Email Marketing Manager

Email Marketing ManagerPosition Overview

We are seeking an experienced, strategic thinking digital marketing professional

specializing in Hubspot marketing automation and CRM management. The Email Marketing Manager will join our growing marketing team to manage the Hubspot marketing automation platform and ensure compliance with CAN-SPAM, GDPR, etc. This person will report to leadership and work with cross functional teams to execute a comprehensive email and SMS marketing strategy. The ideal candidate should be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so.

Are you passionate about delivering personalized customer experiences that drive engagement, conversion and retention?

If you are known as the go-to expert for HubSpot Marketing and Sales Hubs, love mapping customer journeys, overseeing CRM architecture, developing workflow automations and can turn data into actionable insights that move the needle, this role is for you.

In this role, you will utilize your expertise to:

● Manage end-to-end sales and marketing automation processes within the CRM (Hubspot), effectively aligning marketing campaigns with sales initiatives driving revenue growth.

● Develop and execute targeted email & SMS marketing campaigns using

HubSpot's automation tools to increase engagement and uplift in lead conversion rates.

● Develop and execute a comprehensive strategy for newsletter content across

multiple brands

● Leverage marketing automation to streamline operations, create complex and

predictive workflows, and deliver data-driven results that drive business growth

and operational efficiency

● Collaborate with leadership and marketing teams to develop campaigns that

increase donor engagement and help drive overall donations across all His Glory initiatives.

Key ResponsibilitiesEmail Marketing & Content Strategy / Execution

● Develop and execute a comprehensive email marketing strategy aligned

with business goals for multiple brands.

● Design, build, and optimize multi-touch lead nurture and drip campaigns for

different audience segments (industry, persona, funnel stage) to guide leads

from awareness to conversion and ongoing engagement.

● Analyze churn and work with marketing, sales and agency teammates to

develop strategies to improve engagement and reduce unsubscribe rates.

● Demand Generation: Manage and deploy campaigns to support top-of funnel

activities

● Support ministry growth by creating email and SMS campaigns that inspire

giving and help drive overall donations.

● Manage A/B tests to continuously improve subject lines, content, send

times, design layouts and calls-to-action to increase click-through and

conversion rates.

● Work with marketing agencies to apply accurate branding and messaging

standards across all communications for internal and partner brands

● Ensure campaigns meet CAN-SPAM, TCPA, and other compliance

requirements

● Stay current on trends and best practices in email, SMS, and mobile

marketing

● Optimize newsletter placements for ads, affiliate links, and other

monetization streams.

● Own end-to-end email marketing execution: segmentation, scheduling,

deliverability, and compliance.

● Monitor campaign metrics (CTR, open rates, conversions) and provide

regular reporting and insights.

● Ensure all newsletters are aligned with brand voice, goals, and compliance

standards

● Manage day-to-day CRM communications calendar and execution across

all brands

Customer Journey Mapping

● Oversee and project manage all marketing campaigns, working inside CRM

(Hubspot) to develop workflows, sequences, email campaigns, landing

pages, etc + track performance and provide data backed reporting for

overall marketing metrics

● Map customer journeys and identify key touchpoints for automated and

targeted communication.

● Work with agencies and marketing team to create high-performing email

content, including copy, design, and CTAs, that aligns with brand voice and

marketing objectives

● Analyze customer data and behavior to inform email marketing campaigns

and segmentation strategies

Database Management

● Maintain clean email and SMS lists through regular hygiene practices

● Develop and execute strategies to grow newsletter subscriber lists (organic

and paid).

● Manage referral, lead magnet, and partnership campaigns to drive

subscriber acquisition and generate sales

● Analyze customer data and behavior to inform email marketing campaigns

and segmentation strategies

Segmentation & Personalization

● Create and manage segments based on subscriber behavior,

demographics, and preferences

● Maintain accurate and up-to-date segment lists, ensuring that subscribers

are correctly categorized and targeted

● Maintain database health, develop segmentation strategies, and leverage

personalization for engagement.

● Partner with marketing, program owners and sales teams to understand

campaign objectives, ensure messaging and brand standards are upheld.

Performance Optimization, Reporting & Analytics:

● Drive campaign performance optimization through data-driven testing,

audience segmentation, and data science modeling.

● Monitor and report on KPIs (open rates, CTR, conversions, pipeline

influence) and use insights to iterate strategy.

Qualifications

● Bachelor's degree in Marketing, Communications, or related field preferred but

not required.

● 2-5 year’s experience in digital/email & SMS marketing, preferably in a media or

content-driven company preferred.

Certified in Hubspot Marketing and Sales Hubs or expertise in other major

platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your

expertise preferred.

● 2-5 years of experience in customer segmentation, marketing automation, and

deliverability best practices preferred.

● Strong understanding of full marketing and sales funnels.

● Skilled in data analysis and trend identification; Google Analytics experience

preferred.

● Excellent copywriting and editing focused on conversions.

● HTML/CSS knowledge for email customization is highly valued.

● Organized project manager, able to handle multiple tasks independently.

● CRM workflows and segmentation experience.

● Familiarity with ESP analytics, A/B testing, deliverability, and list segmentation.

● Experience with affiliate marketing, sponsorship, or digital ad sales is a plus.

● Excellent communication, collaboration, and project management skills.

● Planning & organization to manage multiple campaigns and workstreams at one

time

● Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented

culture

It would be nice if you had:

● Familiarity with Substack, Beehiiv, or similar newsletter platforms.

● Familiarity with Shopify and integrating ESPs with e-commerce platforms

● Working knowledge of SMS marketing platforms such as Klaviyo or similar

● Familiarity with data analysis tools, such as Google Analytics

Work Schedule & Compensation

• Full-time, daily role (specific schedule to be determined). In-person in Mount

Pleasant, TX or Remote.

• Compensation based on experience and responsibilities.

What We Offer

• Competitive pay.

• Prayer-anchored, collaborative culture; mentorship and professional development.

• Direct kingdom impact—helping advance the Billion Soul Mission through media.

• Access to meaningful relationships with distinguished guests and partners.

Other Qualifications

• Strong alignment with the mission and vision of His Glory and a heart for Kingdom

impact.

• Past experience in live broadcast production, television, or digital media producing is

preferred.

• Exceptional communication, relationship-building, and follow-through skills.

• Highly organized; able to manage multiple guests, timelines, and deliverables

simultaneously.

• Must be willing to travel as needed

• Must be willing to do anything & everything to accomplish the mission

• Note: If you want a 9–5 type job, do not apply

How to Apply

We are on a mission to reach a billion souls for Christ and help save America.

If this is you, then apply today!

Please email your resume, brief cover letter (why this mission/role), and any relevant work

samples (guest booking emails, run-of-show docs, or portfolios if available) to

zion@hisglory.me with the subject line: “Email Marketing Manager – [Your Name]”.