<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Sun, 09 Aug 2026 12:12:29 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[AI Search Engines Turn Reddit into a Marketing Minefield: How Brands Are Gaming the System]]></title> <link>https://www.marketingremotejobs.app/article/ai-search-engines-turn-reddit-into-a-marketing-minefield-how-brands-are-gaming-the-system</link> <guid>ai-search-engines-turn-reddit-into-a-marketing-minefield-how-brands-are-gaming-the-system</guid> <pubDate>Sun, 09 Aug 2026 08:00:32 GMT</pubDate> <description><![CDATA[As AI increasingly takes over internet searches, Reddit has found itself in a prominent position—making it a new battleground for brands trying to game AI. According to a report in The Verge, Semrush data shows that **Reddit was the most-cited domain by ChatGPT, Perplexity, and Gemini** in May. Marketers have taken note, and a "whole host of startups, brands, and agencies are coming to Reddit to try to promote their companies in hopes that they will get picked up by AI," writes Mia Sato. That presents a challenge for a platform that users have come to associate with authenticity and unfiltered, truthful opinions. ## The Rise of Stealth Marketing on Reddit The article shares the story of user Primary-Taro4254, who responded to a question in a skincare subreddit about a specific hypochlorous acid spray. "I haven't personally tried [that brand] so I can't fully compare, sorry," Primary-Taro4254 wrote. "But I have been using a similar hypochlorous acid spray from Honeydew Labs and I've honestly really liked it." A dive into the user's profile shows similar posts about the Honeydew Labs spray across multiple related subreddits, prompting moderators to take action. ## Moderators Fight Back Volunteer moderators are the main line of defense against this covert marketing. They are building **keyword filters and "sh-t lists"** of brands suspected of secretly promoting themselves. Reddit itself says it's catching 25,000 spammy posts using its tools. ## The Authenticity Paradox This new battleground highlights a fundamental tension: as AI search engines increasingly rely on Reddit for authentic, human-generated content, the platform's value is being exploited by marketers. The very authenticity that makes Reddit valuable to AI is under threat from the influx of promotional content. For brands, this presents a dilemma: how to gain visibility in AI search results without sacrificing credibility on the platform. ## What This Means for Marketers For marketers, this trend underscores the importance of **ethical engagement** on platforms like Reddit. Rather than resorting to stealth tactics, brands should focus on providing genuine value to communities. The long-term success of any marketing strategy on Reddit will depend on maintaining trust and authenticity, as both users and moderators become more vigilant against covert promotion.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>reddit</category> <category>marketing</category> <category>seo</category> <category>branding</category> <enclosure url="https://cdn.newser.com/image/1703660-12-20260808172003.jpeg" length="0" type="image/jpeg"/> </item> <item> <title><![CDATA[Why Your Marketing Plan Is Obsolete by Q2: The AI Speed Revolution]]></title> <link>https://www.marketingremotejobs.app/article/why-your-marketing-plan-is-obsolete-by-q2-the-ai-speed-revolution</link> <guid>why-your-marketing-plan-is-obsolete-by-q2-the-ai-speed-revolution</guid> <pubDate>Sat, 08 Aug 2026 16:00:34 GMT</pubDate> <description><![CDATA[The first banner advertisement appeared in 1994 and returned a 44% clickthrough rate. Two decades later, banners were wallpaper. Every marketing tactic decays once enough people copy it. What has changed is the speed: tactics now spread and expire quickly enough to make an annual marketing plan outdated long before the year ends. Growth used to reward whoever found the opening first, and the reward lasted. Hotmail added a signup line to every outgoing message and rode it for years. Dropbox paid users in storage for referrals. Tactics like these bought enough runway for growth to become a profession built around funnels, attribution models, and quarterly plans. All of it rested on a quiet assumption: a tactic keeps working long enough to plan around. ![Mickey Haslavsky](https://pic1.calcalist.co.il/picserver3/crop_images/2026/08/07/rkU8ySXUzl/rkU8ySXUzl_0_0_842_612_0_x-large.jpg) Copying a tactic used to take real work. You had to notice it, understand why it worked, and hire someone capable of running it. Now it can begin with a screenshot pasted into a chatbot, and the interval between a tactic being effective and being everywhere has collapsed. In our own tracking of 412 tactics since 2023, a cold email opener lasts roughly seven months before inboxes adapt and spam filters finish the job. Other teams will measure this differently depending on what they run and where. I have not met anyone who still measures it in