Marketing Manager

Fingular is a fast-growing fintech company offering digital loan products through cutting-edge online platforms. We're driven by performance, powered by data, and obsessed with optimization. As we continue scaling, we’re looking for a Marketing manager for Malaysia market with a proven track record in driving traffic and scaling marketing performance.

Role Overview

As the Marketing manager for Malaysia market, you will own the marketing strategy and execution for our product across global markets. You will be responsible for crafting region-specific approaches, launching campaigns that drive new user acquisition and deepen engagement, and working cross-functionally with creative, analytics, product and partner teams. This is a hands-on role ideal for someone who thrives on metrics, creativity and international dynamics.

Key ResponsibilitiesATL & Offline Marketing:

• Develop and execute mass media campaigns including TV, radio, billboards, print, and OOH (Out-Of-Home) advertising to enhance brand visibility. Manage relationships with media agencies, publishers, and advertising vendors to plan and negotiate media placements.
• Conduct market research and competitive analysis to refine ATL marketing strategies. Oversee execution of events, sponsorships, and offline activations to increase brand credibility and customer trust.
• Monitor and evaluate campaign effectiveness to ensure budget efficiency and ROI optimization.

Local Market Expansion & Branding:

• Develop brand positioning and storytelling tailored to the Malaysian market. Work closely with local agencies and partners to align messaging and distribution strategies.
• Identify regional growth opportunities, consumer behavior trends, and market insights to enhance the brand’s presence.

Collaboration with Digital & Performance Teams:

• Align offline campaigns with digital marketing efforts to ensure an integrated brand experience.
• Work closely with the social media and content teams to synchronize messaging across channels. Leverage data insights from digital campaigns to inform offline strategies and vice versa.
• Agency & Budget Management: Identify, onboard, and manage creative agencies, media planners, and production teams.
• Supervise marketing budget allocation to maximize reach and cost-effectiveness.
• Negotiate contracts and performance expectations with external partners.

What we expect from candidates

• 3+ years of experience in marketing, with a focus on ATL, offline advertising, and local market activations.
• Strong expertise in TV, radio, OOH advertising, and mass media planning.
• Proven experience working with local agencies, media vendors, and production companies in Malaysia.
• Understanding of the fintech industry, financial regulations, and consumer finance marketing.
• Data-driven mindset with proficiency in campaign tracking, budget management, and performance reporting.
• Excellent negotiation, communication, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Preferred Qualifications: Experience in finance, fintech, e-commerce, or telecommunications industries.
• Background in integrated marketing campaigns combining ATL and digital strategies.
• Familiarity with consumer credit and financial product marketing in Malaysia.

Why Join Us?

Be part of a fast-growing fintech company shaping financial solutions in Malaysia. Work in a dynamic, high-impact role with career growth opportunities. Competitive salary with performance-based incentives. Remote work flexibility.

Interested?

Apply now and help us build the future of fintech in Malaysia!