Head of Instagram Strategy

Overview

International Hustlers helps international students in the UK land their dream jobs. Founded by Farhoon Asim in December 2023, we’ve quickly become the #1 player in the market.

Since then, we have:

• Helped 150+ international students land UK jobs (including job offers at Amazon, Bumble, CitiBank, Deloitte, EY, HSBC, KPMG, Siemens)
• Reached 60 million+ organic views across LinkedIn, Instagram and YouTube (with $0 on ad spend).
• Grown to 88,000+ followers on LinkedIn and 74,000+ on Instagram.
• Generated $1.5 million+ in revenue.

We’re the #1 player in the UK market, and we’re just getting started.

In 2026, we’re expanding beyond students and launching a consulting division for online coaches. We’ll help them scale to multi-six and seven-figure businesses through organic marketing, without paid ads, big teams, or burnout.

This division will launch a $10k–20k flagship consulting offer, and our goal is to scale this to $5M/year in predictable, organic revenue. Instagram will be the engine that drives the whole funnel.

We’re building a world-class marketing team to make this happen, and the Head of Instagram Strategy will play the most important role in that journey.

The Opportunity

We’re looking for a Head of Instagram Strategy who will own and scale the entire Instagram growth engine across the Farhoon Asim (International Student Brand): content that helps international students land UK jobs.

The brand provides value to international students funneling them into our flagship product, the UK Job Institute.

You will own the existing Instagram content pipeline on Farhoon’s IG account. You will delegate work to our existing marketing team to post IG reels and stories daily, 7 days a week. Your work will focus entirely on the strategy.

You'll have the full creative freedom to refine our voice, experiment with formats, and track the performance of each campaign (against sales) to optimise for long-term growth.

Your Key Responsibilities

You will own and evolve a data-driven Instagram strategy focused on generating leads and sales, not just views. You decide what content to put out based on data. Your team executes it. You constantly refine the plan to drive more leads.

This includes:

1. Building a weekly content plan: You will build our weekly content plan based on your strategic analysis. Your plan will include 14 Instagram reels and 14 stories per week.
2. Turning insights into content: study top-performing reels, hooks, CTAs, visuals, and formats, and use these to refine your weekly content plan.
3. Delegating: provide clear briefs and direction to our editors and content executors (they produce the weekly content based on the strategy you create).
4. Analysing what works: track daily performance of Instagram Stories and Reels, identify the content that generates the most conversions, and refine the content plan accordingly. You will double down on the posts, formats, and funnels that work, and stop what doesn’t.
5. Connecting content to conversions: Delegate the creation of freebies, lead magnets, and ManyChat automations to your team, ensuring we solve job seekers’ problems and drive leads.

You will work directly with Farhoon (CEO & Founder), gaining exposure to key decisions and business strategy.

Who We’re Looking For (Requirements)

• Strong scripting ability: You can write hooks, story angles, CTAs, and scripts for short-form videos that convert viewers into leads.
• Proven track record of generating leads through Instagram: Ideally for online coaches, consultants, or info / digital products.
• Experience building content plans (not just posting content): You’ve created weekly/monthly content calendars designed to drive revenue.
• You’ve delegated work to a team before: editors, designers, or freelancers, and can delegate through simple briefs.
• You’re data-driven: you study winning formats, hooks, angles, visuals, and turn them into repeatable systems.

What’s In It For You

• Compensation:$1.5k–$2k/month (up to 10 hours/week) to build our weekly Instagram content system and strategy.
• Career Growth: You will have the opportunity to become a full-time Instagram Director within 6-12 months, where you earn $8-10k/month (Salary + performance bonuses). You will lead our existing $1M+/year brand on Instagram and strategise our new one ($5M+/year potential).
• Ownership in the Company: Equity options are available for top performers, so you benefit directly from the company's growth.
• Remote-First: Work from anywhere, as long as you’re available 2 pm to 6 pm UK time, Monday to Friday.
• Join a World-Class Team: Work with a team of proven operators who have scaled a personal brand to $1M+/year.
• Team offsites: Join our quarterly offsites, with the next being in Bali or Dubai (fully paid for).

Start date: Immediate