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<title>Marketing Remote Jobs | Find Remote Marketing Positions</title>
<link>https://www.marketingremotejobs.app</link>
<description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description>
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<category>Bitcoin News</category>
<item>
<title><![CDATA[Top 10 Recruiters Transforming Adland: Who's Who in 2024]]></title>
<link>https://www.marketingremotejobs.app/article/top-10-recruiters-transforming-adland-whos-who-in-2024</link>
<guid>top-10-recruiters-transforming-adland-whos-who-in-2024</guid>
<pubDate>Wed, 29 Jul 2026 08:00:32 GMT</pubDate>
<description><![CDATA[Finding a job is easy. Finding a good job is hard. Finding a job that can make your career is even harder. But good recruiters help adlanders find the jobs and careers that help them flourish and thrive. To them, the process of helping someone get a new job is not simply a transaction — it’s a vocation, built on trusting and deep relationships.
Given the state of the job market at the moment, the best recruiters are more valuable than ever. This year’s **Best of the Best Recruiters** list highlights the independent recruiters who place senior and specialist staff at agencies, client-side marketing roles, or media owners.
## 10. Esther Clerehan, Founder, CLEREHAN
Esther Clerehan is a **living legend** in Australia’s advertising industry. Since founding her firm in 1993, she has placed some of the most important names at top agencies worldwide, including David Droga to Saatchis Asia and Wieden+Kennedy’s first international creative hires. She also gives back through AWARD and Cannes Lions judging.
## 9. Amy Lee, Chief Runner, Talent Run
Amy Lee launched Talent Run in January 2024 after seven years managing Ad Council’s operations in Victoria. She has made a **strong impression** with her energy and drive, and recently partnered with Lution to source creative, production, and media talent for internal teams.
## 8. Corrina Hartas & Annabel Craig, Directors, Hartas & Craig
Known for their **personable approach**, these recruiters specialize in creative recruitment. Their business has run for nearly 18 years, with Hartas praised for helping students enter the industry and placing mid-to-senior talent.
## 7. Justin Randles, Director, Mercury Talent
Randles focuses on media owner and brand sides, leveraging his experience at Fairfax, Lighthouse, and Australian Traveller Media. He also fights against **fake job ads**, a plague for recruiters and job seekers.
## 6. Sarah Jones Palmer & Courtney Clancy, Directors, The Human Co
Founded in December 2022, this duo has made **impressive placements**, including luring a chief creative officer from New York to an Australian agency that won a Cannes Grand Prix.
## 5. Damian Tynan, Partner, Omera Partners
Tynan moves up a spot this year, highly respected for his focus on customer, marketing, digital, and corporate affairs. His background at McDonald’s and Coca-Cola gives him deep industry connections.
## 4. Nick Williams, Founder & CEO, Williams International
Williams is deeply plugged into Australia’s creative community. A testament to his work: 48 of this year’s Effies finalists came from agencies where he placed strategy leaders.
## 3. Michael Kean, Global CEO, FBI Talent Co.
Celebrating 20 years with FBI, Kean continues to place top talent. His LAUNCH program supports emerging creatives, landing them spots on global coaching programs and $10,000 in prizes.
## 2. Karen Taylor, CEO, Hourigan International
Taylor has forged a **commanding reputation** in four years, placing consequential moves like James Taylor to oOh!media and Dr Kate Cornick as CEO of Tech Council of Australia.
## 1. Lea Walker, Founder, Mrs Walker
No one is more impactful in creative recruitment than Walker. She provides counsel and mentorship through her **‘Ask The Mrs’ series**, covering career transitions and talent pipelines, making her an exemplar for the sector.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>recruiters</category>
<category>advertising</category>
<category>career</category>
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<title><![CDATA[Brent Smart: Why Australian Advertising Lost Its 'Larrikin Spirit' and How to Get It Back]]></title>
<link>https://www.marketingremotejobs.app/article/brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</link>
<guid>brent-smart-why-australian-advertising-lost-its-larrikin-spirit-and-how-to-get-it-back</guid>
<pubDate>Tue, 28 Jul 2026 08:00:31 GMT</pubDate>
<description><![CDATA[Australia’s advertising and marketing industries have lost the **larrikin spirit** that once made for impressive, impactful advertising, according to former Telstra and IAG marketer **Brent Smart**.
“Australian marketers want to play it safe,” Smart told B&T, following a panel discussion hosted by The Growth Distillery in Sydney last week.
“I’ve heard it many times on agency side and client side, the idea that we want a smile, not a laugh. You see it all the time in work — it’s almost funny. With comedy, you’ve got to go for it. Comedy is about exaggeration, hyperbole and ridiculousness.”
Now, according to Smart, Australia has lost ground to, of all places, the **United States** when it comes to humorous advertising. The US’ creative output relies heavily on celebrities, many of whom are comedians or comedic actors, such as **Will Ferrell** and **Ryan Reynolds**. Budgets play a role, but that never deterred Australia’s marketers and agencies in the past.