years. That seven-month lifespan breaks the planning cycle. A company writing an annual marketing plan is committing twelve months of budget and headcount to components with a shelf life of months. The plan is not wrong when it is written. It is wrong by the second quarter, and most organisations have no mechanism for noticing, because their reporting is built to show whether the plan was executed rather than whether it still works. The closest working model I have found for this environment comes from security research. A security team assumes that every opening is temporary: once it becomes widely known, systems adapt and the window closes. Marketing teams now face the same pattern as channels saturate, feeds are reweighted, inboxes learn, and communities change their rules. The relevant lesson is to organise around decay: expect tactics to stop working and build a process capable of detecting that moment quickly, without treating audiences as systems to exploit. So the asset has moved from the playbook a team found to the rate at which it can produce the next one and retire the last. One name for this emerging model is **Agentic Growth Hacking**: using AI to observe, test, and adapt across channels continuously rather than simply producing more marketing content. The more consequential role for AI agents is not better copy but broader, continuous presence. Attention markets now resolve inside windows too short for human working hours. LinkedIn settles much of its distribution decision about a post within the first eighteen minutes, and a reaction in minute five carries several times the weight of one in minute forty. When we ran an agent across eleven communities inside that window, the difference in reach was not marginal. The mechanism was unremarkable: the agent was simply present in eleven places at once, which no person can be. Financial markets went through a version of this thirty years ago. When decision windows shrank below human reaction time, machines took over execution and people moved to designing the strategies. Marketing is beginning the same reordering: less manual operation of each channel, more experiment design, boundary setting, and decisions about what agents should do. A second shift may prove even more important. A growing share of buying research now ends inside an AI-generated answer rather than a page of links, which means part of the audience being written for is a model summarising on a person's behalf. After six weeks of filling documented citation gaps on Wikipedia, we saw answer engines quote those citations back to buyers who never visited a search page or website. The vocabulary for this channel is still unsettled, as is the question of what legitimate writing for machine readers should look like. This also raises a question the industry has not answered. Agents operating across attention windows at machine speed can describe both a research programme and a spam operation. The tests I would apply are whether the recipient asked for the contact, and whether the community would endorse the behaviour if it saw the whole picture. But individual restraint is not enough: if enough companies point agents at the same communities, those communities fill with noise and close. Platforms will adapt, and they should. Discovering that something works does not remove the responsibility to ask what happens when everyone uses it. Most of this also fails. The experiments that produce a number worth writing about are a small fraction of those that get run, and reporting only the survivors misrepresents the work. Honest measurement makes the picture harsher because the useful checkpoint is rarely launch day: a Reddit comment that is live on Tuesday can be gone by Sunday, and much of what a team produces never survives long enough to count. None of that changes the direction. Every era of marketing has invented its own jobs, and nobody planned to become a search specialist until a search engine made it a career. The roles forming now are recognisable in outline: someone who designs small tests and reads decay curves, closer to a quantitative analyst than a campaign manager; someone who supervises agents, approves what needs a human, and decides when an experiment is shut down; and the still-unnamed work of writing for machine readers. None of these appeared in a marketing curriculum five years ago. For a company deciding what to do, the useful move is smaller than a strategy. Pick one mechanism in one channel, state what you expect to happen, choose when you will measure it, and agree in advance what result would cause you to stop. Then observe what changes, form the next hypothesis, and test again at a scale small enough to limit the downside. In an Agentic Growth Hacking lab, agents expand the number and speed of those tests, while people retain responsibility for judgment, brand boundaries, and the decision to stop. A team organised this way spends less effort defending an annual plan and more effort learning before the market moves again. Finding a tactic tells you what worked last quarter. The more durable advantage is the capacity to keep finding, testing, and retiring tactics before the market moves again. *Mickey Haslavsky is Founder and CEO of enso.