Growth Marketing Manager

Goldcast is an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like 6Sense, LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent. Goldcast was founded in mid-2020 at Harvard Business School. Since then, we have raised over $40mn, built a bi-continental team of excellent teammates, and are one of the market leaders in the enterprise digital events space. We count 400 great B2B firms as customers and were recently featured in G2's list of 100 fastest-growing software companies. Position Overview We are seeking a Growth Marketing Manager who has a strategic mindset, analytical expertise, and hands-on marketing execution experience to join our team. This role will play a pivotal role in driving the growth and adoption of Goldcast Content Lab in mid-market and enterprise companies. The ideal candidate e is passionate about helping marketers drive business impact by repurposing and amplifying video content. You’ll thrive in this role if you are a self-starter who excels in a fast-paced environment and is passionate about innovative growth strategies. You are accountable to goals and targets and are always in pursuit of better, more efficient ways to achieve desired outcomes. This role will have the freedom to run innovative experiments to drive the growth and adoption of Goldcast Content Lab. What You’ll Do

• Campaign Execution and Growth Experimentation: Plan, execute, and monitor marketing campaigns across various channels (paid channels, email, LinkedIn) to drive leads for Goldcast Content Lab. Foster a culture of experimentation by constantly testing new channels, strategies, and tools to engage our target audience and drive growth.
• Content Creation and Channel Optimization: Partner with the content team to produce robust content — blogs, landing pages, social media posts, and other marketing materials. Optimize content and channels to attract and engage target audience effectively.
• Personalized Outreach and Lead Nurturing: Conduct personalized outreach through LinkedIn, email, and video messages to build relationships. Maintain consistent follow-up with leads through personalized communications to ensure continued engagement and support.
• Product Demos and Customer Success: Schedule and conduct live demos to showcase Goldcast Content Lab's capabilities and benefits. Provide comprehensive onboarding to new users to ensure effective adoption and usage.
• Performance Analytics and Reporting: Analyze performance metrics, campaign results, and user feedback to continuously refine growth strategies and identify new opportunities for engagement and conversion.

Qualifications

• 4+ years of experience in B2B SaaS, focused on growth marketing and demand creation and capture.
• Proven ability to take projects from inception to execution, scaling growth initiatives that drive measurable impact.
• Data-driven mindset with expertise in analytics and experimentation.
• Strong attention to detail, action-oriented, and customer-focused approach.
• Excellent collaborator with experience working cross-functionally with product, sales, and leadership teams.

Key Competencies

• Ability to design and implement growth strategies that align with organizational goals and deliver measurable outcomes.
• Proficient in using analytics and insights to inform marketing decisions, optimize campaigns, and identify growth opportunities.
• Strong focus on understanding and meeting customer needs, driving adoption, and ensuring satisfaction with Goldcast Content Lab.
• Skilled in developing innovative marketing solutions and running experiments to improve engagement and lead generation.
• Exceptional ability to work cross-functionally and communicate effectively with product, sales, and leadership teams.
• Demonstrates attention to detail, accountability, and the ability to manage multiple campaigns effectively.
• Thrives in dynamic, fast-paced environments and adjusts strategies as needed to achieve results.

Goldcast is a remote organization with access to an office in Boston for occasional gatherings. Goldcast.io offers a competitive salary, benefits package, and opportunities for professional growth and development. The salary range for this role is $105,000-$130,000, with flexibility based on the candidate's qualifications and experience. Goldcast.iois an equal opportunity employer and values diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.