<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <link>https://www.marketingremotejobs.app</link> <description>Discover top remote marketing jobs worldwide. Find remote positions in digital marketing, content, SEO, social media, and more. Apply to work-from-home marketing roles today.</description> <lastBuildDate>Wed, 03 Dec 2025 02:49:40 GMT</lastBuildDate> <docs>https://validator.w3.org/feed/docs/rss2.html</docs> <generator>https://github.com/jpmonette/feed</generator> <language>en</language> <image> <title>Marketing Remote Jobs | Find Remote Marketing Positions</title> <url>https://www.marketingremotejobs.app/images/logo-512.png</url> <link>https://www.marketingremotejobs.app</link> </image> <copyright>All rights reserved 2024, MarketingRemoteJobs.app</copyright> <category>Bitcoin News</category> <item> <title><![CDATA[Valentino's AI Handbag Ads Spark Backlash: Are Luxury Brands Sacrificing Artistry for Efficiency?]]></title> <link>https://www.marketingremotejobs.app/article/valentinos-ai-handbag-ads-spark-backlash-are-luxury-brands-sacrificing-artistry-for-efficiency</link> <guid>valentinos-ai-handbag-ads-spark-backlash-are-luxury-brands-sacrificing-artistry-for-efficiency</guid> <pubDate>Tue, 02 Dec 2025 09:00:24 GMT</pubDate> <description><![CDATA[Italian luxury fashion house Valentino is facing intense criticism after posting "disturbing" adverts made using artificial intelligence (AI) for its new DeVain handbag. ## The Controversial Instagram Post The brand announced a collaboration with digital artists as part of what it dubbed a "digital creative project" promoting its new DeVain handbag. But an AI-generated advert it posted on Instagram has been met with intense criticism from fans, who called the visuals - and use of AI - "sloppy" and "sad". The Instagram post promoting the handbag, which has a label to say it was made using AI, shows a "surreal" collage of models spliced between Valentino logos and its DeVain bag. At one point it shows models seemingly emerge from an ornate gold version of the handbag. At another, the brand's logo transforms into people's arms, before these morph into a coalescing swirl of bodies. ## Social Media Backlash Among hundreds of comments left on Valentino's Instagram video were many criticising its AI use as "cheap" and "lazy". "Disappointing from a couture fashion house," wrote one user responding to the video on Instagram. "Advertising campaigns are an opportunity to put talented creatives centre stage. AI in this instance is lazy at best." Others called on the company's marketing department to "read the room", likened the content to "AI slop" and accused the company of "rage-baiting". ## The Broader Industry Context The fashion industry, like many other creative sectors, has seized on generative AI tools which can create images and video in seconds as a way to cut production and promotion costs. It has also been cited as an opportunity to examine how new and emerging tech can enhance key processes like design, manufacturing and sizing. But doing so has also given rise to concern its increased adoption may displace human workers, or reduce the quality of fashion products. ## Expert Insight on the Cultural Tension Anne-Liese Prem, head of cultural insights & trends at creative digital agency Loop, said although Valentino was showing "the right instinct" by being upfront about the generative AI use, backlash to it showed "a deeper cultural tension". "The main issue is not the technology itself - it is the perception of what the technology replaces," she told the BBC. "When AI enters the visual identity of a brand, people worry that the brand is choosing efficiency over artistry. Even if the execution is creative, audiences often read it as cost-saving disguised as innovation." ## Other Examples of AI Backlash in Fashion H&M's use of AI to create "digital twins" of models for ads and social media posts sparked criticism about its effect on human models, as well as on photographers and make-up artists who play a key role on shoots. Meanwhile, an AI-generated Guess advert spotted in Vogue earlier this year raised concerns about its impact on female beauty standards. Ms Prem said while there were clear benefits and "new creative possibilities" for brands using AI, "the risk is equally clear". "Without a strong emotional idea behind it, generative AI can make luxury feel less human at a moment when people want human presence more than ever," she said.