Head of Video (DTC : UGC, Reels, Testimonials, VSLs)

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!Your Next Role We’re looking for a sharp, systems-minded Head of Video / Lead Video Editor, to lead post-production across two high-output videos teams. This role isn’t just about editing, it’s about building and scaling one of the most important creative engines over at Maneuver. You’ll own the full spectrum of post-production across direct-response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimize systems that make high-performing ads repeatable, scalable, and unstoppable. If you’re excited by the thought of building the best-in-class post-production machine while pushing the creative frontier of performance video, this is the role you don’t want to miss. What You’ll DoTeam Leadership & Development

• Build, mentor and scale a high-performing post-production team
• Lead hiring & onboarding of new video editors to support team growth
• Foster a culture of creative excellence, accountability, and innovation
• Set clear goals, career paths, and provide regular coaching and feedback

Creative Testing & Concept Innovation

• Partner with cross functional teams (Growth, Strategy) to test new video ad styles and format
• Leverage insights from performance data, Meta Ad Library, A/B test reports, etc.
• Track and optimize KPIs: new concept win %, version count per top performer, and % of creative tests successfully scaled
• Revive older winning concepts with fresh cuts and/or creative re-interpretations

Workflow, Training & System Design

• Build scalable video production processes, including naming conventions, review systems (e.g. Frame.io), and file management workflows
• Own checklists, editing SOPs across platforms (Meta, TikTok, YouTube, etc.)
• Lead weekly 1:1s and quarterly growth reviews with the editing team
• Coach editors in platform-native editing trends, pacing, hooks, and emerging storytelling formats

Performance & Compliance

• Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc.
• Use performance insights to train editors, guide shot prioritization, and influence future scripting
• Ensure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, TikTok)
• Review creator/influencer content for compliance, brand tone, and edit polish before publishing

Creative & Editorial Oversight

• Direct, brief, and review video content across long-form and short-form formats
• Collaborate with scriptwriters and producers to ensure scripts align with available footage and talk editing notes
• Oversee editing across channels: VSLs, Reels, Influencer, Content, UGC, Testimonials and more
• Manage versioning timelines, final exports, and delivery across marketing and creative teams

Digital Asset Management Centralization

• Architect and maintain a centralized footage library for fast, consistent reuse
• Design and implement a metadata system: tag footage by hook type, product, call-to-action, emotional tone, visual style, content format, performance level, and rights clearance
• Partner with the script and strategy teams to tag top-performing content and close the loop between performance and creative
• Lead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly edits

How You’ll Succeed Maneuver is driven by OKRs, KPIs & data-driven, we are not just Mad (wo)men, but Math (wo)men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

• Key Objective #1: Exponential Growth In Platform Spend
• Key Objective #2: Establish Repeatable, Proven Video Ads Playbook
• Key Objective #3: Scale Nett New Concepts + Variant Variety

What You Bring

• 5–7 years of experience in video post-production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements or Beauty industry
• Strong editorial instincts, with a deep understanding of both direct response and social storytelling
• Expert-level Adobe Premiere + intermediate After Effects, with bonus points for Frame.io and Drive-based libraries
• A builder’s mindset, you think in scalable systems and workflows
• Performance-aware: you care about what drives conversion, engagement, or scroll-stopping impact, Hook, CTA
• Familiarity with compliance in wellness/health products (FTC/FDA) or a willingness to learn fast
• Bonus: Experience working with influencers and raw UGC from varied quality sources