PPC Specialist (Mid-Level)

Job Description

• Contractor to Permanent | 40 hours per week
• Location: Sydney, Australia, or Remote (Australia-based)
• Salary Package (AUD): negotiable with every applicant

About Dijitally Dijitally is a dynamic digital agency in Australia, partnering with one of the country's leading fintech companies. Our mission is to empower customers and retailers, promoting financial freedom and sustainable business growth. Job Overview We are seeking a talented PPC Specialist on a contract basis, with the view to transitioning to a permanent role later down the track. As a mid-senior level team member, you will take ownership of key client accounts, working across both Search and Social channels. This is an exciting opportunity to prove your ability to handle a high workload remotely and grow with our team. Key Responsibilities

• Lead the planning, execution, and optimisation of PPC campaigns across Google Ads, Meta Ads, and Bing.
• Take full ownership of assigned accounts, ensuring exceptional performance and client satisfaction.
• Conduct in-depth keyword research, competitor analysis, and campaign strategies.
• Monitor key performance metrics (CTR, CPC, ROAS, etc.) and deliver actionable improvements.
• Write persuasive ad copy and collaborate on creative assets.
• Design and implement A/B testing to maximise campaign effectiveness.
• Oversee budgets and allocate spend efficiently.
• Prepare comprehensive performance reports and present findings to stakeholders.
• Stay informed on the latest trends and best practices in paid advertising.

Requirements

• Proven expertise in managing PPC campaigns with consistent results.
• Advanced knowledge of Google Ads, Meta Ads Manager, and Google Analytics.
• Strong analytical skills to interpret and act on data insights.
• Excellent communication skills for collaborating with clients and internal teams.
• Experience with remarketing, conversion tracking, and e-commerce strategies.
• Google Ads certifications (preferred but not essential).
• Prior agency experience and the ability to thrive in a fast-paced environment.

Bonus point: A background in the hotel industry is highly preferred. Compensation & Benefits:

• Competitive Hourly Rate: Based on experience.
• Career Growth: Potential for transitioning to a full-time or expanded role based on performance.
• A supportive, dynamic, and innovative work environment.
• Flexibility for remote work.
• High-end equipment e.g. MacBook Pro, etc.

Remote Work Expectations:

• Work Hours: You’ll work remotely and will need to be available during key business hours in the Australian AEST time zone, with flexibility for certain project deadlines.
• Collaboration: Maintain effective communication with the team via tools like Slack, Zoom, and email. Attendance at key virtual meetings will be required.
• Self-management: Must be comfortable managing multiple tasks independently and maintaining clear communication with project stakeholders.

Company Culture:

• At Dijitally, we foster a collaborative and results-driven environment where team members support each other in achieving personal and professional goals.
• Work-life balance is a priority, even in a fast-paced digital agency setting, with flexibility around work schedules to ensure the team stays motivated and productive.
• We value open communication, innovative thinking, and a can-do attitude that inspires everyone to push the boundaries of what's possible.

Recruitment process:

• Video call with the recruiter, 15 minutes.
• Video call with the hiring manager, 60 minutes.
• Home-take test.
• Video call with the founder, 30 minutes.
• Reference check/offer.
• Onboarding.