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>marketing</category> <category>fashion</category> <category>branding</category> <category>controversy</category> <enclosure url="https://ichef.bbci.co.uk/news/1024/branded_news/afa1/live/2d023480-cebf-11f0-b464-7718d124af65.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How a Swiss Trader's Bold Bet on Product Tankers Could Signal a Major Market Shift]]></title> <link>https://www.marketingremotejobs.app/article/how-a-swiss-traders-bold-bet-on-product-tankers-could-signal-a-major-market-shift</link> <guid>how-a-swiss-traders-bold-bet-on-product-tankers-could-signal-a-major-market-shift</guid> <pubDate>Tue, 02 Dec 2025 17:00:25 GMT</pubDate> <description><![CDATA[## Swiss Trader Reveals S&P Wager on Product Tankers with a String of Deals Montfort Group, a Swiss trader and shipowner, has made a significant move in the shipping industry by acquiring four MR (Medium Range) Japanese-built vessels from major players. This investment highlights a strategic focus on **secondhand MR tankers**, which are crucial for transporting refined petroleum products like gasoline and diesel. ### Key Acquisition Details The company has confirmed the purchase of the 48,000-dwt **Maersk Maru** (built 2011) and **Maersk Mississippi** (built 2010) from Maersk Tankers. These acquisitions are part of a broader strategy to expand Montfort Group's fleet in the **product tanker** segment, which is experiencing increased demand due to global trade dynamics and energy market shifts. ![Montfort Group CEO Rashad Kussad.](https://media.dngroup.com/image/eyJ3Ijo3NTAsImYiOiJ3ZWJwIiwiayI6IjM5YWI0MzJkYWY4NjNiNWZjZDNhOWYxYjY4ZTA2ZDNlIiwiY3JvcCI6WzAsMCwyNDAwLDE2MDFdLCJyIjoxLjUsIm8iOiJnbG9iYWwifQ) *Photo: Montfort* ### Strategic Implications for the Market This move by Montfort Group underscores the growing importance of **MR tankers** in the global shipping landscape. As companies seek to optimize their fleets for efficiency and profitability, investments in well-maintained, secondhand vessels can offer a competitive edge. The focus on **Japanese-built** ships, known for their quality and durability, further emphasizes the value placed on reliability in this sector. For professionals in **marketing and business strategy**, this development serves as a case study in how companies can leverage market insights to make informed investment decisions. Understanding trends in industries like shipping can inform broader **marketing strategies**, especially for those targeting B2B sectors or global trade. ### Why This Matters for Marketers In a world where remote work and digital tools are reshaping industries, staying informed about such strategic moves can help marketers identify new opportunities and tailor their approaches. Whether it's crafting content for logistics companies or developing campaigns around **sustainability** in shipping, this news highlights the interconnectedness of global markets and the need for adaptive strategies.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>tankers</category> <category>investment</category> <category>strategy</category> <category>globaltrade</category> <enclosure url="https://media.dngroup.com/image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiIzOWFiNDMyZGFmODYzYjVmY2QzYTlmMWI2OGUwNmQzZSIsImNyb3AiOlswLDEyMywyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0" length="0" type="image//image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiIzOWFiNDMyZGFmODYzYjVmY2QzYTlmMWI2OGUwNmQzZSIsImNyb3AiOlswLDEyMywyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0"/> </item> <item> <title><![CDATA[Josh Brolin Reveals Trump's Marketing Genius and Their Surprising Past Friendship]]></title> <link>https://www.marketingremotejobs.app/article/josh-brolin-reveals-trumps-marketing-genius-and-their-surprising-past-friendship</link> <guid>josh-brolin-reveals-trumps-marketing-genius-and-their-surprising-past-friendship</guid> <pubDate>Sun, 30 Nov 2025 17:00:24 GMT</pubDate> <description><![CDATA[## Josh Brolin on Trump's Marketing Mastery In a recent interview with *The Independent*, Oscar-nominated actor **Josh Brolin** discussed his role in *Wake Up Dead Man: A Knives Out Mystery* and shared unexpected insights about former President **Donald Trump**, whom he once considered a friend. Brolin