
Experienced Email/CRM Specialist
Job Description
Posted on: April 12, 2025
At Vilgain, we operate with the precision and dedication of an elite sports team, focused on debunking global health myths. Our mission is to educate people about a healthy lifestyle and create products that support this way of living. We face every challenge head‑on and are growing rapidly, seeing more than 100% YoY growth with global ambitions. Check our website to see our products and learn more about us. We are looking for an Emailing/CRM Specialist to drive and optimize our email marketing efforts across all markets, with a focus on customer retention. What Will Be Your Resposibilities?
- Email Campaign Strategy – Develop and execute email marketing campaigns with focus on customer retention.
- Segmentation & Personalization – Implement advanced segmentation strategies and personalized email content to maximize effectiveness and relevance.
- Automation & Workflows – Build and refine automated workflows, including welcome sequences, abandoned cart emails, re-engagement campaigns, and transactional emails.
- A/B Testing & Optimization – Continuously test subject lines, content, design, and send times to improve open rates, CTRs, and overall campaign performance.
- Performance Analysis – Monitor key email marketing KPIs (open rates, CTR, conversion rates, unsubscribe rates) and use insights to improve campaign effectiveness.
- Cross-functional Collaboration – Work closely with content, design, and growth teams to align email strategies with broader marketing and business objectives.
- Deliverability & List Health – Maintain email list hygiene and monitor deliverability rates.
What We Expect From You
- Proven experience in email marketing within a D2C brand or fast-growing e-commerce business - health, nutrition, and fitness industries is a great advantage.
- Understanding of email platforms and automation workflows (we have our own tool so you will learn everything during your onboarding).
- Experience with A/B testing, data analysis, and segmentation to optimize email performance.
- Results-driven and proactive mindset with a keen eye for detail.
Why Join Vilgain?
- Play a key role in our global expansion, making a direct impact on customer engagement and retention.
- Work directly with our CEO, Michal, and other key stakeholders to shape our email marketing strategy.
- Be part of a dynamic, high-performance team of 250+ colleagues who share your passion for excellence and a healthy lifestyle.
- Enjoy 5 weeks of vacation, flexible working hours, remote work options, and monthly credits for shopping on our e-shop.
Ready to Join Us? If this sounds like the perfect opportunity for you, we’d love to hear from you! Our HR team will be in touch shortly.
Apply now
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