*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aimarketing</category> <category>tacticdecay</category> <category>agenticgrowthhacking</category> <category>marketingstrategy</category> <category>machinereaders</category> <enclosure url="https://pic1.calcalist.co.il/picserver3/crop_images/2026/08/07/rkU8ySXUzl/rkU8ySXUzl_1_25_842_475_0_large.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[France Bans Unsolicited Telemarketing Calls: A New Era for Consumer Protection]]></title> <link>https://www.marketingremotejobs.app/article/france-bans-unsolicited-telemarketing-calls-a-new-era-for-consumer-protection</link> <guid>france-bans-unsolicited-telemarketing-calls-a-new-era-for-consumer-protection</guid> <pubDate>Sat, 08 Aug 2026 08:00:38 GMT</pubDate> <description><![CDATA[In a bold move to protect consumers from intrusive sales pitches, France is set to ban unsolicited telemarketing calls starting August 11. This new law, backed by President Emmanuel Macron's government, marks a significant shift from the previous opt-out system to a more stringent opt-in approach. ## The End of Unwanted Calls For years, French consumers have been plagued by relentless telemarketing calls. Previously, individuals could register their numbers on a government-run do-not-call list, but many call centers ignored it. Now, businesses are prohibited from contacting consumers without their prior consent, which can be withdrawn at any time. This change responds to widespread complaints, with authorities estimating that about 75% of people in France receive at least one unsolicited sales call every week. ## Heavy Fines for Violators To enforce the ban, the law imposes substantial penalties: individuals making illegal calls can be fined up to €75,000 ($87,000) per call, while companies face fines up to €375,000 ($435,000) per call. There are exceptions, such as when consumers explicitly consent or when companies have an existing contractual relationship. Reports can be made through a government website. ## Impact on Morocco's Call Centers The law has raised concerns in Morocco, where the call center industry employs up to 50,000 people and generates over $1 billion in annual revenue. With French companies historically accounting for more than 80% of the industry's revenue, the ban could threaten jobs. However, the sector has diversified, with pure telemarketing now representing only 15-20% of total activity. ## Global Context France joins Germany, which has had a similar ban since 2009, and the Netherlands, which recently tightened its rules. Other countries, like the U.S., Canada, and the U.K., rely on opt-out systems, with varying enforcement levels. France's opt-in approach is seen as a more robust solution to protect consumers. This law represents a significant step in consumer rights, potentially setting a precedent for other nations to follow.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>telemarketing</category> <category>france</category> <category>consumerprotection</category> <category>opt-in</category> <category>regulations</category> <enclosure url="https://gray-kold-prod.gtv-cdn.com/resizer/v2/DW7PMEE6KVHDRGZXL2T6WNEAFU.jpg?auth=4c9637ffe39416a36102acd4b410a9e76e498a41571c759df97cf906774095fd&width=1200&height=600&smart=true" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[EA's $55B Saudi Takeover, GTA VI's Netflix Paywall, and Devolver's Public Exit: The Week Gaming Went Wild]]></title> <link>https://www.marketingremotejobs.app/article/eas-55b-saudi-takeover-gta-vis-netflix-paywall-and-devolvers-public-exit-the-week-gaming-went-wild</link> <guid>eas-55b-saudi-takeover-gta-vis-netflix-paywall-and-devolvers-public-exit-the-week-gaming-went-wild</guid> <pubDate>Fri, 07 Aug 2026 16:00:36 GMT</pubDate> <description><![CDATA[I know. I know. Video games. We'll get there, I promise. But before we slog through what might eventually go down as one of the most momentous weeks in the history of our industry (courtesy of EA), let's pause for some much-needed musical affirmation courtesy of The Avalanches. The Australian plunderphonics gurus dropped '[Can't Get Over Losing You](https://www.youtube.com/watch?v=x4rlDzJshXY)' last night and I have not been able to get it out of my head. Any release from The Avalanches tends to be a very special thing. A masterful tapestry of indiscernible samples and left-field collaborators that never fails to produce magic. There was a preposterous sixteen year gap between their electric first album Since I Left You and its rambunctious follow up, Wildflower. To put that into context. I was six years old when their debut record released. I then saw them on tour in Manchester as a twenty-something when they returned with