clarified that his character, Monsignor Wicks, was not inspired by Trump, though he noted similarities in how power can erase boundaries. This led him to reflect on his personal history with Trump, whom he met after starring in *Wall Street 2: Money Never Sleeps*, a film Trump was slated to cameo in. ![Josh Brolin and Donald Trump](https://www.hollywoodreporter.com/wp-content/uploads/2025/11/Josh-Brolin-Donald-Trump-1.jpg?w=1296&h=730&crop=1) ### Trump's Marketing Genius Brolin described Trump as a **"genius" in marketing**, stating, "There is no greater genius than him in marketing—he takes the weakness of the general population and fills it." He elaborated that Trump's ability to connect with people stems from addressing their needs for validation, making him a "mascot" for many. ### Views on Trump's Political Future Addressing speculation about Trump running for a third term, Brolin expressed skepticism, saying, "I’m not scared of Trump, because even though he says he’s staying for ever, it’s just not going to happen." He emphasized knowing a "different guy" from before Trump's presidency, highlighting their past friendship. Brolin's comments underscore how **marketing strategies** can shape public perception and influence, even in politics.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>trump</category> <category>brolin</category> <category>marketing</category> <category>politics</category> <category>celebrity</category> <enclosure url="https://www.hollywoodreporter.com/wp-content/uploads/2025/11/Josh-Brolin-Donald-Trump-1.jpg?w=1296&h=730&crop=1" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Is AI About to Wipe Out the Classifieds Industry?]]></title> <link>https://www.marketingremotejobs.app/article/is-ai-about-to-wipe-out-the-classifieds-industry</link> <guid>is-ai-about-to-wipe-out-the-classifieds-industry</guid> <pubDate>Sun, 30 Nov 2025 09:00:22 GMT</pubDate> <description><![CDATA[## AI's Disruptive Power in Classifieds Fears that **artificial intelligence** will disrupt the business model of classifieds businesses have slashed billions of dollars off the value of some of the sector's biggest companies. This has stoked fresh speculation that UK property portal **Rightmove** could once again become a target for **REA Group**. Popular engines such as **OpenAI's ChatGPT**, **Google's Gemini**, and **Perplexity** have the potential to find homes, jobs, and cars someone is searching for without the need to go to a dedicated website. As a result, investors in online classifieds businesses are running for cover. ## Market Impact and Investor Reactions REA Group's shares have lost almost $9 billion, or 25%, in value since August. Overseas, some major classifieds players have been hit even harder, highlighting the widespread concern over AI's role in reshaping digital marketplaces.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>ai</category> <category>classifieds</category> <category>marketdisruption</category> <category>investing</category> <category>tech</category> <enclosure url="https://static.ffx.io/images/$zoom_0.2853%2C$multiply_3%2C$ratio_1.777778%2C$width_1059%2C$x_648%2C$y_578/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/b2b00afbeb3e491c94cd8e19be1967f2ef15a2c9" length="0" type="image/777778%2C$width_1059%2C$x_648%2C$y_578/t_crop_custom/c_scale%2Cw_800%2Cq_88%2Cf_jpg/t_afr_no_label_no_age_social_wm/b2b00afbeb3e491c94cd8e19be1967f2ef15a2c9"/> </item> <item> <title><![CDATA[DTI Trustmark for Online Sellers: Will It Stay Voluntary?]]></title> <link>https://www.marketingremotejobs.app/article/dti-trustmark-for-online-sellers-will-it-stay-voluntary</link> <guid>dti-trustmark-for-online-sellers-will-it-stay-voluntary</guid> <pubDate>Sat, 29 Nov 2025 09:00:21 GMT</pubDate> <description><![CDATA[## DTI Considers Permanent Voluntary Trustmark for Online Sellers The **Department of Trade and Industry (DTI)** is considering making its **trustmark policy for online sellers** permanently voluntary. This digital badge signifies compliance with **e-commerce, consumer protection, and data privacy standards**, and can be verified through a QR code. Trade Secretary **Cristina Roque** stated that the policy is currently voluntary until the end of the year, but this may be extended. The DTI will also assess how the policy impacts online sellers already adhering to it. Roque emphasized the importance of