Paid Search Specialist (Ecommerce)

Are you a paid search specialist who knows how to drive ecommerce revenue through Google Ads? If you’re deeply experienced in paid search and think beyond just campaign management, this role is for you.

Webprofits is Australia’s leading ecommerce and DTC growth agency. We help fast-growing brands scale profitably using full-funnel strategies across media, creative, CRO and analytics with paid search playing a critical role in the mix.

We’re looking for a paid search specialist with strong experience in driving ecommerce revenue through Google Ads to lead performance strategy and execution for a portfolio of DTC brands. You’ll own paid search but you’ll also think bigger - how it fits into the customer journey, how to improve onsite conversion and how to align media with revenue goals.

This is a high-impact role for someone who knows ecommerce performance inside out and wants to scale brands with more than just media buying.

WHAT YOU'LL DO

• Lead paid search strategy and execution across Google Ads (Search, Shopping, PMax, YouTube) for DTC ecommerce brands.
• Collaborate cross-functionally with creative strategists, CRO experts, lifecycle marketers and media buyers to drive ecommerce performance.
• Own the client relationship as the strategic lead - connecting ad performance to business goals like MER, AOV, ROAS, CAC and LTV.
• Run detailed performance analysis and translate data into actionable insights.
• Test and iterate across audience structures, bid strategies, messaging and funnel stages to maximise profitable growth.
• Stay ahead of the curve with evolving Google Ads features, platform changes and ecommerce trends.

WHAT WE'RE LOOKING FOR

You’re a full-stack ecommerce thinker with deep expertise in Google Ads, who can:

• Scale ecommerce revenue using Performance Max, Shopping, Search, and YouTube Ads.
• Confidently speak to the full ecommerce funnel from media buying to onsite conversion to retention.
• Make strategic decisions based on performance metrics that matter to ecommerce (ROAS, MER, LTV:CAC, etc).
• Thrive in a remote-first environment with high autonomy, accountability and strategic ownership.
• Communicate clearly and proactively - clients trust you because you own results and share insights with confidence.

WHY WEBPROFITS?

• We’re 100% focused on DTC and ecommerce growth (not generic performance marketing).
• You’ll work with high-performing strategists, analysts, creatives and media buyers who are obsessed with impact.
• We’re remote-first with flexible hours - work around your lifestyle, as long as you show up, collaborate and deliver.
• Our culture is built on excellence, transparency and continuous improvement - we push to be better every day.
• You’ll be part of our journey to become the #1 DTC + ecommerce marketing agency agency in Australia.

If you’re ready to take your paid search skills and ecommerce expertise to the next level, we’d love to hear from you.