the culture is really paying dividends." "I am confident that we’ve seen the bottom of the downturn within our revenue and we’re seeing really positive optimism in our revenue forecast going forward. So Q4 will be strong for us, and we see positivity going into next year."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>dentsu</category> <category>leadership</category> <category>restructuring</category> <category>advertising</category> <category>business</category> <enclosure url="https://www.bandt.com.au/information/uploads/2026/02/Takeshi-Sano.png" length="0" type="image/png"/> </item> <item> <title><![CDATA[When Brand Humor Backfires: The Frida Baby Controversy That Shook Parenting Communities]]></title> <link>https://www.marketingremotejobs.app/article/when-brand-humor-backfires-the-frida-baby-controversy-that-shook-parenting-communities</link> <guid>when-brand-humor-backfires-the-frida-baby-controversy-that-shook-parenting-communities</guid> <pubDate>Sun, 15 Feb 2026 17:00:25 GMT</pubDate> <description><![CDATA[## The Frida Baby Controversy Explained Sometimes great branding can go too far. The **Frida Baby controversy** is the story of a brand that crossed a line with its edgy marketing approach. From its initial launch with a Swedish NoseFrida nasal aspirator back in 2014 to its expansion into fertility products and postpartum kits, the Frida Baby brand maintained a fresh tone of voice that ditched tired euphemisms to empathize with the raw realities of parenting. That often involved using **humor**, recognizing that parenting can be dirty and tiring, and that laughing about that can provide relief. The brand also took a stance and called out hypocritical social norms. Most recently, it's been pointing out how female breasts are flaunted in billboards, music videos and social media, but cause outrage when seen doing their job of feeding a baby. ### The Spark That Ignited the Fire That's not the big Frida Baby controversy though. The outrage that exploded in the past week was over packaging designs and old social media posts that featured **sexual innuendos** that were resurfaced in a post on X that was seen millions of times. The post included a screenshot of a Frida Baby TikTok post with the caption "This is the closest your husband's gonna get to a threesome" alongside a photo of a 3-in-1 rectal thermometer. Another photo shows packaging of the Frida Baby 3-in-1 Eat, Forehead and Touchless Thermometer with a phrase that reads "How About A Quickie?". A humidifier is sold with the phrase "I Get Turned On Easily" and a social media post from 2020 showed a baby with nose discharge alongside the caption "What Happens When You Pull Out Too Early". The captions and slogans were clearly intended to offer lighthearted relief to stressed-out parents, but the **juxtaposition of sexual innuendos with products designed for infants** crossed a line for many. Within hours there were posts on parenting forums calling for boycotts of Frida Baby products. > "men being the brains behind this nasty marketing unfortunately tracks. @fridababy you have some sick and twisted people on your team" ### The Brand's Response Frida Baby's reaction didn't help. They didn't initially issue a formal response, but it apparently began to delete old social media posts. It also removed the "meet the team" page from its website. It's perhaps surprising that the controversy is only surfacing now because of a couple of viral social media posts many years after some of the offending branding was used. That suggests that those calling for boycotts probably weren't buying Frida Baby products anyway, or at least not when the brand used the controversial packaging slogans. The brand eventually issued a statement in which it said: "From the very beginning, Frida has used humor to talk about the real, raw, and messy parts of parenting that too often go unspoken. We do this because parenting can be isolating and overwhelming, and sometimes a moment of levity is what makes a hard experience feel human, shared, and survivable. "Our products are designed for babies, but our voice has always been written for the adults caring for them. Our intention has consistently been to make awkward and difficult experiences feel lighter, more honest, and less isolating for parents. "That said, humor is personal. What's funny to one parent can feel like too much to another. We're never trying to offend, push boundaries for shock value, or make anyone uncomfortable. Importantly, our tone is never separate from our product. The humor we use is always grounded in a specific feature, benefit, or innovation — a reflection of the real problem we are solving for families. "Frida was built to support families through some of the most vulnerable and transformative chapters of their lives. We stand firmly behind that mission. We will continue to show up with honesty, empathy, and courage. "With each decision we make, we will continue to evaluate how we express our voice so that our commitment to families is unmistakable and our tone always meets the moment." ## What We Can Learn From the Frida Baby Backlash There's been a trend for brands