Wildflower. Mercifully, they've been a touch more consistent since then and another album in the form of We Will Always Love You (my personal favourite) followed in 2020. If none of this means anything to you—I am jealous. That means you can go and listen to their entire discography with fresh ears. What I wouldn't give to Eternal Sunshine myself and do precisely that. Don't rush in, though. Grab your best pair of headphones and melt into your favourite chair before hitting play. These records will change your life, I promise. C'mon then. Back to the news. ## Devolver wants to delist because indie publishing is not 'compatible' with public trading [via Game Developer](https://www.gamedeveloper.com/business/devolver-wants-to-delist-because-indie-publishing-is-not-compatible-with-public-trading) // **Poinpy** and **Hotline Miami** publisher Devolver is attempting to remove itself from the investor-driven bedlam that is public trading. The company wants to delist from the London Stock Exchange because it feels the short-termism that investors demand simply isn't compatible with the inherent fluctuations of the video game industry. As some readers have pointed out, though, it does beg the question: why go public in the first place? ## Candy Crush Bosses Reject Developers' Union Demands, Saying The 'Current Operating Model Is The Right Fit' [via Kotaku](https://kotaku.com/candy-crush-developer-rejects-collective-bargaining-agreement-2000721520) // King management has refused to ratify a collective bargaining agreement tabled by unionized employees in Sweden. In an email obtained by Kotaku, King president Todd Green said the decision was made because the current benefits offered by the studio are better for employees—although he also accepted that entering into a collective bargaining agreement wouldn't prevent the company from continuing to offer those same benefits. Union members described the decision as "disappointing." ## EA is now owned by Saudi Arabia and Donald Trump's son-in-law [via Game Developer](https://www.gamedeveloper.com/business/ea-is-now-owned-by-saudi-arabia-and-donald-trump-s-son-in-law) // **EA became a private company** this week after an investor consortium led by Saudi Arabia's sovereign Public Investment Fund (PIF) completed its **$55 billion buyout** of the U.S. publisher. The deal closed despite some union bosses and lawmakers in the United States calling on the Federal Trade Commission to heavily scrutinize the move. Maybe we shouldn't be too surprised, though, given how [cosy Saudi crown prince and PIF chairman Mohammed bin Salman has been getting with U.S. president Donald Trump](https://www.bbc.co.uk/news/articles/cn0gdkwp2p9o), whose son-in-law Jared Kushner was also heavily involved in the deal. Food for thought. ## Assassin's Creed Valhalla director makes sudden return to Ubisoft, and will lead the series moving forward [via Eurogamer](https://www.eurogamer.net/assassins-creed-valhala-director-eric-baptizat-returns) // Assassin's Creed veteran Eric Baptizat has returned to Ubisoft after five years at Motive Studios working on Dead Space and Battlefield. Baptizat spent around 16 years at the French publisher before departing in 2021 and directed **Assassin's Creed Valhalla**, **Black Flag**, and **Origins**. He'll once again steer the Assassins's Creed franchise at Ubisoft, which is in the midst of a massive reorg that has resulted in widespread layoffs and studio closures. ## Halo Studios jettisons long-serving contractors after launch of Halo: Campaign Evolved [via Game Developer](https://www.gamedeveloper.com/production/halo-studios-jettisons-long-serving-contractors-after-launch-of-halo-campaign-evolved) // A number of contract roles have been eliminated at Halo Studios just over a week after **Halo: Campaign Evolved** hit shelves. A source close to the matter told Game Developer that full-time workers were not impacted by the cuts, but it's still another debilitating blow for Xbox employees, with many of those contractors impacted having worked at the studio for years. ## "Roblox had a terrible second quarter across virtually every engagement" [via Morningstar](https://www.morningstar.com/stocks/roblox-earnings-results-were-atrocious-management-declined-provide-full-year-guidance) // Investment advisory group Morningstar didn't pull its punches when assessing Roblox Corp's second-quarter fiscal results. The firm described UGC platform's performance as "atrocious" and questioned Roblox's growth potential after both daily active users and monthly unique players declined for the third sequential quarter. "Everything took a step backwards this quarter, and growth is now in question," added the company. ## Rockstar wants you to pay Netflix to watch the next GTA VI trailer before it's released to the masses [via Game Developer](https://www.gamedeveloper.com/marketing/rockstar-wants-you-to-pay-netflix-to-watch-the-next-gta-vi-trailer) // The next trailer for **Grand Theft Auto VI** will be