Paid Digital Marketing Manager

Paid Digital Marketing Manager (REMOTE)

Advocate Health

-Remote

Advocate Health – Enterprise-wide role

*Comprehensive Relocation Assistance available*

• Job ID # R192259
• Schedule: This is a remote-work position; some travel required for occasional in-person team meetings. M-F 8am-5pm
• Hours: 8:00AM-5:00PM
• Pay Range: $104,104 - $156,208

WHO WE ARE: Advocate Health is the nation’s third largest, nonprofit healthcare enterprise. In December of 2022, four mission driven health systems came together to do more, be better, and go faster to provide equitable care for all in North Carolina, South Carolina, Alabama, Georgia, Illinois, and Wisconsin:

• Atrium Health
• Advocate Health Care
• Aurora Health Care
• Wake Forest University School of Medicine

Together, we operate 69 hospitals and over 1K ambulatory centers. We support the careers of 155K team members, 42K nurses, 21K physicians who care for 6M patients annually. Our combined $6B in community benefits enables us to foster healthier communities.

Come explore the enterprise whose accolades include: “Top Work Places”, “Top 100 Hospitals”, “Best Hospitals for Maternity Care”, “Top Diversity Organization”, “Best Places to work for Women and Diverse Managers”, and “System for Change Award”.

HOW YOU’LL MAKE A DIFFERENCE:

The Paid Digital Marketing Manager is responsible for planning, executing, and optimizing paid digital marketing campaigns to support Advocate Health’s marketing and growth strategies. This role collaborates with marketing, digital experience teams, internal stakeholders, and external partners to launch paid campaigns on time and within budget. The manager drives online lead generation, campaign measurement, and ROI through multi-channel paid media, including paid search, display, paid social, and video advertising.

Accountabilities:

• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
• Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
• Ownership of channel budgets and resource allocation
• Measure and report paid campaign performance against key results areas (KRAs)
• Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
• Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
• Partner with agency partners as necessary to complete paid campaign tasks
• Review and recommend new paid advertising technologies and platforms
• Brainstorm new and creative paid digital marketing growth ideas
• Contribute to the development of team members both individually and collectively and provide mentorship and guidance

WHAT YOU WILL NEED:

Education:

• Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science

Certification/License:

• Google AdWords Certification
• Google Advanced Analytics Certification

Experience:

• 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
• Strong written and oral communication skills
• Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
• Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
• Highly creative with experience in market segmentation and audience targeting for paid media
• Strong analytical skills and data-driven thinking
• Up-to-date with latest paid digital marketing trends and best practices
• Working knowledge of major ad-serving platforms (Google, Meta, etc.)
• Ability to review and approve creative assets for paid digital marketing and landing pages
• Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
• Self-motivated, resourceful, creative mindset, and self-starter
• Professional communicator and stakeholder management
• Excellent presentation skills

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation within the position’s pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate’s job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

Taking care of our team members and leaders is a top priority. We strive to develop and maintain an inclusive culture where everyone feels welcome, valued, and thrives. Supporting careers and professional development is one facet of caring for our leaders through structured leadership onboarding, enhanced tuition reimbursement, progressive developmental programs, succession planning and mentoring performance excellence. Competitive compensation, eligible annual incentive plans and comprehensive health care packages are top of mind to care for your financial health and well-being. If needed, our comprehensive relocation package helps get you here.