Head of Marketing

We are looking for a Head of Marketing with experience working for a SAAS company to join one of our clients.

Who are we?

EOLIS GROUP is a Digital & Marketing In-housing Company that helps its clients to grow their own in-house digital & marketing capabilities, whether they need digital, creative, content, marketing or tech skills or strategic thinking around in-housing models, organization, technology, finances, and talent.

What are your responsibilities?Marketing Strategy & Execution

• Develop and implement a comprehensive multi-channel marketing strategy (digital, paid media, communications, creative) to drive brand awareness, lead generation, and customer engagement.
• Oversee the execution of high-impact marketing campaigns with a strong focus on ROI.
• Prepare, manage, and optimize monthly, quarterly, and annual marketing budgets to ensure efficient allocation of resources.

Team Leadership & Development

• Lead, mentor, and develop a high-performing marketing team across various functions (content, paid media, brand, growth, automation).
• Establish clear marketing objectives, KPIs, and performance tracking to align with company goals.
• Foster a culture of collaboration, innovation, and continuous learning within the team.

Product & Brand Marketing

• Work closely with the product team to ensure marketing strategies align with product roadmaps and go-to-market strategies.
• Maintain and strengthen brand positioning across all marketing channels, ensuring consistency in messaging and creative execution.
• Manage marketing initiatives across events, email campaigns, web pages, and promotional materials.

Demand Generation & Sales Alignment

• Develop and execute demand generation strategies to build a strong pipeline of qualified leads across different regions and segments.
• Collaborate with the sales team to align marketing efforts with account-based marketing (ABM) and sales enablement strategies.

Data-Driven Marketing & Analytics

• Analyze consumer behavior, market trends, and customer personas to refine marketing strategies.
• Utilized marketing analytics tools to track performance, assess campaign effectiveness, and optimize tactics for growth.
• Define and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and drive continuous improvement.

What are we looking for?Experience & Skills:

• Experience working for a SaaS B2B company is a MUST.
• Strong expertise in marketing strategy, digital campaigns, and brand positioning in a fast-paced, tech-driven environment.
• Proficiency with HubSpot and ideally Webflow for CMS management.
• Experience in the energy sector is a plus.
• Ability to inspire, mentor, and lead marketing teams with a balance between a helicopter view (strategic oversight) and a hands-on mentality (execution-driven approach).

🎓 Education:

• Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.

NB: We also work with freelancers.