premiering exclusively on Netflix on August 27 before heading over to YouTube six hours later. It's a small window, but one that means fans of the franchise will need to pay for a Netflix sub if they want to watch what's being billed as an 'extended preview' as soon as it's released. The future of video game marketing—or a lucrative deal that only GTA could pull off? ## Coffee Stain bullish despite underperformance of Deep Rock Galactic spinoff [via Game Developer](https://www.gamedeveloper.com/business/coffee-stain-bullish-despite-underperformance-of-deep-rock-galactic-spinoff) // Swedish publisher and Embracer Group spinoff Coffee Stain remains optimistic about the potential of its video game portfolio despite **Deep Rock Galactic: Rogue Core** and **Fellowship** failing to set the world alight. In addition, the company also raked in **$2.1 million** during the quarter from a Roblox title called Welcome to Bloxburg, demonstrating the value of the popular (and rather divisive) UGC platform.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ea</category> <category>gtavi</category> <category>devolver</category> <category>roblox</category> <category>halo</category> <enclosure url="https://eu-images.contentstack.com/v3/assets/blt740a130ae3c5d529/bltaa5bb08f4f74c9e3/6a75bfe695c079308dcf41f2/Patch_Notes_64.png?disable=upscale&width=1200&height=630&fit=crop" length="0" type="image/png"/> </item> <item> <title><![CDATA[The Real Winners Behind Woolworths' Ooshies Craze: Marketing Genius or Consumer Trap?]]></title> <link>https://www.marketingremotejobs.app/article/the-real-winners-behind-woolworths-ooshies-craze-marketing-genius-or-consumer-trap</link> <guid>the-real-winners-behind-woolworths-ooshies-craze-marketing-genius-or-consumer-trap</guid> <pubDate>Fri, 07 Aug 2026 08:00:34 GMT</pubDate> <description><![CDATA[**Woolworths' latest giveaway has captured the attention of children around New Zealand, but why do supermarkets run these promotions and who are they really benefitting?** The supermarket is giving away one of the Disney movie character-themed Ooshies for every $30 spent. General manager of brand and marketing Abbe Hale said two-thirds of the Ooshies stock had already been given out and 90% of the display cases had been sold. Full sets have been listed on Trade Me, asking hundreds of dollars, and rare Ooshies are listed on eBay for thousands. ![Some Ooshies listed for sale on TradeMe.](https://tvnz-1-news-prod.cdn.arcpublishing.com/resizer/v2/ooshies-listed-for-sale-on-trademe-V2LRATICHVCEPANK66TYJIND4U.jpg?auth=b35015a89edf703a162c5d10f5aa36c4fc6b5f6799396412225d04329e4cb5ca&quality=70&width=800&height=325&focal=484%2C157) ## Who's winning? Supermarkets running promotions hope to encourage shoppers to visit their shops and spend more while they are there. Retail expert Chris Wilkinson said the promotions sometimes pushed people to buy certain products, if there was the promise of more giveaways with those items. He said there had been a wider trend towards people doing more frequent, smaller shops, rather than one big transaction, and giveaways related to certain levels of spending could encourage people to spend more each time. One Auckland shopper said it had changed her behaviour. She had switched her weekly shop from Pak'nSave to Woolworths to collect the set her grandson wanted. "He's now got them all, so I will be looking forward to going back to Pak'nSave and saving a bit of money." She said she had sometimes topped up her order with something like a pack of chewing gum, if she was close to getting another pack. Consumer head of advocacy Gemma Rasmussen said Woolworths' strategy seemed to be about gamification. "They know there will be children out there to collect all those items. There's a bit of hype around them. What they're trying to incentivise you to do is stay loyal. I would say to anyone who's thinking about doing that, think about what that could be potentially costing you, because we do price analysis comparison on the major supermarkets, and time and again, Pak'nSave comes out the cheapest." ## Why does it appeal? Massey University marketing expert Bodo Lang said Ooshies followed several well-established marketing principles and tapped into "deep-seated drivers of consumer behaviour". "First, the potential market is broad. Many grocery shoppers have children or grandchildren, or know someone who does. Ooshies are therefore relevant to a large proportion of shoppers. They are also versatile toys. They are pocket-sized and colourful, and their well-known movie personalities give them a presence that belies their small physical size. Importantly, there are many different characters, spanning genres such as science fiction, fantasy, action, comedy and superheroes. There is likely to be an Ooshie that appeals to almost every child." He said the familiarity of the characters helped their success. "Most New Zealand adults and children will recognise at least some of the characters, because