protecting consumers, noting, "There are so many problems in e-commerce sites, with vendors. It's the consumers who suffer," referring to the proliferation of **fake or illegal products sold online**. ### Initial Implementation and Seller Concerns The DTI previously issued a policy mandating online sellers to apply for the trustmark digital badge for display on their websites or e-commerce pages. However, initial implementation made obtaining the trustmark voluntary. Many sellers have complained that the new policy adds another layer of difficulty for **small businesses** and incurs additional expenses. For micro and small businesses, the application fee is waived for the first year, but larger businesses must pay **P1,130**. The trustmarks are valid for one year. ### Comparison to FDA Approval and Future Discussions Roque compared the trustmark to a **certification of Food and Drug Administration (FDA) approval**, stating, "People would still rather buy FDA-approved medicines than those that are not FDA approved." She plans to raise the issue in upcoming meetings with representatives of **e-commerce platforms** and will also inquire about the additional **P5 transaction fee** that some platforms pass on to customers.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>dti</category> <category>trustmark</category> <category>ecommerce</category> <category>consumerprotection</category> <category>onlinesellers</category> <enclosure url="https://od2-image-api.abs-cbn.com/prod/2025112811110/99918e302290a709e312a12eeb1e17073913d3788b2f29e40cf4f3338b1baab7.jpg?w=1200&h=800" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[From £35k to £1M: How a Cancer Diagnosis Forced This Marketer to Sell Her Business and Start Over]]></title> <link>https://www.marketingremotejobs.app/article/from-35k-to-1m-how-a-cancer-diagnosis-forced-this-marketer-to-sell-her-business-and-start-over</link> <guid>from-35k-to-1m-how-a-cancer-diagnosis-forced-this-marketer-to-sell-her-business-and-start-over</guid> <pubDate>Sat, 29 Nov 2025 17:00:24 GMT</pubDate> <description><![CDATA[## The Moment That Changed Everything With hands shaking, Jade Arnell took a deep breath as she scribbled her signature on a contract—she had just sold her **marketing business** for **£1 million**. But the mum-of-three’s celebrations were bittersweet, overshadowed by a devastating diagnosis: doctors had given her just three months to live. ![Jade Arnell sold her business for £1million earlier this year after a shocking diagnosis](https://www.thesun.co.uk/wp-content/uploads/2025/11/jade-arnell-1041455930.jpg?w=960) ## Leaving the 9-5 Grind Behind Jade Arnell, 38, from Portsmouth, had painstakingly built **Rebellion Marketing** over six years after leaving her dead-end sales job in 2019. Earning £35,000 as a client delivery director, she felt stuck with no career progression and missed commission payments. "I didn’t have a voice and it became clear I wanted to **steer my own ship**," she said. ![Jade finally took the plunge and left her job in 2020 to set up her own company](https://www.thesun.co.uk/wp-content/uploads/2025/11/jade-arnell-1041455929.jpg?w=960) ## The Birth of Rebellion Marketing Over drinks in a pub in 2018, Jade and a friend brainstormed the idea of offering better services than the agencies they’d dealt with. Over several vodkas, **Rebellion Marketing** was born, focusing on **social media management**, **SEO**, and **website design**. They registered the company but waited a year to refine their plan. In 2020, Jade took the plunge, leaving her job with a six-month deadline to get the business running. Her husband supported her by covering household bills. "I needed to be earning after six months or I would have to quit," she recalled. ## Rapid Growth and Challenges After hitting free networking events and leveraging **LinkedIn**, Jade secured her first client within six weeks. Despite the **COVID-19 pandemic**, the business thrived online. By the end of 2020, she was turning over **£15,000 a month**, leading to hiring her first employee. "Employing people was surreal... it motivated me to get more business," Jade said. The business grew steadily, reaching **£30,000 a month** in the second year and **£150,000 a month** by year five in 2024. ![Jade’s husband was fully supportive of her decision](https://www.thesun.co.uk/wp-content/uploads/2025/11/ba1add32-9fb9-49bf-a762-40015a379bed.jpg?w=821) ## A