to adopt more informal, 'cheeky' or 'sassy' tones of voice to grab attention online, particularly among younger audiences. From Ryan Air's chaotic self-deprecation to DuoLingo's unhinged mischief and Oatly's grating quirky self-awareness, some have had great success, with their content picking up engagement. Frida Baby showed that an **honest directness** can break through taboos and connect with consumers. But it's discovered that there are some big lines in the sand. Not every joke that might work among friends is going to be well received as a mass market brand message. **Context is important**, and it should have been obvious that these juxtapositions would cause repulsion among many consumers. Today, that can spread like wildfire on social media. Brands can change as they grow. If posts no longer reflect what the brand is, delete them before they get called out; not after. Have a plan. A brand should be aware when it's risking controversy and know what it's going to do if there's a backlash. Hastily deleting content isn't great. If you're not prepared to stand by it, why was it there in the first place? Playful and witty banter can resonate with Gen Z and Millennials, who value humor and relatability over formality. It can humanize a brand and generate buzz and engagement. Frida Baby's branding was a breath of fresh air, but taking it too far showed a **lack of awareness of its product's context** and has risked detracting from the worthwhile conversations it was starting.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>branding</category> <category>controversy</category> <category>marketing</category> <category>parenting</category> <category>crisis</category> <enclosure url="https://cdn.mos.cms.futurecdn.net/5uwFDqQs5gFDkHGdsqDPph-1000-80.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Anti-Valentine's Day Marketing: How Businesses Are Cashing In on Heartbreak]]></title> <link>https://www.marketingremotejobs.app/article/anti-valentines-day-marketing-how-businesses-are-cashing-in-on-heartbreak</link> <guid>anti-valentines-day-marketing-how-businesses-are-cashing-in-on-heartbreak</guid> <pubDate>Sun, 15 Feb 2026 09:00:32 GMT</pubDate> <description><]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>valentinesday</category> <category>marketingstrategy</category> <category>businesstrends</category> <category>customerengagement</category> <category>antivalentines</category> <enclosure url="https://s3.us-west-2.amazonaws.com/assets.eastidahonews.com/wp-content/uploads/2026/02/cnn-L19jb21wb25lbnRzL2ltYWdlL2luc3RhbmNlcy9jbWxqbG5uNDUwMDA2M2I2cDEyYXVjNm9y-L19jb21wb25lbnRzL2FydGljbGUvaW5zdGFuY2VzL2NtbGpsbWIycTAwMnEyNm5tNjk5aThkNDI.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Gen Z Frenzy or Marketing Genius? Inside Nothing's Viral Store Launch in Bengaluru]]></title> <link>https://www.marketingremotejobs.app/article/gen-z-frenzy-or-marketing-genius-inside-nothings-viral-store-launch-in-bengaluru</link> <guid>gen-z-frenzy-or-marketing-genius-inside-nothings-viral-store-launch-in-bengaluru</guid> <pubDate>Sat, 14 Feb 2026 09:00:24 GMT</pubDate> <description>< ## The Social Media Spark Nothing announced the Bengaluru store launch on social media, and it quickly **captured the interest of thousands of tech-savvy youngsters**. The London-based company, known for its minimalist and transparent aesthetic, sells smartphones, wireless earbuds, accessories, and even apparel. It also has a budget-friendly sub-brand called CMF. ## Gen Z Obsession or Clever Marketing? The massive turnout sparked debate: some argued that **Gen Z is overly obsessed with mobile devices and gadgets**, while others pointed to **Nothing's savvy social media marketing tactics** as the real driver behind the crowds. Speculations ranged from the event being stage-managed with freebies to the idea that many were just there to pass time without making purchases. <iframe src="https://content1.avplayer.com/67e146fcaa294e3f6a08c8fc/videos/698feb6285d4375424079f96/698feb6b980040a891028754/video.mp4?AV_TAGID=67e148f87044dd165003a33a&pid=67e146fcaa294e3f6a08c8fc&cid=67e14888f41306695c02c9ac&AV_TEMPID=67e148f79c4841cb1001eabc&AV_PUBLISHERID=67e146fcaa294e3f6a08c8fc&av_qd1=67e14c298a275cd03d0078c2&videoId=698feb6285d4375424079f96"></iframe> ## Strategic Growth and Brand Experience The Bengaluru store is part of Nothing's **international growth campaign**, following a successful Series C funding round that valued the company at **$1.3 billion**. Nothing emphasized that this store is more than just a sales outlet—it's designed to provide a **full brand experience** for customers, aligning with its minimalist philosophy.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>nothing</category> <category>genz</category> <category>marketingstrategy</category> <category>brandlaunch</category> <category>tech</category> <enclosure url="https://cdn.gulte.com/wp-content/uploads/2026/02/nothing-craze.