they come from famous family movies and entertainment franchises. This familiarity is a major driver of their popularity. Ooshies would be much less successful, if they featured unknown characters." When inflation was eroding disposable incomes, he said, the chance to give kids a treat that didn't cost anything in the shopping was appealing. "Ooshies also tap into consumers' deep-seated desire to collect items and achieve a sense of completion by obtaining every item in a set. The fact that some characters are rarer than others adds excitement and encourages continued collecting." ![Massey University marketing expert Bodo Lang.](https://tvnz-1-news-prod.cdn.arcpublishing.com/resizer/v2/whats-behind-fake-articles-claiming-athletes-have-died-on-so-4VNHLZ74E5BPNKGN6VYCKEI5IA.png?auth=7a5b6ca90414fe04e8e7a5c2014a7741368bb7403e25d352971e6785d66b1386&quality=70&width=800&height=450&focal=960%2C540) ## Wider impact Ooshies have also spawned other business activity. Dhara Pereira, co-founder of 3D printing company 3D Verse, said she had dealt with orders "pretty much non-stop", since the company started advertising an Ooshies display stand. "It has been a huge help for us as a small business and we're now working on adding more products for our website. The idea came after I saw a similar type of display online and asked my husband, Jono, who does our design work, whether he could create something like it. He then designed our own version especially for our customers." ![Businesses offering 3D-printed Ooshie stands have been run off their feet.](https://tvnz-1-news-prod.cdn.arcpublishing.com/resizer/v2/group-of-young-latin-american-students-printing-a-3d-object-F4S4ICAW7NDMND5GZ5WIBXHXCE.jpg?auth=83f0779ec23cb7fd441f5749c00bba1de447ee2490c60d4e43beea44695e193d&quality=70&width=800&height=544&focal=621%2C422) ## What about New World? New World is offering Smeg knives, which Wilkinson said seemed to be aimed at a different part of the market. He said the New World offer seemed to have higher value, while Ooshies were more of a novelty product. "Would it really drive destination decisions? Probably for a smaller portion of the market than what Foodstuffs is achieving with its ranges. They've moved away from the likes of Little Gardens and things like that... they've recognised that consumers want more from those promotions." He said Woolworths was rolling out the same promotion in New Zealand and Australia, while New World's was targeted for New Zealand consumers. University of Auckland marketing expert Michael Lee said he was a Woolworths shopper, so had started collecting Ooshies. "I don't think it would have changed my shopping behaviour, if I were not already shopping at Woolworths. However, the new Smeg promotion at New World has got my attention and I am considering shopping there for the duration of the promotion, as it involves a much higher end prestigious brand. In that sense, the New World promotion has changed my personal shopping behaviour, thereby making it more successful in my opinion."]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ooshies</category> <category>supermarketpromotions</category> <category>consumerbehavior</category> <category>gamification</category> <category>retailmarketing</category> <enclosure url="https://tvnz-1-news-prod.cdn.arcpublishing.com/resizer/v2/ooshies-listed-for-sale-on-trademe-V2LRATICHVCEPANK66TYJIND4U.jpg?auth=b35015a89edf703a162c5d10f5aa36c4fc6b5f6799396412225d04329e4cb5ca&quality=70&width=600&height=315&focal=484%2C157" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Thinkerbell's Hi-Vis: Making Your Brand Impossible for AI to Ignore]]></title> <link>https://www.marketingremotejobs.app/article/thinkerbells-hi-vis-making-your-brand-impossible-for-ai-to-ignore</link> <guid>thinkerbells-hi-vis-making-your-brand-impossible-for-ai-to-ignore</guid> <pubDate>Thu, 06 Aug 2026 08:00:52 GMT</pubDate> <description><![CDATA[Independent creative company Thinkerbell declares that the most influential audience in advertising no longer has eyes, and most brands are invisible to it. They've launched **Hi-Vis**, a new offering that audits and improves how brands are seen, understood, and recommended by AI models—the fastest-growing gatekeeper between brands and buyers. We've entered the **zero-click era**. When people ask ChatGPT, Gemini, or Google's AI Overviews what to buy, where to go, or who to trust, the answer arrives fully formed. No search results page, no 10 blue links, no click. The model has already done the considering, behaving like a motivated human with too much time and the ability to ask dozens of follow-up questions on the customer's behalf. It settles on a shortlist before a human ever sees a brand name. Says Dan Monheit, Chief CX Thinker at Thinkerbell: "Marketers have spent a century learning how humans choose brands. Now there's a second decision-maker in the room, and it's already read everything. The truth is that the machines have a very human taste. They