Content Marketing Manager

We are seeking a strategic and hands-on Content Marketing Manager to develop and execute a content marketing strategy that aligns with Clockworks' Mission and business goals, and engages our audience across the full buyer journey—from early awareness to customer evangelist. This role will connect demand generation, product marketing, customer communications, and industry thought leadership, helping solidify Clockworks as a category leader in building analytics software.

The ideal candidate has strong B2B SaaS experience and thrives translating complex, building analytics and technical concepts into human-centered stories that connect data to real-world impact—highlighting the people, challenges, and operational outcomes behind the technology. You should exhibit cross-channel talent—crafting compelling narratives for LinkedIn and social, high-converting website copy, email campaigns, and strategic long-form assets that work together as an integrated content engine.

Experience in PropTech, facilities management, energy, HVAC, or buildings technology is strongly preferred.

What You’ll Do

Audit Clockwork’s Content Library: Identify gaps and opportunities for fresh content. Identify key industry themes and narrative pillars across FDD, facilities operations, energy, and AI-driven insights.

Develop & Execute a Content Strategy: Own the editorial calendar and ensure content supports brand awareness, pipeline acceleration, sales enablement, and customer renewals/expansion. Align content marketing strategy to revenue goals and go-to-market position.

Create & Manage Multi-Format Content: Create, edit, and manage multi-format content including blog posts, white papers, case studies, LinkedIn Newsletters, webinars, sales enablement assets, and executive thought leadership.

• Drive industry thought leadership by developing relevant, scalable content programs and conference speaking narratives.
• Own the case study pipeline, capturing measurable customer outcomes and ROI stories.

Cross-Functional Collaboration: Collaborate cross-functionally with product, sales, customer success, and marketing team to ensure content supports go-to-market initiatives.

• Partner with subject matter experts to translate complex analytics and building system topics into compelling stories.
• Identify and engage internal Clockworks experts to contribute to content initiatives—as presenters, ghost writers, etc.
• Support executive visibility initiatives including LinkedIn content, bylined articles, and industry contributions.

Measure & Optimize: Measure and analyze content performance to refine strategy and continuously optimize messaging based on engagement, conversion, and pipeline impact.

AI Search Visibility: Drive AI search visibility and digital authority by building answer-engine content, strengthening keyword pages, monitoring presence in AI-generated results, and leveraging analytics to improve discoverability and share of voice.

About Clockworks

Clockworks Analytics is a leading provider of automated analytics for facilities management. Our passion is revolutionizing the built environment and driving smarter, more efficient buildings. Clockworks Analytics was founded within MIT’s Building Science Department and has been focused on equipping clients with cutting-edge technology to significantly enhance their building operations. This means breaking the existing cycle of reactive operations and maintenance in the building industry. Our cloud-based building analytics software creates an unprecedented level of operational intelligence about a building, helping property teams proactively address equipment issues, improve indoor environment, and reduce energy consumption and operational costs.

Our enterprise customers and partners across the world—including Schneider Electric, Pfizer, CBRE, Harvard, MD Anderson Cancer Center, and more—have saved over $60M and completed 70k corrective tasks using Clockworks’ analytics-based monitoring to proactively address building health issues. We currently monitor over 500 million square feet of buildings in over 30 countries, recently completed another seed round of funding in Dec. 2025, and are growing rapidly.

Our mission is to have a massive positive impact in the built world by empowering facilities teams.

Our values are as follows:

• Empower People
• Listen with Intent
• Awe our Customers
• Make an Impact
• Exercise Trust
• Inspire Each Other
• Always Improve
• Take Initiative

We offer a competitive benefits package including health and dental insurance, unlimited PTO, 401k match, flexible scheduling, remote work, bi-weekly paid company lunches through Door Dash, and a Thinking Club.

If you are eager to transform the building industry with us, we'd love to have join our team!