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Brands Are Winning (and Failing) with Gen Z: The Secret to Authentic Marketing]]></title> <link>https://www.marketingremotejobs.app/article/how-brands-are-winning-and-failing-with-gen-z-the-secret-to-authentic-marketing</link> <guid>how-brands-are-winning-and-failing-with-gen-z-the-secret-to-authentic-marketing</guid> <pubDate>Sat, 14 Feb 2026 17:00:27 GMT</pubDate> <description>< ## Why Gen Z Matters More Than Ever Gen Z—born between 1997 and 2012, now aged 14–29—is becoming a powerful economic force. They're **new consumers** with their own income, minimal financial commitments, and high social activity. Brands target this demographic because they form lifelong connections during these years. According to Boston Consulting Group, Gen Z will account for **25% of global luxury spending by 2030**, up from just 4% pre-pandemic. Capturing their loyalty early can mean decades of customer retention. ## Slazenger's Bold Move: Embracing Authenticity When TikTok creator **Alexei Hamblin** criticized Slazenger's outdated designs, the brand didn't ignore him—they invited him to help revamp it. Hamblin now documents the process on social media, engaging followers and giving the brand a **fresh, authentic voice**. This low-risk strategy signals to Gen Z that Slazenger values their input, generating publicity without feeling like a traditional ad.  ## The Gen Z Mindset: Jaded by Traditional Ads Gen Z has grown up in the **social media era**, bombarded by ads and influencer promotions. They're skeptical of blatant cash grabs and crave **authenticity**. A prime example is Charli XCX's **Brat album** in 2024, which sparked the "Brat Summer" movement—a rejection of perfect Instagram aesthetics. Its success stemmed from genuine artistry, not manufactured marketing. However, when brands tried to jump on the trend, most failed by seeming insincere.  ## Winning Strategies: Humor and Dual Personalities Brands like **Wendy's** and **Duolingo** have mastered Gen Z appeal by adopting different tones across platforms. Wendy's uses snarky humor on X (formerly Twitter), while Duolingo's TikTok features bizarre, meme-worthy content from its owl mascot. These approaches feel **relatable and fun**, breaking from corporate scripts. Similarly, **Barbie** reinvented itself through a self-aware film that addressed feminist issues, boosting doll sales by 25%.   ## When Targeting Gen Z Goes Wrong Not all attempts succeed. Brands like **Jaguar** faced backlash for a 2024 rebrand that featured abstract visuals, vague slogans, and no cars—seeming out of touch. Missteps often occur when companies **misunderstand trends** or prioritize corporate guidelines over genuine engagement. Authenticity is key; without it, campaigns fall flat. ]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>genz</category> <category>branding</category> <category>authenticity</category> <category>marketingstrategy</category> <category>socialmedia</category> <enclosure url="https://www.rte.ie/images/0022cfa2-1600.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Asda's New Marketing VP: How Tom Hampson's Retail Experience Could Transform the Supermarket Giant]]></title> <link>https://www.marketingremotejobs.app/article/asdas-new-marketing-vp-how-tom-hampsons-retail-experience-could-transform-the-supermarket-giant</link> <guid>asdas-new-marketing-vp-how-tom-hampsons-retail-experience-could-transform-the-supermarket-giant</guid> <pubDate>Fri, 13 Feb 2026 17:00:28 GMT</pubDate> <description>< ### Reporting Structure and Leadership Context Hampson will report directly to **Rachel Eyre**, Asda's chief customer officer, positioning him at the heart of the company's customer-centric initiatives. This appointment comes at a time when major retailers are increasingly focusing on **marketing transformation** to drive performance in competitive markets. ### Extensive Retail Background Prior to joining Asda, Hampson built an impressive career across several prominent UK retailers: - **Morrisons** - Senior marketing roles - **Sainsbury's** - Leadership positions - **Mamas & Papas** - Marketing expertise - **B&Q** - Most recent position at the DIY retail giant ### Proven Track Record of Transformation In his previous roles, Hampson was responsible for: - Delivering comprehensive **brand, insight, and delivery strategies** - **Modernising marketing organisations** to increase performance - Leading **transformation and growth** through marketing initiatives ### Leadership Endorsement Rachel Eyre commented on the appointment: "Tom is an experienced and passionate **Customer and Marketing leader** who has led transformation and growth through Marketing with a number of major UK retailers. He brings deep expertise in **customer insight, proposition development and team leadership** and will play a **pivotal role** in driving the growth agenda for two powerhouse British brands." ### Strategic Implications This appointment signals Asda's commitment to strengthening its marketing leadership with someone who has: - **Cross-retail experience** across multiple sectors - **Transformation expertise** in modernising marketing functions - **Performance focus** on driving measurable results - **Customer-centric approach** to proposition development ### Industry Context The move follows recent leadership changes in Asda's marketing department and reflects broader trends in retail marketing where **experienced leaders** with diverse backgrounds are being recruited to navigate challenging market conditions and drive growth through **innovative marketing strategies**.