trust brands that are famous, talked about and coherent, and they're suspicious of brands that make big claims with little to back them up." Hi-Vis assesses brands across three pillars: - **Fuel**: What you say about yourself on channels you control. - **Fluency**: How easily AI can find, read, and understand you. - **Fame**: What others say about you in places you don't control. It produces a single **Hi-Vis Score** benchmarked against competitors across the AI platforms customers actually use. Deliberately, **Fame carries the most weight**. Tom Wenborn, Chief Tinker at Thinkerbell, says: "This is where most GEO and AI-SEO thinking gets it wrong – it treats AI visibility as a tech problem to be schema'd into better results, but the models are built to weigh third-party evidence over self-promotion. The brands winning in AI recommendations are the ones with cultural presence – the ones journos quote, communities discuss, and real people vouch for. Which means the answer to the biggest technical shift in marketing is still the old-fashioned one: **be genuinely famous**." Historically, Fame has led in System 1 and System 2. The same is now true in **System 3**. (View Thinkerbell's approach to System 3 thinking here) ![Thinkerbell System 3](https://campaignbrief.com/wp-content/uploads/2026/08/TKB-System-3.jpeg) Hi-Vis pairs a diagnostic audit with a prioritised roadmap including technical fixes, owned content improvements, and earned fame strategies. The product sits naturally within the agency's **Measured Magic** philosophy, marrying deep measurement with the magic the machines want to reward: ideas people actually talk about. Hi-Vis is available to clients now, with Thinkerbell running the audit on its own brand first. The agency scored 7.1. ![Thinkerbell Hi-Vis Score](https://campaignbrief.com/wp-content/uploads/2026/08/Hi-Vis-TKB-Score-2.jpeg)]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>aimarketing</category> <category>brandvisibility</category> <category>zero-click</category> <category>thinkerbell</category> <category>hi-vis</category> <enclosure url="https://campaignbrief.com/wp-content/uploads/2026/08/Hi-Vis-Thinkerbell-1024x574.gif" length="0" type="image/gif"/> </item> <item> <title><![CDATA[Pixel Watch 5 Leaked Marketing Images Reveal Gemini and Health Features Ahead of Launch]]></title> <link>https://www.marketingremotejobs.app/article/pixel-watch-5-leaked-marketing-images-reveal-gemini-and-health-features-ahead-of-launch</link> <guid>pixel-watch-5-leaked-marketing-images-reveal-gemini-and-health-features-ahead-of-launch</guid> <pubDate>Wed, 05 Aug 2026 16:00:37 GMT</pubDate> <description><![CDATA[Google’s marketing images for the Pixel Watch 5 have surfaced online, offering a deeper look at some specs we already knew and revealing new details. The leak, via MyMobiles, includes the entire spec sheet and marketing materials that Google hasn't released yet. ## Specs and Performance The Pixel Watch 5 is expected to feature an "accelerated" chip, but it's still unclear whether it will use the Snapdragon W5 Gen 2 or the same SoC as the Pixel Watch 4. The spec sheet mentions a Cortex-M55 processor. The watch will come with **64GB of storage**, likely to support expanded Gemini functionality, and a possible RAM boost to 3GB from 2GB. ## Gemini Features The marketing material highlights Gemini features, including **proactive suggestions** and **context-aware replies** based on conversations. Images show a Google Wallet boarding pass suggestion and surfaced contact information in response to a text. ## Health and Wellness Google is pushing health features, showcasing **loss of pulse detection with automatic SOS** and "most accurate sleep tracking yet." These integrate into **morning insights**, a health-focused daily brief similar to Pixel phones. ## Battery and Bands The battery has been increased to **332mAh** on the 41mm version and **465mAh** on the 45mm variant, though battery life remains unchanged, possibly due to the new processor drawing more power. The leaked images also show second-generation sport bracelets made of **hydrogenated nitrile-butadiene rubber (HNBR)**, a different compound than fluoroelastomer, potentially more comfortable. ## Colors and Pricing The Pixel Watch 5 will come in four colors: **Natural Silver, Dark Anthracite, Warm Gold, and Pyrite**. Warm Gold is exclusive to the 41mm version. Pricing starts at **$399** for the 41mm and **$429** for the 45mm. Google is set to launch the Pixel Watch 5 and Pixel 11 devices on **August 12** during the next Made by Google event.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>pixelwatch5</category> <category>google</category> <category>wearable</category> <category>gemini</category> <category>leak</category> <enclosure url="https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2026/08/Pixel-Watch-5-specs-leaks-header.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1" length="0" type="image/jpg"/> </item> </channel> </rss>