“Maybe the most concerning thing is that there was an Australian larrikin character that was very funny. Who didn’t care too much about political correctness and was funny. I think there’s now a **cultural cringe** towards that,” said Smart, a many-time inductee to B&T’s CMO Power List.
“There was a lot wrong with it. It was a bit sexist. A little bit racist. But there’s a **larrikin spirit** that has gone and I think we miss it a bit. There’s space for a more intelligent, modern interpretation of Aussie larrikinism.
“I want a version that’s more socially aware and inclusive… I think about what we did at Telstra over the past few years and comedy was a big part of it. The dry humour of the stop motion puppets. The [Steve] Buscemi ad is funny and we always felt comedy was part of our brand personality.
“But we went for a **more intelligent humour**. That’s the important bit. You’ve got to treat the audience with respect. Then you get to do something that’s intelligent and modern. I think that’s exciting. And I just don’t think we see it any more in Australian advertising.”
Smart was speaking on a panel hosted by The Growth Distillery’s Leigh Lavery and featuring **Aisling Finch**, Domain’s chief marketing and communications officer and **Adam Ferrier**, co-founder of Thinkerbell. The topic? Reflections on Cannes Lions.
“For something to be funny, you need to know where it’s coming from,” Ferrier said. “A lot of the great funny things in the past have come from a very strong personality or tone of voice that the brand has established that then gives them the permission to be funny.
“I’m wondering if brands don’t have the foundations to be funny. I don’t even know what a brand is but here it is trying to tell me a joke. I don’t find it funny because I don’t have years of people telling me that this is wicked humour. It needs to come back to the platform that the brand stands for. You need more clarity and then you can write a few good ads.”
Ferrier knows a thing or two about humour in advertising. Thinkerbell regularly produces work that causes viewers’ lip to curl, at least.
There’s some serious thinking supporting the case for levity in advertising. **System1 founder Orlando Wood’s book *Look Out*** found through research that humour — clever juxtapositions, satisfying repetitions, unexpected reversals and so on — is a great way to attract the broad attention that ads need. Humor, *Look Out* argues, is a source of flexibility in an increasingly rigid culture. It gets the attention of the right side of the brain.
**Rob Farmer**, the aptly named Australian Pork CMO, recently sat down with B&T to discuss why humour had been so effective in its work with then-creative agency Dig.
“We have about 12.5 per cent market share. We are an alternative choice. Chickens around 50 per cent, beef is kind of somewhere in between the two of us at around 30 per cent, and lamb’s a lot lower,” he told B&T. “So, we’re embracing that otherness with enticing twists. Because what it says about you, what you’re doing when you’re cooking with pork stir fry, is you’re bringing something more enticing than the convention to that moment with your family, and we’re wanting to own that, turn it into a positive it’s not something that’s difficult to do.”
Finch, speaking on the panel, said that her experience at Cannes had energised her to push the work further and that humour was often presented as a way to build consistently good creative.
“We’re about to shift some work and I hope people will find it funny. Maybe I was looking for this theme [during Cannes] but the amount of times humour came up,” she said.
“Sir John Hegarty has spoken about people paying good money to avoid ads and people don’t want to be sold to. Our industry is changing and what we produce either has to be born in reality but also has to be entertaining, worth people’s time and respectful of the audience that you give something back — either some utility, some information or a laugh.
“Humour came up in some many different talks. It’s very difficult to find a creative formula that scales. But if you’re looking for a formula, humour came up time and time again,” Finch said.
“Australian advertising is incredibly rational,” added Brent on the panel. “I feel like it’s all trying to persuade me to do something as opposed to trying to entertain. We have to step up. We won 11 Lions [including two Grands Prix, one for Suncorp produced by Leo and one for Uber, produced by Special’s Australian and US teams in collaboration], it wasn’t long ago that we used to win 50 and there’s way more categories now.
“We have to do better. This country used to really punch above its weight creatively. We can’t say that this year. We’ve got to lift the bar.”]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
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<title><![CDATA[University of Lincoln Ditches Boring Ads for Hilarious Problem-Solving Skits]]></title>
<link>https://www.marketingremotejobs.app/article/university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</link>
<guid>university-of-lincoln-ditches-boring-ads-for-hilarious-problem-solving-skits</guid>
<pubDate>Tue, 28 Jul 2026 16:00:35 GMT</pubDate>
<description><
Snap London CEO Jon Boardman added: “The University of Lincoln was confident enough not to follow the category.”
The work continues Lincoln’s run of unconventional activity, including an immersive Crime Scene House, an AI plant-health robot at the Chelsea Flower Show and a touring dental-themed ice cream van.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>universityoflincoln</category>
<category>highereducationmarketing</category>
<category>creativeadvertising</category>
<category>snaplondon</category>
<category>marketingcampaign</category>
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<title><![CDATA[From Marketing Director to Uber Eats Delivery: A 45-Year-Old Single Mom's Raw 'Real Reset']]></title>
<link>https://www.marketingremotejobs.app/article/from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</link>
<guid>from-marketing-director-to-uber-eats-delivery-a-45-year-old-single-moms-raw-real-reset</guid>
<pubDate>Mon, 27 Jul 2026 16:00:32 GMT</pubDate>
<description><![CDATA[A 45-year-old single mom in the Netherlands has gone viral after sharing her journey from **marketing director** to **Uber Eats delivery partner** following a job loss. Camila Valim, who runs the Instagram page Joy in Organizing, documented a typical evening shift on her e-bike, completing six deliveries and even scraping her ankle along the way.