Shocking Diagnosis In April, after a neck injury at the gym, Jade had a routine MRI scan. In July, she received unexpected news: a suspected brain tumor. "It didn’t feel real," she said. A biopsy went wrong, leaving her with paralysis on one side of her face and other complications. Weeks later, she was told she had an aggressive tumor and would be dead by Christmas. Devastated, she decided to sell the business to focus on her health and family. ## Selling the Business and Moving Forward Further results revealed the cancer was treatable, but Jade proceeded with the sale, signing the contract in January. The business was valued at **£1.5 million**, but with a six-month handover, she received **£1 million**. "I couldn’t believe a business I grew from nothing was worth that," she said. After paying off her mortgage and taking a summer off, Jade grew bored and founded new ventures: **Slater Scotney**, a digital transformation service, and **Marketing Rebels**, an education platform for marketers. Despite ongoing chemotherapy, she plans to launch two more businesses. ## Jade’s Top Tips for Starting Your Own Business 1. **Get out to free networking events**—don’t rely solely on social media. 2. **Know your offering and sales pitch** inside out. 3. **Understand your target audience** and their problems. 4. **Set up processes early**, from sales to onboarding. 5. **Learn daily** from industry experts and resources. 6. **Treat your business like a client** with a solid strategy and plan. 7. **Opt for retainer-based models** in service businesses. 8. **Be prepared to graft**—opportunities won’t come to you. 9. **Become a great salesperson or hire one** quickly. 10. **Hire people with skills you lack** and trust them to deliver. Jade’s journey shows that even in the face of adversity, **entrepreneurship** and **resilience** can lead to incredible outcomes. "I love building business and just because I’ve got cancer it’s not going to stop me," she said.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>entrepreneurship</category> <category>marketing</category> <category>business</category> <category>career</category> <category>resilience</category> <enclosure url="https://www.thesun.co.uk/wp-content/uploads/2025/11/crop-37460441.jpg?quality=90&strip=all&w=1920&h=1080&crop=1" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[Domino's Crowned Marketing Society Brand of the Year 2025: What Made Them Stand Out?]]></title> <link>https://www.marketingremotejobs.app/article/dominos-crowned-marketing-society-brand-of-the-year-2025-what-made-them-stand-out</link> <guid>dominos-crowned-marketing-society-brand-of-the-year-2025-what-made-them-stand-out</guid> <pubDate>Fri, 28 Nov 2025 17:00:26 GMT</pubDate> <description><![CDATA[## Domino's Named Marketing Society Brand of the Year for 2025 The brand was selected from a shortlist of 10 contenders, which notably included last year's winner, **Monzo**. This recognition highlights Domino's exceptional performance and innovative strategies in the competitive marketing landscape. ![Domino's Brand Image](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-28-Nov-2025-12-07-PM-9542.jpg)]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>domino's</category> <category>marketingawards</category> <category>brandrecognition</category> <category>monzo</category> <category>industryleaders</category> <enclosure url="https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-28-Nov-2025-12-07-PM-9542.jpg" length="0" type="image/jpg"/> </item> <item> <title><![CDATA[How Neelofar's Marketing Campaign Became a Masterclass in Authentic Engagement]]></title> <link>https://www.marketingremotejobs.app/article/how-neelofars-marketing-campaign-became-a-masterclass-in-authentic-engagement</link> <guid>how-neelofars-marketing-campaign-became-a-masterclass-in-authentic-engagement</guid> <pubDate>Thu, 27 Nov 2025 17:00:24 GMT</pubDate> <description><![CDATA[When two of Pakistan’s most bankable stars, **Fawad Khan** and **Mahira Khan**, reunited to promote their upcoming film **Neelofar**, the campaign felt less like typical movie promotions and more like a carefully staged, multi-layered marketing playbook. Beyond the typical trailer launch, mall visits, and international appearances, **Neelofar’s promotions were inclusive and holistic**. The team mixed emotional