Social Media Manager

Becca Luna Education is expanding into a new business and media venture, and we’re looking for a strategic, execution-focusedSocial Media Managerto support Willow Kai in building omnipresence and authority online.(READ WHOLE POST + SUBMIT AN INTRODUCTION VIDEO OF YOURSELF TO BE CONSIDERED.)

This role is for someone who lives and breathes social media growth, short-form video, brand positioning, and copywriting and knows how to turn long-form content (podcasts, videos, interviews) into viral, high-volume short-form content across Instagram Reels, TikTok, and YouTube Shorts.

You’ll be responsible for distributing content, increasing visibility, writing engaging captions and social media posts, managing DMs, and ensuring that Willow Kai and his new brand show up everywhere online. This is NOT a role for someone who just schedules posts—we need a strategic, fast-moving, content-savvy creator who can repurpose, optimize, and amplify content for maximum impact.

What You’ll Be Responsible For:

✅ Short-Form Video Editing & Distribution: Turn long-form podcast episodes, interviews, and raw content into high-volume, engaging short-form video clips for Instagram Reels, TikTok, and YouTube Shorts.

✅ Social Media Copywriting & Brand Positioning: Write compelling captions, Twitter threads, LinkedIn posts, and brand-aligned messaging to establish Willow Kai as a leading voice in business & finance.

✅ AI-Powered Content Scaling: Use AI tools to generate high-volume social media content quickly and effectively while keeping messaging sharp.

✅ DM Management & Engagement: Handle inbound messages, conversations, and community growth—you’ll be a key driver in growing the brand’s presence.

✅ Omnipresence Growth Strategy: Ensure consistent visibility across platforms—this brand should show up everywhere, all the time.

✅ Trend Monitoring & Adaptation: Stay ahead of Instagram, TikTok, and YouTube Shorts trends to maximize visibility.

✅ Content Calendar Execution: Plan, schedule, and publish across platforms—knowing how to balance high volume with high engagement.

✅ Audience Growth & Lead Generation: Work strategically to increase reach, engagement, and followers—not just post and hope for the best.

Who You Are:

✔️ Deeply immersed in social media, copywriting & content marketing – You understand social algorithms, hooks, virality, and how to position a brand for authority.

✔️ Master of Short-Form Video & Platform-Specific Trends – You know how to create & distribute viral clips on Instagram Reels, TikTok, and YouTube Shorts.

✔️ Strong Copywriter & Brand Strategist – You can craft high-impact tweets, LinkedIn posts, captions, and brand-aligned messaging that drives engagement and credibility.

✔️ Quick executor & high-volume content creator – You don’t overthink—you get things done fast and at scale.

✔️ Knows AI tools & automation – You’re comfortable using AI for content repurposing, scripting, and engagement without sounding robotic.

✔️ Engaging & strategic in DMs – You can handle inbound conversations professionally while growing the brand’s presence.

✔️ Self-sufficient & fast-moving – You don’t need constant guidance—you take initiative and run with it.

Tools We Use (Familiarity is a Plus!):

📌 CapCut or Premiere Pro (for editing short-form video)

📌 Opus Clip (AI-driven short-form content repurposing)

📌 ChatGPT (for content scripting & repurposing)

📌 Twitter/X & LinkedIn (for brand-building and high-value engagement)

📌 Instagram, TikTok & YouTube Shorts (main platforms for content distribution)

📌 Slack (team communication)

📌 Google Drive (file organization)

📌 ClickUp (project management)

📌 Calendly (client call booking & schedule management)

🔹 Compensation & Hours:

💰 $30–$45/hr ($2,500–$4,000/month) based on experience.

⏳ Part-Time (15–20 hrs/week) with potential for growth.🚀 How to Apply:

📩 Send your resume + a portfolio of past social media work (including examples of short-form video content & copywriting samples for Twitter/X & LinkedIn) AND a short, introduction style video introducing who you are and why you'd be the perfect fit to willowkaii@beccaluna.com.Applications will not be considered without previous work experience and the introduction video.