In her post, she wrote: *"This isn't where I thought I'd be. But maybe it's exactly where I need to be at 45."* She emphasizes that a **real reset** isn't always glamorous—it's about showing up, even when it's uncomfortable.
Valim's story resonates deeply because it highlights the **resilience** required during career transitions, especially for single parents. She reminds us that while we may not choose the 'in-between,' we can choose how we show up in it.
Social media users praised her honesty, with comments like *"You rock! Showing up and being open about it, you are an example!"* and *"Mothers are the strongest, most skilled employees."*
This is a powerful reminder that **career setbacks** can lead to unexpected paths, and vulnerability can be a strength.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>careerreset</category>
<category>singlemom</category>
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<title><![CDATA[How Female Athletes Are Helping Niva Bupa Build Trust in Health Insurance]]></title>
<link>https://www.marketingremotejobs.app/article/how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</link>
<guid>how-female-athletes-are-helping-niva-bupa-build-trust-in-health-insurance</guid>
<pubDate>Sun, 26 Jul 2026 16:00:31 GMT</pubDate>
<description><![CDATA[**Niva Bupa**, a health insurance provider, has partnered with the **2026 Glasgow Commonwealth Games** alongside its UK parent Bupa. In an interview with *Mint*, CMO Nimish Agarwal explains why the company chose to associate with the Games and how **real-life recovery stories from female sports icons** like **Mirabai Chanu** and **Saina Nehwal** are key to winning over customers in a low-trust industry.
### Why the Commonwealth Games?
While cricket dominates sponsorship in India, Niva Bupa opted for the Commonwealth Games due to a **global sponsorship agreement** with Bupa. Agarwal notes that this partnership has been in the making for a long time and aligns with the brand's values.
### The Power of Female Athletes
In a category where trust is low, **authenticity** is crucial. Agarwal emphasizes that stories of **resilience and recovery** from female athletes resonate deeply with customers. For example, weightlifter **Mirabai Chanu** and badminton star **Saina Nehwal** have overcome injuries and setbacks, mirroring the journey of health insurance claimants. These narratives humanize the brand and build **emotional connections**.
### Building Trust Through Real Stories
Instead of relying on traditional advertising, Niva Bupa leverages **real-life testimonials** and **sports partnerships** to communicate its value. The brand believes that seeing athletes bounce back from health challenges instills confidence in the insurance product. This strategy is particularly effective in a market where many consumers are skeptical of insurance claims.
### Key Takeaways
- **Niva Bupa** sponsors the Commonwealth Games to leverage global partnership.
- **Female athletes** like Mirabai Chanu and Saina Nehwal are used to build trust.
- **Real recovery stories** humanize the brand and resonate with customers.
- The strategy focuses on **authenticity** over traditional advertising.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>nivabupa</category>
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<category>healthinsurance</category>
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<title><![CDATA[Amex Spends Big on Premium Cardholders: Expenses Surge 12% in Q2]]></title>
<link>https://www.marketingremotejobs.app/article/amex-spends-big-on-premium-cardholders-expenses-surge-12-in-q2</link>
<guid>amex-spends-big-on-premium-cardholders-expenses-surge-12-in-q2</guid>
<pubDate>Fri, 24 Jul 2026 16:00:43 GMT</pubDate>
<description><![CDATA[American Express Co. reported a **12% surge in second-quarter expenses**, reaching $14.5 billion, driven by increased marketing spending to attract and retain premium cardholders. The company attributed the rise to higher customer engagement costs, including expenses related to updating the US Platinum card and card members using their benefits.
### Key Drivers of Expense Growth
- **Marketing investments** to attract new premium customers and retain existing ones.
- **Customer engagement costs** tied to increased spending and benefit usage.
- **Platinum card updates** aimed at enhancing value for high-spending members.
Despite the expense surge, Amex raised its revenue growth forecast for the full year, signaling confidence in its strategy to focus on affluent consumers. The company's ability to command higher spending from its premium card base is a core part of its growth model.
### Implications for Marketers
- **Premium customer acquisition** remains a priority for financial services firms, with marketing spend as a key lever.
- **Customer engagement** costs are rising as companies invest in perks and experiences to drive loyalty.
- **Data-driven marketing** is essential to optimize ROI on these high-cost campaigns.
Amex's results highlight the ongoing trend of **increased marketing investment** in the competitive premium credit card space, where customer lifetime value justifies higher upfront costs.]]></description>
<author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author>
<category>americanexpress</category>
<category>marketingspend</category>
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