storytelling, inclusive promotions, and grass-root fan access with diaspora outreach in ways that were a first for the Pakistani market. Here’s why **Neelofar’s promotions were so different**. ## An Ode to Lahore via the Lahore Bus Tour ![Instagram Reel](https://www.instagram.com/reel/DRHPZDxDBFW/?igsh=MWVocWJudDN4eW84aA%3D%3D) One of the campaign’s most talked-about moves was taking the **Neelofar promotions on a bus tour of Lahore**, complete with a group of influencers. Imagine meeting Pakistan’s biggest stars on a public bus! Beyond the innovative concept of promotions on a bus, the guest list was also interesting — these weren’t the typical lifestyle influencers you’d expect to see at a movie promotion. From comic content creators like Abdul Rehman and Ansar to more lowkey ones, the bus tour was an ode to Lahore, which, [according to Fawad](https://images.dawn.com/news/1194462/neelofar-is-set-in-lahore-which-is-to-fawad-khan-the-quintessential-city-of-romance), the film is as well. The videos that emerged from the bus tour were fun, witty and, above all, **viral**. That virality translated into attention from mainstream outlets, amplifying reach beyond the usual cinema-going audience. ## Meeting Gen Z Where They’re At – On Campus! ![Instagram Post](https://www.instagram.com/p/DRW5T1wDIvX/) The **Neelofar promotions at universities**, such as LUMS and UCP in Lahore, were a smart, innovative move because they met Gen Z exactly where they are — on campuses, in their own social environments, and within a cultural space they trust. With many young Pakistanis feeling disconnected from mainstream local cinema, bringing Fawad and Mahira directly to universities helped reset that relationship. This helped turn film promotions into an **experience rather than an ad**; students got proximity to the stars, organic conversation, and shareable moments that felt tailored to their generation. By treating university audiences as a core segment instead of an afterthought, **Neelofar’s team tapped into the power of youth-led social amplification** and reintroduced Pakistani cinema to a demographic that increasingly shapes online trends — and could push box office momentum. Also, think big — one space and a huge audience that does **user-generated content** better than any other segment. ## Emotional Authenticity, Not Just Polished PR This is perhaps where the stars need more credit than their marketing agency. Throughout the promotions, Mahira and Fawad both displayed emotions — whether it was Mahira talking about Karachi, her voice brimming with nostalgia, or Fawad talking about his support and friends through challenging times. For Mahira, it may come more naturally but what took audiences by surprise was **Fawad opening up**, since he’s generally a far more reserved person. These candid and open moments felt earned rather than manufactured and produced extended media coverage and social conversation, helping the film feel culturally relevant rather than simply hyped. Modern audiences love and reward **authenticity**. When celebrity promotions include vulnerability, it cuts through skepticism and creates stronger word of mouth. Fawad also really opened up for the film promotions — for instance when he invited the team from a publication over for coffee at his place and brewed them a cuppa! Audiences are smart — they appreciate when stars go above and beyond. ## Taking Promotions on the Road — Literally ![YouTube Video](https://www.youtube.com/embed/3MA_PqtSxkI?enablejsapi=1&controls=1&modestbranding=1&rel=0) Who would have thought that Pakistani film promotions would ever involve a car marketing platform such as **Pak Wheels** and its founder Suneel Munj? But that’s what made the promotions interesting and unique — they analysed spaces with huge influence and tapped into them. Munj is known for his car reviews — sometimes with the owners of said cars driving or sitting in the passenger seat. In the video with Fawad and Mahira, he drove the vintage Mercedes featured in the film while Mahira and Fawad tagged along, talking a little about the car, a little about the film and themselves. It certainly was an interesting way to promote a film, but one that made sense given that the car apparently plays an important role in **Neelofar**. ## Glam, Glam and More Glam ![Instagram Post](https://www.instagram.com/p/DRU-rpbDMG5/) Last but not least is