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>marketingleadership</category> <category>retailmarketing</category> <category>asda</category> <category>brandstrategy</category> <category>customerexperience</category> <enclosure url="https://www.retailgazette.co.uk/wp-content/uploads/2026/02/Tom-Hampson-Headshot.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Great Eastern Shipping's Strategic Fleet Expansion Reveals Key Market Opportunities]]></title> <link>https://www.marketingremotejobs.app/article/how-great-eastern-shippings-strategic-fleet-expansion-reveals-key-market-opportunities</link> <guid>how-great-eastern-shippings-strategic-fleet-expansion-reveals-key-market-opportunities</guid> <pubDate>Fri, 13 Feb 2026 09:00:58 GMT</pubDate> <description>< *Photo: Max Wei/Marine Traffic* Indian owner reveals MR tanker and ultramax purchases while netting a **$10 million gain** on VLGC sale. Drydel Shipping's ultramax bulker Dionisis has joined the Great Eastern fleet under the name Jag Riddhi.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>maritime</category> <category>acquisitions</category> <category>fleet</category> <category>industry</category> <enclosure url="https://image.dngroup.com/global/nhst/binary/48fc66ac6353024a476bfb9a1cc46774?crop=1598%2C799%2Cx0%2Cy34%2Csafe&width=1200&format=webp&quality=80" length="0" type="image//global/nhst/binary/48fc66ac6353024a476bfb9a1cc46774"/> </item> <item> <title><![CDATA[AI Backlash Forces Marketers to Rethink: The New Trust Crisis in Advertising]]></title> <link>https://www.marketingremotejobs.app/article/ai-backlash-forces-marketers-to-rethink-the-new-trust-crisis-in-advertising</link> <guid>ai-backlash-forces-marketers-to-rethink-the-new-trust-crisis-in-advertising</guid> <pubDate>Thu, 12 Feb 2026 17:00:29 GMT</pubDate> <description>< *Ivy Liu* If this year's Super Bowl commercials revealed anything, it's that **companies are still trying to sell Americans on AI**. But as public sentiment shifts from hype to skepticism, brands are now forced to recalibrate how they position themselves in this new era. ## The Growing Trust Deficit There's a mounting distrust in AI-generated content, and the numbers don't lie. While 82% of advertising executives believe Gen Z and millennials feel positively about AI-generated ads, only 45% of those consumers actually share that sentiment, according to recent research from the IAB and Sonata Insights. This **trust gap has only widened since 2024**, revealing a significant disconnect between marketers' perceptions and consumer reality. Brands are beginning to recognize that technology now carries **emotional weight**, signaling messages about ethics, morals, and trust. Even companies not directly offering AI services are becoming increasingly careful about their campaign language, brand voice, and positioning around AI usage. Take He Gets Us, the Christian nonprofit that has become a Super Bowl regular. This year's spot was intentionally shot on film and featured real people, according to Simon Armour, chief creative officer at Come Near, the creative team behind the campaign. "Even the use of film, and therefore not using AI, we want it to feel as human as possible," Armour explained. "We want the connection to feel real. Particularly in a very digital world, we want that warmth." For Come Near and other forward-thinking brands, the approach must be nuanced. While advertisers recognize AI as a tool promising faster and cheaper creative production, eliminating it entirely—or taking a strong stance against it—isn't always practical or desirable. ## Re-centering Human Agency Interestingly, AI-produced spots aren't guaranteed to fail. Only 21% of people say they'd like an ad campaign less if they discovered it was AI-generated, according to VML Intelligence. Some AI-generated ads are now performing at the same level as human-made creative, with a recent study from Taboola in collaboration with researchers at Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University showing AI ads had an average click-through rate of .76% compared to .65% for human ads. Transparency appears to be key. About 73% of Gen Z and millennials say clear disclosure about AI usage would either "increase or have no impact on their likelihood to purchase the product or service," according to the IAB's reporting. Brands are taking varied approaches: - **Aerie and Dove** have publicly vowed not to use AI in their advertisements - **He Gets Us** opted for film and real people in their Super Bowl spot - **Porsche** created a hand-drawn holiday campaign produced by animation team Parallel Studio - **Panda Express** rolled out a human-made animated short celebrating Lunar New Year with Passion Pictures ## Finding a Nuanced Approach Advertisers are using generative AI for everything from customer insights to content creation. Even if AI wasn't used to produce the final advertisement, it was likely