Aktin logo

Experienced Email/CRM Specialist

Aktin
Department:Content Marketing
Type:REMOTE
Region:UK
Location:United Kingdom
Experience:Mid-Senior level
Estimated Salary:£35,000 - £50,000
Skills:
EMAIL MARKETINGCRMA/B TESTINGDATA ANALYSISSEGMENTATIONAUTOMATION WORKFLOWS
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Job Description

Posted on: April 12, 2025

At Vilgain, we operate with the precision and dedication of an elite sports team, focused on debunking global health myths. Our mission is to educate people about a healthy lifestyle and create products that support this way of living. We face every challenge head‑on and are growing rapidly, seeing more than 100% YoY growth with global ambitions. Check our website to see our products and learn more about us. We are looking for an Emailing/CRM Specialist to drive and optimize our email marketing efforts across all markets, with a focus on customer retention. What Will Be Your Resposibilities?

  • Email Campaign Strategy – Develop and execute email marketing campaigns with focus on customer retention.
  • Segmentation & Personalization – Implement advanced segmentation strategies and personalized email content to maximize effectiveness and relevance.
  • Automation & Workflows – Build and refine automated workflows, including welcome sequences, abandoned cart emails, re-engagement campaigns, and transactional emails.
  • A/B Testing & Optimization – Continuously test subject lines, content, design, and send times to improve open rates, CTRs, and overall campaign performance.
  • Performance Analysis – Monitor key email marketing KPIs (open rates, CTR, conversion rates, unsubscribe rates) and use insights to improve campaign effectiveness.
  • Cross-functional Collaboration – Work closely with content, design, and growth teams to align email strategies with broader marketing and business objectives.
  • Deliverability & List Health – Maintain email list hygiene and monitor deliverability rates.

What We Expect From You

  • Proven experience in email marketing within a D2C brand or fast-growing e-commerce business - health, nutrition, and fitness industries is a great advantage.
  • Understanding of email platforms and automation workflows (we have our own tool so you will learn everything during your onboarding).
  • Experience with A/B testing, data analysis, and segmentation to optimize email performance.
  • Results-driven and proactive mindset with a keen eye for detail.

Why Join Vilgain?

  • Play a key role in our global expansion, making a direct impact on customer engagement and retention.
  • Work directly with our CEO, Michal, and other key stakeholders to shape our email marketing strategy.
  • Be part of a dynamic, high-performance team of 250+ colleagues who share your passion for excellence and a healthy lifestyle.
  • Enjoy 5 weeks of vacation, flexible working hours, remote work options, and monthly credits for shopping on our e-shop.

Ready to Join Us? If this sounds like the perfect opportunity for you, we’d love to hear from you! Our HR team will be in touch shortly.

Originally posted on LinkedIn

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