the release of **The Last Dance**, a very glamorous cover shoot for **Mashion** that starred Mahira and Fawad in their fanciest looks yet. ## The Bigger Lesson for Pakistani Film Marketing **Neelofar’s promotional playbook is instructive** because it blends modern marketing principles with local cultural knowledge: use star power but share the stars widely; create authentic moments, but structure them to create repeatable content; and think beyond Karachi/Lahore premieres to regional and international touch-points. The result is a campaign that feels both intimate and large-scale. It’s a rare combination in Pakistan’s still-maturing film promotion ecosystem. “We were very intentional about building a campaign that matched the spirit of the story itself,” Shireen Rehman, the mastermind behind **Neelofar’s promotions** told *Images*. “The film isn’t something Pakistan typically puts on screen. It’s fresh, it’s different, and it carries an old-world charm that still feels relatable across generations, from Gen Z to millennials to Gen X,” she explained. She added that because this was the first time Fawad stepped into a full promotion cycle, they crafted a detailed strategy from the ground up — reaching students, malls, brands, and every place where audiences genuinely gather. “We didn’t want to speak to one class or one segment; the idea was to make the entire country feel included. That’s why the campaign stretched from public, mass-market moments to a cultural launch rooted in music.” Hassaan Khalid, the executive producer of the film, echoed what Rehman’s sentiments and said the promotional strategy is anchored in **high-impact partnerships and targeted consumer engagement**. “Together, different initiatives form a focused, multi-channel rollout designed to maximise reach, drive conversions, and position **Neelofar** as one of the year’s most anticipated releases,” he said. *Cover image via Hussain Mandviwala*]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>filmpromotions</category> <category>marketingstrategy</category> <category>authenticengagement</category> <category>viralmarketing</category> <category>starpower</category> <enclosure url="https://i.dawn.com/large/2025/11/27183755dad07ee.webp" length="0" type="image/webp"/> </item> <item> <title><![CDATA[How Hunter Group's $150,000/Day Tanker Bet Is Paying Off Big Time]]></title> <link>https://www.marketingremotejobs.app/article/how-hunter-groups-150-000-day-tanker-bet-is-paying-off-big-time</link> <guid>how-hunter-groups-150-000-day-tanker-bet-is-paying-off-big-time</guid> <pubDate>Thu, 27 Nov 2025 09:00:25 GMT</pubDate> <description><![CDATA[## Hunter Group's VLCC Strategy Finally Delivers Massive Returns Norwegian shipping company **Hunter Group** is positioned to generate substantial earnings from its chartered tankers as spot rates surge past **$150,000 per day**. ### The Charter-In Advantage The company currently operates **two VLCCs (Very Large Crude Carriers)** under long-term charter-in contracts secured at a rate of **$51,750 per day**. This strategic move allows Hunter Group to capitalize on the current market spike while maintaining fixed lower costs. ![Hunter Group chief executive Erik Frydendal.](https://media.dngroup.com/image/eyJ3Ijo3NTAsImYiOiJ3ZWJwIiwiayI6IjVjMWIyNTYxOWUyMWM5YjZkYjQzMjVkYzgxMzE4MzcxIiwiY3JvcCI6WzAsNDQsMjQwMCwxNjAxXSwiciI6MS41LCJvIjoiZ2xvYmFsIn0) *Photo: Hunter Group* With current spot rates exceeding **$150,000 daily**, the company stands to benefit significantly from the spread between their fixed charter rates and prevailing market prices. This situation demonstrates how **strategic timing** and **long-term planning** in volatile markets can create exceptional profit opportunities.]]></description> <author>contact@marketingremotejobs.app (MarketingRemoteJobs.app)</author> <category>shipping</category> <category>tanker</category> <category>vlcc</category> <category>market</category> <category>strategy</category> <enclosure url="https://media.dngroup.com/image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiI1YzFiMjU2MTllMjFjOWI2ZGI0MzI1ZGM4MTMxODM3MSIsImNyb3AiOlswLDI0NCwyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0" length="0" type="image//image/eyJ3IjoxMjAwLCJmIjoid2VicCIsImsiOiI1YzFiMjU2MTllMjFjOWI2ZGI0MzI1ZGM4MTMxODM3MSIsImNyb3AiOlswLDI0NCwyNDAwLDEyMDBdLCJyIjoyLCJvIjoiZ2xvYmFsIn0"/> </item> </channel> </rss>