employed somewhere in the process. This raises important questions about authenticity when brands posture themselves as anti-AI. "That's a very dangerous thing for a brand to do because if you scratch below the surface, AI is being used everywhere," said Justin Booth-Clibborn, co-managing director and executive producer at Passion, whose agency uses generative AI tools for client work. The AI hype train hasn't come to a complete stop, but as the technology struggles to gain consumer trust, brands are pulling back on overt AI messaging. There's even been a shift from an RFP perspective, according to Atlantic NY, an independent creative agency. RFPs that once required agencies to use AI for work now appear more thoughtful about implementation—especially in light of public backlash, as seen with Coca-Cola's holiday ads or McDonald's now-removed AI-generated Christmas advertisement in the Netherlands. ## Backlash to AI Slop and Jobs AI has sparked widespread concerns around job security, data privacy, environmental impacts, surveillance culture, and so-called **AI slop**—low-quality, mass-produced content. Seeing AI in advertisements surfaces these concerns for consumers, according to Marco Pupo, co-founder and chief creative officer at Atlantic. "You're trying to cut costs, you're trying to cut your head count, and you're trying to be more profitable at any cost. That's what makes people [say], 'Hey, I don't want this'," Pupo explained. Increasingly, brands are distancing themselves from AI in their campaigns. Gartner analysts predict that by next year, "20% of brands will lean into positioning and differentiation based on the absence of AI in their business and products." This trend is reminiscent of the #nofilter era of social media, where there was a cultural shift toward realistic, unedited photos as opposed to overly curated and polished aesthetics. "A few years from now, it's going to be the same as a brand saying we don't use Photoshop in our ads," said Pupo. "Use it, but use it in a good sense."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketing</category> <category>trust</category> <category>advertising</category> <category>consumer</category> <enclosure url="https://digiday.com/wp-content/uploads/sites/3/2025/10/ai-watermark-digiday.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Esther Buschau Takes the Helm: Inside Cafaro's New CMO Appointment and What It Means for Marketing Strategy]]></title> <link>https://www.marketingremotejobs.app/article/esther-buschau-takes-the-helm-inside-cafaros-new-cmo-appointment-and-what-it-means-for-marketing-strategy</link> <guid>esther-buschau-takes-the-helm-inside-cafaros-new-cmo-appointment-and-what-it-means-for-marketing-strategy</guid> <pubDate>Thu, 12 Feb 2026 09:00:27 GMT</pubDate> <description>< ### Key Responsibilities of the New CMO As CMO, Buschau will be at the forefront of **Cafaro's strategic marketing initiatives**, overseeing the firm's marketing function and supporting business objectives across all markets. Her role is designed to align marketing efforts with the company's broader goals, ensuring a cohesive and impactful approach. ### Leadership and Vision William A. Cafaro, Co-President of Cafaro, expressed confidence in Buschau's appointment, stating, "**Esther brings a thorough understanding of our corporate culture and family values...Her leadership will help us unlock our full potential and accelerate our long-range growth ambitions.**" This endorsement highlights the trust placed in her ability to drive transformative change within the organization. ### Esther Buschau's Background and Experience Buschau, a native of British Columbia, Canada, boasts **over 20 years of experience in the shopping center industry**. She joined the Cafaro Company in 2000 as a Regional Marketing Director and was promoted to Director of Corporate Marketing three years later. Her extensive tenure with the company provides her with deep insights into its operations and market dynamics. In her own words, Buschau shared, "**For twenty-five years, I've had the privilege of driving transformative change and building relationships for Cafaro properties.** I look forward to bringing focus to the brand strategy, supporting the leasing function, and exploring new marketing opportunities during this exciting time." ### Reporting Structure and Company Overview In her new role, Buschau will report directly to Co-Presidents William A. Cafaro and Anthony Cafaro, Jr., ensuring close alignment with top-level decision-making. The Cafaro Company, based in Niles, is recognized as **one of the country's largest privately-owned shopping center development and management companies**, making this appointment a key development in the retail and real estate marketing landscape.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>cmo</category> <category>marketingleadership</category> <category>careeradvancement</category> <category>strategicmarketing</category> <category>retailindustry</category> <enclosure url="https://WFMJ.images.worldnow.com/images/28603742_G.jpeg?lastEditedDate=1770836550000" length="0" type="image/jpeg"/> </item> </channel> </rss>